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Rural Transformation by ‘9-Gram, 9-Ratna Yojana’ under PURA:

A Win-Win Strategy for Troubled Farmers

Dr Jagveer RawatAssociate Professor of Immunology

College of Veterinary Science, Chaudhary Charan Singh Haryana Agri Uni, Hisar

EMAIL: ficats@rediffmail.com

andSecretary General

The Federation of Indian Chambers of Agriculture, Trade and Services

With inputs from

Prof PV Indiiresan, former Director, IIT-Chennai

Dr PS Rana, Chairman and MD, HUDCO, New Delhi

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Can we work an action plan on following: Reduced cost of agricultural inputs-

seeds, fertiliser, water, electricity, pesticides, credit, insurance, marketing

Reduced cost of agri-business development through development of supportive infrastructure facilities in select areas of rural India through cluster development approach utilising model of PURA?

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HABITAT’s KNOWLEDGE (software)Centre for Health, Agriculture, Biodiversity,

Innovation and Technology for All-round Transformation (HABITAT) : National NGO

At least 150 research cultivars of different crops, Biotechnologies of rural significance

Innovative Model of Rural Development-PURA model (hardware) as envisaged by Prof PV Indiresan and the Rural Knowledge Software added by HABITAT, makes it HABITAT-PURA

Implementation of the Model through ‘9-GRAM, 9-RATNA YOJANA’

THE NGO creates HABITAT-PURA with complete VALUE CHAIN

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Provision of Urban Amenities in Rural Ambience or PURA

HABITAT isHealthAgricultureBiodiversityInnovationTechnolologyforAll-roundTransformation

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Innovation – The Ring Road Ring a loop of villages

No overcrowded bazaarsNo congestion

No artificial inflationOf real estate prices

ViIlagesWith rail link to city

TelecomSchool

Office

Industry

Hospital

Power

Food processing

Hotel Shops

Bus

Bus

Run frequent bus services

The Villages become a virtual cityWill now support a range of services

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The cost of connectivity is minimisedWhen the Habitat is in the shape of a ring

To appreciate why, consider a city 6 km x 5 km in size,with a rectangular grid of main roads spaced 1 km apart

As the figure shows, The city has an area of 30 sq. km.

Total Main Road LengthWill then be 60 km

And all points lie within half a kmfrom main roads

Advantage of the Ring

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Not only is road length is halved,So will the length of all infrastructure.

Further ecology is superior becauseEvery point lies within Half a km of open spaces too.

Inner Unbuilt Area

As the figure shows. Length of Ring Road is 30 km onlyHALF that of the Rectangular grid

Alternately, consider a ring shaped townAlternately, consider a ring shaped townWith same 30 sq.km. built-up area ; also, as before,All points within half a km distance from main road

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PURA Minimises Costs

1.The design inherently cuts infrastructure costs

2.Rural location reduces real estate costs

3.Avoids daily commuting; hence low transport costs

4.There is surplus labour; hence, lower wage costs

5.Good environment; hence, low pollution costs

Bhopal type disaster cannot occur in villages

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Subsidies

LowInvestment

Poor Quality

Poor returns CommercialInvestment

High Quality

High returns

Reinvestment

Vicious C

ycle

Virtuous C

ycle

Vicious Cycle, Virtuous Cycle

Existing

Proposed

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Phy

sica

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g R

oad

Soc

ial-H

abita

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Eco

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Management

Connecting Connectivities

Alone, neither physical connectivity (ring road),Nor economic connectivity (businesses) nor social connectivity (habitat)

Can sustain. All three together they can – with good management

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PURA + HABITAT FASAL PLAZA= HABITAT-PURA MODEL:

PROVISION OF URBAN AMENITIES IN RURAL AMBIENCE (PURA)- scheme of rural infrastructure transformation proposed by His Excellency President of India

Scheme conceived by Prof P V Indiresan, former Director of IIT, Chennai

PURA is hardware or infrastructural development strategy of ‘select rural areas’

HABITAT FASAL PLAZA is a ‘agri-business development strategy’ involving ‘farmer-primary producers’ organisations’

