AUTUMN WINTER 2013

Natural Selection Denim was founded in 2009 by a multi-disciplinary collective of British creatives - inspired by Charles Darwin’s book ‘The Origin of Species by the way of Natural Selection’ and its concept of constant evolution in a highly competitive world.

The brand’s uncluttered and subtle British aesthetic is communicated through fit, cut and construction, focusing on uncompromising fabrications, finishing techniques and understated detailing.

Carefully considered denim pieces, undergoing slow evolution, are weaved into a seasonal collection as the brand practises its own interpretation of ongoing iterative design in fashion.

AUTUMN WINTER 2013

BIO

HEBRIDES SHIRTBRUNEL WAX JACKET

GOLDIE SCRAPED SHIRTMERINO CREW NAVY / REVENGE CREW WHITE / NARROW GAMMA

MACKINAW JACKET NAVY

DREADNOUGHT CARDI / ISIS SHIRT WHITE / SKINNY BLACKCHAPMAN PERSIAN JACKET / NARROW CRINSE

ISIS SHIRT GREY / PINSTRIPE SHOOTING PANTS DREADNOUGHT TENNIS CREW / SKINNY GRAY

RAW FAMILY

Fresh from the loom, starchy, dark and clean. Ready to evolve and reveal the characteristic weave underneath. Indigo bleed must be tolerated.

BRUISED FAMILY

More comfortable than raw, de-starched and ready to wear. Areas of wear and lifestyle have been highlighted whilst still dark, clean and elegant.

BROKEN FAMILY

The classic blue jean of rebels, movie stars and cowboys. It is all about the timeless indigo blue, set in the most authentic signs of wear and care.

BURIED FAMILY

The art of denim washing pushed to the limits. Our ultimate and sincerest effort to showcase how beautiful jeans can look.

Medium rise, tight fitting skinny. Made in comfort-stretch denim.

FRONT RISE: 10” HEM: 13”

wash: GRAY

fit: SKINNY

DREADNOUGHT TENNIS CREW / SKINNY GRAY

A low crotch that gives room in the thighs and hugs the calves.

FRONT RISE: 11” HEM: 13 ”

fit: CARROT

wash: RIGGERBEAGLE CREW NAVY / CARROT RIGGER

1/2

A slim taper from thighs through to hem, giving a modern fashion silhouette.

FRONT RISE: 11” HEM: 14”

fit: TAPER

wash: BETAREVENGE CREW WHITE / TAPER BETA

Narrow and straight legged. A lean fit from thigh through knee and hem.

FRONT RISE: 10 ” HEM: 15”

fit: NARROW

wash: BEDOUINHIVE CREW OLIVE / NARROW BEDOUIN

1/4

MERINO CARDI NAVY / ISIS SHIRT BLUE / STRAIGHT K RAW

A classic straight leg. Medium rise and straight from thigh to hem.

FRONT RISE: 10 ” HEM: 16”

fit: STRAIGHT

wash: K RAW

1/4

CONTACTpress@nsdenim.cominfo@nsdenim.comwww.nsdenim.com

PHOTOGRAPHYRobert Harper

PRODUCTIONRachel Kirby

STYLINGMadeleine Østlie

GROOMINGPhillipe Miletto

MODELDeclan-John at AMCK