NationalTrackingPoll#190631 June13-17,2019 ... · NationalTrackingPoll#190631 June13-17,2019...

National Tracking Poll #190631June 13-17, 2019

Crosstabulation Results

Methodology:This poll was conducted between June 13-June 17, 2019 among a national sample of 2200 Adults.The interviews were conducted online and the data were weighted to approximate a target sample ofAdults based on age, educational attainment, gender, race, and region. Results from the full surveyhave a margin of error of plus or minus 2 percentage points.

Table Index

1 Table HR1_1: In the past ve years, have you seen a movie, TV show or docuseries thataddresses each of the following topics? Racism . . . . . . . . . . . . . . . . . . . . . . . . . 6

2 Table HR1_2: In the past ve years, have you seen a movie, TV show or docuseries thataddresses each of the following topics? Sexism . . . . . . . . . . . . . . . . . . . . . . . . . 11

3 Table HR1_3: In the past ve years, have you seen a movie, TV show or docuseries thataddresses each of the following topics? Climate change . . . . . . . . . . . . . . . . . . . . . 16

4 Table HR1_4: In the past ve years, have you seen a movie, TV show or docuseries thataddresses each of the following topics? The food industry . . . . . . . . . . . . . . . . . . . 21

5 Table HR1_5: In the past ve years, have you seen a movie, TV show or docuseries thataddresses each of the following topics? LGBTQ people . . . . . . . . . . . . . . . . . . . . . 26

6 Table HR1_6: In the past ve years, have you seen a movie, TV show or docuseries thataddresses each of the following topics? US military actions in the Middle East . . . . . . . . 31

7 Table HR1_7: In the past ve years, have you seen a movie, TV show or docuseries thataddresses each of the following topics? Addiction . . . . . . . . . . . . . . . . . . . . . . . . 36

8 Table HR1_8: In the past ve years, have you seen a movie, TV show or docuseries thataddresses each of the following topics? Gun violence . . . . . . . . . . . . . . . . . . . . . . 41

9 Table HR1_9: In the past ve years, have you seen a movie, TV show or docuseries thataddresses each of the following topics? Immigration . . . . . . . . . . . . . . . . . . . . . . 46

10 Table HR2: To what extent has your opinion about racism been changed by a docuseries,movie, or TV show like ’Green Book’ or ’Crash’? . . . . . . . . . . . . . . . . . . . . . . . . 51

11 Table HR3: To what extent has your opinion about sexism been changed by a docuseries,movie, or TV show like ’The Marvelous Mrs. Maisel’ or ’A League of Their Own’? . . . . . . 57

12 Table HR4: To what extent has your opinion about climate change been changed by a do-cuseries, movie, or TV show like ’An Inconvenient Truth’ or ’Planet Earth’? . . . . . . . . . . 63

13 Table HR5: To what extent has your opinion about the food industry been changed by adocuseries, movie, or TV show like ’Super Size Me’ or ’Food Inc.’? . . . . . . . . . . . . . . . 69

14 Table HR6: To what extent has your opinion about LGBTQ people been changed by a do-cuseries, movie, or TV show like ’Brokeback Mountain’ or ’Modern Family’? . . . . . . . . . 75

15 Table HR7: To what extent has your opinion about US military actions in the Middle Eastbeen changed by a docuseries, movie, or TV show like ’The Hurt Locker’ or ’American Sniper’? 81

16 Table HR8: To what extent has your opinion about addiction been changed by a docuseries,movie, or TV show like ’A Star is Born’ or ’Amy’? . . . . . . . . . . . . . . . . . . . . . . . . 87

17 TableHR9: Towhat extent has your opinion about gun violence been changed by a docuseries,movie, or TV show like ’Bowling for Columbine’ or ’We Need to Talk About Kevin’? . . . . . 93

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National Tracking Poll #190631, June, 2019

18 Table HR10: To what extent has your opinion about immigration been changed by a do-cuseries, movie, or TV show like ’Brooklyn’ or ’Fresh off the Boat’? . . . . . . . . . . . . . . 99

19 Table HR11_1: And speci cally, to what extent have the following movies, TV shows, ordocumentaries changed your opinion? Green Book . . . . . . . . . . . . . . . . . . . . . . 105

20 Table HR11_2: And speci cally, to what extent have the following movies, TV shows, ordocumentaries changed your opinion? Crash . . . . . . . . . . . . . . . . . . . . . . . . . . 111

21 Table HR11_3: And speci cally, to what extent have the following movies, TV shows, ordocumentaries changed your opinion? The Marvelous Mrs. Maisel . . . . . . . . . . . . . . 117

22 Table HR11_4: And speci cally, to what extent have the following movies, TV shows, ordocumentaries changed your opinion? A League of Their Own . . . . . . . . . . . . . . . . 123

23 Table HR11_5: And speci cally, to what extent have the following movies, TV shows, ordocumentaries changed your opinion? Super Size Me . . . . . . . . . . . . . . . . . . . . . 129

24 Table HR11_6: And speci cally, to what extent have the following movies, TV shows, ordocumentaries changed your opinion? Food Inc. . . . . . . . . . . . . . . . . . . . . . . . . 135

25 Table HR11_7: And speci cally, to what extent have the following movies, TV shows, ordocumentaries changed your opinion? Brokeback Mountain . . . . . . . . . . . . . . . . . . 141

26 Table HR11_8: And speci cally, to what extent have the following movies, TV shows, ordocumentaries changed your opinion? Modern Family . . . . . . . . . . . . . . . . . . . . 147

27 Table HR11_9: And speci cally, to what extent have the following movies, TV shows, ordocumentaries changed your opinion? The Hurt Locker . . . . . . . . . . . . . . . . . . . . 153

28 Table HR11_10: And speci cally, to what extent have the following movies, TV shows, ordocumentaries changed your opinion? American Sniper . . . . . . . . . . . . . . . . . . . . 159

29 Table HR11_11: And speci cally, to what extent have the following movies, TV shows, ordocumentaries changed your opinion? A Star is Born . . . . . . . . . . . . . . . . . . . . . 165

30 Table HR11_12: And speci cally, to what extent have the following movies, TV shows, ordocumentaries changed your opinion? Amy . . . . . . . . . . . . . . . . . . . . . . . . . . 171

31 Table HR11_13: And speci cally, to what extent have the following movies, TV shows, ordocumentaries changed your opinion? Bowling for Columbine . . . . . . . . . . . . . . . . 177

32 Table HR11_14: And speci cally, to what extent have the following movies, TV shows, ordocumentaries changed your opinion? Brooklyn . . . . . . . . . . . . . . . . . . . . . . . . 183

33 Table HR11_15: And speci cally, to what extent have the following movies, TV shows, ordocumentaries changed your opinion? Fresh off the Boat . . . . . . . . . . . . . . . . . . . 189

34 Table HR12_1: Do you consider the following to be more of an issue or less of an issue insociety today after watching movies, TV shows or docuseries concerning these topics? Racism 195

35 Table HR12_2: Do you consider the following to be more of an issue or less of an issue insociety today after watching movies, TV shows or docuseries concerning these topics? Sexism 201

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36 Table HR12_3: Do you consider the following to be more of an issue or less of an issue insociety today after watching movies, TV shows or docuseries concerning these topics? Climatechange . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 207

37 Table HR12_4: Do you consider the following to be more of an issue or less of an issue insociety today after watching movies, TV shows or docuseries concerning these topics? Thefood industry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 213

38 Table HR12_5: Do you consider the following to be more of an issue or less of an issue insociety today after watching movies, TV shows or docuseries concerning these topics? LGBTQpeople . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 219

39 TableHR12_6: Do you consider the following to be more of an issue or less of an issue in soci-ety today after watching movies, TV shows or docuseries concerning these topics? US militaryactions in the Middle East . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 225

40 Table HR12_7: Do you consider the following to be more of an issue or less of an issue insociety today after watching movies, TV shows or docuseries concerning these topics? Addiction231

41 Table HR12_8: Do you consider the following to be more of an issue or less of an issue insociety today after watching movies, TV shows or docuseries concerning these topics? Gunviolence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 237

42 Table HR12_9: Do you consider the following to be more of an issue or less of an issue in so-ciety today after watching movies, TV shows or docuseries concerning these topics? Immigration243

43 Table HR13_1: Have you done the following after watching a movie, TV show, or documen-tary about a social issue? Shared your opinions about the movie, TV show or documentaryon social media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 249

44 Table HR13_2: Have you done the following after watching a movie, TV show, or documen-tary about a social issue? Shared your opinions about the social issue on social media . . . . 254

45 Table HR13_3: Have you done the following after watching a movie, TV show, or documen-tary about a social issue? Recommended the movie, TV show or documentary to others . . . 259

46 Table HR13_4: Have you done the following after watching a movie, TV show, or documen-tary about a social issue? Done more research on the social issue . . . . . . . . . . . . . . . 264

47 Table HR13_5: Have you done the following after watching a movie, TV show, or documen-tary about a social issue? Donated to a nonpro t or charity based on what you saw in themovie, TV show or documentary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 269

48 Table HR13_6: Have you done the following after watching a movie, TV show, or documen-tary about a social issue? Participated in a boycott of a company . . . . . . . . . . . . . . . 274

49 Table HRdem1_1: How often do you watch or stream the following? TV shows . . . . . . . 279

50 Table HRdem1_2: How often do you watch or stream the following? Movies . . . . . . . . 284

51 Table HRdem1_3: How often do you watch or stream the following? Sporting events . . . . 290

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52 Table HRdem2_1: Do you, or anyone in your household, subscribe to the following? Cabletelevision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 296

53 Table HRdem2_2: Do you, or anyone in your household, subscribe to the following? Satellitetelevision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 301

54 Table HRdem2_3: Do you, or anyone in your household, subscribe to the following? Stream-ing service(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 306

55 Table HRdem3_1: In general, what kind of fan do you consider yourself of the following? Film 311

56 Table HRdem3_2: In general, what kind of fan do you consider yourself of the following?Television . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 316

57 Table HRdem3_3: In general, what kind of fan do you consider yourself of the following? Music321

58 Table HRdem3_4: In general, what kind of fan do you consider yourself of the following?Fashion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 326

59 Summary Statistics of Survey Respondent Demographics . . . . . . . . . . . . . . . . . 331

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Morning ConsultTable HR1_1

Crosstabulation Results by Respondent Demographics

Table HR1_1: In the past ve years, have you seen a movie, TV show or docuseries that addresses each of the following topics?Racism

Demographic Yes, I have seen several Yes, I have seen one No, I have not seen any Total N

Adults 44% (971) 26% (579) 30% (650) 2200Gender: Male 48% (507) 25% (267) 27% (288) 1062Gender: Female 41% (464) 27% (312) 32% (361) 1138Age: 18-29 53% (261) 25% (123) 22% (109) 493Age: 30-44 47% (244) 28% (144) 25% (131) 520Age: 45-54 38% (145) 27% (106) 35% (136) 387Age: 55-64 41% (148) 26% (95) 33% (121) 364Age: 65+ 39% (172) 25% (111) 35% (153) 436Generation Z: 18-22 59% (128) 26% (57) 16% (34) 219Millennial: Age 23-38 48% (287) 27% (161) 26% (156) 603Generation X: Age 39-54 41% (236) 27% (156) 32% (185) 577Boomers: Age 55-73 40% (277) 27% (187) 33% (231) 695PID: Dem (no lean) 50% (376) 26% (198) 23% (173) 746PID: Ind (no lean) 44% (359) 26% (215) 30% (248) 822PID: Rep (no lean) 37% (236) 26% (167) 36% (229) 632PID/Gender: DemMen 54% (172) 28% (90) 18% (58) 320PID/Gender: DemWomen 48% (204) 25% (108) 27% (115) 427PID/Gender: Ind Men 46% (188) 24% (97) 30% (124) 410PID/Gender: Ind Women 42% (171) 28% (117) 30% (124) 412PID/Gender: Rep Men 44% (147) 24% (79) 32% (106) 332PID/Gender: Rep Women 30% (90) 29% (87) 41% (122) 300Ideo: Liberal (1-3) 55% (380) 26% (177) 20% (137) 695Ideo: Moderate (4) 46% (216) 24% (115) 30% (140) 472Ideo: Conservative (5-7) 36% (264) 27% (198) 37% (268) 729Educ: < College 42% (640) 26% (387) 32% (485) 1512Educ: Bachelors degree 47% (209) 29% (130) 24% (105) 444Educ: Post-grad 50% (122) 26% (62) 24% (59) 244

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Table HR1_1



Adults 44% (971) 26% (579) 30% (650) 2200Income: Under 50k 42% (544) 25% (330) 33% (435) 1309Income: 50k-100k 48% (290) 27% (164) 26% (156) 610Income: 100k+ 49% (137) 30% (85) 21% (59) 281Ethnicity: White 42% (720) 26% (453) 32% (548) 1722Ethnicity: Hispanic 54% (189) 22% (77) 24% (83) 349Ethnicity: Afr. Am. 54% (148) 26% (72) 20% (54) 274Ethnicity: Other 50% (102) 26% (54) 23% (48) 204All Christian 42% (360) 27% (234) 31% (264) 858All Non-Christian 40% (43) 29% (31) 31% (34) 107Atheist 65% (66) 17% (18) 18% (18) 102Agnostic/Nothing in particular 44% (503) 26% (296) 30% (334) 1133Religious Non-Protestant/Catholic 41% (51) 26% (33) 33% (40) 123Evangelical 38% (239) 28% (177) 33% (208) 624Non-Evangelical 45% (331) 28% (208) 27% (196) 735Community: Urban 50% (284) 24% (134) 26% (149) 566Community: Suburban 43% (435) 28% (285) 28% (285) 1005Community: Rural 40% (252) 26% (160) 34% (216) 629Employ: Private Sector 47% (299) 26% (166) 27% (176) 641Employ: Government 49% (59) 29% (36) 22% (27) 122Employ: Self-Employed 49% (108) 22% (48) 29% (64) 220Employ: Homemaker 32% (41) 33% (41) 35% (45) 127Employ: Student 57% (57) 23% (23) 20% (20) 99Employ: Retired 40% (193) 23% (114) 37% (180) 487Employ: Unemployed 43% (109) 31% (78) 26% (65) 252Employ: Other 42% (106) 29% (73) 29% (73) 252Military HH: Yes 47% (184) 27% (105) 26% (99) 388Military HH: No 43% (787) 26% (474) 30% (550) 1812RD/WT: Right Direction 34% (271) 27% (214) 40% (322) 807RD/WT: Wrong Track 50% (700) 26% (365) 24% (328) 1393Trump Job Approve 36% (319) 28% (245) 36% (319) 882Trump Job Disapprove 51% (615) 26% (309) 23% (280) 1203


