• Native Advertising

https://store.theartofservice.com/the-native-advertising-toolkit.html

Out-of-home advertising - Overview

1 Finally, alternative advertising includes ads in stadiums, on gas

pumps, bike racks, rest areas, lunch trucks, and other non-traditional formats. Alternative advertising

provides a way to address consumers in places they may not expect.

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Native advertising

1 'Native advertising' is an online advertising method in which the advertiser

attempts to gain attention by providing content in the context of the user's

experience. Native ad formats match both the form and the function of the user experience in which it is placed. The advertiser's intent is to make the paid advertising feel less intrusive and thus

increase the likelihood users will click on it.

https://store.theartofservice.com/the-native-advertising-toolkit.html

Native advertising - Forms

1 One form of native advertising, publisher-produced brand content, is

similar in concept to a traditional advertorial, which is a paid

placement attempting to look like an article. A native ad tends to be more

obviously an ad than most advertorials.

https://store.theartofservice.com/the-native-advertising-toolkit.html

Native advertising - Forms

1 Content marketing is another form of native advertising, placing sponsor-funded content alongside editorial content or showing other content you might be interested in which is sponsored by a marketer alongside

editorial recommendations.

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Native advertising - Platforms

1 For example, Adyoulike, AdsNative, Sharethrough and Nativo are open native advertising platforms, which allow brands to include the same

content in native ad placements on multiple publishers. Large publishers,

such as Washington Post, have recently started introducing their own native advertising formats.

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Native advertising - Examples

1 Advertorial in printed media demonstrate native advertising

where bloggers are established as credible authorities but in fact are

recommending brands they are paid to recommend and by definition are

conflicted.

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Native advertising - Examples

1 More subtle forms of native advertising with less of an ethical backlash began emerging

on Facebook in 2012 and 2013 where brands captured photos or videos of guests and

overlaid a logo or brand message and then posted to either the guest's own Facebook

page or the brand's corporate page on Facebook. For example, ads for the premiere

of The Hobbit: An Unexpected Journey consisted of photographs of VIPs with a

Hobbit logo at the bottom.

https://store.theartofservice.com/the-native-advertising-toolkit.html

StumbleUpon - Advertising

1 [http://internet.itbusinessnet.com/article/StumbleUpon-Expands-

National-Sales-Team-to-Meet-Native-Advertising-and-Content-Marketing-

Demand-3070700 StumbleUpon Expands National Sales Team to Meet

Native Advertising and Content Marketing Demand].

Internet.itbusinessnet.com (2014-02-19). Retrieved on 2014-04-19.

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Fail whale - Growth

1 On June 4, 2014, Twitter announced that it will acquire Namo Media, a

technology firm specializing in native advertising for mobile devices.

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Media planner - Factors to consider when comparing various advertising media

1 Reach (advertising)|Reach and frequency are important aspects of an advertising plan and are used to

analyze alternative advertising schedules to determine which

produce the best results relative to the media plan's objectives.

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