Native advertising & content distribution Network. Presentation n case studies
-
Upload
shaan-bahra -
Category
Marketing
-
view
586 -
download
1
description
Transcript of Native advertising & content distribution Network. Presentation n case studies
![Page 1: Native advertising & content distribution Network. Presentation n case studies](https://reader033.fdocuments.in/reader033/viewer/2022051514/54890ad3b47959ec0c8b5852/html5/thumbnails/1.jpg)
EGENERATOR WORLDWIDE NETWORKS PVT LTD
![Page 2: Native advertising & content distribution Network. Presentation n case studies](https://reader033.fdocuments.in/reader033/viewer/2022051514/54890ad3b47959ec0c8b5852/html5/thumbnails/2.jpg)
OUR PARTNERSNEWS IS THE BEST SELLING COMMODITY ON THE INTERNET !& CONTENT IS THE NEXT BIG THING IN DIGITAL
3000+ MEDIA PARTNERS - GLOBALLY
![Page 3: Native advertising & content distribution Network. Presentation n case studies](https://reader033.fdocuments.in/reader033/viewer/2022051514/54890ad3b47959ec0c8b5852/html5/thumbnails/3.jpg)
OUR PARTNERS FROM INDIAGIVE US 86 MILLION IMPRESSIONS AND WE GIVE OUR PARTNERS’ STORIES A 173 MILLION CONTENT SUGGESTION ACROSS OUR ‘AUDIENCE EXCHANGE NETWORK’ !
** INDIA NUMBERS ONLY**3000+ MEDIA PARTNERS - GLOBALLY
![Page 4: Native advertising & content distribution Network. Presentation n case studies](https://reader033.fdocuments.in/reader033/viewer/2022051514/54890ad3b47959ec0c8b5852/html5/thumbnails/4.jpg)
OUR PARTNERS FROM INDIAGIVE US AS HIGH AS 7.23% CTR AND OVERALL SYSTEM AVERAGE CTR OF 1.75%
3000+ MEDIA PARTNERS - GLOBALLY
![Page 5: Native advertising & content distribution Network. Presentation n case studies](https://reader033.fdocuments.in/reader033/viewer/2022051514/54890ad3b47959ec0c8b5852/html5/thumbnails/5.jpg)
WE ARE CONTENT MARKETEERSWE ARE ONE OF THE 1ST EVER NATIVE ADVERTISING PLATFORM IN INDIA!
SMI2.RU (OUR PARENT COMPANY) IS THE 3RD LARGEST INTERNET ADVERTISING COMPANY IN RUSSIA… AFTER GOOGLE & YANDEX
![Page 6: Native advertising & content distribution Network. Presentation n case studies](https://reader033.fdocuments.in/reader033/viewer/2022051514/54890ad3b47959ec0c8b5852/html5/thumbnails/6.jpg)
WE RUN A CONTENT SERVICING PLATFORM‘TEASER NETWORK’ CURATED CONTENT SERVED ON A PLATTER !
WE JUST TURNED A YEAR OLD IN INDIA
WE ARE GROWING @ 300% EVERY MONTH
![Page 7: Native advertising & content distribution Network. Presentation n case studies](https://reader033.fdocuments.in/reader033/viewer/2022051514/54890ad3b47959ec0c8b5852/html5/thumbnails/7.jpg)
IS A PORN FREE NETWORK!‘TEASER NETWORK’
OUR AUDIENCE IS EDUCATED & FROM THE CORPORATE SEGMENT A SERIOUS READER AND A SERIOUS CUSTOMER TOO !!!
![Page 8: Native advertising & content distribution Network. Presentation n case studies](https://reader033.fdocuments.in/reader033/viewer/2022051514/54890ad3b47959ec0c8b5852/html5/thumbnails/8.jpg)
WE DO NOT SELL ANY BANNERS OR ADVERTISEMENTSWE MAKE YOUR STORIES READ BY OUR AUDIENCE
![Page 9: Native advertising & content distribution Network. Presentation n case studies](https://reader033.fdocuments.in/reader033/viewer/2022051514/54890ad3b47959ec0c8b5852/html5/thumbnails/9.jpg)
WE JUST CREATE THE
HEADLINES **TEASERS** DISPLAY IT ON OUR PARTNERS PAGE AND OUR INTERSTITIAL PAGE
AND SEND THE INTERESTED & RELEVANT AUDIENCE TO YOUR WEBSITE / LANDING PAGE FROM OUR PARTNERS SITE.
