Native Mobile Monthly Report - October 2012

MOBILE REPORT / OCTOBER 2012

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A MONTHLY

SNAPSHOT OF

MOBILE NEWS,

VIEWS, EVENTS &

DEVELOPMENTS

LOCALLY AND

ABROAD

2 MOBILE REPORT/OCTOBER 2012

HOW TO USE THIS REPORT

MOBILE REPORT/OCTOBER 2012 3

» This report is intended as an easy-to-reference tool

» It is a resource that allows you to easily flip through in your own time – and not to necessarily read it from front-to-back

EXECUTIVE SUMMARY


1. There are now more than 1 billion smartphones in circulation worldwide, with the next billion predicted to be reached by 2015

2. South African mobile networks race to launch commercial LTE services before the end of 2012

3. The world has been glued to their mobile phones for the Red Bull Stratos space jump, and the approach of Hurricane Sandy on American shores

4. Facebook reaches milestone of 1 billion monthly active users, meaning nearly 1 in 7 people is on Facebook

5. Alan Knott-Craig Jnr steps down as CEO of Mxit due to internal conflict between the company’s shareholders about the future vision of the instant messaging and social networking platform

EXECUTIVE SUMMARY


6. There are events and awards like The Digital Edge Live, the 2012 MyBroadband Conference, Tech4Africa 2012 the MMA Smarties Awards, and the announcement of The Bookmarks finalists

7. October marks the one year anniversary of the passing of Apple CEO Steve Jobs

8. InMobi closes down its operations in South Africa and will be run from its London base

9. Stats SA releases the results of the Census 2011 counting 51,770,560 people in the country with 89% of households owning a cellphone, but poor Internet penetration

EXECUTIVE SUMMARY


10. We see the launch of new products like Apple’s Mini iPad, Apple’s 4th Generation iPad, Microsoft Windows 8 OS, Windows 8 Phone and Google’s 10 inch Nexus

11. Speculation mounts over a potential merger between Cell C and 8ta however the two parties are not commenting on the rumours

12. Banks are finding their own in the mobile space, taking different directions in their current mobile products and services offering like Nedbank’s My Financial Life tool, Standard Bank’s partnership with Microsoft and FNB’s deal with mPowa

13. Social networks take advantage of their unique platforms to introduce innovative offerings for both the user and the media like Twitter Surveys, LinkedIn’s Influencer Following tool, and Facebook’s Mobile App Installs Ads

CONTENTS

7

» Section 1: Mobile Landscape…………………………………….8

» Section 2: Mobile Handsets & Operating Systems……25

» Section 3: Mobile Networks…………………………………....33

» Section 4: Mobile Banking……………………………………….39

» Section 5: Social Networks………………………………………45

» Section 6: Summary & Contacts……………………………...56

MOBILE REPORT/OCTOBER 2012

SECTION 1

8

MOBILE LANDSCAPE


1 BILLION

SMARTPHONES IN USE


» Sixteen years after the first modern smartphone was introduced, there are now more than a billion smartphones in use worldwide

» This is according to the latest research by Strategy Analytics, which estimates that 1 in 7 people around the world owned a smartphone in the 3rd quarter of 2012

» According to Strategy Analytics’ figures, in the 3rd quarter of 2011, there were 708 million smartphones in use worldwide. This figure has now jumped to 1.038 billion handsets, and is increasing exponentially

ITWeb, 18 October 2012

http://www.businesswire.com/news/home/20121017005479/en/Strategy-Analytics-Worldwide-Smartphone-Population-Tops-1

SMARTPHONES TO BECOME

AFRICAN STANDARD


» Industry professionals say rapidly dropping smartphone prices will play a major role in bringing the Internet to Africans over the next 5-10 years

» Aidan Baigrie, head of business development at undersea-cable company Seacom, says, with some smartphones already dropping below the $100 (about R870) threshold and sub-$50 (about R435) devices inbound, smartphones are rapidly falling to price levels that make them accessible to a larger market in Africa

» In mid-2012, about 10 million smartphones were in use in SA. Arthur Goldstuck points out that of those users, around 3 million will upgrade next year, and a further 2-2.5 million people will buy a smartphone for the first time, bringing smartphone penetration to 25% ,“Other African countries will follow that trend, if behind SA.”