HABITAT provides the ‘knowledge component or software’ of PURA created hardware

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HABITAT-PURA MODEL implemented through NAV GRAM, NAV RATNA YOJANA:

WHAT IS NAV GRAM= 9 villages WHAT ARE NAV-RATNA= 9 Planets Means each village has a ‘Planetary change

agent’ At the centre of the 9-Village Planetary leaders

is the ‘Sun or Central Leader’, the PRIME INNOVATOR

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9-Gram, 9-Ratna Yojana9 Villages- 9 Quality Leaders (Nau Gram – Nau

Ratna Yojana)All villages are connected with PURA RoadEach village with a specific strength -Agri-, Horti-,

Handicrafts, Dairy etcControl Through a Market Connected Village- With

Haat/Mandi – Road Network- Railway StationThis village will have the Chief Executive of the Nau RatnaThis Village will house HABITAT’s FASAL (Food,

Agriculture, Services and Life-style) PLAZA) in an area 3 Acres (ca)

3000 Sq Ft Built-in Area (Central Portion of 1 Acre for this) - 3 Floors- First Agri Inputs and Outputs- Second: General Store, Third: Services- Bank, Insurance,Consultancies

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9-Gram, 9-Ratna Yojana: HABITAT’S FASAL PLAZA

HABITAT’s FASAL PLAZA Scheme Selects villages and its leaders through a stringent selection mechanism

Leaders are selected on – Commitment, Demonstrated spirit of entrepreneurship

Set of 9 villages selected on : focus of quality and quantity on one or more marketable products

Agri-, Horti-, Handicrafts, Dairy, Mushroom or natural ecosystem or heritage-religious-eco-Tourism principles, are applied

PLANS like SFURTI, NREGP and others are integrated to involve all sections of society in Micro-plan development for each village.

This leads to an eventual DEVELOPMENT of a SYNERGISTIC and SUSTAINABLE CLUSTER

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HFP…value chainInstitutional support has to be FORMALLY OBTAINED- University,

Institute, Vigyan Kendra (Transfer of Technology, Research for techno-business) should be in the ADVISORY BOARD OF each YOJANA. It means the Government, Non Government, Private Sector - Linked in a formal fashion –

Rural Technology and Enterprise Council (Rural TEC) has to be based at FASAL PLAZA

Rural TEC- To be connected with District-level Chamber of Agriculture, Trade and Services – Which have link with Commodity/Crop/Livestock Products Associations at local, regional, State, National and International Level through Mandi Network and linked with National Commodity Exchange to track the trading of relevant commodities by analysing trends (Future Trading Commission)

HABITAT FASAL PLAZA’s- Marketing Solution SAFE FOOD PRODUCTION PLAN SHOULD BEIMPLEMENTED IN THE

YOJANA AREA

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Food Standards, Grade- The RURAL TECHNO-BUSINESS TOOLS

HABITAT’s Food Standards are unique- Top is HABITAT Grade-1 which is as per the toughest

requirements of declaring a food ORGANICStandard-2: For products taken from those agri-ecosystems where

pesticides, fertiliser use history is non-existence for more than 20 years in nearest 20 Kilometers- Tribal Areas in India and level of pesticide etc detected are nearly same as above

Standard-3: Managed at the Food Safety Levels prescribed but is in the process of conversion to organic: having use of biopesticides and recommended biological nutrients

Standard-4: With number of practices going (IPM, Organic Conversions)

Standard-5: Disputed by the Lab and given to only AS CLAIMED BY THE PRODUCERS-

Certification shall be done by INDEPENDENT INSPECTORS as per Governmental Regulations and Export Inspection Council’s requirement for EXPORTS

FOOD SUPPLY CHAIN MANAGEMENT SUPPORT-

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HABITAT –PURA MODEL : 9-Gram, 9-Ratna Yojana

9 villages of HARDA district in Sirali Block has been selected

AN 11-days MARCH ON FOOT (MANTHAN PAD-YATRA) from 29 May to 8 June, 2006 was conducted in villages

TVE- Town and Village Enterprises Scheme of China shall be integrated in HABITAT-PURA model here on experimental basis