**WE WORK ON A CPV / CPC MODEL** THEREFORE WE ARE R.O.I. DRIVEN & A PERFORMANCE NETWORK
![Page 10: Native advertising & content distribution Network. Presentation n case studies](https://reader033.fdocuments.in/reader033/viewer/2022051514/54890ad3b47959ec0c8b5852/html5/thumbnails/10.jpg)
THE
HEADLINES **TEASERS**
ARE FURTHER PUT INTO CATEGORIES WITHIN OUR SYSTEM, SO THEY CAN BE DISTRIBUTED AS PER RELEVANCE TO OUR PARTNERS PAGE & SITE
**CONTENT CATEGORISATION** IS THE KEY TO A HIGHER CTR OF YOUR STORIES IN OUR SYSTEM
RESULTING INTO AN AUDIENCE WHO IS ENGAGED WITH YOUR BRAND OR PRODUCT OBJECTIVE
![Page 11: Native advertising & content distribution Network. Presentation n case studies](https://reader033.fdocuments.in/reader033/viewer/2022051514/54890ad3b47959ec0c8b5852/html5/thumbnails/11.jpg)
THINK WE CAN DO YOUR BRAND SOME GOOD?
**GAMES, VIDEOS, WRITTEN CONTENT, PRESENTATIONS, SLIDESHOW** !
YOU CAN PROMOTE ALMOST ANY KIND OF CONTENT VIA OUR TEASER NETWORK JUST GIVE US A CUP OF COFFEE AND SOME TIME AND
WE CAN MAKE AN ENGAGING STORY OR AN ENGAGING CONTENT IDEA FOR YOU
![Page 12: Native advertising & content distribution Network. Presentation n case studies](https://reader033.fdocuments.in/reader033/viewer/2022051514/54890ad3b47959ec0c8b5852/html5/thumbnails/12.jpg)
WELL THEY DO! **OUR CLIENTS**
WISH TO MAKE A SUCCESS STORY TOGETHER?
![Page 13: Native advertising & content distribution Network. Presentation n case studies](https://reader033.fdocuments.in/reader033/viewer/2022051514/54890ad3b47959ec0c8b5852/html5/thumbnails/13.jpg)
CASE STUDIES
![Page 14: Native advertising & content distribution Network. Presentation n case studies](https://reader033.fdocuments.in/reader033/viewer/2022051514/54890ad3b47959ec0c8b5852/html5/thumbnails/14.jpg)
WWW.FORDDISCOVERYROAD.COM
CLICK DELIVERED: 25,000 UNIQUE VISITORS: 93.90% AVG PAGE / VISIT: 3.17GOAL 1 FORM FILLING : 45% GOAL 2 CONVERSION: 15.5% DURATION: 20 DAYS
RELEASING AGENCY:
AUDIENCE LOVES TO EXPLORE SOCIAL CONTENT, CORPORATE STORIES, AUTOMOBILE, ADVENTURE, LIFESTYLE, TECHNOLOGY ON OUR AD-NETWORK
An interesting Game designed by GTF to engage the user in an interesting way OBJECTIVE To get New Visitors to play the game Goal 1 – Lead Gen Goal 2 – Completion of Game
FORD Teasers on partners websites & e-gen interstitial page
![Page 15: Native advertising & content distribution Network. Presentation n case studies](https://reader033.fdocuments.in/reader033/viewer/2022051514/54890ad3b47959ec0c8b5852/html5/thumbnails/15.jpg)
WWW.SBIMF.COM/SBI_FUND_GURU.