MOBILE SUBSCRIPTION IN REGION

TO INCREASE RAPIDLY


» Mobile and fixed telephony subscribers in sub-Sahara Africa are expected to reach 266.1 million by 2017, while Internet subscribers will hit 77.5 million according to research released by Frost & Sullivan

» In 2010 there were 181.7 million mobile and fixed telephony subscribers and 29.8 million internet subscribers in the region.

» In the past 4 years many undersea cables were launched in Africa that has resulted in some reduction in wholesale bandwidth prices

Bizcommunity, 11 October 2012

TECH BRANDS DOMINATE

BEST GLOBAL BRANDS

12



» In results of the Interbrand Best Global Brands 2012 survey, Coca Cola retained its number one spot and got a valuation of US$ 77 billion

» However it was the tech brands that once again dominated the rankings – Apple came in at number two with a valuation of US$ 76 billion, followed closely by IBM (3), Google (4), Microsoft (5), Intel (8) and Samsung (9)

» Apple was a star performer, going up six places from its 2011 ranking, and seeing its value increase by 129%

SMARTIES WINNERS

ANNOUNCED


» The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, revealed the Smarties™ winners after receiving close to 500 submissions across 19 categories and 36 countries from around the globe

» The Smarties™ is the only global awards programme dedicated exclusively to mobile marketing

» Three South African winners came out with awards and global brand winners included Nike, Land Rover, Google and Coca Cola

» A full list of winners is available here: http://www.mmaglobal.com/news/mma-announces-smarties%E2%84%A2-award-winners

MMA, 3 October 2012

http://www.mmaglobal.com/news/mma-announces-smarties%E2%84%A2-award-winners









2012 BOOKMARKS AWARDS

SHORTLIST ANNOUNCED


» The Bookmarks Awards is an initiative launched in 2008 by the DMMA (Digital Media and Marketing Association), a non-profit organisation that aims to grow and sustain a vibrant and profitable digital industry

» The awards are held as an accolade geared towards the strengthening of the profile of online media, rewarding excellence in digital publishing, advertising and marketing, as well as benchmarking local talent against international standards

» NATIVE is a finalist for 10 awards including Special Honours in the Best Agency category

» A full list of finalists is available here: http://www.thebookmarks.co.za/finalist


http://www.thebookmarks.co.za/finalist

http://www.thebookmarks.co.za/finalist

DIGITAL EDGE LIVE SHOW

ENCOURAGES INDUSTRY DEBATE


» A host of top digital thinkers and marketing fundies gathered in Cape Town's prestigious City Hall for the highly-anticipated joint seating of parliament at the Digital Edge Live Show - National Assembly, presented by NATIVE and Living your Brand

» Local marketing mavericks and industry heavyweights faced off in a battle of wits and opinion that led to rigorous debate on issues and key trends facing the marketing environment

» Headlining the event was International Speaker Nathan Martin, founder of Deeplocal

» Visit @Digitedge or view the #tdelive thread to relive the action


TECH4AFRICA 2012: UNLOCKING

THE NEXT BILLION CUSTOMERS”


» Given that seven of the world’s ten fastest growing economies are in Africa, it’s likely that the continent will form a large portion of that next billion. It makes sense that a conference that bills itself as Africa’s “premier mobile, web and emerging technology event”, should choose it as a theme then

» Sessions focused around mobile and content, the enterprise opportunity, entrepreneurship and financing, social business and innovation

» Angus Robinson together with Pete Case spoke about the creative process in the digital “value chain in the journey to understand what each role player adds to the final product

2012 MYBROADBAND CONFERENCE

ATTRACT OVER 1000 DELEGATES


» The 2012 MyBroadband Conference took place at Vodacom World bringing together the biggest names in the South African telecommunications industry

» The conference is the biggest of its kind in South Africa and attracted a record attendance of 1,600 delegates from across the country, who included CEOs and CTOs from the largest ICT companies in SA

» The high profile speakers at the event did not disappoint: the first commercial LTE service in South Africa was launched by Vodacom; 8ta demonstrated their new LTE offering; and DFA announced a new, more affordable long-distance fibre service

MyBroadband, 11 October 2012

ORNICO LAUNCHES NEW MOBILE

ADVERTISING MONITORING PRODUCT


» After a year-long test phase Ornico has launched of its mobile advertising monitoring product, the first of its kind in South Africa

» South Africa currently ranks number 28 on the list of countries with the most mobile phones globally

» With approximately R500-million spent on mobile marketing in 2010, Vodacom, Mxit and Google all predicted that R1bn would be spent in South Africa by this year