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Adults 44% (971) 26% (579) 30% (650) 2200Trump Job Strongly Approve 33% (158) 25% (119) 42% (197) 473Trump Job Somewhat Approve 39% (161) 31% (126) 30% (122) 409Trump Job Somewhat Disapprove 42% (114) 27% (74) 30% (82) 271Trump Job Strongly Disapprove 54% (500) 25% (234) 21% (198) 933Favorable of Trump 37% (318) 27% (235) 36% (310) 864Unfavorable of Trump 52% (616) 26% (316) 22% (261) 1193Very Favorable of Trump 36% (179) 25% (126) 39% (193) 499Somewhat Favorable of Trump 38% (139) 30% (109) 32% (117) 365Somewhat Unfavorable of Trump 43% (100) 29% (67) 28% (64) 231Very Unfavorable of Trump 54% (516) 26% (250) 20% (197) 962#1 Issue: Economy 48% (278) 28% (161) 25% (144) 583#1 Issue: Security 32% (133) 29% (121) 39% (161) 415#1 Issue: Health Care 43% (148) 29% (100) 29% (100) 347#1 Issue: Medicare / Social Security 42% (124) 22% (64) 36% (108) 295#1 Issue: Women’s Issues 50% (90) 30% (54) 20% (36) 179#1 Issue: Education 59% (72) 20% (25) 21% (26) 123#1 Issue: Energy 64% (78) 19% (23) 18% (21) 122#1 Issue: Other 36% (48) 24% (33) 40% (54) 1352018 House Vote: Democrat 53% (405) 25% (190) 23% (173) 7672018 House Vote: Republican 36% (247) 28% (189) 36% (241) 6772018 House Vote: Someone else 45% (50) 27% (30) 28% (32) 1122018 House Vote: Didnt Vote 42% (265) 26% (167) 32% (204) 6362016 Vote: Hillary Clinton 52% (364) 27% (187) 21% (148) 6992016 Vote: Donald Trump 35% (231) 27% (179) 38% (246) 6572016 Vote: Someone else 46% (75) 29% (47) 26% (43) 1642016 Vote: Didnt Vote 44% (299) 24% (165) 31% (211) 676Voted in 2014: Yes 44% (582) 27% (357) 29% (386) 1326Voted in 2014: No 44% (389) 25% (222) 30% (263) 874



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Table HR1_1



Adults 44% (971) 26% (579) 30% (650) 22002012 Vote: Barack Obama 50% (411) 25% (210) 25% (204) 8242012 Vote: Mitt Romney 36% (170) 28% (132) 35% (165) 4672012 Vote: Other 39% (43) 27% (30) 34% (37) 1102012 Vote: Didn’t Vote 43% (346) 26% (207) 31% (244) 7974-Region: Northeast 42% (167) 30% (118) 28% (109) 3944-Region: Midwest 42% (194) 26% (120) 32% (149) 4624-Region: South 43% (356) 25% (205) 32% (264) 8244-Region: West 49% (255) 26% (137) 25% (128) 520Watch TV: Every day 50% (539) 23% (254) 27% (296) 1089Watch TV: Several times per week 43% (208) 33% (162) 24% (114) 483Watch TV: About once per week 42% (58) 33% (46) 25% (35) 140Watch TV: Several times per month 37% (40) 27% (29) 36% (39) 108Watch TV: About once per month 48% (29) 26% (16) 26% (16) 62Watch TV: Less often than once per month 43% (44) 16% (16) 41% (43) 103Watch TV: Never 24% (52) 26% (56) 50% (106) 215Watch Movies: Every day 57% (273) 22% (104) 22% (105) 481Watch Movies: Several times per week 49% (268) 29% (158) 23% (124) 550Watch Movies: About once per week 41% (143) 28% (97) 31% (106) 347Watch Movies: Several times per month 41% (99) 32% (77) 26% (63) 240Watch Movies: About once per month 41% (76) 31% (57) 28% (52) 185Watch Movies: Less often than once per month 37% (67) 17% (30) 46% (85) 182Watch Movies: Never 21% (45) 26% (56) 53% (115) 215Watch Sporting Events: Every day 58% (114) 20% (39) 22% (44) 198Watch Sporting Events: Several times per week 52% (153) 27% (79) 21% (62) 294Watch Sporting Events: About once per week 48% (123) 24% (62) 28% (71) 257Watch Sporting Events: Several times per month 42% (75) 26% (47) 31% (56) 179Watch Sporting Events: About once per month 51% (86) 26% (45) 23% (39) 170Watch Sporting Events: Less often than once per month 41% (143) 34% (117) 25% (88) 348Watch Sporting Events: Never 37% (276) 25% (190) 38% (289) 755


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Adults 44% (971) 26% (579) 30% (650) 2200Cable TV: Currently subscribe 48% (484) 26% (267) 26% (264) 1015Cable TV: Subscribed in past 47% (349) 25% (183) 28% (205) 737Cable TV: Never subscribed 31% (138) 29% (129) 40% (180) 448Satellite TV: Currently subscribe 45% (222) 26% (129) 30% (148) 499Satellite TV: Subscribed in past 49% (302) 26% (162) 25% (158) 622Satellite TV: Never subscribed 41% (447) 27% (289) 32% (343) 1079Streaming Services: Currently subscribe 52% (660) 25% (323) 23% (293) 1276Streaming Services: Subscribed in past 43% (82) 31% (60) 27% (51) 194Streaming Services: Never subscribed 31% (228) 27% (197) 42% (306) 730Film: An avid fan 53% (440) 24% (199) 23% (191) 830Film: A casual fan 42% (465) 29% (323) 29% (327) 1115Film: Not a fan 26% (67) 22% (57) 52% (132) 255Television: An avid fan 51% (543) 23% (242) 26% (272) 1057Television: A casual fan 39% (386) 31% (302) 30% (292) 979Television: Not a fan 26% (42) 22% (35) 53% (86) 164Music: An avid fan 52% (643) 25% (312) 23% (292) 1248Music: A casual fan 36% (303) 30% (253) 35% (294) 850Music: Not a fan 24% (25) 14% (15) 62% (63) 103Fashion: An avid fan 54% (194) 23% (83) 22% (80) 358Fashion: A casual fan 46% (427) 29% (271) 24% (226) 923Fashion: Not a fan 38% (351) 25% (225) 37% (343) 919Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.

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Table HR1_2

Table HR1_2: In the past ve years, have you seen a movie, TV show or docuseries that addresses each of the following topics?Sexism




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Table HR1_3: In the past ve years, have you seen a movie, TV show or docuseries that addresses each of the following topics?Climate change





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Table HR1_4

Table HR1_4: In the past ve years, have you seen a movie, TV show or docuseries that addresses each of the following topics?The food industry




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Table HR1_5: In the past ve years, have you seen a movie, TV show or docuseries that addresses each of the following topics?LGBTQ people





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Table HR1_6

Table HR1_6: In the past ve years, have you seen a movie, TV show or docuseries that addresses each of the following topics?US military actions in the Middle East




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Table HR1_6





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Table HR1_6





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Table HR1_7: In the past ve years, have you seen a movie, TV show or docuseries that addresses each of the following topics?Addiction





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Table HR1_7





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Table HR1_8

Table HR1_8: In the past ve years, have you seen a movie, TV show or docuseries that addresses each of the following topics?Gun violence




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Table HR1_9: In the past ve years, have you seen a movie, TV show or docuseries that addresses each of the following topics?Immigration





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Table HR2

Table HR2: To what extent has your opinion about racism been changed by a docuseries, movie, or TV show like ’Green Book’ or ’Crash’?

Demographic A lot Some Not much Not at all

I have notwatched amovie, TVshow or

docuseriesabout this topic Total N

Adults 10% (217) 20% (433) 23% (504) 18% (398) 29% (648) 2200Gender: Male 9% (94) 20% (209) 28% (292) 20% (209) 24% (258) 1062Gender: Female 11% (123) 20% (224) 19% (212) 17% (190) 34% (390) 1138Age: 18-29 13% (65) 21% (103) 22% (108) 13% (66) 31% (151) 493Age: 30-44 12% (61) 21% (112) 21% (110) 19% (101) 26% (136) 520Age: 45-54 8% (33) 21% (82) 24% (94) 17% (66) 29% (111) 387Age: 55-64 9% (32) 15% (55) 24% (88) 21% (75) 31% (115) 364Age: 65+ 6% (28) 18% (81) 24% (104) 21% (90) 31% (135) 436Generation Z: 18-22 14% (31) 18% (39) 24% (52) 10% (22) 34% (75) 219Millennial: Age 23-38 11% (64) 23% (138) 21% (126) 19% (113) 27% (162) 603Generation X: Age 39-54 11% (63) 21% (120) 23% (134) 17% (99) 28% (161) 577Boomers: Age 55-73 8% (56) 15% (108) 25% (172) 22% (152) 30% (208) 695PID: Dem (no lean) 17% (126) 24% (177) 23% (172) 15% (111) 21% (160) 746PID: Ind (no lean) 8% (67) 19% (160) 22% (184) 18% (147) 32% (264) 822PID: Rep (no lean) 4% (24) 15% (96) 23% (148) 22% (141) 35% (223) 632PID/Gender: DemMen 18% (56) 25% (80) 26% (83) 16% (50) 16% (51) 320PID/Gender: DemWomen 16% (70) 23% (96) 21% (90) 14% (61) 26% (110) 427PID/Gender: Ind Men 7% (28) 20% (82) 28% (115) 19% (77) 26% (108) 410PID/Gender: Ind Women 10% (39) 19% (79) 17% (68) 17% (70) 38% (156) 412PID/Gender: Rep Men 3% (10) 14% (47) 28% (94) 25% (82) 30% (99) 332PID/Gender: Rep Women 5% (14) 16% (49) 18% (54) 20% (58) 42% (125) 300Ideo: Liberal (1-3) 15% (107) 28% (193) 22% (150) 14% (98) 21% (147) 695Ideo: Moderate (4) 12% (57) 19% (88) 25% (120) 17% (79) 27% (127) 472Ideo: Conservative (5-7) 4% (30) 16% (114) 25% (183) 22% (159) 33% (244) 729


52

Morning ConsultTable HR2





Adults 10% (217) 20% (433) 23% (504) 18% (398) 29% (648) 2200Educ: < College 10% (154) 17% (264) 21% (324) 18% (276) 33% (495) 1512Educ: Bachelors degree 9% (42) 27% (119) 24% (108) 18% (79) 22% (96) 444Educ: Post-grad 9% (22) 21% (50) 29% (72) 18% (44) 23% (57) 244Income: Under 50k 10% (137) 17% (227) 20% (267) 20% (256) 32% (422) 1309Income: 50k-100k 9% (57) 21% (127) 25% (155) 17% (107) 27% (165) 610Income: 100k+ 8% (23) 28% (78) 29% (82) 13% (36) 22% (61) 281Ethnicity: White 8% (141) 20% (343) 22% (382) 18% (314) 32% (542) 1722Ethnicity: Hispanic 17% (59) 23% (82) 27% (95) 12% (42) 20% (71) 349Ethnicity: Afr. Am. 16% (44) 18% (50) 28% (76) 21% (57) 18% (49) 274Ethnicity: Other 16% (33) 20% (40) 23% (46) 14% (28) 28% (57) 204All Christian 8% (73) 23% (197) 22% (189) 17% (149) 29% (250) 858All Non-Christian 13% (14) 12% (13) 28% (30) 14% (15) 32% (35) 107Atheist 10% (10) 24% (25) 28% (29) 21% (21) 17% (17) 102Agnostic/Nothing in particular 11% (120) 18% (198) 23% (256) 19% (213) 30% (345) 1133Religious Non-Protestant/Catholic 12% (15) 14% (17) 27% (33) 17% (21) 31% (38) 123Evangelical 10% (64) 17% (109) 19% (117) 22% (135) 32% (198) 624Non-Evangelical 10% (72) 23% (173) 24% (174) 15% (110) 28% (206) 735Community: Urban 14% (79) 22% (126) 22% (124) 17% (96) 25% (141) 566Community: Suburban 8% (77) 20% (200) 25% (253) 18% (180) 29% (296) 1005Community: Rural 10% (62) 17% (107) 20% (127) 20% (123) 34% (211) 629



