NAVIL GONZALEZ

ANDREA CANTU

MAGALY LUNA

Heuristic Evaluation

History Founded in 1995 by Jeff Bezos

It started as an online bookstore but soon diversified.

Purpose E-Commerce

Amazon seeks to be Earth’s most customer-centric company for four primary customer sets: consumers, sellers, enterprises, and content creators.

ProsEasy access to search barPictures of items being soldSign-in conveniently located at top and bottom of page.InteractiveFew colors displayedAdd to cart remembers what you put in there after browser is closed.

ConsClutter

Clicking on Recommended For You has no big button to go back to site (only click on logo); unexperienced user will not know this

No way to sign-in as guest, user has to create an accountToo many irrelevant photos loading on the page; slow connection will cause lagging and discourage user from being on the website

Site will not appeal to novice user

Visibility of system statusAt the top right corner the user can login to their account and view the items in their cart

When hovering the mouse over account, the drop down appears with information pertaining to the account holder

Hovering the mouse over cart shows brief overview of item in cart

Recommended for you

Match between system and the real world

The fonts used for items that are clicked on after search indicate its price and availability in different colors, allowing for it to stand out to the user◦ Blue text indicates similar products or other related products that may be of interest◦ Red text shows the price◦ Green indicates its expected delivery date

Department breakdown on search bar

User control and freedomWhenever the user has searched the product, the bar on the left hand side can help them narrow it down as much as possible to ensure they purchase exactly what they want.

Edit shopping cart option and decide where item will be sent

There is no options to continue shopping after adding items into cart Only says edit your cart or proceed to checkout

User control and freedom

There is no options to continue shopping after adding items into cart Only says edit your cart or proceed to checkout

User control and freedom (cont.)Departments on left side are categorized easily for the user to have a starting point for a search

Consistency and standardsThe search tab is always available at the top of the page so that navigation is possible no matter what page the user is on

Your Account and Cart is also always available at the top of the page

The consistency of coloring in text for availability, clickable links, and pricing regardless of what item is

Error preventionAuto-complete feature on the search bar helps the user with spelling and remembering or completing what the item is

Sign in option appears again before checking out so that the correct user is logged in for completing the purchase

Confirms address, credit card and shipping options

Confirmation page summarizes purchase details before placing the order

Recognition rather than recallShows user history of previously searched items

Also shows similar products of what has been previously searched

Recognition rather than recallAuto-complete feature on the search bar helps the user with spelling and remembering or completing what the item is

Whenever a search is done, there is no “Home” button The home button is labeled at the top left as “amazon try prime”; this gives the impression that clicking

on that will give info on Prime accounts

Flexibility and efficiency of useCreating an account saves user information (credit card, address, etc.) so that when they go back to make purchases in the future, all of the information is already stored there

Ability to review order before completing the purchase

Using the filter on the left side helps narrow down the product the user is looking for

Aesthetic and minimalist designThere is too much clutter on the home page of irrelevant material

The product that is searched has all relevant and important information that a user can briefly scan

Important buttons such as Place Your Order is in its own area away from other buttons so that it is not accidently clicked by mistake

Help users recognize, diagnose, and recover from errorsLogin error

Search options can offer suggestions when word has been misspelled

Indicates whenever item has been deleted, save for later, or if shopping cart is empty

Help and documentationYour Account page groups questions based on relevance

Help page is location at both the top and bottom of every page

Install App

Questions…