» During Ornico's test phase some very interesting insights have become apparent, for example, Insurance companies feature prominently on PCM’s (Please Call Me's)


INMOBI PULLS

OUT OF AFRICA


» Multi-national mobile ad network InMobi is set to close up operations in Africa and Russia

» In a statement, InMobi admitted that it would be closing the offices, but said that it would continue servicing the affected markets:

» “We are changing the way we service the Africa and Russia markets. InMobi will continue to service any markets affected by these changes through centralised sales teams located in our regional centres”

» Sources close to Memeburn say that all the staff in the African office will either face retrenchment or have to move to London

Memeburn, 23 October 2012

AUGMENTED REALITY FOR

ARNO’S NEW MUSIC VIDEO


» Augmented reality (AR) is a computer-generated overlay of information, text, video, graphics or even games on a real-world scene, object or image

» The September edition of Rolling Stone SA is one of the first mainstream examples of AR in South Africa

» “Hovering” in the air above the cover photo of Arno Carstens is a small logo reading “view with Layar”. Layar analyses the cover and finds the code that launches Carstens’ new music video Two Dogs

» Aside from affirming Carstens creative powers, it also signals the first mass market attempt at popularising AR locally

Gadget, 15 October 2012

WORLDS MOST

INTERACTIVE PRINT AD


» A Lexus 2013 ES changes colors, turns on its headlights and exposes its interior as throbbing music plays in this highly interactive print ad in Sports Illustrated

» Using a Lexus-created technology called CinePrint, the ad comes to life only when you put an iPad behind the printed page that’s displaying the iPad edition of SI

» As the release from Lexus notes, “CinePrint Technology” brings one closer to the printed page with a multi-sensory experience that combines sight, sound, and touch.”

» Click here to see the video: http://www.youtube.com/watch?v=wSsvdHwk--I&feature=player_embedded

Mashable, 9 October 2012

RED BULL STRATOS PULLS

OFF BEST BRAND STUNT


» A record 8 million people watched YouTube's live stream as Felix Baumgartner became the first person to break the sound barrier with a free fall jump 128,000 feet above the Earth that reached a speed of 833.9 miles per hour

» Besides YouTube, the jump was also broadcast on 130 digital outlets. Viewers could download the Red Bull TV application, free for both iPhone, iPad and Android

» Red Bull's Facebook post-jump photo of Baumgartner gained almost 216,000 likes, 10,000 comments and over 29,000 shares within 40 minutes, and half the worldwide trending topics on Twitter were related to Red Bull Stratos. The video has since been watched over 10 million times on YouTube

GottaBeMobile, 14 October 2012

MOBILE CRITICAL IN MIDST OF

HURRICANE SANDY


» With Hurricane Sandy leaving its mark on the East Coast of the United States, mobile is proving its mettle as an always-on medium

» Industry experts agree that news and weather mobile sites are likely to see the biggest impact. Additionally, marketers are making sure they are monitoring their mobile site performance to make sure it is up-to-par

» Mobile is critical for users, especially during disastrous events such as Hurricane Katrina, Tropical Storm Irene and now Sandy

» During events such as this, consumers rely on mobile apps and sites from services such as The Weather Channel and AccuWeather, as well as mobile news sites including The New York Times and CNN for the most up-to-date information

Mobile Marketer, 30 October 2012

CELLPHONE OWNERSHIP

INCREASES IN CENSUS 2011


» Stats SA released the results of its Census 2011 showing that the number of cellphones in South Africa increased significantly, while the number of landline telephones plummeted over the last decade

» According to the Census 2011 results, the proportion of households owning cellphones significantly increased from 31.9% in 2001 to 88.9% in 2011

» The Census 2011 also showed that less that half of South African households have access to the Internet

» Of those households that had access to the Internet, 16.3% accessed it via cellphone, 8.6% from home, 5.6% from elsewhere and 4.7% from work


SECTION 2

25

MOBILE HANDSETS &

OPERATING SYSTEMS


A GLOBAL VIEW OF THE MOBILE

INDUSTRY NUMBERS


» Smartphone sales penetration continues to accelerate, growing from nearly 30% in Q3 2011 to nearly 40% in Q2 2012

» Nearly 2 out of every 3 smartphones shipped in the first half of 2012 were Android devices

» Although Symbian is obsolete, it still has a sizable installed base – larger than bada and Windows Phone combined

» In the handset market, Apple and Samsung account for 63% of revenues and over 98% of the profits

» In the smartphone market, Apple and Samsung claim more than half of total shipments

VisionMobile, 11 October 2012

WINDOWS 8 TAKES A

NEW DIRECTION


» South African consumers and businesses are now able to experience all that Windows 8 operating system (OS)has to offer: a beautiful new user interface (UI), a wide range of apps with the grand opening of the Windows Store, available on a broad range of Windows 8 certified PCs and tablets.

