NBA ASEAN 3-on-3 May - August 2011

Asia has the highest basketball participation rate of any region outside of the U.S.

Basketball is the second most popular TV sport in Asia

Overview

NBA ASEAN 3-on-3 Tournament

PROGRAM LAUNCH The NBA will host breakfast viewing parties and press conferences on the morning of May 6, 2011 across all 3-on-3 markets to build awareness and excitement around the tournament. The viewing parties, which will feature a live NBA playoff game and local celebrity appearances, will kick off the registration period for the NBA ASEAN 3-on-3.

OPPORTUNITY With its recent inclusion in the 2010 Youth Olympic Games, the popularity of 3-on-3 basketball – particularly amongst ASEAN youth – has risen dramatically. With its first-ever ASEAN 3-on-3 event, the NBA aims to continue to grow the game of basketball in ASEAN markets by promoting an annual basketball competition that associates the game of basketball with current youth culture and trends. EVENT SUMMARY The NBA ASEAN 3-on-3 will be a series of integrated turn-key events that will be taking place throughout the ASEAN region in the summer of 2011. Over the course of sixteen weeks, the NBA will conduct mass-participation country tournaments in the Philippines, Indonesia, Malaysia and Singapore, with teams consisting of up to four players and five separate age groups, ranging from youth groups (e.g., ’10-12’ age bracket) to an Open Division. The winners of each age group on both the men’s and the women’s side in each country tournament will be awarded a trip to the ASEAN regional finals to compete for the NBA ASEAN 3-on-3 title. The NBA ASEAN 3-on-3 tournaments will include live music/DJs, NBA talent appearances (i.e. NBA legend, Dance Team and Mascot) and activities for the entire family such as dance and basketball clinics, interactive sponsor activities with prizes and giveaways, and other off-court activities focused on lifestyle and mass appeal.

TENTATIVE SCHEDULE May 6: NBA ASEAN 3-on-3 Program Launch June 18-19: Manila, Philippines July 2-3: Kuala Lumpur, Malaysia July 16-17: Jakarta, Indonesia July 23-24: Surabaya, Indonesia August 26-28: Singapore (country and ASEAN Finals)

NBA ASEAN 3-on-3

NBA ASEAN 3-on-3 May—August 2011

Partnership Benefits

COUNTRY TOURNAMENTS AND ASEAN FINALS NBA ASEAN 3-on-3 tournaments will take place in high-traffic areas across the ASEAN region. In addition to the 3-on-3, basketball activities will include a 3-point shooting contest, slam dunk contest and skills challenge. The NBA will create an authentic NBA-branded “Center Court” featuring NBA elements where ancillary activities and the final rounds of the 3-on-3 competition will take place. Other activities include free dance and basketball clinics, live music/DJ performances, interactive sponsor activities, and an exclusive VIP Party which will feature all NBA talents and corporate guests. The NBA 3-on-3 will receive extensive media coverage around the region via local and regional media outlets. Opportunities include live coverage of the event, recap programs and highlights shows. In addition, the NBA will leverage its localized event website on NBA.com and social media platforms (e.g., 3-on-3 and NBA Facebook pages) to drive awareness, participation and engagement around the 3-on-3 event.

MARKETING BENEFITS •  Designation as an NBA ASEAN 3-on-3

event partner (e.g., Official Partner) •  Use of event marks, event designations •  Opportunity to conduct promotions •  Partner logo inclusion in NBA-

generated promotional campaign

HOSPITALITY BENEFITS •  Tickets to the NBA 3-on-3 Launch

Parties •  Tickets to 3-on-3 tournament VIP Parties

in each market featuring NBA talents •  Exclusive NBA talent (player/legend,

dance team, mascot) appearances at partner’s own corporate or VIP event

MEDIA BENEFITS •  Customized NBA media plan across the

region including game and lifestyle programming, event recap shows and highlight programs; digital advertising campaign on geo-targeted NBA.com website (e.g., banner, Leaderboard, Skyscraper ad units) as well as NBA social media sites; click-through to partner site

ON-SITE BENEFITS •  Courtside signage at all event venues •  Logo presence on all NBA-generated

press and event materials •  In-venue booth for sampling/display •  Sponsorship of on-court activities •  Live sponsor acknowledgement