The delegation was taken to the government and convinced it in meetings with top officials

PURA IMPLEMENTATATION BOARD shall seek simulate socio-techno-business analyses and bring forward a ‘consortium’ of investors ‘cooperative-corporate-public sector’ venture on principle of VALUE CHAIN

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The Cluster Development Programme

Techno-business inputs from various agencies, importantly from National Productivity Council

Multi Institutional Alliance (MIA) to be created at the outset to conduct SIMULATION STUDIES and ADVISORY FUNCTIONS in later stages

Cottage, Rural, Small Scale, Medium Scale and Large Scale INDUSTRIES are to be integrated on SPECIAL ECONOMIC ZONE created on 500 meter area on both sides of RING ROAD of PURA

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National Productivity Council’s Entrepreneurship Model

5 to 100clustersBlock,ICTs

District State GOI

SECA asCluster MotivatorOr Change Agent

MPTCC

From whereIncome/Benefits for

Organising RecognisedEntrepreneurs will come

SecurityLaw & Order

Banks

Training

NRIs

Corporates

Insurance

Marketing

TechnologyTransfers

Consul-tancy

Infrastructure

GVALA

Documentation

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HABITAT-PURA could be feasible! HUDCO could provide fund Rs 55 Crore for creation of ring

road around the villages Sensitization of the State’s Planning Board and the nodal

ministry, that is, Rural Development followed by a Seminar A comprehensive ‘PURA STRATEGY FOR THE REGIONAL

DEVELOPMENT OF THE STATE’ report is then prepared, which could be funded by HUDCO and the Union Min of Rural Development. Regional Economic Development Plans would be drawn

After this study, a second study for development of individual PURA model

In each of the regions, two representative 9-Gram, 9 Ratna Yojana or HABITAT PURA models may be selected

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6 PURA proposed in Madhya Pradesh by HcG

Work on HARDA based HABITAT-PURA has been on for 8 months and considerable framework understanding of the implementation strategy, has been worked out

Huge commercial gains in cereals and horticultural crops are possible at HARDA

Cooperative and corporate ventures would succeed Answer to corporatisation of agriculture and

creation of jobs

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EACH MODEL NEEDS CONVERGANCE EFFECTED

Ingenuity, creativity and tolerance for uncertainity with excellence TEAM WORK is the need

Physical, Social and Economic CONNECTIVITIES are must when the project begins

Schemes of number of departments/Boards/private sector need to be effected from the outset

At least 500 different type of entrepreneurs are to be listed in the CLUSTER working at various levels in the cluster

Leadership has to win their confidence They should be thoroughly trained with very well laid out

programme of TRAINING IN ENTERPRISE

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What Needs to be done at the state level A 9-Gram, 9-Ratna Yojana Implementation Board needs to

formed under the chairmanship of the Hon’ble Chief Minister Sri Sri Ravi Shankar’s Art of Living and Baba Ramdev’s Patanjali Yog

Vidya Peeth and number of institutes could be knowledge contributors of the project

Vice-chairman of the Board should be an effective personality, who could take every one together

All departmental secretaries and managing directors of the Boards/corporations dealing with rural/agriculture/dairy/fisheries/forest/irrigation sectors, need to be members of the Implementation Group

The Board must have members drawn from HUDCO, National Productivity Council, CFTRI, Jabal Pur Agri University, IIT Delhi, IIM, Indore and foreign universities with their students, would be involved in plan execution and advisory work

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Proposed PURA in MP

HARDA CHHINDWARA BUDNI JHABUA KHAJURAHO AMARKANTAK

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AGRICULTURE SECTOR’S ILLS TO BE CURED FIRST

The illness of agriculture sector are rooted at its PRIMARY PRODUCTION ACTIVITIES

These activities are organised by an UNORGANISED farmer

90% of farmers LACK all kind of entrepreneurial training

Their attitudes are very unprofessional They need something akin to AMUL

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Habitat’s FASAL Plaza- support enterprises in the area