» The system features an entirely new look and feel, which is designed to be used across an array of devices like desktops, laptops, tablets and phones.

» Microsoft Corp Chief Executive Steve Ballmer said the company had sold 4 million upgrades to Windows 8 in days since the launch, signaling a strong start for the new operating system. Ballmer also expects hundreds of millions of Windows systems to be sold over the next year

Gadget, 25 October 2012 MyBroadband, 31 October 2012

MICROSOFT RELEASES

WINDOWS 8 PHONE


» Following the global launch of Windows 8, Microsoft officially released the Windows Phone 8 smartphone operating system

» While many of the features have already been made public, some new features revealed by Microsoft include 'Data Sense,' 'Rooms' and 'Kid's Corner’

» Skype has now also been fully integrated into the OS. Manager of the Windows Phone Program at Microsoft, Joe Belfiore says for the first time the new Skype app is always on. "It's ready to receive a call or message at any time, and it does this without running code in the background and running your battery.”

» The handsets will go on sale globally in November


REMEMBERING STEVE

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9to5Mac, 5 October 2012


» Apple updated its homepage on the 4th of October, a year after the passing of Steve Jobs, with a video montage to remember his life and death. The nearly two-minute video presents a slideshow of Jobs throughout his career and it softly ends with “Remembering Steve”

» The tribute letter from Apple’s current CEO appeared upon completion of the “Remembering Steve” video

» The video is available here: http://www.youtube.com/watch?v=Jj0Qw8ipPLI&feature=player_embedded

http://www.youtube.com/watch?v=Jj0Qw8ipPLI&feature=player_embedded




IPAD MINI AND FOURTH

GENERATION IPAD LAUNCH


» Apple's CEO Tim Cook, announced the company's latest tablet computer, the iPad Mini. It's designed to look like a smaller version of the triumphant iPad. It is also designed to snatch sales away from Apple's rivals

» The new smaller iPad features a 7.9-inch display, 1 024 x 768 resolution, an A5 dual-core processor and up to 10 hours of battery life. While the iPad Mini will be available in both WiFi and cellular models, the entry-level 16GB WiFi version has a starting price of $329

» The fourth-generation full-size iPad was also unveiled featuring the same Retina display and design as its predecessor but with an A6 processor. The 16GB WiFi model starts at $499


APPLE APPS NOW

IN RAND


» The SA version of Apple’s App Store has begun charging customers in rands rather than US dollars

» The change, which took effect on Friday, has also brought local-currency versions of the store to India, Indonesia, Israel, Russia, Saudi Arabia, Turkey and the United Arab Emerates

» The pricing also applies to Newsstand, the iOS app for purchasing magazines and newspapers

» SA Apple users will no doubt be hoping the decision to charge in rand signals Apple’s intention to offer the full iTunes Store in SA, offering music, movies and book downloads in addition to apps

TechCentral, 26 October 2012

GOOGLE UNVEILS 10

INCH NEXUS TABLET


» Google's new Nexus 10, made in partnership with consumer electronics company Samsung Electronics, is the first 10-inch tablet to come to market under Google's Nexus brand. The device, with prices starting at $299, will be available on 13 November in the United States and seven other countries, Google said in its official blog

» The Internet search engine also updated its mobile gadget and online content offerings as competition with Apple, Amazon.com and Microsoft heats up ahead of the holiday sales season


SECTION 3

33

MOBILE NETWORKS


VODACOM FIRST TO

SWITCH ON LTE IN SA

34

Gadget, 10 October 2012


» Vodacom Group CEO Shameel Joosub announced at the2012 MyBroadband Conference, that Vodacom’s LTE service has been switched on and is open for business

» The service is initially available in Johannesburg, with other cities to follow in the near future

» Joosub said “Vodacom was the first network in SA to test LTE more than two years ago. It’s great to claim another South African first for Vodacom with the launch of LTE services to the public, and it’s even more pleasing that we’ve done this ahead of many other advanced economies around the world. South Africa has joined an exclusive club with the fastest connectivity the world has to offer.”