DURATION: 10 DAYS CLICK DELIVERED: 9000 UNIQUE VISITORS: 83.90% AVG PAGE / VISIT: 2.37
RELEASING AGENCY:
A U D I E N C E L O V E S T O E D U C AT E THEMSELVES ON ECONOMY & FINANCE CONTENT ON OUR AD-NETWORK
A website which gives information on how to invest in Mutual Funds!OBJECTIVE !To make SBI fund guru a sort after website to get any & every information on investing in Mutual FundsBRAND AWARENESS
SBI MF Teasers on partners websites & e-gen interstitial page
![Page 16: Native advertising & content distribution Network. Presentation n case studies](https://reader033.fdocuments.in/reader033/viewer/2022051514/54890ad3b47959ec0c8b5852/html5/thumbnails/16.jpg)
BOXTV.COMVOD service for Indian Market.- Free content- Paid daily content- Monthly subscription content
CLICK DELIVERED: 26,667 UNIQUE VISITORS: 92% AVG PAGE / VISIT: 1.8 DURATION: 15 DAYS
RELEASING AGENCY:
AUDIENCE LOVES TO EXPLORE NEW CONTENT ON THE NET, VIDEOS, MOVIES, CINEMA & TELEVISION ON OUR AD-NETWORK
Box TV Teasers on partners websites & e-gen interstitial page
![Page 17: Native advertising & content distribution Network. Presentation n case studies](https://reader033.fdocuments.in/reader033/viewer/2022051514/54890ad3b47959ec0c8b5852/html5/thumbnails/17.jpg)
COSMIC GROUP WWW.CITYOFROMANCE.IN
A real-estate project of the cosmic group. The concept of city-of-romance was new and a lot of innovations they did to bring about the change in the way people perceive a real-estate project.
CLICK DELIVERED: 15,000 UNIQUE VISITORS: 95.22% AVG PAGE / VISIT: 1.78 DURATION: 7 DAYS
DIRECT CLIENT:
AUDIENCE LOVES TO READ STORIES ON INNOVATIONS, CONCEPTS, REAL-ESTATE, INVESTMENTS, CULTURE, LIFESTYLE ON OUR AD-NETWORK
COSMIC Teasers on partners websites & e-gen interstitial page
![Page 18: Native advertising & content distribution Network. Presentation n case studies](https://reader033.fdocuments.in/reader033/viewer/2022051514/54890ad3b47959ec0c8b5852/html5/thumbnails/18.jpg)
DULUX WWW.LETSCOLOR.IN
AUDIENCE LOVES TO READ STORIES ON LIFESTYLE, HEALTH, LIFE & SCIENCES ON OUR AD-NETWORK
A website to promote the Essence & the importance of Colours in our life.
Thus, connecting to the TG in a manner to innately establish the Brand DULUX to colours for our homes & spaces.
CLICK DELIVERED: 50,000 UNIQUE VISITORS: 94% AVG PAGE / VISIT: 2.12 CONTRIBUTED: 900% JUMP IN TRAFFIC DURATION: 15 DAYS
RELEASING AGENCY:
ICI DULUX Teasers on partners websites & e-gen interstitial page
![Page 19: Native advertising & content distribution Network. Presentation n case studies](https://reader033.fdocuments.in/reader033/viewer/2022051514/54890ad3b47959ec0c8b5852/html5/thumbnails/19.jpg)
GAADI.COM
AUDIENCE LOVES TO READ STORIES ON AUTOMOBILE, NEW-LAUNCHES, LIFESTYLE ON OUR AD-NETWORK
Lead generation campaign for various cars on their website.
OUR CHALLENGE!!!
TO BETTER THEIR CPA… COMPETITIVE NETWORKS DELIVERING - 1500 CLICKS TO 10 LEADS - 0.6% !
****WE DID
1259 CLICKS TO 13 LEADS - 1.02% *****
![Page 20: Native advertising & content distribution Network. Presentation n case studies](https://reader033.fdocuments.in/reader033/viewer/2022051514/54890ad3b47959ec0c8b5852/html5/thumbnails/20.jpg)
**DIGITALLY YOURS** SHAAN BAHRA
(COUNTRY HEAD INDIA) # 9871777780