Navigating The Publishing Jungle
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Transcript of Navigating The Publishing Jungle
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PUBLISHING JUNGLE
THE
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History of Christian Publishing
Trends
• Sold Out
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History of Christian Publishing
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History of Christian Publishing
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History of Christian Publishing
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History of Christian Publishing
Trends
• Sold Out• Agents Become the First Filter
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History of Christian Publishing
Trends
• Sold Out• Agents Become the First Filter• The Importance of Platform
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History of Christian Publishing
Trends
• Sold Out• Agents Become the First Filter• The Importance of Platform• Author Promotion / Publicity
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History of Christian Publishing
Trends
• Sold Out• Agents Become the First Filter• The Importance of Platform• Author Promotion / Publicity• Traditional Publishers Launch
Self-Publishing Divisions
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History of Christian Publishing
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History of Christian Publishing
Author House Archway PublishingiUniverse WestBow PressTrafford Inspiring VoicesXlibris Cross BooksPalibrio Booktango
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Types of Publishing
Traditional
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Types of Publishing
Traditional - Standard• Publisher risks their money on your manuscript • They make profits• You are paid a small royalty• They own rights• They make all editorial calls• They control cover design and all production
decisions• They typically have better exposure /
distribution (not always)
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Types of Publishing
Traditional – Shared Risk or Co-Publishing• Publisher risks their money• Requires you purchase 5,000 to 10,000 at their
cost (about 90% off the retail price)• They still own rights • They still have editorial control• Small royalties paid on copies they sell• A little easier to get this type of deal because in
essence the author is funding it• This is the model many publishers have with
large ministries
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Types of Publishing
Hybrid
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Types of Publishing
Hybrid – Self-Publishing with Traditional Elements
• Author funds publishing• Author makes profits• Has book in distribution channels like a
traditional publisher would offer• Author retains all rights and has input into
editorial and production• Publisher empowers author to make wise
choices regarding cover design, editing, formatting and book promotion.
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Types of Publishing
DIY
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Types of Publishing
Do It Yourself
• Author does all aspects of publishing themselves or outsources some pieces of the process.
• Author keeps investment to a minimum
• Author risks making costly mistakes and can end up looking self-published
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Types of Publishing
Vanity / Subsidy Publishing
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Types of Publishing
How the scam works
“An unethical vanity (or subsidy press) requires the author to pay all the costs and does not (really) do any effective marketing, sales, or placement of any kind. Any and all marketing efforts are totally up to the author—however, the contract signed with the vanity publisher may give the impression that considerable marketing work will be performed. More likely, the smooth salesperson will, without making any real promises, lead the author to believe that the vanity publisher will make considerable effort to market the title.”
http://www.aeonix.com/vanity.htm
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Types of Publishing
“The vanity/subsidy press will file copyright documents, provide ISBN, and secure LOC CIP as necessary. The author will pay all the costs (usually inflated) of editing, design and production, and printing. You are lead to believe that the publisher will “take care of everything” for you. The key concepts are that "you have nothing to worry about; “and“you don’t have to do anything (much) to sell the book.”
http://www.aeonix.com/vanity.htm
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Types of Publishing
“Even if the unethical vanity (or subsidy) presses did send books to the reviewers and bookstores, it is unlikely that any sales would result. Reviewers and bookstores know who the vanity press scammers are and will have little, if anything, to do with them. The reviewers and bookstores realize that a vanity/subsidy press is only interested in authors whose checks don't bounce. Therefore, it is assumed that the publications from such publishers have little merit. So if a vanity/subsidy publisher actually does any marketing it seldom has any effect.”
http://www.aeonix.com/vanity.htm
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Types of Publishing
Vanity / Subsidy Publishers
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Types of Publishing
POSERIMPOSTOR
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Types of Publishing
POSER/IMPOSTOR
Sounds like a traditional publisher but requires:
• Payment toward “marketing expenses”• The author to buy 2,500 copies at inflated prices
Author is made to feel they are traditionally published when they aren’t and end up paying way too much for what they receive. If a publisher requires payment, they are a self/ subsidy publisher.
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Types of Publishing
Posers / Impostors
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Other Indie Author Options
• Create Space
• Smashwords
• Blurb
• Lulu
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Other Indie Author Options
• Create Space• Smashwords• Blurb• LuluDownside:• Secular companies• Will publish pretty much anything• Don’t require editing• No access to Christian bookstores
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Due Diligence Questions
The following questions should be asked and then compared and contrasted:• Author price per copy?• Who sets the retail price?• Royalties or Profits?• Availability of files after publication?• Terminology used – is it honest or
misleading?