53

Table HR2





Adults 10% (217) 20% (433) 23% (504) 18% (398) 29% (648) 2200Employ: Private Sector 9% (55) 23% (146) 23% (149) 19% (123) 26% (168) 641Employ: Government 7% (9) 19% (23) 37% (45) 11% (13) 26% (32) 122Employ: Self-Employed 18% (40) 18% (40) 22% (49) 17% (37) 24% (53) 220Employ: Homemaker 13% (16) 14% (18) 20% (26) 17% (21) 36% (46) 127Employ: Student 10% (10) 23% (23) 18% (18) 12% (12) 37% (37) 99Employ: Retired 6% (31) 19% (93) 21% (101) 20% (95) 34% (167) 487Employ: Unemployed 11% (29) 18% (45) 22% (56) 19% (49) 29% (73) 252Employ: Other 11% (27) 17% (44) 24% (59) 19% (48) 29% (73) 252Military HH: Yes 8% (32) 16% (61) 27% (106) 21% (81) 28% (108) 388Military HH: No 10% (185) 21% (372) 22% (398) 18% (318) 30% (539) 1812RD/WT: Right Direction 6% (52) 15% (120) 21% (170) 22% (177) 36% (288) 807RD/WT: Wrong Track 12% (165) 22% (312) 24% (334) 16% (222) 26% (360) 1393Trump Job Approve 6% (50) 15% (130) 23% (201) 23% (205) 34% (296) 882Trump Job Disapprove 14% (165) 24% (283) 24% (287) 15% (176) 24% (292) 1203Trump Job Strongly Approve 5% (23) 10% (48) 20% (94) 26% (124) 39% (185) 473Trump Job Somewhat Approve 7% (27) 20% (81) 26% (107) 20% (81) 27% (112) 409Trump Job Somewhat Disapprove 11% (31) 22% (61) 25% (67) 15% (39) 27% (73) 271Trump Job Strongly Disapprove 14% (134) 24% (222) 24% (220) 15% (137) 23% (219) 933Favorable of Trump 6% (49) 14% (122) 23% (200) 23% (201) 34% (292) 864Unfavorable of Trump 13% (154) 25% (293) 24% (284) 15% (177) 24% (284) 1193Very Favorable of Trump 6% (28) 11% (56) 20% (99) 27% (136) 36% (180) 499Somewhat Favorable of Trump 6% (21) 18% (66) 28% (101) 18% (65) 31% (112) 365Somewhat Unfavorable of Trump 9% (22) 24% (54) 25% (59) 14% (32) 28% (64) 231Very Unfavorable of Trump 14% (132) 25% (239) 23% (225) 15% (144) 23% (221) 962


54






Adults 10% (217) 20% (433) 23% (504) 18% (398) 29% (648) 2200#1 Issue: Economy 9% (51) 18% (107) 28% (166) 20% (116) 25% (144) 583#1 Issue: Security 5% (20) 16% (68) 23% (96) 20% (84) 35% (147) 415#1 Issue: Health Care 15% (51) 21% (72) 20% (69) 14% (49) 31% (106) 347#1 Issue: Medicare / Social Security 9% (25) 19% (56) 20% (60) 22% (64) 30% (89) 295#1 Issue: Women’s Issues 20% (36) 22% (39) 20% (36) 11% (20) 26% (47) 179#1 Issue: Education 12% (14) 23% (29) 21% (26) 20% (25) 24% (29) 123#1 Issue: Energy 7% (9) 29% (35) 26% (32) 14% (17) 24% (30) 122#1 Issue: Other 8% (11) 19% (26) 14% (19) 18% (24) 41% (56) 1352018 House Vote: Democrat 15% (113) 26% (203) 23% (175) 14% (108) 22% (167) 7672018 House Vote: Republican 4% (25) 15% (101) 25% (167) 23% (158) 33% (225) 6772018 House Vote: Someone else 7% (8) 20% (22) 24% (26) 17% (19) 32% (36) 1122018 House Vote: Didnt Vote 11% (68) 17% (106) 21% (135) 17% (111) 34% (217) 6362016 Vote: Hillary Clinton 14% (98) 25% (175) 27% (188) 13% (93) 21% (144) 6992016 Vote: Donald Trump 4% (25) 13% (88) 24% (160) 24% (156) 35% (228) 6572016 Vote: Someone else 5% (9) 24% (39) 22% (37) 21% (35) 27% (45) 1642016 Vote: Didnt Vote 13% (85) 19% (129) 18% (118) 17% (115) 34% (228) 676Voted in 2014: Yes 10% (131) 20% (263) 24% (320) 20% (263) 26% (349) 1326Voted in 2014: No 10% (86) 19% (170) 21% (184) 16% (136) 34% (299) 8742012 Vote: Barack Obama 13% (109) 24% (199) 25% (204) 15% (123) 23% (189) 8242012 Vote: Mitt Romney 3% (13) 15% (71) 23% (105) 26% (121) 33% (156) 4672012 Vote: Other 4% (4) 19% (21) 29% (32) 24% (27) 24% (27) 1102012 Vote: Didn’t Vote 11% (91) 18% (142) 20% (160) 16% (128) 35% (276) 7974-Region: Northeast 11% (42) 24% (93) 24% (96) 15% (60) 26% (103) 3944-Region: Midwest 9% (39) 20% (92) 22% (100) 19% (89) 31% (142) 4624-Region: South 9% (75) 16% (131) 23% (190) 21% (169) 32% (260) 8244-Region: West 12% (61) 23% (118) 23% (118) 15% (80) 27% (142) 520



55

Table HR2





Adults 10% (217) 20% (433) 23% (504) 18% (398) 29% (648) 2200Watch TV: Every day 12% (131) 21% (234) 22% (238) 19% (207) 26% (280) 1089Watch TV: Several times per week 7% (34) 24% (114) 25% (123) 16% (79) 28% (134) 483Watch TV: About once per week 7% (9) 17% (24) 28% (38) 22% (30) 27% (38) 140Watch TV: Several times per month 5% (5) 14% (16) 28% (30) 17% (19) 35% (38) 108Watch TV: About once per month 8% (5) 16% (10) 27% (17) 10% (6) 39% (24) 62Watch TV: Less often than once per month 12% (13) 16% (17) 16% (16) 20% (21) 35% (37) 103Watch TV: Never 10% (21) 9% (19) 19% (42) 17% (37) 45% (97) 215Watch Movies: Every day 17% (82) 23% (111) 22% (104) 17% (82) 21% (103) 481Watch Movies: Several times per week 10% (53) 24% (130) 23% (124) 17% (94) 27% (147) 550Watch Movies: About once per week 8% (28) 21% (73) 29% (99) 17% (59) 25% (88) 347Watch Movies: Several times per month 9% (22) 18% (43) 27% (64) 18% (43) 28% (68) 240Watch Movies: About once per month 6% (11) 17% (31) 23% (43) 25% (46) 30% (55) 185Watch Movies: Less often than once per month 6% (11) 13% (24) 15% (28) 25% (46) 41% (74) 182Watch Movies: Never 5% (10) 9% (20) 20% (42) 13% (29) 53% (114) 215Watch Sporting Events: Every day 13% (26) 27% (53) 24% (48) 20% (41) 15% (31) 198Watch Sporting Events: Several times per week 10% (28) 24% (71) 25% (74) 16% (48) 25% (73) 294Watch Sporting Events: About once per week 13% (33) 24% (61) 27% (69) 14% (37) 22% (57) 257Watch Sporting Events: Several times per month 9% (15) 19% (34) 25% (44) 20% (35) 28% (49) 179Watch Sporting Events: About once per month 11% (19) 25% (43) 21% (35) 17% (29) 25% (43) 170Watch Sporting Events: Less often than once per month 10% (35) 20% (68) 22% (75) 17% (58) 32% (112) 348Watch Sporting Events: Never 8% (61) 14% (103) 21% (158) 20% (151) 37% (282) 755Cable TV: Currently subscribe 12% (117) 21% (218) 25% (249) 17% (176) 25% (255) 1015Cable TV: Subscribed in past 7% (52) 22% (159) 23% (168) 19% (141) 29% (217) 737Cable TV: Never subscribed 11% (48) 13% (56) 19% (86) 18% (81) 39% (176) 448Satellite TV: Currently subscribe 13% (63) 18% (89) 20% (101) 17% (86) 32% (160) 499Satellite TV: Subscribed in past 9% (54) 24% (150) 23% (144) 18% (113) 26% (162) 622Satellite TV: Never subscribed 9% (101) 18% (194) 24% (259) 18% (199) 30% (326) 1079


56






Adults 10% (217) 20% (433) 23% (504) 18% (398) 29% (648) 2200Streaming Services: Currently subscribe 9% (121) 23% (300) 25% (316) 17% (220) 25% (320) 1276Streaming Services: Subscribed in past 10% (20) 21% (41) 23% (45) 22% (42) 24% (46) 194Streaming Services: Never subscribed 11% (77) 13% (92) 20% (143) 19% (137) 39% (282) 730Film: An avid fan 13% (106) 26% (217) 22% (181) 16% (137) 23% (189) 830Film: A casual fan 8% (93) 17% (195) 25% (282) 19% (216) 30% (329) 1115Film: Not a fan 7% (18) 8% (21) 16% (41) 18% (46) 51% (130) 255Television: An avid fan 12% (128) 24% (250) 22% (230) 18% (187) 25% (261) 1057Television: A casual fan 8% (75) 17% (166) 25% (247) 19% (184) 31% (306) 979Television: Not a fan 8% (14) 10% (16) 16% (26) 17% (28) 49% (80) 164Music: An avid fan 12% (152) 22% (273) 23% (289) 18% (226) 25% (308) 1248Music: A casual fan 7% (60) 17% (144) 24% (202) 19% (161) 33% (283) 850Music: Not a fan 5% (6) 16% (16) 13% (13) 12% (12) 55% (56) 103Fashion: An avid fan 21% (75) 20% (70) 20% (72) 16% (55) 24% (85) 358Fashion: A casual fan 11% (105) 24% (218) 24% (221) 16% (143) 26% (236) 923Fashion: Not a fan 4% (38) 16% (144) 23% (210) 22% (200) 36% (327) 919Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



57

Table HR3

Table HR3: To what extent has your opinion about sexism been changed by a docuseries, movie, or TV show like ’The Marvelous Mrs. Maisel’ or ’ALeague of Their Own’?






58









59

Table HR3







60









61

Table HR3





Adults 10% (224) 22% (479) 25% (550) 17% (383) 26% (565) 2200Watch TV: Every day 11% (121) 25% (272) 25% (270) 17% (185) 22% (242) 1089Watch TV: Several times per week 10% (50) 25% (122) 27% (131) 16% (79) 21% (102) 483Watch TV: About once per week 15% (21) 10% (15) 30% (42) 17% (23) 28% (39) 140Watch TV: Several times per month 6% (6) 19% (21) 26% (28) 20% (21) 29% (32) 108Watch TV: About once per month 6% (4) 18% (11) 29% (18) 19% (11) 28% (17) 62Watch TV: Less often than once per month 7% (8) 11% (11) 19% (20) 22% (22) 40% (42) 103Watch TV: Never 7% (15) 13% (27) 19% (41) 19% (40) 43% (92) 215Watch Movies: Every day 14% (68) 28% (135) 24% (114) 15% (70) 20% (95) 481Watch Movies: Several times per week 12% (69) 26% (144) 25% (139) 16% (88) 20% (109) 550Watch Movies: About once per week 12% (41) 22% (75) 28% (97) 16% (54) 23% (80) 347Watch Movies: Several times per month 8% (19) 17% (41) 27% (65) 24% (56) 24% (58) 240Watch Movies: About once per month 6% (12) 21% (38) 24% (45) 21% (38) 28% (51) 185Watch Movies: Less often than once per month 2% (4) 12% (23) 27% (49) 20% (37) 38% (70) 182Watch Movies: Never 5% (12) 10% (22) 19% (40) 18% (39) 47% (102) 215Watch Sporting Events: Every day 16% (32) 30% (58) 27% (54) 14% (27) 13% (25) 198Watch Sporting Events: Several times per week 12% (35) 24% (71) 29% (84) 16% (46) 20% (58) 294Watch Sporting Events: About once per week 14% (36) 27% (71) 29% (74) 12% (31) 17% (45) 257Watch Sporting Events: Several times per month 10% (18) 25% (44) 24% (43) 18% (32) 23% (41) 179Watch Sporting Events: About once per month 10% (17) 25% (42) 26% (44) 17% (29) 22% (37) 170Watch Sporting Events: Less often than once per month 8% (29) 24% (83) 25% (87) 18% (63) 25% (87) 348Watch Sporting Events: Never 7% (57) 15% (110) 22% (163) 20% (154) 36% (272) 755Cable TV: Currently subscribe 13% (131) 22% (226) 28% (280) 16% (163) 21% (214) 1015Cable TV: Subscribed in past 7% (53) 24% (179) 26% (192) 20% (148) 22% (165) 737Cable TV: Never subscribed 9% (40) 16% (73) 17% (78) 16% (71) 41% (186) 448


62






Adults 10% (224) 22% (479) 25% (550) 17% (383) 26% (565) 2200Satellite TV: Currently subscribe 13% (62) 24% (119) 22% (111) 15% (75) 26% (132) 499Satellite TV: Subscribed in past 9% (55) 27% (171) 24% (150) 20% (122) 20% (124) 622Satellite TV: Never subscribed 10% (107) 18% (189) 27% (289) 17% (185) 29% (308) 1079Streaming Services: Currently subscribe 11% (139) 24% (307) 28% (359) 17% (221) 20% (250) 1276Streaming Services: Subscribed in past 14% (26) 26% (50) 20% (39) 17% (33) 24% (46) 194Streaming Services: Never subscribed 8% (58) 17% (121) 21% (152) 18% (129) 37% (269) 730Film: An avid fan 15% (124) 28% (231) 25% (209) 15% (121) 17% (144) 830Film: A casual fan 8% (92) 19% (213) 27% (298) 20% (221) 26% (290) 1115Film: Not a fan 3% (7) 14% (35) 17% (43) 16% (40) 51% (130) 255Television: An avid fan 13% (135) 26% (273) 24% (258) 16% (173) 21% (218) 1057Television: A casual fan 8% (83) 19% (184) 28% (271) 18% (177) 27% (265) 979Television: Not a fan 4% (6) 13% (22) 13% (21) 20% (33) 50% (82) 164Music: An avid fan 12% (155) 25% (316) 24% (297) 18% (220) 21% (261) 1248Music: A casual fan 7% (63) 17% (148) 28% (238) 17% (146) 30% (255) 850Music: Not a fan 6% (6) 14% (15) 15% (15) 17% (18) 48% (50) 103Fashion: An avid fan 22% (78) 23% (83) 21% (75) 14% (51) 20% (71) 358Fashion: A casual fan 10% (96) 26% (236) 26% (240) 15% (138) 23% (213) 923Fashion: Not a fan 5% (50) 17% (160) 26% (235) 21% (193) 31% (281) 919Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



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Table HR4

Table HR4: To what extent has your opinion about climate change been changed by a docuseries, movie, or TV show like ’An Inconvenient Truth’ or’Planet Earth’?