At the Plaza HUB, all kind of training facilities, shall be provided

Input-Output marketing facilities shall be available at the Plaza Plaza-needs to be projected as an SEZ This HFP SEZs should be professionally planned 9-Gram, 9-Ratna Yojana Implementation Board should

manage it Board must have individual PURA management outsourced to

the best management consultancies The management could also be professionally handed over

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SOME EXAMPLES of KNOWLEDGE MANAGEMENT Farm and Non-farm enterprises to

be developed with best SYNERGIES OF THE RESOURCES

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Organic agriculture-Safe Food Production

Research lacks in safer agri-food production in India

Food companies and exporters are avoiding concerns of consumers

Farmers could be more concerned with consumers and work for certified safe food supply through ‘Farmers-Consumers Association

Such a concept has been launched by Centre for Health, Agriculture, Biodiversity, Innovation and Technology for Allround Transformation (HABITAT)- an NGO

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HABITAT ORGANIC CONSUMERS’ ASSOCIATION or HOCA

Target 100, 0000 members in METRO CITIES Nine villages with prominence in agri-food or rural

industry (along with selected satellite villages), would supply all agri commodities of top quality and safety levels ensured

HOCA would make alliances with Habitat Organic Farmers’ Association

All products would be market under SAATVIK brand

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Manufactured by: M/S HABITAT 9-GRAM KAIMUR, BIHAR Registered.R&D and Marketing arrangements:Centre for HABITAT CENTRE, PANIPAT

•a registered Trade Mark of ‘Manav Kalyan Sewa Samiti’( a registered Society) used by ‘HABITAT FASAL PLAZA’ which is a chain promoted by the Soceity in India

SAATVIK*CHEMICAL FREE (5 Grades) CEREALSSaatvik SAFE products are guarantee forSeasonally and Ayurvedically Right Ingredients withQuality, Purity and Simplicity A HABITAT’ FASAL PLAZA Graded ProductINGREDIENTS

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SAATVIK Brand to be launched: a la AMUL All Models would start work by combining physical,

social and economical connectivites SIMULTANEOUSLY

SAATVIK Brand should be launched by His Excellency Dr APJ Abul Kalam, The President of India

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QUALITY INPUT PROVISION IN A ECO-ECO MANNER: example- Seed

Define strategic conservation and use of the local biodiversity of crops, micro-organisms and animals for ecosystem development

National Bureau of Plant Genomic Resources and universities and NGO like NAVDANYA should be guiding forces

Standard MoU have been developed by HABITAT

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Education- support the best Licensed Opportunity Fund for brilliant students to

get best education- State government is being persuaded- Private Engineering Colleges are being put to contribute 5% of fees of the students to this fund- charities are being mobilised

Resolutions- Networking- Alliances

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ASSURING SAFE FUTURE TO THE FARMER AND HIS FAMILTY

Structuring of health insurance policies to the participating households

Insurance of livestock, fisheries, seed, mushroom or crop farming

Farmer’s health insurance Premium as low as Rs 300 per

household

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HAB ITAT Consulting Group or HcG with GRAMEEN BANK for provision of SERVICES like INSURANCE and Micro-finance

SKS, ICICI, UTI or similar banks to be sourced

State Boards and Corporations serving farmers, shall be involved in design of cheap premium for farmers and their families

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Conclusion

Agriculture needs knowledge to make it competitive at farmer’s level

Marketing access support needed through HABITAT-PURA’s 9-Gram, 9-Ratna Yojana

Farmers family should diversify itself by adopting various vocations

Quality education linked with employment needed National Knowledge Commission and National

Productivity Council, HUDCO should be roped in for ‘top, middle-order, menial jobs’

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Conclusion-II A Seminar needs to be organised in Delhi for that

sponsored by HUDCO and organised by HABITAT CONSULTING GROUP

Study should propose number of PURA and indicate regions Second study should propose separate Regional Economic

Development Plan Development Board and Financial Institutions should evolve

to provide support Marketing access support needed through HABITAT-

PURA’s 9-Gram, 9-Ratna SEZ should be created at least in one strong Yojana Cluster SEZ management is the issue SEZ should have lot of base of Indian technology Suitable knowledge support system be continuously

available