Natural England Presentation For IABC UK
Transcript of Natural England Presentation For IABC UK
Creating AmbassadorsGuy ThompsonExecutive Director, External Affairs
2,300 Environmental Leaders
Employee survey 2007 Agree
I am confident in advocating Natural England’s key
policy positions to our stakeholders
16%
I am confident in advocating Natural England’s
core purpose to our stakeholders
33%
Natural England does a good job of keeping me
informed about matters affecting me
24%
Phase one
Workshopfeedback
Employee survey (post workshop –
08)
External Stakeholder
research – post workshop - 08)
I can confidently describe the purpose of Natural England
I am confident advocating Natural England’s core purpose to our stakeholders
How well are people from Natural England able to communicate core purpose?
90% 59% 76% (agree)
Content: varied and creative
Success speaks for itself
• 96% of staff attending the policy briefings felt they were now more equipped to talk confidently about our policies
A very useful session, well
presented and informative
Good, well informed
presentation
A really good idea and well executed
As a relatively new starter I
found the briefing very useful. Thank
you.
The acid test: Oct 2009
2008-09target
2008-09 result
2009-10 target!
Half-year results
Percentage of our staff confident talking about our purpose
75% 72% 90% 78%
Percentage of staff confidentin talking about out policies, as appropriate to their role
50% 70% 80% 76%
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Target 08/09
Oct-07 Mar-08 Oct-08 March 09* Oct-09
Percentage of staff
confident in talking
about our purpose
Percentage of staff
confident in talking
about our policies,
as appropriate to
their role.
Stakeholder Relationship Management in Natural England
• Stakeholder Relations Team
• Account Management principles
• Account Management Framework
• NAMs, RAMs and Relationship Directors
• Relationship Plans
• Stakeholder Survey
Where Account Managers Operate
Us Our Stake-holders
Conclusions and our next steps