8TA INVITES SOUTH AFRICANS TO

TAKE PART IN FREE LTE TRIALS

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» 8ta will switch on a 4G LTE mobile broadband network on 1 November and invited selected customers in Gauteng to apply to participate for free in the trial, which will run until 31 March 2013

» “This trial will help us better understand the requirements of our customers and the feedback from the participants regarding performance and the overall experience will inform the refining of our commercial offerings to better align with customer’s needs,” Telkom Mobile senior managing executive Amith Maharaj said

» The operator received what it says was an “overwhelming response” to its invitation with over 7 000 individuals responding to the invitation

8TA COULD BE THE ULTIMATE

WINNER IN LTE RACE

36



» Telkom and its mobile arm 8ta may be sitting in the pound seats when it comes to next-generation wireless broadband thanks to its access to a big chunk of valuable radio frequency spectrum

» Whereas as MTN, Vodacom and Cell C — will have to “refarm” or reallocate portions of their existing spectrum to provide fourth-generation (4G) services based on long-term evolution (LTE) technology, Telkom has access to a huge and valuable chunk of spectrum in the 2,3GHz band

» 8ta senior managing executive Amith Maharaj believes 3G will become the “smartphone-based technology and LTE will be a pure broadband play”, “The SA market won’t necessarily need 40Mbit/s on a smartphone.”

“4G” A CONTROVERSIAL

WORD


» While, technically speaking, LTE does not equal 4G, the vast majority of international operators (81%) have accepted the use of this term for reference to the latest version of 3G

» The 4G debate is making headlines again because of the launch of LTE in South Africa, and the fact that Vodacom previously opposed the use of the term by competitor Cell C to describe its HSPA+ network

» Vodacom relied on the International Telecommunication Union’s (ITU’s) which explicitly stated that it does not view LTE, WiMax, and HSPA+ as 4G

» However, globally many vendors and networks are branding their LTE products as 4G, making it challenging (and possibly costly) for local operators to get LTE equipment which is not 4G branded

ITWeb, 26 October 2012 MyBroadband, 11 October 2012

RUMOURED 8TA AND CELL

C MERGER


» Earlier this month, Business Day reported that several meetings between senior executives at Telkom and Cell C had taken place earlier in the year

» Cell C CEO, Alan Knott-Craig told BusinessTech that market consolidation is inevitable. “Margins are thinning and smaller operators’ ability to compete is being hampered by lack of scale,” he said

» A potential merger between mobile operators, 8ta and Cell C, would present a real challenge to Vodacom and MTN’s entrenched market position, says market research group Frost & Sullivan

» However, Telkom has denied the potential merger, while other companies like Remgro are rumoured to have made offers to buy Cell C

BusinssTech by Mybroadband, 23 October 2012 Bdlive, 30 October 2012

SECTION 4

39

MOBILE BANKING


NEDBANK’S ‘MY FINANCIAL

LIFE’ GOES LIVE


» South African bank Nedbank has said its ‘My Financial Life’ application, an online personal financial management tool, has become available to all banking customers in the country

» Ingrid Johnson, group managing executive retail and business banking at Nedbank, said the offering is part of the firm’s ongoing commitment to help empower all South Africans to become more aware of the state of their finances

» My Financial Life joins other personal finance platforms including MoneySmart and 22seven in providing a consolidated view of a user’s entire financial position through an online portal

ITWeb Africa, 15 October 2012

STANDARD BANK IN PARTNERSHIP

WITH MS, SAMSUNG


» Standard Bank, Samsung and Microsoft have partnered to give Standard Bank customers first option on Samsung’s new Ativ tablets running the new Microsoft Windows 8 operating system before the devices are available in the mainstream market

» The announcement coincides with the worldwide launch of the highly-anticipated Windows 8 operating system. Launches were held in New York and South Africa on 25 October

» The Standard Bank banking app, launched earlier this year on Apple, Android and BlackBerry platforms, is the first South African banking app in the Windows 8 app store. Since it was launched in July, Standard Bank’s banking app has had more than 160 000 downloads


FNB TO BRING CARD

SWIPES TO MOBILE

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» First National Bank is in final talks with UK-based mPowa, a rival to American firm Square, about using the payments company’s technology to give its clients the ability to accept card payments using mobile phones.

