Lifestyle Sports

Nature of the Business

Type of Business

• Start-up hybrid retail/service business

• Sporting goods store• Largest indoor sports

complex in several townships• Sole Proprietorship– Total control– Can handle the liability– Take compete control of profit

Objective

• Providing quality in-depth soccer, basketball, and field hockey products at a quality price

• Providing a close indoor venue to play those sports

Products/Services

• Service- Location to play Indoor Sports

• Products- Wide variety of soccer, basketball, etc. sports equipment

Location

• Along Route 8 or just off of Route 8

• Near many residential areas- Customer Base

• Near a highly traveled road- Easy Access from farther areas

Times of Operation (Sports Complex)• Seven days a week• Monday-Friday, open 4pm – 9pm • Play after school, but not be able to play as

late• Saturday and Sunday, open 8am – 10pm• Open 53 hours per week • People can come earlier and leave later

Times of Operation (Sports Store)

• Seven days a week• Monday-Friday, open 10pm – 9pm• Saturday and Sunday, open 10am – 10pm• Open 79 hours per week• More people buy products during game hours• Still get customers who don’t play here

Floor Plan

Dimensions• 9396 square feet• 108 ft by 87 ft• Facility will be built, not rented

Organization

Background of Entrepreneur

• Graduate of College• Knowledge of all business

Microsoft programs (Excel, PowerPoint, Word)

• Prior Leadership Positions• Frugal with Money

Employees

• Four types of Employees– Manager (1)– Referee (10 on call, brought in based on games)– Sales Professional (7, averaging 25 hours per week

each)– Landscape Specialist (6, two working at the

beginning and end of each day)

Job Specification Form

• Title: Sales Professional • Average Hours: 25 per week• Wages: 7.70 an hour• Required Tasks:

– Help customers locate their products– Check out customers– Restock products– Keep store clean (Moping, wiping down, emptying trash)– Checking off totals of sales to manager at the end of the day

Competition

Retail• Wal-Mart• Dick’s• Dunham’s• Soccer SourceService• PISA

Why We Beat Them

• Service/Retail Combo Advantage– Lower retail prices than Dick’s– More varied than Soccer Source– More extended in certain sports than Dunham’s or

Wal-Mart– Location of Sports Complex much closer than PISA

Marketing

• Competitive Pricing (Lower than Dicks)

You Can Play These…

…Where You Buy These

Lifestyle Sports

Buy your Cake, and eat it too. All at…

Lifestyle Sports

The Loan

• I need a loan of $850,000• $12,000 of my own money• Over 15 years• At 4% interest• Paying a monthly payment of $5,749.34