64









65

Table HR4







66









67

Table HR4







68









69

Table HR5

Table HR5: To what extent has your opinion about the food industry been changed by a docuseries, movie, or TV show like ’Super Size Me’ or ’FoodInc.’?






70









71

Table HR5







72









73

Table HR5







74









75

Table HR6

Table HR6: To what extent has your opinion about LGBTQ people been changed by a docuseries, movie, or TV show like ’Brokeback Mountain’ or’Modern Family’?






76









77

Table HR6







78









79

Table HR6







80









81

Table HR7

Table HR7: To what extent has your opinion about US military actions in the Middle East been changed by a docuseries, movie, or TV show like ’TheHurt Locker’ or ’American Sniper’?






82









83

Table HR7







84









85

Table HR7







86









87

Table HR8

Table HR8: To what extent has your opinion about addiction been changed by a docuseries, movie, or TV show like ’A Star is Born’ or ’Amy’?






88









89

Table HR8







90









91

Table HR8







92









93

Table HR9

Table HR9: To what extent has your opinion about gun violence been changed by a docuseries, movie, or TV show like ’Bowling for Columbine’ or’We Need to Talk About Kevin’?






94









95

Table HR9







96









97

Table HR9







98









99

Table HR10

Table HR10: To what extent has your opinion about immigration been changed by a docuseries, movie, or TV show like ’Brooklyn’ or ’Fresh off theBoat’?






100









101

Table HR10







102









103

Table HR10







104









105

Table HR11_1

Table HR11_1: And speci cally, to what extent have the following movies, TV shows, or documentaries changed your opinion?Green Book


I have notwatched thismovie, TVshow or

docuseries Total N



106





docuseries Total N




107

Table HR11_1




docuseries Total N



108





docuseries Total N




109

Table HR11_1




docuseries Total N



110





docuseries Total N




111

Table HR11_2

Table HR11_2: And speci cally, to what extent have the following movies, TV shows, or documentaries changed your opinion?Crash



docuseries Total N



112





docuseries Total N




113

Table HR11_2




docuseries Total N



114





docuseries Total N




115

Table HR11_2




docuseries Total N



116





docuseries Total N

Adults 7% (155) 12% (256) 12% (258) 11% (238) 59% (1294) 2200Streaming Services: Currently subscribe 9% (114) 13% (171) 14% (176) 10% (133) 53% (682) 1276Streaming Services: Subscribed in past 10% (20) 14% (27) 7% (13) 20% (40) 49% (95) 194Streaming Services: Never subscribed 3% (21) 8% (58) 9% (69) 9% (65) 71% (518) 730Film: An avid fan 11% (95) 16% (134) 14% (114) 13% (110) 45% (377) 830Film: A casual fan 5% (54) 9% (104) 11% (128) 10% (107) 65% (722) 1115Film: Not a fan 2% (5) 7% (18) 6% (16) 8% (22) 76% (195) 255Television: An avid fan 9% (98) 13% (135) 12% (129) 11% (121) 54% (573) 1057Television: A casual fan 5% (50) 11% (107) 12% (122) 10% (100) 61% (600) 979Television: Not a fan 4% (7) 8% (13) 4% (6) 11% (17) 74% (121) 164Music: An avid fan 9% (114) 14% (180) 13% (158) 12% (147) 52% (648) 1248Music: A casual fan 5% (41) 8% (71) 11% (97) 10% (82) 66% (559) 850Music: Not a fan — (0) 4% (4) 2% (2) 9% (9) 85% (87) 103Fashion: An avid fan 15% (54) 12% (45) 15% (54) 11% (40) 46% (165) 358Fashion: A casual fan 6% (59) 14% (133) 12% (108) 9% (80) 59% (544) 923Fashion: Not a fan 5% (42) 8% (78) 10% (96) 13% (117) 64% (586) 919Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



117

Table HR11_3

Table HR11_3: And speci cally, to what extent have the following movies, TV shows, or documentaries changed your opinion?The Marvelous Mrs. Maisel



docuseries Total N



118





docuseries Total N




119

Table HR11_3




docuseries Total N



120





docuseries Total N

Adults 5% (106) 9% (208) 10% (222) 12% (255) 64% (1409) 2200#1 Issue: Economy 4% (21) 11% (63) 10% (57) 14% (80) 62% (362) 583#1 Issue: Security 1% (6) 5% (22) 7% (28) 16% (66) 70% (292) 415#1 Issue: Health Care 7% (25) 8% (27) 10% (36) 10% (34) 64% (224) 347#1 Issue: Medicare / Social Security 4% (12) 10% (30) 11% (34) 8% (24) 66% (195) 295#1 Issue: Women’s Issues 10% (18) 14% (25) 14% (26) 8% (13) 54% (96) 179#1 Issue: Education 9% (11) 14% (17) 10% (12) 13% (16) 54% (67) 123#1 Issue: Energy 5% (7) 12% (15) 13% (16) 12% (15) 57% (69) 122#1 Issue: Other 4% (5) 6% (8) 10% (13) 4% (6) 76% (103) 1352018 House Vote: Democrat 7% (55) 12% (96) 13% (100) 9% (69) 58% (447) 7672018 House Vote: Republican 3% (20) 7% (47) 10% (65) 13% (91) 67% (454) 6772018 House Vote: Someone else 1% (1) 7% (8) 11% (12) 15% (17) 66% (74) 1122018 House Vote: Didnt Vote 5% (30) 9% (55) 7% (45) 12% (76) 68% (431) 6362016 Vote: Hillary Clinton 7% (52) 14% (97) 13% (91) 9% (61) 57% (398) 6992016 Vote: Donald Trump 2% (14) 6% (37) 10% (64) 14% (92) 68% (450) 6572016 Vote: Someone else 2% (3) 8% (13) 13% (21) 12% (19) 66% (108) 1642016 Vote: Didnt Vote 6% (38) 9% (62) 7% (45) 12% (82) 67% (450) 676Voted in 2014: Yes 4% (59) 10% (135) 12% (154) 12% (164) 61% (814) 1326Voted in 2014: No 5% (47) 8% (74) 8% (68) 10% (91) 68% (595) 8742012 Vote: Barack Obama 6% (53) 12% (100) 12% (95) 11% (87) 59% (489) 8242012 Vote: Mitt Romney 2% (10) 7% (34) 11% (50) 14% (65) 66% (308) 4672012 Vote: Other — (0) 5% (5) 14% (15) 10% (11) 71% (79) 1102012 Vote: Didn’t Vote 5% (43) 9% (68) 8% (62) 12% (92) 67% (532) 7974-Region: Northeast 5% (22) 13% (50) 8% (32) 9% (37) 64% (253) 3944-Region: Midwest 4% (19) 9% (43) 11% (52) 11% (50) 65% (298) 4624-Region: South 4% (35) 8% (65) 10% (85) 14% (113) 64% (526) 8244-Region: West 6% (30) 10% (50) 10% (53) 11% (55) 64% (332) 520



121

Table HR11_3




docuseries Total N



122





docuseries Total N

Adults 5% (106) 9% (208) 10% (222) 12% (255) 64% (1409) 2200Streaming Services: Currently subscribe 6% (79) 11% (135) 11% (145) 13% (164) 59% (752) 1276Streaming Services: Subscribed in past 5% (9) 8% (16) 10% (19) 10% (19) 67% (131) 194Streaming Services: Never subscribed 2% (18) 8% (57) 8% (58) 10% (71) 72% (526) 730Film: An avid fan 8% (68) 12% (103) 11% (90) 14% (114) 55% (455) 830Film: A casual fan 3% (33) 8% (92) 10% (114) 11% (118) 68% (757) 1115Film: Not a fan 2% (5) 5% (13) 7% (18) 9% (23) 77% (197) 255Television: An avid fan 7% (75) 11% (113) 11% (112) 11% (121) 60% (635) 1057Television: A casual fan 3% (31) 8% (83) 11% (106) 12% (118) 65% (641) 979Television: Not a fan — (0) 7% (12) 2% (4) 9% (15) 81% (133) 164Music: An avid fan 7% (84) 11% (137) 11% (133) 12% (153) 59% (740) 1248Music: A casual fan 3% (22) 8% (67) 10% (85) 11% (91) 69% (584) 850Music: Not a fan 1% (1) 4% (4) 4% (4) 10% (10) 82% (84) 103Fashion: An avid fan 12% (43) 13% (46) 13% (46) 11% (40) 51% (182) 358Fashion: A casual fan 4% (36) 13% (116) 11% (103) 11% (101) 61% (567) 923Fashion: Not a fan 3% (27) 5% (46) 8% (72) 12% (114) 72% (660) 919Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



123

Table HR11_4

Table HR11_4: And speci cally, to what extent have the following movies, TV shows, or documentaries changed your opinion?A League of Their Own



docuseries Total N



124





docuseries Total N




125

Table HR11_4




docuseries Total N



126





docuseries Total N




127

Table HR11_4




docuseries Total N



128





docuseries Total N




129

Table HR11_5

Table HR11_5: And speci cally, to what extent have the following movies, TV shows, or documentaries changed your opinion?Super Size Me



docuseries Total N



130





docuseries Total N




131

Table HR11_5




docuseries Total N



132





docuseries Total N




133

Table HR11_5




docuseries Total N



134





docuseries Total N




135

Table HR11_6

Table HR11_6: And speci cally, to what extent have the following movies, TV shows, or documentaries changed your opinion?Food Inc.



docuseries Total N



136





docuseries Total N




137

Table HR11_6




docuseries Total N



138





docuseries Total N




139

Table HR11_6




docuseries Total N



140





docuseries Total N




141

Table HR11_7

Table HR11_7: And speci cally, to what extent have the following movies, TV shows, or documentaries changed your opinion?Brokeback Mountain



docuseries Total N



142





docuseries Total N




143

Table HR11_7




docuseries Total N



144





docuseries Total N




145

Table HR11_7




docuseries Total N



146





docuseries Total N




147

Table HR11_8

Table HR11_8: And speci cally, to what extent have the following movies, TV shows, or documentaries changed your opinion?Modern Family



docuseries Total N



148





docuseries Total N




149

Table HR11_8




docuseries Total N



150





docuseries Total N




151

Table HR11_8




docuseries Total N



152





docuseries Total N




153

Table HR11_9

Table HR11_9: And speci cally, to what extent have the following movies, TV shows, or documentaries changed your opinion?The Hurt Locker



docuseries Total N



154





docuseries Total N




155

Table HR11_9




docuseries Total N



156





docuseries Total N




157

Table HR11_9




docuseries Total N



158





docuseries Total N




159

Table HR11_10

Table HR11_10: And speci cally, to what extent have the following movies, TV shows, or documentaries changed your opinion?American Sniper



docuseries Total N



160





docuseries Total N




161

Table HR11_10




docuseries Total N



162





docuseries Total N




163

Table HR11_10




docuseries Total N



164





docuseries Total N




165

Table HR11_11

Table HR11_11: And speci cally, to what extent have the following movies, TV shows, or documentaries changed your opinion?A Star is Born



docuseries Total N



166





docuseries Total N




167

Table HR11_11




docuseries Total N



168





docuseries Total N




169

Table HR11_11




docuseries Total N



170





docuseries Total N




171

Table HR11_12

Table HR11_12: And speci cally, to what extent have the following movies, TV shows, or documentaries changed your opinion?Amy



docuseries Total N



172





docuseries Total N




173

Table HR11_12




docuseries Total N



174





docuseries Total N




175

Table HR11_12




docuseries Total N

Adults 4% (86) 7% (147) 9% (187) 10% (226) 71% (1553) 2200Watch TV: Every day 5% (55) 6% (66) 9% (96) 11% (114) 70% (757) 1089Watch TV: Several times per week 2% (10) 10% (47) 10% (46) 11% (55) 67% (324) 483Watch TV: About once per week 3% (5) 9% (12) 11% (16) 14% (20) 62% (87) 140Watch TV: Several times per month 3% (3) 5% (6) 9% (10) 12% (13) 71% (76) 108Watch TV: About once per month 4% (3) — (0) 11% (7) 14% (9) 70% (43) 62Watch TV: Less often than once per month 5% (5) 4% (4) 1% (1) 8% (8) 82% (85) 103Watch TV: Never 3% (6) 5% (11) 5% (11) 3% (7) 84% (180) 215Watch Movies: Every day 10% (49) 9% (42) 13% (62) 11% (53) 57% (276) 481Watch Movies: Several times per week 3% (16) 10% (53) 8% (42) 11% (63) 68% (375) 550Watch Movies: About once per week 3% (9) 5% (19) 9% (33) 12% (40) 71% (246) 347Watch Movies: Several times per month 2% (4) 6% (14) 7% (16) 12% (30) 73% (176) 240Watch Movies: About once per month — (1) 6% (12) 8% (14) 9% (17) 76% (141) 185Watch Movies: Less often than once per month 2% (3) 1% (2) 6% (10) 8% (15) 83% (152) 182Watch Movies: Never 2% (5) 2% (5) 4% (9) 4% (9) 88% (188) 215Watch Sporting Events: Every day 5% (9) 12% (23) 14% (27) 10% (20) 59% (118) 198Watch Sporting Events: Several times per week 5% (14) 11% (32) 11% (32) 11% (33) 62% (183) 294Watch Sporting Events: About once per week 5% (14) 11% (28) 10% (25) 15% (40) 59% (151) 257Watch Sporting Events: Several times per month 4% (8) 8% (14) 11% (19) 11% (19) 67% (119) 179Watch Sporting Events: About once per month 5% (9) 3% (6) 13% (22) 11% (19) 67% (114) 170Watch Sporting Events: Less often than once per month 4% (15) 5% (19) 7% (24) 7% (25) 76% (265) 348Watch Sporting Events: Never 2% (17) 3% (26) 5% (39) 9% (69) 80% (604) 755Cable TV: Currently subscribe 3% (35) 8% (82) 9% (89) 11% (116) 68% (692) 1015Cable TV: Subscribed in past 5% (36) 6% (44) 10% (71) 9% (65) 71% (521) 737Cable TV: Never subscribed 3% (14) 5% (20) 6% (27) 10% (46) 76% (340) 448Satellite TV: Currently subscribe 5% (27) 8% (41) 8% (42) 8% (41) 70% (348) 499Satellite TV: Subscribed in past 4% (27) 9% (53) 8% (48) 12% (73) 68% (421) 622Satellite TV: Never subscribed 3% (33) 5% (53) 9% (97) 10% (112) 73% (784) 1079