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9 Qualities of a Good Self-Publisher
1. Good reputation among writers
2. Fair publishing fees3. Generous royalties without
any fuzzy math4. Low printing costs and high
production value5. Favorable contract terms
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9 Qualities of a Good Self-Publisher
6. Fair policy regarding the return of your book’s original production files
7. Fairly priced add-on services, such as marketing and copyright registration
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9 Qualities of a Good Self-Publisher
8. A standard offering of an ISBN, EAN bar code, and LCCN (Library of Congress Control Number) as part of any basic publishing package.
9. Availability through at least one wholesaler, and listings on major online retailers.
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9 Qualities of a Good Self-Publisher
From The Fine Print of Self-Publishing by Mark Levine
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Due Diligence
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The Redemption Press Difference
• A la carte services• Putting the author in charge• Avoiding one size fits none• Choose only services you need• Know the price for each item• Don’t pay for fluff
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The Redemption Press Difference
• A la carte services• We give professional
advice
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The Best of Both Worlds
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The Best of Both Worlds
BEFORE AFTER
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The Best of Both Worlds
SELF-PUBLISHED PROFESSIONAL FORMATTING
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The Redemption Press Difference
• A la carte services• We give professional advice• Printing cost with no mark up• Profits instead of royalties• Affordable marketing
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The Redemption Press Difference
Press Release Web Optimized Edition
$1,299
Includes advertisement for
publisher on bottom of press release
Spend 3 hours with an expert to write the press release
(estimated $350)
Post on Christian News Service(for $75)
Set up Google Alerts to track
No advertisement for publisher
Estimated Outlay: $425
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The Redemption Press Difference
Premium Book Video$5,399
Includes “review of trailer for TV or film consideration
by ThruLine Entertainment”
Prestige Book Trailer$1,395
Same specifications except the review for TV/Film
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The Redemption Press Difference
• A la carte services• We give professional advice• Printing cost with no mark up• Profits instead of royalties• Affordable marketing• Coaching & Equipping
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The Redemption Press Difference
Our Panel of Experts
James L Rubart Shannon Ethridge Rachel Hauck Larry Leech
Angela Bridenbach Jeannette Windle Deb D’Armond Michele Tennesen Lizzie Smiley
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Our Panel of Experts Are Available to Coach You via Your Favorite Platform
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Fund Raising
Pre-Publication Flier
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Fund Raising
Pre-Publication Flier
Offering Donation Opportunities
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Fund Raising
Pre-Publication Flier
Offering Donation Opportunities
Signed & Numbered Limited Edition
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Fund Raising
Pre-Publication Flier
Offering Donation Opportunities
Signed & Numbered Limited Edition
Crowdfunding
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The Publishing Process
First Steps:• Send your manuscript in for review.• 15 minute interview with Publisher
to determine best option for marketing coach.
• Editing recommendation after review
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The Publishing Process
Next Steps:• Proposal Created• Initial proposal for Pre Press Phase.
• Manuscript prep services• Printing costs
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The Publishing Process
Sign up for servicesAssigned to Project Manager
Production Phase 1• Cover design questionnaire
• Assignment to Content Editor or Coach
• Registration – ISBN & LCCN Assigned
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The Publishing Process
Production Phase 2 – After author approves cover and edit and/or completes coaching• Edited manuscript to typesetters
• Match font & design from cover to text
• Formatted text to author for approval
• Word-for-word or format proofreading
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The Publishing Process
Production Phase 3 – After author approves formatted & proofed text• Formatted text converted to eBook
• Back cover & spine completed
• Printer ready files uploaded to printer
• Hard copy proof sent to author for approval
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The Publishing Process
Promotion & Marketing Phase 1 – During production process
• Develop strategy for exposure and reaching your audience
• Get social media platforms in place
• Ensure online presence established
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The Publishing Process
Promotion & Marketing Phase 2 – After book is in print
• Actively promote online and in person
• Develop yourself as a resource
• Build readership by offering a benefit to your audience
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Next Steps
YOUR MESSAGE IS OUR MISSION…
• Come by the booth to enter a drawing for ONE HOUR OF COACHING
“HOW TO PRESENT YOUR MESSAGE/MINISTRY”
• Talk to Michael, Valerie or Brenda
• We will create a publishing strategy for you