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Sydsvenskan and Helsingborgs Dagblad and Naviga Replica

Need As the requests for e-papers at Sydsvenskan and Helsingborgs Dagblad have increased, they found they needed a more stable platform. They also wanted one that gave a more newsprint-quality experience while offering interactive features like crossword puzzles. They were working with two systems and preferred to have a single platform to handle all their needs.

Solution Naviga Replica focuses on creating a positive reader experience with the help of a user-friendly design and sharp graphics that look identical regardless of the platform. It also creates a recognition factor by using the same layout and typefaces as the print newspaper.

Advantage Despite the readership doubling since the solution was adopted, the platform has been more stable than past solutions. Readers were also pleased to be able to complete their crosswords and sudoku puzzles digitally. Finally, the clickable ads have opened up many opportunities for revenue.

“This platform is so stable and good that our readers often praise the e-paper when we meet them face to face. It means they can take the paper with them anywhere they go.”

 - Sara Dupont, project leader at HD-Sydsvenskan

Naviga is the leading provider of digital solutions supporting media, finance and corporate markets. Our solutions help companies amplify their messages and generate profits. For more information, please write to info@navigaglobal.com or visit www.navigaglobal.com.