176





docuseries Total N




177

Table HR11_13

Table HR11_13: And speci cally, to what extent have the following movies, TV shows, or documentaries changed your opinion?Bowling for Columbine



docuseries Total N



178





docuseries Total N




179

Table HR11_13




docuseries Total N



180





docuseries Total N




181

Table HR11_13




docuseries Total N



182





docuseries Total N




183

Table HR11_14

Table HR11_14: And speci cally, to what extent have the following movies, TV shows, or documentaries changed your opinion?Brooklyn



docuseries Total N

Adults 3% (68) 8% (176) 11% (234) 11% (237) 68% (1486) 2200Gender: Male 4% (38) 9% (91) 15% (158) 12% (129) 61% (646) 1062Gender: Female 3% (30) 7% (85) 7% (77) 9% (108) 74% (839) 1138Age: 18-29 5% (26) 10% (49) 9% (44) 11% (55) 65% (320) 493Age: 30-44 5% (24) 10% (52) 12% (60) 12% (64) 62% (320) 520Age: 45-54 2% (6) 7% (27) 10% (40) 8% (32) 73% (282) 387Age: 55-64 — (1) 8% (29) 12% (42) 12% (42) 69% (250) 364Age: 65+ 2% (11) 5% (20) 11% (47) 10% (44) 72% (314) 436Generation Z: 18-22 6% (12) 10% (23) 12% (25) 9% (21) 63% (138) 219Millennial: Age 23-38 5% (30) 9% (53) 9% (56) 13% (77) 64% (388) 603Generation X: Age 39-54 3% (14) 9% (51) 11% (63) 9% (53) 68% (395) 577Boomers: Age 55-73 1% (7) 7% (47) 12% (81) 11% (74) 70% (486) 695PID: Dem (no lean) 5% (37) 12% (89) 12% (88) 8% (62) 63% (471) 746PID: Ind (no lean) 3% (23) 7% (54) 10% (85) 11% (91) 69% (569) 822PID: Rep (no lean) 1% (8) 5% (34) 10% (62) 13% (84) 70% (445) 632PID/Gender: DemMen 6% (19) 14% (45) 19% (60) 7% (23) 54% (173) 320PID/Gender: DemWomen 4% (18) 10% (44) 6% (27) 9% (39) 70% (298) 427PID/Gender: Ind Men 4% (15) 7% (30) 13% (54) 13% (52) 63% (259) 410PID/Gender: Ind Women 2% (8) 6% (24) 8% (31) 10% (39) 75% (310) 412PID/Gender: Rep Men 1% (5) 5% (16) 13% (43) 16% (54) 64% (214) 332PID/Gender: Rep Women 1% (3) 6% (17) 6% (18) 10% (29) 77% (231) 300Ideo: Liberal (1-3) 5% (32) 11% (77) 13% (89) 10% (67) 62% (430) 695Ideo: Moderate (4) 3% (13) 8% (39) 13% (63) 11% (51) 65% (306) 472Ideo: Conservative (5-7) 2% (11) 6% (43) 9% (64) 11% (82) 72% (528) 729


184





docuseries Total N




185

Table HR11_14




docuseries Total N



186





docuseries Total N




187

Table HR11_14




docuseries Total N



188





docuseries Total N

Adults 3% (68) 8% (176) 11% (234) 11% (237) 68% (1486) 2200Streaming Services: Currently subscribe 4% (51) 9% (111) 11% (145) 11% (138) 65% (831) 1276Streaming Services: Subscribed in past 1% (3) 7% (14) 15% (29) 11% (21) 65% (127) 194Streaming Services: Never subscribed 2% (14) 7% (51) 8% (61) 11% (77) 72% (527) 730Film: An avid fan 5% (41) 11% (92) 14% (113) 12% (97) 59% (486) 830Film: A casual fan 2% (25) 6% (64) 10% (108) 11% (118) 72% (800) 1115Film: Not a fan — (1) 8% (20) 5% (13) 8% (21) 78% (200) 255Television: An avid fan 5% (50) 11% (113) 11% (112) 11% (119) 63% (663) 1057Television: A casual fan 2% (17) 6% (55) 12% (116) 10% (102) 70% (690) 979Television: Not a fan 1% (1) 5% (8) 3% (5) 10% (16) 81% (133) 164Music: An avid fan 4% (53) 9% (112) 11% (143) 12% (148) 63% (791) 1248Music: A casual fan 2% (14) 7% (62) 10% (84) 10% (81) 72% (608) 850Music: Not a fan — (0) 3% (3) 7% (7) 7% (7) 84% (86) 103Fashion: An avid fan 10% (34) 14% (48) 14% (48) 10% (36) 53% (190) 358Fashion: A casual fan 3% (27) 9% (85) 11% (99) 10% (96) 67% (616) 923Fashion: Not a fan 1% (6) 5% (42) 9% (87) 11% (104) 74% (680) 919Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



189

Table HR11_15

Table HR11_15: And speci cally, to what extent have the following movies, TV shows, or documentaries changed your opinion?Fresh off the Boat



docuseries Total N



190





docuseries Total N




191

Table HR11_15




docuseries Total N



192





docuseries Total N




193

Table HR11_15




docuseries Total N

Adults 5% (105) 10% (226) 12% (257) 15% (320) 59% (1291) 2200Watch TV: Every day 7% (72) 12% (131) 13% (137) 15% (159) 54% (590) 1089Watch TV: Several times per week 4% (20) 11% (56) 12% (57) 17% (80) 56% (271) 483Watch TV: About once per week 3% (4) 8% (12) 15% (21) 15% (21) 59% (82) 140Watch TV: Several times per month 3% (4) 9% (10) 8% (9) 20% (22) 59% (64) 108Watch TV: About once per month 3% (2) 6% (4) 15% (9) 13% (8) 63% (39) 62Watch TV: Less often than once per month — (0) — (0) 9% (9) 11% (12) 80% (82) 103Watch TV: Never 2% (4) 7% (14) 7% (15) 8% (18) 76% (164) 215Watch Movies: Every day 9% (42) 11% (52) 16% (75) 16% (76) 49% (236) 481Watch Movies: Several times per week 6% (35) 15% (84) 10% (55) 13% (72) 55% (304) 550Watch Movies: About once per week 3% (10) 9% (31) 14% (49) 17% (60) 57% (198) 347Watch Movies: Several times per month 2% (4) 13% (30) 12% (28) 15% (36) 59% (141) 240Watch Movies: About once per month 2% (4) 6% (11) 14% (26) 15% (28) 62% (115) 185Watch Movies: Less often than once per month 3% (5) 3% (6) 6% (11) 17% (31) 71% (130) 182Watch Movies: Never 2% (4) 5% (11) 6% (14) 8% (18) 78% (169) 215Watch Sporting Events: Every day 9% (17) 13% (25) 13% (26) 15% (30) 50% (100) 198Watch Sporting Events: Several times per week 5% (15) 15% (45) 16% (47) 16% (48) 47% (139) 294Watch Sporting Events: About once per week 9% (23) 15% (38) 10% (25) 21% (53) 46% (119) 257Watch Sporting Events: Several times per month 9% (16) 13% (23) 12% (21) 14% (25) 52% (93) 179Watch Sporting Events: About once per month 2% (3) 6% (10) 17% (28) 17% (28) 59% (100) 170Watch Sporting Events: Less often than once per month 4% (13) 11% (37) 11% (39) 12% (42) 62% (216) 348Watch Sporting Events: Never 2% (18) 6% (47) 9% (71) 12% (94) 69% (525) 755Cable TV: Currently subscribe 6% (61) 11% (111) 12% (126) 15% (148) 56% (570) 1015Cable TV: Subscribed in past 4% (30) 12% (85) 14% (102) 13% (98) 57% (423) 737Cable TV: Never subscribed 3% (15) 7% (30) 7% (29) 17% (74) 67% (299) 448Satellite TV: Currently subscribe 7% (35) 11% (54) 11% (54) 14% (69) 58% (287) 499Satellite TV: Subscribed in past 4% (25) 12% (74) 14% (86) 16% (97) 55% (340) 622Satellite TV: Never subscribed 4% (46) 9% (97) 11% (118) 14% (154) 62% (664) 1079


194





docuseries Total N




195

Table HR12_1

Table HR12_1: Do you consider the following to be more of an issue or less of an issue in society today after watching movies, TV shows or docuseriesconcerning these topics?Racism

DemographicI believe it is moreof an issue now

I believe it is lessof an issue now

My opinion didnot change

I have not watcheda movie, TV showor docuseriesabout this topic Total N

Adults 42% (924) 9% (200) 33% (717) 16% (358) 2200Gender: Male 40% (430) 11% (120) 34% (356) 15% (156) 1062Gender: Female 43% (495) 7% (80) 32% (361) 18% (202) 1138Age: 18-29 50% (245) 11% (54) 24% (120) 15% (74) 493Age: 30-44 41% (214) 9% (44) 36% (188) 14% (73) 520Age: 45-54 43% (165) 8% (31) 33% (127) 17% (64) 387Age: 55-64 36% (132) 13% (46) 34% (123) 17% (63) 364Age: 65+ 38% (168) 6% (25) 36% (158) 20% (85) 436Generation Z: 18-22 51% (111) 13% (28) 22% (48) 14% (32) 219Millennial: Age 23-38 43% (257) 10% (59) 32% (194) 15% (93) 603Generation X: Age 39-54 44% (256) 7% (42) 34% (194) 15% (85) 577Boomers: Age 55-73 38% (264) 9% (66) 35% (244) 17% (121) 695PID: Dem (no lean) 54% (401) 8% (59) 28% (206) 11% (80) 746PID: Ind (no lean) 43% (353) 7% (60) 30% (245) 20% (164) 822PID: Rep (no lean) 27% (170) 13% (81) 42% (265) 18% (115) 632PID/Gender: DemMen 53% (169) 11% (37) 26% (84) 9% (30) 320PID/Gender: DemWomen 54% (232) 5% (23) 29% (122) 12% (49) 427PID/Gender: Ind Men 43% (176) 8% (35) 30% (125) 18% (75) 410PID/Gender: Ind Women 43% (177) 6% (25) 29% (121) 22% (89) 412PID/Gender: Rep Men 26% (85) 15% (48) 44% (147) 16% (52) 332PID/Gender: Rep Women 28% (85) 11% (33) 39% (118) 21% (63) 300Ideo: Liberal (1-3) 57% (395) 7% (50) 27% (189) 9% (61) 695Ideo: Moderate (4) 44% (208) 9% (43) 30% (140) 17% (80) 472Ideo: Conservative (5-7) 28% (201) 12% (90) 41% (299) 19% (139) 729


196







Adults 42% (924) 9% (200) 33% (717) 16% (358) 2200Educ: < College 42% (632) 9% (130) 31% (468) 19% (282) 1512Educ: Bachelors degree 44% (194) 12% (52) 34% (150) 11% (49) 444Educ: Post-grad 40% (99) 7% (18) 41% (100) 11% (28) 244Income: Under 50k 42% (549) 8% (103) 31% (405) 19% (252) 1309Income: 50k-100k 41% (249) 11% (67) 34% (209) 14% (85) 610Income: 100k+ 45% (126) 10% (29) 37% (103) 8% (22) 281Ethnicity: White 39% (668) 10% (171) 34% (589) 17% (294) 1722Ethnicity: Hispanic 50% (174) 7% (24) 31% (107) 13% (44) 349Ethnicity: Afr. Am. 59% (163) 5% (13) 25% (69) 11% (30) 274Ethnicity: Other 46% (94) 8% (17) 29% (59) 17% (34) 204All Christian 37% (322) 11% (90) 34% (296) 18% (150) 858All Non-Christian 47% (51) 7% (7) 27% (29) 19% (20) 107Atheist 46% (47) 9% (9) 40% (41) 5% (5) 102Agnostic/Nothing in particular 45% (506) 8% (94) 31% (351) 16% (183) 1133Religious Non-Protestant/Catholic 44% (54) 6% (7) 30% (37) 20% (25) 123Evangelical 37% (230) 11% (69) 33% (208) 19% (117) 624Non-Evangelical 43% (320) 9% (65) 34% (249) 14% (101) 735Community: Urban 51% (287) 8% (44) 27% (154) 14% (81) 566Community: Suburban 41% (415) 9% (90) 34% (339) 16% (162) 1005Community: Rural 35% (222) 11% (67) 36% (224) 18% (115) 629



