NatWest CricketForce: how the English Cricket Board activated their sponsorship on local radio and...
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NATWEST CRICKETFORCE 2013 CASE STUDY
NATWEST CRICKETFORCE 2013 CASE STUDY
NATWEST CRICKETFORCE 2013 CASE STUDY
2013
No. of Bulletins: 2,925
Reach 3,815,000 (+27.42%)
Impacts 7,371,000 (+16.51%)
Media Outlets 226 (+9.71%)
Advertising Value Equivalent (AVE) £46,422 (+16.46%)
2012
Reach 2,994,000
Impacts 6,327,000
Media Outlets 206
Advertising Value Equivalent (AVE) £39,861
AGREED PRE-CAMPAIGN KPI’s:
AND WHAT WE ACTUALLY ACHIEVED:
NATWEST CRICKETFORCE 2013 CASE STUDY
Ulster
Scotland
NorthEast
Yorkshire
Wales& West
SouthWest
NorthWest
East ofEngland
South &South East
Midlands
London
53.0
198.0
236.0
290.0
388.0
428.0
523.0
543.0
679.0
794.0
966.0
3 month Rajar dataending Wave 04 2012
Everybody Reach in 000s for the Overall Campaign
53.0 to 205.2205.2 to 357.3357.3 to 509.5509.5 to 661.7661.7 to 813.8813.8 to 966.0
Ulster
Scotland
NorthEast
YorkshireNorthWest
Wales& West
SouthWest
East ofEngland
Midlands
South &South East
London
57.0
351.0
383.0
505.0762.0
860.0
966.0
990.0
1339.0
1563.0
1879.0
3 month Rajar dataending Wave 04 2012
Everybody Impacts in 000s for the Overall Campaign
57.0 to 360.7360.7 to 664.3664.3 to 968.0968.0 to 1271.71271.7 to 1575.31575.3 to 1879.0
Ulster
Scotland
Yorkshire
London
Wales& West
NorthWest
MidlandsEast of
England
NorthEast
South &South East
SouthWest
3.4
4.5
5.1
6.9
7.4
7.6
7.8
8.3
9.8
10.5
12.3
3 month Rajar dataending Wave 04 2012
Everybody Reach% for the Overall Campaign
3.4 to 4.9%
4.9 to 6.3%
6.3 to 7.8%
7.8 to 9.3%
9.3 to 10.8%
10.8 to 12.3%