» mPowa offers a white-label solution that supports multiple mobile operating systems, including Android, BlackBerry, iOS and Windows Phone

» Under the terms of the deal, FNB will integrate mPowa’s hardware and software into its existing merchant services, with FNB’s own branding and look. mPowa’s founder and CEO Dan Wagner tells TechCrunch that it is also working with several other financial institutions for similar products in Europe, the U.S., and Asia, as well as other markets in Africa.

MOBILE MONEY IN EMERGING

MARKETS STUDY


» A new study by Visa and its mobile money platform Fundamo surveyed almost 2 500 consumers, mobile money agents and merchants in Bangladesh, Ghana, India, Indonesia, Nigeria and Pakistan

» It found that more than half knew about mobile money services and almost 90% wanted to use them in the future… but it might not be for the reasons m-commerce companies would think

» “Our potential for driving far-reaching social and economic change, while at the same time growing transaction volumes in developing countries, is significant. But we’ll limit that potential if we don’t learn to stop and really listen to our customers,” said Fundamo CEO and Visa’s sub-Saharan Africa group manager Hannes van Rensburg


KENYA TO START TAXING

MOBILE TRANSACTIONS


» The Kenyan government has announced plans to implement at 10% tax on mobile money payments, including those made via MPesa

» According to The Next Web, the tax is part of a plan to cover the nearly US$300-million needed for pay rises after a recent strike by state-employed teachers, lecturers and doctors

» There are around 17-million registered MPesa accounts, handling over 2 million transactions a day.

» By the looks of things, the Kenyan government expects the operators to shoulder the extra costs of the taxes without passing them on to their customers


SECTION 5

45

SOCIAL NETWORKS


SOCIAL AFRICAN SOCIAL

MEDIA LANDSCAPE

46

Fuseware, 10 October 2012


» The South African Social Media Landscape 2012 study, released by technology market researchers World Wide Worx and information analysts Fuseware, includes analysis of South African consumers’ use of Facebook, Twitter, Mxit, LinkedIn, Pinterest and Foursquare, as well as a survey conducted among corporate brand owners

» The headline findings are graphically shown in an infographic which is available here: http://www.fuseware.net/south-african-social-landscape-2012-infographic/

http://www.fuseware.net/south-african-social-landscape-2012-infographic/













ALAN KNOTT- CRAIG

JNR QUITS MXIT


» Alan Knott-Craig Jnr unexpectedly stepped down as Mxit CEO and World of Avatar CEO on 18 October, citing differences between himself and his shareholders

» Last week Knott-Craig said in a press statement that “while the shareholders and I share the same vision, we differ on how to get there. Therefore, I agreed to go my own way.”

» Francois Swart, the current CFO, will act as the interim CEO. Mxit will be recruiting a new CEO and other new executives to drive expansion at the company

Moneyweb, 23 October 2012

DMMA TO HELP MATRICS

PASS EXAMS


» 'CellSchool’ is a free revision series on Mxit designed especially to help this year's Matrics ace their exams

» 'CellSchool', developed by the EISH-Team in partnership with the Digital Media and Marketing Agency (DMMA), consists of short video lessons for six key subjects, delivered by top teachers who guide the Grade 12s through exactly what they need to study every day in order to succeed in their final exams

» "It is a way of showing learners the efficiency of various digital media channels in education when it comes to transforming education," says Anastacia Martin, Head of DMMA Training and Transformation


FACEBOOK HITS 1 BILLION

USERS


» Facebook has hit a billion users, giving it a user base roughly equivalent to the population of Africa, and covering one-seventh of all the people on the globe

» However, the majority of its users access the site through mobile devices, which has been a bugbear for the network as it battles to spin advertising revenue from those who access the site through portable tools

» Vesact analyst Sasha Naryskine says the research predicts that 2.5 billion people will access the Internet through mobile devices by 2016


FACEBOOK’S FIRST

BRAND ADVERTISEMENT


» In celebration of its global domination, the social network launched its very first ad campaign

» It’s an interesting move for a platform that has relied on viral word of mouth and organic growth within the platform to revert back to ‘traditional advertising’

» Mark Zuckerberg announced the launch of the ad on Facebook Newsroom, thanking users for their support and celebrating the momentous milestone

