MARKETING PRINCIPLES

Moses Oniel David

BBA-3B

NAYATEL

ORIGIN OF NAYATEL:

NayaTel (Pvt) Ltd. (NTL) is a sister concern of Micronet Broadband (Pvt) Ltd. (MBL). www.dsl.net.pk the premier and leading DSL broadband service provider in Islamabad and Rawalpindi.

VISION :

To become a role model of trust, set highest standards of quality and add value to the society.

MISSION:

Honesty Mannerism Simplicity Sacrifice Discipline Knowledge Hard work

WHAT IS FTTU?

FTTU stands forFiber-to-the-User

Fiber-to-the-User is 21st century architecture for delivering multiple services (Voice, Video and Data) to the customer premises. This technology involves laying down fiber optic

cable from the carrier's facilities to the customer premises.

APPLICATIONS

Secure Emerging Services

APPLICATIONS Secure:

There is no shared medium and any tap into the fiber can be detected. Hence customers’ link to the exchange will be very secure. 

Emerging Services: Some of the new generation emerging services like VoIP, traffic

control, video on demand, home security monitoring, multi-player gaming, telemedicine, distance learning, energy management, and online government practices will also profit from Nayatel’s FTTU network.

4P’S OF MARKETING AT NAYATEL

Products Place Price (Rs). Promotion

Internet/Data

Islamabad & Rawalpindi

1,199-136,450

Person to Person

Cable TV Islamabad & Rawalpindi

350-4,900 Person to Person

Telephone Islamabad & Rawalpindi

Based on Calls

Person to Person

WHY NAYATEL IS SO UNIQUE ?

Facilities Business Support Infrastructure Dedicated Services Fastest Reliable Helpful Local

NAYATEL FUTURE PROOF SERVICE SOLUTIONS

1.Increased Data Demands:Nayatel's fiber optic technology allows your business

to meet increased data demands, without investing

additional money and resources for hardware and

software.

2.Three in One:Nayatel weaves all three bands of service (Telephone, Cable

TV, and Broadband Internet) on one network in the form of

Nayatel's “Triple-Play” Services with a single bill for

customer.

3.Uptime Guarantee:Nayatel backs its fiber-optic infrastructure with

Mean-Time-To-Restore (MTTR) commitments in

the event fiber is cut or damaged.

REFERENCES

NAYATEL websitewww.google.com

NAYATEL Head Office, Islamabad