Global Reach, Local Knowledge

Programmatic Native

What is Native Advertising?Native advertising is a form of advertising that integrates high quality content into the organic experience of a given platform through native ad units that conform to the design and feel of the site on which it displays.

In-feed Delivery

Disclosure (shading, sponsored label)

Cross-platform

Branded Content

How’s Native different from Banners?In banner advertising a bid request is answered with a predetermined image. In Native Advertising meta data is sent with a bid response. This meta data then assembles in a unit that corresponds to style sheets of a given publisher, making it native to the site 100 % of the time. That is how Native Advertising scales.

ImageHeadline

‘Sponsored by ...’ labelBody text

Brand Logo

x6 Average CTR increaseover banner ads

Why Native Advertising?Native Advertising is a channel to reach target audience with content outside of social media networks

ContentMedia Native

Awareness

Intent

Purchase

Affinity

Loyalty

Mid-Funnel Solution

AdvocacyEvangelization

Native Advertising User Journey

X

✓

Clicks to Content

Better user experienceStronger Engagement

Clicks to Landing Page

Poor user experienceHigh Bounce RatesPossible negative brand perception

Native Advertising clicks away from the publisher site.

Native Advertising in Numbers67% of Media Buyers are looking to increase Native Advertising efforts in 2015.

More than 50% of Publishers already offer a Native Advertising Solution, and this number will grow.

Native Advertising in Numbers

access to the world’s largest native advertising exchanges

Full Domain TransparencyOver 10 billion ad impressions available monthly

Desktop 40% and Mobile 60%

Impression breakdown by country available upon request

Some of the publishers we access

Engaging by Design: ExamplesEngaging by Design: Examples

Static or Video Content delivered in-feed

Mobile Web and In-App

Engaging by DesignEngaging by Design: Examples

Engaging by DesignEngaging by Design: Examples

Engaging by Design: Examples

Engaging by Design: Examples

Engaging by Design: Examples

Engaging by Design: Examples

Targeting Capabilities

Contextual Targeting23 Standard IAB Categories

Language TargetingSupport for all major languages

Geographic TargetingCountry – State/Province – City (DMA in US)

Device TargetingDesktop, Tablet, Smartphone

Behavioral TargetingPowered by Lotame

Brand Safety and Transparency

Brand safety and traffic verification powered by:

Brand safety is the foundation of what we build. Through establishing technology and human protocols we ensure upmost quality standards in distributing branded content.

Every domain is manually approved.

Thank YouIntelliQuest | 713.942.7676

IQ@AJRMediaGroup.com