197

Table HR12_1






Adults 42% (924) 9% (200) 33% (717) 16% (358) 2200Employ: Private Sector 42% (267) 10% (65) 36% (228) 13% (81) 641Employ: Government 40% (49) 5% (6) 38% (46) 18% (21) 122Employ: Self-Employed 46% (101) 12% (27) 29% (63) 13% (29) 220Employ: Homemaker 32% (40) 8% (10) 36% (45) 25% (32) 127Employ: Student 46% (46) 14% (14) 22% (22) 18% (18) 99Employ: Retired 36% (176) 7% (34) 38% (185) 19% (92) 487Employ: Unemployed 51% (130) 5% (14) 25% (62) 19% (47) 252Employ: Other 46% (117) 12% (30) 26% (66) 16% (40) 252Military HH: Yes 40% (156) 9% (36) 37% (142) 14% (54) 388Military HH: No 42% (768) 9% (164) 32% (575) 17% (305) 1812RD/WT: Right Direction 29% (238) 12% (100) 37% (298) 21% (171) 807RD/WT: Wrong Track 49% (687) 7% (100) 30% (419) 13% (188) 1393Trump Job Approve 27% (242) 13% (117) 40% (354) 19% (169) 882Trump Job Disapprove 53% (642) 6% (77) 28% (335) 12% (149) 1203Trump Job Strongly Approve 24% (112) 13% (60) 41% (194) 23% (107) 473Trump Job Somewhat Approve 32% (130) 14% (57) 39% (161) 15% (62) 409Trump Job Somewhat Disapprove 43% (117) 12% (33) 29% (79) 15% (42) 271Trump Job Strongly Disapprove 56% (525) 5% (44) 27% (256) 12% (108) 933Favorable of Trump 27% (237) 13% (111) 41% (352) 19% (163) 864Unfavorable of Trump 54% (644) 7% (81) 28% (334) 11% (134) 1193Very Favorable of Trump 27% (132) 13% (63) 40% (202) 20% (101) 499Somewhat Favorable of Trump 29% (104) 13% (48) 41% (151) 17% (62) 365Somewhat Unfavorable of Trump 47% (108) 10% (24) 31% (71) 12% (27) 231Very Unfavorable of Trump 56% (536) 6% (57) 27% (263) 11% (106) 962


198







Adults 42% (924) 9% (200) 33% (717) 16% (358) 2200#1 Issue: Economy 43% (254) 9% (55) 36% (211) 11% (64) 583#1 Issue: Security 27% (114) 11% (47) 38% (158) 23% (97) 415#1 Issue: Health Care 46% (159) 8% (28) 28% (96) 18% (63) 347#1 Issue: Medicare / Social Security 37% (110) 10% (31) 34% (102) 18% (52) 295#1 Issue: Women’s Issues 59% (106) 7% (12) 23% (41) 12% (21) 179#1 Issue: Education 47% (58) 11% (14) 32% (39) 9% (12) 123#1 Issue: Energy 51% (62) 6% (7) 30% (36) 13% (16) 122#1 Issue: Other 45% (61) 4% (6) 25% (35) 25% (34) 1352018 House Vote: Democrat 54% (415) 7% (54) 28% (214) 11% (83) 7672018 House Vote: Republican 28% (191) 11% (75) 43% (293) 17% (118) 6772018 House Vote: Someone else 35% (39) 14% (15) 32% (35) 19% (22) 1122018 House Vote: Didnt Vote 43% (276) 8% (53) 27% (172) 21% (136) 6362016 Vote: Hillary Clinton 58% (402) 6% (45) 27% (186) 9% (65) 6992016 Vote: Donald Trump 25% (166) 12% (77) 45% (297) 18% (116) 6572016 Vote: Someone else 36% (60) 9% (15) 36% (59) 19% (31) 1642016 Vote: Didnt Vote 43% (294) 9% (62) 26% (175) 21% (145) 676Voted in 2014: Yes 42% (563) 9% (122) 34% (449) 14% (192) 1326Voted in 2014: No 41% (362) 9% (78) 31% (268) 19% (166) 8742012 Vote: Barack Obama 54% (441) 6% (53) 28% (229) 12% (101) 8242012 Vote: Mitt Romney 23% (107) 12% (56) 47% (219) 18% (85) 4672012 Vote: Other 25% (27) 15% (16) 46% (51) 15% (17) 1102012 Vote: Didn’t Vote 44% (348) 10% (76) 27% (217) 20% (156) 7974-Region: Northeast 42% (167) 12% (46) 33% (130) 13% (50) 3944-Region: Midwest 39% (181) 9% (42) 33% (154) 18% (85) 4624-Region: South 40% (332) 9% (76) 33% (268) 18% (148) 8244-Region: West 47% (244) 7% (36) 32% (165) 14% (75) 520



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Adults 42% (924) 9% (200) 33% (717) 16% (358) 2200Watch TV: Every day 45% (495) 9% (96) 32% (351) 13% (147) 1089Watch TV: Several times per week 45% (217) 11% (51) 35% (167) 10% (48) 483Watch TV: About once per week 38% (53) 12% (17) 32% (44) 18% (25) 140Watch TV: Several times per month 25% (27) 11% (12) 40% (43) 24% (26) 108Watch TV: About once per month 40% (25) 10% (6) 38% (23) 12% (7) 62Watch TV: Less often than once per month 33% (34) 6% (6) 37% (38) 25% (26) 103Watch TV: Never 34% (73) 5% (12) 24% (51) 37% (79) 215Watch Movies: Every day 48% (232) 11% (52) 31% (152) 9% (46) 481Watch Movies: Several times per week 47% (257) 9% (50) 35% (192) 9% (50) 550Watch Movies: About once per week 44% (152) 10% (36) 31% (108) 14% (50) 347Watch Movies: Several times per month 42% (101) 8% (20) 36% (85) 14% (33) 240Watch Movies: About once per month 36% (66) 13% (23) 35% (65) 17% (31) 185Watch Movies: Less often than once per month 31% (57) 5% (9) 35% (64) 29% (52) 182Watch Movies: Never 27% (59) 5% (10) 23% (50) 45% (96) 215Watch Sporting Events: Every day 54% (107) 10% (21) 30% (59) 5% (11) 198Watch Sporting Events: Several times per week 46% (134) 9% (28) 32% (94) 13% (38) 294Watch Sporting Events: About once per week 46% (117) 11% (29) 31% (80) 12% (31) 257Watch Sporting Events: Several times per month 40% (71) 13% (24) 35% (62) 12% (22) 179Watch Sporting Events: About once per month 48% (82) 9% (16) 28% (47) 15% (25) 170Watch Sporting Events: Less often than once per month 37% (130) 9% (32) 39% (135) 15% (51) 348Watch Sporting Events: Never 37% (283) 7% (52) 32% (240) 24% (181) 755Cable TV: Currently subscribe 44% (446) 11% (112) 32% (327) 13% (130) 1015Cable TV: Subscribed in past 44% (323) 7% (48) 36% (266) 13% (99) 737Cable TV: Never subscribed 35% (155) 9% (40) 28% (124) 29% (129) 448Satellite TV: Currently subscribe 44% (221) 8% (41) 31% (155) 16% (82) 499Satellite TV: Subscribed in past 44% (271) 10% (63) 34% (210) 12% (78) 622Satellite TV: Never subscribed 40% (433) 9% (96) 33% (352) 18% (199) 1079


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Adults 42% (924) 9% (200) 33% (717) 16% (358) 2200Streaming Services: Currently subscribe 44% (561) 10% (132) 34% (436) 12% (147) 1276Streaming Services: Subscribed in past 49% (96) 7% (14) 33% (64) 10% (20) 194Streaming Services: Never subscribed 37% (268) 7% (54) 30% (217) 26% (191) 730Film: An avid fan 49% (403) 9% (77) 32% (265) 10% (85) 830Film: A casual fan 39% (431) 9% (103) 36% (401) 16% (179) 1115Film: Not a fan 35% (90) 8% (20) 20% (51) 37% (94) 255Television: An avid fan 46% (483) 9% (97) 34% (355) 12% (122) 1057Television: A casual fan 40% (392) 9% (93) 34% (329) 17% (165) 979Television: Not a fan 30% (49) 6% (10) 20% (33) 44% (71) 164Music: An avid fan 49% (610) 9% (112) 31% (389) 11% (136) 1248Music: A casual fan 33% (284) 10% (83) 36% (309) 20% (173) 850Music: Not a fan 30% (31) 4% (4) 18% (19) 47% (49) 103Fashion: An avid fan 57% (204) 8% (30) 26% (92) 9% (32) 358Fashion: A casual fan 46% (423) 9% (81) 32% (293) 14% (127) 923Fashion: Not a fan 32% (298) 10% (89) 36% (332) 22% (200) 919Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



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Table HR12_2: Do you consider the following to be more of an issue or less of an issue in society today after watching movies, TV shows or docuseriesconcerning these topics?Sexism







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Table HR12_3: Do you consider the following to be more of an issue or less of an issue in society today after watching movies, TV shows or docuseriesconcerning these topics?Climate change







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Table HR12_4: Do you consider the following to be more of an issue or less of an issue in society today after watching movies, TV shows or docuseriesconcerning these topics?The food industry







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Table HR12_5: Do you consider the following to be more of an issue or less of an issue in society today after watching movies, TV shows or docuseriesconcerning these topics?LGBTQ people







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Table HR12_6: Do you consider the following to be more of an issue or less of an issue in society today after watching movies, TV shows or docuseriesconcerning these topics?US military actions in the Middle East







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Table HR12_7: Do you consider the following to be more of an issue or less of an issue in society today after watching movies, TV shows or docuseriesconcerning these topics?Addiction







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Table HR12_8: Do you consider the following to be more of an issue or less of an issue in society today after watching movies, TV shows or docuseriesconcerning these topics?Gun violence







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Table HR12_9: Do you consider the following to be more of an issue or less of an issue in society today after watching movies, TV shows or docuseriesconcerning these topics?Immigration







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249

Table HR13_1

Table HR13_1: Have you done the following after watching a movie, TV show, or documentary about a social issue?Shared your opinions about the movie, TV show or documentary on social media

Demographic Yes No Total N

Adults 35% (774) 65% (1426) 2200Gender: Male 36% (382) 64% (680) 1062Gender: Female 34% (392) 66% (746) 1138Age: 18-29 45% (224) 55% (269) 493Age: 30-44 42% (216) 58% (303) 520Age: 45-54 35% (135) 65% (252) 387Age: 55-64 29% (105) 71% (259) 364Age: 65+ 21% (93) 79% (343) 436Generation Z: 18-22 44% (98) 56% (122) 219Millennial: Age 23-38 44% (263) 56% (340) 603Generation X: Age 39-54 37% (215) 63% (362) 577Boomers: Age 55-73 26% (180) 74% (516) 695PID: Dem (no lean) 43% (321) 57% (425) 746PID: Ind (no lean) 33% (273) 67% (549) 822PID: Rep (no lean) 28% (180) 72% (452) 632PID/Gender: DemMen 45% (142) 55% (177) 320PID/Gender: DemWomen 42% (179) 58% (248) 427PID/Gender: Ind Men 34% (141) 66% (269) 410PID/Gender: Ind Women 32% (132) 68% (280) 412PID/Gender: Rep Men 30% (99) 70% (233) 332PID/Gender: Rep Women 27% (81) 73% (219) 300Ideo: Liberal (1-3) 46% (319) 54% (376) 695Ideo: Moderate (4) 35% (167) 65% (304) 472Ideo: Conservative (5-7) 27% (200) 73% (530) 729Educ: < College 34% (511) 66% (1001) 1512Educ: Bachelors degree 38% (167) 62% (276) 444Educ: Post-grad 39% (95) 61% (149) 244


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Adults 35% (774) 65% (1426) 2200Income: Under 50k 33% (435) 67% (875) 1309Income: 50k-100k 38% (234) 62% (376) 610Income: 100k+ 37% (105) 63% (176) 281Ethnicity: White 33% (568) 67% (1153) 1722Ethnicity: Hispanic 44% (152) 56% (197) 349Ethnicity: Afr. Am. 46% (126) 54% (149) 274Ethnicity: Other 39% (80) 61% (124) 204All Christian 33% (279) 67% (579) 858All Non-Christian 35% (37) 65% (70) 107Atheist 45% (46) 55% (56) 102Agnostic/Nothing in particular 36% (412) 64% (721) 1133Religious Non-Protestant/Catholic 35% (43) 65% (80) 123Evangelical 33% (204) 67% (420) 624Non-Evangelical 38% (277) 62% (458) 735Community: Urban 42% (240) 58% (326) 566Community: Suburban 34% (338) 66% (667) 1005Community: Rural 31% (195) 69% (433) 629Employ: Private Sector 39% (247) 61% (394) 641Employ: Government 39% (47) 61% (75) 122Employ: Self-Employed 47% (103) 53% (117) 220Employ: Homemaker 29% (37) 71% (90) 127Employ: Student 44% (44) 56% (56) 99Employ: Retired 24% (117) 76% (370) 487Employ: Unemployed 31% (78) 69% (174) 252Employ: Other 40% (102) 60% (151) 252Military HH: Yes 32% (123) 68% (264) 388Military HH: No 36% (650) 64% (1162) 1812RD/WT: Right Direction 31% (251) 69% (555) 807RD/WT: Wrong Track 38% (523) 62% (871) 1393Trump Job Approve 32% (279) 68% (603) 882Trump Job Disapprove 39% (467) 61% (736) 1203



