CORE PROCESS DIAGRAM

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PHASES IN CORE PROCESS

PURPOSE OF EACH PHASE

Strategic DesignMerchandising 

/ Product Development

Marketing Sales

Production Distribution Retail Consumer

Strategic

•To provide direction 

Design

•To translate direction into product

Merchandising  / Product Development

• To organize/execute  direction into structure

Marketing

•To  bring direction and product to market

Sales

•To sell product

Production

•To produce  product

Distribution

•To receive/deliver product

Retail

•To platform product to consumer

Consumer

•To purchase and enjoy product

CORE PROCESS DIAGRAM

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KEY SUB-PHASES

STRATEGIC

•Evolve Core Process

•Update Product Strategy

•Inspiration and Vision

DESIGN

•Design Aesthetic & Vitality

•Research & Sourcing Process

•Execution & Technical Process

•Design Collaboration, Sustenance & Advancement

MERCHANDIZING / PRODUCT DEVELOPEMNT

• Line Assortment Planning

•Sourcing

•Product Management

•Deliver Market Week Requirements

MARKETING

•Research and collaboration

•Marketing strategy and objectives

•Advertising and promotional material production

•Marketing plan implement & assess  

SALES

•Sales Strategy

•Selling Analysis

•Order Maintenance

•Profitability

PRODUCTION

•Pre‐Market

•Production /Tech Fit Process 

•Quality Control 

•Work In Process

DISTRIBUTION

•Importing of Product

•Warehouse Processing

•Financial Logistics

•Shipping & Exporting

RETAIL

• Product Knowledge and Visual Merchandising

•PR Events/National Advertising

•Marketing Initiatives catalogues/contests

•Direct Retail

CONSUMER

•Interacting with consumer directly

•Customer service

•Analyze product and financial results

•Build Customer Loyalty/Relationship 

Core Process – Stage 1, Strategy

1 Preparation for Corporate Product Strategy Meeting

a Review buying/selling patterns

b Review lifestyle patterns (ie shift in consumer wearing habits, spending, shopping, etc)

c Review distribution patterns 2 Define Corporate Product Strategy a Define market strategy

b Assess internal operating capabilities

c Finalize and communicate

3 Inspiration and Vision

a Create and validate Inspiration and Vision 1 Preparation for Corporate Product Strategy Meeting a Review buying/selling patterns

i Analyze offerings for previous 2 seasons by brand/classification

ii Analyze bookings for 2 previous seasons by brand/classification

iii Analyze selling for previous 2 seasons by brand/classification

iv Compile findings from review

v Present findings and recommendations for new market offering

b Review lifestyle patterns (ie shift in consumer wearing habits, spending, shopping, etc)

i Scan apparel market place to identify consumer patterns

ii Identify how changing lifestyle patterns affect Natori brands

iii Identify how retailers and competition are positioned to respond to changing lifestyle patterns

iv Present recommendations to address changing lifestyle patterns by brand

c Review distribution patterns i Analyze current distribution

ii Identify areas for growth and expansion

iii Present recommendations to expand distribution

1 Preparation for Corporate Product Strategy Meeting

2 Define Corporate Product Strategy

3 Inspiration and Vision

Core Process – Stage 1, Strategy

2 Define Corporate Product Strategy a Define market strategy

i Ms. Natori casts her product vision and goals

ii Product Strategy team discusses Ms. Natori vision

iii Explore fit of opportunities to current product portfolio

iv Draft New Product Strategy v Set market goals

b Assess internal operating capabilities

i Assess capacity and needs to take advantage of opportunities

ii Evaluate capacity of people to take on more change

iii Project sales, profit and ROI

iv Identify strategies to minimize operational risk

c Finalize and communicate

i Update the Corporate budget

ii Communicate strategy to whole organization

iii Create preliminary market menu by brand 3 Inspiration and Vision a Create and validate Inspiration and Vision

i Mrs. Natori Creates Inspiration for Season

ii Assure inspiration consistent with season being designed for (Spring/Fall)

iii Investigate and evaluate historical content and the wealth of material resources

iv Evaluate inspiration in regards to brand identity and target customers

v Indentify any issues or specific needs with inspiration in each catagorey

vi Present Inspiration to Design