Native Advertising - Vietnam Business M2 Jan 2017...BUSINESS Em Trå it Cho k' tác Ca Tuán Htrng...
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Native Advertising moving beyond Display By: Phuong Nguyen
Transcript of Native Advertising - Vietnam Business M2 Jan 2017...BUSINESS Em Trå it Cho k' tác Ca Tuán Htrng...
Native Advertising
moving beyond Display
By: Phuong Nguyen
1970’s500 Ad per day
2010’s5,000 Ad per day
but audience wants pleasure
we need a
game changer
Native Ad: moving beyond Display
Including 4 core ad formats
Right format
Right style/design
Right Ad delivery
technology
helps to lift up brand awareness
and higher purchase intent rate
How do I benefit?
BENEFIT FOR PUBLISHERSBENEFIT FOR ADVERTISERS
Seamless Ad experience --> better readership
New revenue stream & higher ROI
Higher ad effectiveness, less ad blindness
Increase brand perception, higher engagement
Highly customizable to campaign needs
Native Ad formats in Vietnam
IN-FEED NATIVE ADS
Facebook Yahoo!
IN-FEED NATIVE ADS
PC – Outstream VideoMobile - Outstream Video
CONTENT RECOMMENDATION WIDGETS
VnExpressBrandsVietnam
PROMOTED LISTINGS
VnExpress
KidPlazaDantri
PAID SEARCH
Google Yahoo
Ask
CUSTOM CONTENT UNITS dep.com.vn
successful case
Cost per completed view
Source: AdAsia Vietnam
Out Stream AdAsia
Netword77%
YoutubeTrueView
35%
Out Stream AdAsia
Netword$0.02
YoutubeTrueView
$0.0225s view Rate Cost per 5s
view
Thank you!
Q & A