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Adults 35% (774) 65% (1426) 2200Trump Job Strongly Approve 31% (148) 69% (325) 473Trump Job Somewhat Approve 32% (131) 68% (278) 409Trump Job Somewhat Disapprove 31% (83) 69% (188) 271Trump Job Strongly Disapprove 41% (385) 59% (548) 933Favorable of Trump 30% (262) 70% (601) 864Unfavorable of Trump 40% (473) 60% (720) 1193Very Favorable of Trump 33% (166) 67% (333) 499Somewhat Favorable of Trump 26% (96) 74% (269) 365Somewhat Unfavorable of Trump 33% (76) 67% (154) 231Very Unfavorable of Trump 41% (397) 59% (566) 962#1 Issue: Economy 39% (225) 61% (358) 583#1 Issue: Security 29% (119) 71% (297) 415#1 Issue: Health Care 32% (113) 68% (234) 347#1 Issue: Medicare / Social Security 24% (70) 76% (225) 295#1 Issue: Women’s Issues 54% (96) 46% (83) 179#1 Issue: Education 37% (45) 63% (78) 123#1 Issue: Energy 42% (51) 58% (71) 122#1 Issue: Other 40% (54) 60% (81) 1352018 House Vote: Democrat 41% (315) 59% (452) 7672018 House Vote: Republican 30% (206) 70% (472) 6772018 House Vote: Someone else 33% (37) 67% (74) 1122018 House Vote: Didnt Vote 33% (211) 67% (425) 6362016 Vote: Hillary Clinton 41% (284) 59% (415) 6992016 Vote: Donald Trump 29% (191) 71% (466) 6572016 Vote: Someone else 33% (55) 67% (110) 1642016 Vote: Didnt Vote 36% (242) 64% (434) 676Voted in 2014: Yes 36% (476) 64% (850) 1326Voted in 2014: No 34% (298) 66% (577) 874


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Adults 35% (774) 65% (1426) 22002012 Vote: Barack Obama 41% (341) 59% (484) 8242012 Vote: Mitt Romney 28% (129) 72% (337) 4672012 Vote: Other 25% (28) 75% (82) 1102012 Vote: Didn’t Vote 35% (276) 65% (521) 7974-Region: Northeast 38% (148) 62% (245) 3944-Region: Midwest 33% (151) 67% (311) 4624-Region: South 35% (287) 65% (537) 8244-Region: West 36% (187) 64% (333) 520Watch TV: Every day 39% (420) 61% (669) 1089Watch TV: Several times per week 38% (184) 62% (299) 483Watch TV: About once per week 35% (49) 65% (90) 140Watch TV: Several times per month 41% (44) 59% (64) 108Watch TV: About once per month 28% (17) 72% (44) 62Watch TV: Less often than once per month 26% (27) 74% (76) 103Watch TV: Never 15% (31) 85% (184) 215Watch Movies: Every day 48% (231) 52% (250) 481Watch Movies: Several times per week 39% (216) 61% (334) 550Watch Movies: About once per week 38% (131) 62% (216) 347Watch Movies: Several times per month 34% (81) 66% (159) 240Watch Movies: About once per month 33% (60) 67% (124) 185Watch Movies: Less often than once per month 19% (35) 81% (148) 182Watch Movies: Never 9% (20) 91% (195) 215Watch Sporting Events: Every day 43% (85) 57% (113) 198Watch Sporting Events: Several times per week 40% (117) 60% (177) 294Watch Sporting Events: About once per week 44% (113) 56% (144) 257Watch Sporting Events: Several times per month 44% (78) 56% (100) 179Watch Sporting Events: About once per month 34% (58) 66% (112) 170Watch Sporting Events: Less often than once per month 36% (126) 64% (222) 348Watch Sporting Events: Never 26% (197) 74% (559) 755



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Adults 35% (774) 65% (1426) 2200Cable TV: Currently subscribe 37% (380) 63% (635) 1015Cable TV: Subscribed in past 38% (282) 62% (455) 737Cable TV: Never subscribed 25% (112) 75% (336) 448Satellite TV: Currently subscribe 36% (181) 64% (318) 499Satellite TV: Subscribed in past 40% (246) 60% (376) 622Satellite TV: Never subscribed 32% (347) 68% (732) 1079Streaming Services: Currently subscribe 43% (547) 57% (729) 1276Streaming Services: Subscribed in past 43% (82) 57% (111) 194Streaming Services: Never subscribed 20% (144) 80% (586) 730Film: An avid fan 49% (404) 51% (425) 830Film: A casual fan 29% (325) 71% (790) 1115Film: Not a fan 17% (44) 83% (211) 255Television: An avid fan 40% (418) 60% (639) 1057Television: A casual fan 33% (321) 67% (658) 979Television: Not a fan 21% (35) 79% (129) 164Music: An avid fan 44% (554) 56% (694) 1248Music: A casual fan 24% (207) 76% (643) 850Music: Not a fan 13% (13) 87% (90) 103Fashion: An avid fan 50% (180) 50% (177) 358Fashion: A casual fan 38% (346) 62% (577) 923Fashion: Not a fan 27% (247) 73% (672) 919Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Table HR13_3: Have you done the following after watching a movie, TV show, or documentary about a social issue?Recommended the movie, TV show or documentary to others




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Table HR13_4: Have you done the following after watching a movie, TV show, or documentary about a social issue?Done more research on the social issue





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269

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Table HR13_5: Have you done the following after watching a movie, TV show, or documentary about a social issue?Donated to a nonpro t or charity based on what you saw in the movie, TV show or documentary




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Table HR13_6: Have you done the following after watching a movie, TV show, or documentary about a social issue?Participated in a boycott of a company





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Table HRdem1_1

Table HRdem1_1: How often do you watch or stream the following?TV shows

DemographicWatch TV:Every day

Watch TV:Severaltimes perweek

Watch TV:About onceper week

Watch TV:Severaltimes permonth

Watch TV:About onceper month

Watch TV:Less oftenthan onceper month

Watch TV:Never Total N

Adults 50%(1089) 22% (483) 6% (140) 5% (108) 3% (62) 5% (103) 10% (215) 2200Gender: Male 46% (493) 24% (259) 7% (76) 5% (54) 3% (32) 5% (48) 9% (100) 1062Gender: Female 52% (596) 20% (224) 6% (64) 5% (54) 3% (30) 5% (55) 10% (115) 1138Age: 18-29 48% (235) 27% (134) 9% (46) 4% (21) 3% (13) 3% (13) 7% (32) 493Age: 30-44 49% (257) 26% (133) 7% (34) 3% (14) 4% (19) 5% (25) 7% (38) 520Age: 45-54 48% (184) 20% (79) 6% (25) 6% (24) 3% (11) 6% (23) 11% (41) 387Age: 55-64 50% (183) 16% (60) 5% (16) 8% (28) 3% (10) 5% (18) 13% (48) 364Age: 65+ 53% (230) 18% (78) 4% (18) 5% (21) 2% (9) 6% (25) 13% (56) 436Generation Z: 18-22 45% (98) 25% (56) 12% (27) 5% (11) 2% (5) 3% (7) 7% (15) 219Millennial: Age 23-38 50% (303) 27% (160) 7% (39) 3% (17) 3% (20) 3% (20) 7% (44) 603Generation X: Age 39-54 48% (274) 22% (130) 7% (39) 5% (31) 3% (18) 6% (34) 9% (51) 577Boomers: Age 55-73 52% (361) 17% (120) 5% (32) 6% (39) 2% (15) 5% (38) 13% (90) 695PID: Dem (no lean) 54% (400) 21% (155) 6% (47) 5% (37) 3% (19) 3% (23) 9% (66) 746PID: Ind (no lean) 46% (377) 22% (182) 7% (54) 6% (46) 3% (24) 6% (47) 11% (92) 822PID: Rep (no lean) 49% (312) 23% (146) 6% (39) 4% (25) 3% (19) 5% (34) 9% (57) 632PID/Gender: DemMen 47% (151) 26% (82) 7% (22) 5% (17) 4% (13) 3% (9) 8% (25) 320PID/Gender: DemWomen 58% (248) 17% (73) 6% (25) 5% (20) 1% (6) 3% (14) 9% (40) 427PID/Gender: Ind Men 45% (184) 23% (95) 7% (28) 6% (23) 2% (10) 6% (24) 11% (46) 410PID/Gender: Ind Women 47% (193) 21% (88) 6% (26) 6% (23) 3% (14) 6% (23) 11% (46) 412PID/Gender: Rep Men 47% (157) 25% (82) 8% (26) 4% (14) 3% (9) 5% (16) 8% (28) 332PID/Gender: Rep Women 52% (155) 21% (64) 4% (13) 4% (11) 3% (10) 6% (18) 10% (29) 300Ideo: Liberal (1-3) 50% (349) 25% (171) 6% (45) 6% (39) 2% (16) 4% (26) 7% (50) 695Ideo: Moderate (4) 48% (225) 22% (103) 9% (42) 5% (25) 3% (14) 4% (21) 9% (43) 472Ideo: Conservative (5-7) 49% (360) 22% (161) 5% (39) 5% (35) 3% (20) 6% (42) 10% (72) 729


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Adults 50%(1089) 22% (483) 6% (140) 5% (108) 3% (62) 5% (103) 10% (215) 2200Educ: < College 51% (766) 19% (293) 6% (97) 5% (75) 3% (42) 5% (70) 11% (170) 1512Educ: Bachelors degree 49% (217) 27% (122) 7% (29) 4% (19) 3% (13) 3% (15) 6% (28) 444Educ: Post-grad 44% (106) 28% (69) 5% (13) 6% (14) 3% (6) 7% (18) 7% (17) 244Income: Under 50k 50% (655) 19% (250) 6% (85) 5% (64) 3% (37) 5% (66) 12% (152) 1309Income: 50k-100k 50% (308) 24% (146) 6% (35) 4% (27) 3% (16) 5% (28) 8% (51) 610Income: 100k+ 45% (126) 31% (88) 7% (20) 6% (17) 3% (9) 4% (10) 4% (11) 281Ethnicity: White 49% (852) 23% (392) 6% (103) 5% (84) 2% (42) 5% (84) 10% (166) 1722Ethnicity: Hispanic 49% (171) 26% (92) 8% (27) 5% (16) 1% (5) 4% (12) 8% (26) 349Ethnicity: Afr. Am. 55% (152) 16% (45) 8% (23) 5% (13) 4% (11) 4% (12) 7% (19) 274Ethnicity: Other 42% (86) 23% (47) 7% (14) 5% (11) 4% (8) 4% (8) 15% (30) 204All Christian 50% (429) 22% (190) 6% (52) 5% (45) 2% (18) 6% (48) 9% (75) 858All Non-Christian 60% (64) 19% (20) 4% (4) 3% (4) 1% (1) 3% (3) 10% (11) 107Atheist 48% (49) 26% (26) 8% (8) 9% (10) 3% (3) 2% (2) 3% (3) 102Agnostic/Nothing in particular 48% (547) 22% (247) 7% (75) 4% (50) 3% (39) 4% (50) 11% (126) 1133Religious Non-Protestant/Catholic 58% (71) 18% (23) 6% (7) 3% (4) 2% (2) 4% (5) 10% (12) 123Evangelical 50% (310) 21% (129) 6% (38) 5% (30) 3% (19) 6% (35) 10% (62) 624Non-Evangelical 54% (395) 21% (154) 6% (42) 5% (37) 2% (17) 4% (32) 8% (59) 735Community: Urban 50% (281) 24% (135) 7% (37) 5% (28) 2% (12) 3% (15) 10% (57) 566Community: Suburban 51% (511) 21% (214) 6% (63) 5% (52) 2% (22) 6% (57) 9% (86) 1005Community: Rural 47% (297) 21% (134) 6% (39) 4% (28) 4% (27) 5% (31) 11% (72) 629Employ: Private Sector 48% (307) 28% (179) 6% (40) 5% (29) 3% (20) 5% (32) 5% (34) 641Employ: Government 45% (55) 22% (26) 10% (12) 9% (10) 3% (4) 4% (4) 8% (10) 122Employ: Self-Employed 47% (104) 23% (51) 8% (17) 4% (9) 2% (5) 5% (10) 10% (23) 220Employ: Homemaker 54% (68) 21% (26) 6% (7) 2% (2) 1% (2) 2% (2) 15% (19) 127Employ: Student 47% (46) 30% (29) 8% (8) 4% (4) 3% (3) 3% (3) 6% (6) 99Employ: Retired 54% (261) 15% (75) 4% (20) 5% (26) 2% (10) 5% (25) 14% (69) 487Employ: Unemployed 48% (122) 18% (45) 6% (16) 6% (15) 5% (12) 5% (12) 12% (30) 252Employ: Other 50% (125) 20% (51) 7% (19) 5% (11) 2% (6) 5% (14) 10% (26) 252