» The ad is available to view here:: http://www.youtube.com/watch?feature=player_embedded&v=c7SjvLceXgU


http://www.youtube.com/watch?feature=player_embedded&v=c7SjvLceXgU




FACEBOOK MOBILE APP

INSTALLS ADS


» Facebook announced a new way for mobile app developers to grow their business with an ad unit that helps them reach and re-engage their users

» Facebook announced these ads in beta in August as a new and effective way for mobile app developers to drive installs and increase app discovery

» When a person clicks on one of these ads, if they do not have the app installed they will be sent to the App Store or Google Play to get it

» For years, many apps and games on Facebook.com have used ads as an important part of their growth strategy. Now Facebook is bringing these opportunities to mobile apps

Facebook Developers Blog, 17 October 2012

https://developers.facebook.com/blog/post/2012/08/07/introducing-new-mobile-ads-for-apps/

SA’S FIRST FACEBOOK

LOGOUT AD


» Habari Media has launched the first ever Facebook Logout Ad in South Africa. The innovative application is for Mango Airlines and is another 'first' for the brand

» The Facebook Log Out Ad thanks Mango's fans for their support and interactivity and rewards ten lucky fans with spot prizes

» Log-out ads, or “stories” as Facebook prefers they be called, are one of four new “Premium” products for advertisers

» Logout Ads appear as the user logs out of Facebook and are part of the new premium advertising packages that Habari Media markets for Facebook locally

ITWeb Africa, 15 October 2012

TWITTER STUDY GIVES

INSIGHTS INTO USER HABITS

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» A new study on Twitter gives an in-depth look into the users and their behaviour on the microblogging platform

» The study, conducted by Beevolve, gauges everything from how many followers the average user has, to which background colour is most used by males and females

» The study surveyed 36 million Twitter profiles and pulled some interesting findings from the stats

» One of the findings shows the OS breakdown of Twitter users, with 31.1% of users accessing the site through Android devices, and 68.9% through iOS

» The full study is available here: http://www.beevolve.com/twitter-statistics/

http://www.beevolve.com/twitter-statistics/





TWITTER JOINS

FORCES WITH NIELSEN


» Having teamed up with Nielsen, the two companies plan to roll out brand surveys to measure brand impact for Twitter

» The surveys will appear just like a promoted tweet in users’ timelines where they will be encouraged by @TwitterSurveys to fill out a survey within the tweet itself, thus allowing companies pop up in the streams of users who don’t follow the brand

» The surveys will then be analysed by Nielsen to provide brands with the increased ability to track awareness and gain real insights into their user base


https://twitter.com/twittersurveys

LINKEDIN’S INTRODUCES

INFLUENCER FOLLOWING

TOOL


» LinkedIn is changing all the time and although still very much business-focused

» Until now one could only see updates and posts from those who were directly in your own network (or connected by 2nd or 3rd degree)

» The recently-launched influencer programme allows users to follow a small pool of hand-picked influencers. Users will now be privy to news and updates from 150 top professionals, from the likes of LinkedIn CEO Jeff Weiner, to President Barack Obama, and Governor Mitt Romney


SECTION 6

56

CREDITS AND CONTACTS


CREDITS

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» 9to5Mac

» Bizcommunity

» Facebook Developers Blog

» Fuseware

» Gadget

» GottaBeMobile

» ITWeb

» ITWeb Africa

» TechCentral

» Mashable

» Memeburn

» Mobile Marketer

» Mobile Marketing Association (MMA)

» Moneyweb

» MyBroadband

» MyBroadband BusinessTech

» VisionMobile


INSERT VIDEO HERE

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CONTACT US

Vuyisile Sisulu | Mobile Technologist [tel] +27 (11) 555-3800 [cell] +27 (82) 679 5415 [fax] 0867210884 [email] [email protected] [twitter] @Vuyisile_Sisulu

Tracy Aberman | Mobile Strategist [tel] +27 (11) 555-3800 [cell] +27 (82) 754 6111 [fax] 0867210884 [email] [email protected] [twitter] @TracyInSA

Angus Robinson | Director: Mobile, Content, Community & Media [tel] +27 (11) 555-3800 [cell] +27 (83) 635 4400 [fax] 0867210884 [email] [email protected] [twitter] @angusrobinson

Should you have any mobile insight, strategy, campaign or solutions requirements please contact any one of us.


mailto:[email protected]

mailto:[email protected]

Native Mobile Monthly Report - October 2012

Technology

Transcript of Native Mobile Monthly Report - October 2012