281

Table HRdem1_1









Adults 50%(1089) 22% (483) 6% (140) 5% (108) 3% (62) 5% (103) 10% (215) 2200Military HH: Yes 56% (219) 18% (72) 4% (16) 4% (15) 2% (10) 6% (23) 8% (33) 388Military HH: No 48% (870) 23% (412) 7% (123) 5% (92) 3% (52) 4% (80) 10% (182) 1812RD/WT: Right Direction 49% (393) 22% (176) 6% (47) 4% (30) 2% (19) 5% (44) 12% (98) 807RD/WT: Wrong Track 50% (697) 22% (307) 7% (93) 6% (78) 3% (43) 4% (59) 8% (117) 1393Trump Job Approve 48% (425) 22% (194) 6% (55) 4% (37) 3% (27) 6% (50) 11% (95) 882Trump Job Disapprove 51% (613) 23% (274) 6% (74) 6% (67) 2% (29) 4% (46) 8% (100) 1203Trump Job Strongly Approve 49% (232) 24% (114) 6% (27) 4% (18) 2% (12) 6% (28) 9% (42) 473Trump Job Somewhat Approve 47% (194) 19% (79) 7% (28) 5% (19) 4% (15) 5% (22) 13% (53) 409Trump Job Somewhat Disapprove 52% (141) 21% (56) 6% (17) 8% (21) 3% (8) 4% (11) 6% (17) 271Trump Job Strongly Disapprove 51% (472) 23% (217) 6% (57) 5% (46) 2% (22) 4% (36) 9% (83) 933Favorable of Trump 48% (417) 22% (187) 6% (51) 4% (36) 4% (33) 6% (48) 11% (92) 864Unfavorable of Trump 51% (607) 23% (275) 7% (80) 6% (67) 2% (26) 4% (50) 7% (89) 1193Very Favorable of Trump 51% (254) 21% (107) 5% (26) 4% (18) 3% (15) 6% (30) 10% (49) 499Somewhat Favorable of Trump 45% (163) 22% (80) 7% (25) 5% (17) 5% (17) 5% (19) 12% (44) 365Somewhat Unfavorable of Trump 54% (125) 21% (49) 7% (16) 5% (12) 3% (7) 5% (11) 5% (11) 231Very Unfavorable of Trump 50% (482) 23% (225) 7% (64) 6% (55) 2% (19) 4% (39) 8% (78) 962#1 Issue: Economy 47% (273) 25% (148) 8% (48) 4% (22) 3% (17) 5% (27) 8% (48) 583#1 Issue: Security 48% (198) 22% (90) 6% (26) 4% (15) 3% (11) 6% (25) 12% (50) 415#1 Issue: Health Care 51% (176) 18% (61) 7% (23) 7% (25) 3% (11) 4% (14) 11% (37) 347#1 Issue: Medicare / Social Security 58% (171) 14% (42) 3% (10) 5% (14) 2% (7) 3% (10) 14% (40) 295#1 Issue: Women’s Issues 51% (91) 32% (57) 5% (8) 4% (8) — (1) 2% (4) 6% (11) 179#1 Issue: Education 50% (61) 22% (27) 6% (8) 8% (9) 4% (5) 5% (6) 6% (8) 123#1 Issue: Energy 47% (58) 26% (32) 7% (8) 7% (9) 3% (3) 5% (6) 4% (5) 122#1 Issue: Other 45% (61) 19% (26) 6% (8) 4% (6) 5% (7) 8% (11) 12% (16) 1352018 House Vote: Democrat 52% (397) 22% (169) 6% (48) 6% (48) 2% (19) 4% (27) 8% (58) 7672018 House Vote: Republican 49% (329) 24% (164) 5% (33) 4% (26) 2% (16) 5% (36) 11% (73) 6772018 House Vote: Someone else 55% (61) 12% (14) 4% (5) 7% (8) 7% (7) 3% (4) 11% (12) 1122018 House Vote: Didnt Vote 47% (298) 21% (134) 8% (53) 4% (25) 3% (20) 6% (36) 11% (70) 636


282










Adults 50%(1089) 22% (483) 6% (140) 5% (108) 3% (62) 5% (103) 10% (215) 22002016 Vote: Hillary Clinton 51% (356) 24% (171) 6% (44) 5% (37) 2% (17) 3% (20) 8% (54) 6992016 Vote: Donald Trump 47% (307) 24% (156) 4% (28) 5% (32) 4% (26) 6% (36) 11% (71) 6572016 Vote: Someone else 47% (77) 20% (32) 8% (14) 5% (8) 2% (3) 8% (13) 10% (17) 1642016 Vote: Didnt Vote 51% (348) 18% (122) 8% (54) 5% (31) 2% (16) 5% (34) 11% (72) 676Voted in 2014: Yes 50% (667) 23% (300) 5% (67) 5% (69) 3% (37) 4% (58) 10% (129) 1326Voted in 2014: No 48% (422) 21% (184) 8% (73) 4% (39) 3% (25) 5% (46) 10% (86) 8742012 Vote: Barack Obama 52% (432) 21% (174) 6% (46) 5% (45) 3% (21) 4% (30) 9% (76) 8242012 Vote: Mitt Romney 48% (223) 25% (117) 5% (23) 4% (21) 3% (12) 6% (26) 9% (44) 4672012 Vote: Other 37% (41) 24% (26) 7% (7) 5% (5) 6% (6) 5% (6) 17% (19) 1102012 Vote: Didn’t Vote 49% (393) 21% (166) 8% (63) 5% (37) 3% (21) 5% (41) 10% (76) 7974-Region: Northeast 48% (188) 22% (86) 9% (36) 7% (27) 2% (9) 4% (16) 8% (30) 3944-Region: Midwest 49% (228) 22% (103) 4% (20) 4% (19) 3% (12) 6% (28) 11% (51) 4624-Region: South 50% (412) 21% (171) 7% (57) 5% (40) 3% (28) 4% (34) 10% (81) 8244-Region: West 50% (261) 24% (123) 5% (26) 4% (21) 2% (12) 5% (25) 10% (52) 520Watch TV: Every day 100%(1089) — (0) — (0) — (0) — (0) — (0) — (0) 1089Watch TV: Several times per week — (0) 100% (483) — (0) — (0) — (0) — (0) — (0) 483Watch TV: About once per week — (0) — (0) 100% (140) — (0) — (0) — (0) — (0) 140Watch TV: Several times per month — (0) — (0) — (0) 100% (108) — (0) — (0) — (0) 108Watch TV: About once per month — (0) — (0) — (0) — (0) 100% (62) — (0) — (0) 62Watch TV: Less often than once per month — (0) — (0) — (0) — (0) — (0) 100% (103) — (0) 103Watch TV: Never — (0) — (0) — (0) — (0) — (0) — (0) 100% (215) 215Watch Movies: Every day 79% (380) 11% (54) 2% (11) 2% (8) 1% (3) 2% (9) 3% (16) 481Watch Movies: Several times per week 52% (284) 40% (221) 4% (20) 2% (9) 1% (8) — (2) 1% (7) 550Watch Movies: About once per week 49% (170) 26% (90) 15% (53) 2% (7) 2% (7) 4% (13) 2% (8) 347Watch Movies: Several times per month 41% (99) 18% (43) 6% (15) 19% (44) 5% (12) 6% (14) 5% (12) 240Watch Movies: About once per month 35% (64) 23% (43) 10% (18) 12% (23) 10% (19) 5% (10) 4% (8) 185Watch Movies: Less often than once per month 36% (67) 14% (25) 6% (12) 7% (12) 3% (6) 25% (46) 8% (15) 182Watch Movies: Never 12% (26) 3% (7) 5% (11) 2% (5) 2% (5) 5% (11) 69% (149) 215



283

Table HRdem1_1









Adults 50%(1089) 22% (483) 6% (140) 5% (108) 3% (62) 5% (103) 10% (215) 2200Watch Sporting Events: Every day 85% (168) 12% (24) 2% (4) — (0) 1% (2) — (0) — (1) 198Watch Sporting Events: Several times per week 59% (173) 30% (87) 5% (15) 3% (9) — (1) 1% (2) 2% (7) 294Watch Sporting Events: About once per week 56% (144) 25% (65) 11% (28) 3% (9) 1% (4) — (1) 3% (7) 257Watch Sporting Events: Several times per month 55% (98) 21% (37) 8% (14) 11% (20) 2% (4) 2% (4) 1% (2) 179Watch Sporting Events: About once per month 48% (81) 25% (43) 10% (16) 2% (3) 5% (8) 7% (12) 3% (5) 170Watch Sporting Events: Less often than once per month 48% (166) 22% (76) 6% (21) 5% (17) 4% (13) 9% (33) 6% (22) 348Watch Sporting Events: Never 34% (259) 20% (151) 5% (41) 7% (50) 4% (31) 7% (52) 23% (171) 755Cable TV: Currently subscribe 53% (534) 23% (235) 6% (58) 5% (55) 2% (25) 4% (36) 7% (72) 1015Cable TV: Subscribed in past 50% (368) 24% (174) 6% (45) 5% (37) 3% (19) 6% (47) 6% (48) 737Cable TV: Never subscribed 42% (187) 17% (75) 8% (37) 4% (16) 4% (17) 5% (20) 21% (95) 448Satellite TV: Currently subscribe 51% (255) 21% (104) 6% (29) 5% (27) 3% (15) 5% (26) 9% (43) 499Satellite TV: Subscribed in past 49% (305) 27% (168) 6% (36) 6% (40) 2% (15) 5% (30) 4% (27) 622Satellite TV: Never subscribed 49% (529) 20% (211) 7% (75) 4% (41) 3% (32) 4% (47) 13% (144) 1079Streaming Services: Currently subscribe 55% (702) 26% (331) 6% (78) 5% (63) 2% (24) 3% (40) 3% (39) 1276Streaming Services: Subscribed in past 34% (65) 23% (44) 12% (23) 7% (14) 6% (11) 11% (21) 8% (15) 194Streaming Services: Never subscribed 44% (323) 15% (108) 5% (39) 4% (30) 4% (27) 6% (43) 22% (161) 730Film: An avid fan 60% (494) 23% (195) 4% (37) 4% (33) 2% (13) 2% (18) 5% (40) 830Film: A casual fan 46% (515) 23% (254) 8% (87) 6% (65) 3% (35) 6% (67) 8% (92) 1115Film: Not a fan 31% (80) 14% (34) 6% (15) 4% (10) 5% (14) 7% (19) 33% (83) 255Television: An avid fan 68% (714) 16% (173) 3% (32) 4% (44) 2% (16) 2% (26) 5% (51) 1057Television: A casual fan 36% (354) 30% (293) 10% (95) 5% (51) 4% (34) 6% (56) 10% (96) 979Television: Not a fan 13% (22) 11% (18) 8% (12) 7% (12) 7% (11) 13% (22) 41% (67) 164Music: An avid fan 55% (686) 21% (267) 7% (86) 4% (53) 3% (33) 4% (46) 6% (78) 1248Music: A casual fan 44% (373) 25% (211) 6% (48) 6% (51) 3% (23) 6% (52) 11% (90) 850Music: Not a fan 29% (30) 5% (5) 6% (6) 4% (4) 6% (6) 5% (6) 45% (46) 103Fashion: An avid fan 58% (206) 22% (80) 4% (14) 3% (10) 2% (6) 4% (13) 8% (29) 358Fashion: A casual fan 52% (477) 22% (199) 7% (66) 4% (41) 3% (25) 5% (49) 7% (67) 923Fashion: Not a fan 44% (407) 22% (205) 6% (60) 6% (56) 3% (31) 5% (42) 13% (119) 919Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Table HRdem1_2: How often do you watch or stream the following?Movies

Demographic

WatchMovies:Every day

WatchMovies:Severaltimes perweek

WatchMovies:

About onceper week

WatchMovies:Severaltimes permonth

WatchMovies:

About onceper month

WatchMovies: Lessoften thanonce permonth

WatchMovies:Never Total N

Adults 22% (481) 25% (550) 16% (347) 11% (240) 8% (185) 8% (182) 10% (215) 2200Gender: Male 23% (240) 27% (281) 16% (167) 11% (112) 9% (94) 7% (79) 8% (90) 1062Gender: Female 21% (241) 24% (268) 16% (180) 11% (128) 8% (91) 9% (104) 11% (126) 1138Age: 18-29 28% (138) 29% (145) 16% (79) 11% (53) 8% (40) 3% (14) 5% (25) 493Age: 30-44 30% (157) 24% (127) 15% (80) 10% (50) 7% (38) 7% (34) 7% (34) 520Age: 45-54 20% (78) 26% (99) 16% (63) 12% (46) 8% (32) 9% (35) 8% (33) 387Age: 55-64 15% (55) 24% (89) 16% (57) 14% (50) 8% (31) 9% (31) 14% (50) 364Age: 65+ 12% (53) 20% (89) 16% (68) 9% (40) 10% (44) 16% (68) 17% (74) 436Generation Z: 18-22 26% (57) 25% (54) 18% (40) 14% (30) 8% (18) 2% (4) 7% (15) 219Millennial: Age 23-38 29% (177) 30% (181) 14% (85) 8% (49) 7% (43) 6% (34) 6% (33) 603Generation X: Age 39-54 24% (139) 24% (136) 17% (96) 12% (70) 8% (49) 8% (44) 7% (43) 577Boomers: Age 55-73 14% (97) 23% (157) 16% (114) 12% (80) 9% (62) 12% (82) 15% (103) 695PID: Dem (no lean) 25% (185) 25% (187) 15% (113) 11% (83) 8% (62) 8% (58) 8% (58) 746PID: Ind (no lean) 21% (173) 24% (197) 15% (124) 12% (101) 8% (62) 9% (75) 11% (89) 822PID: Rep (no lean) 19% (123) 26% (165) 17% (110) 9% (56) 10% (60) 8% (49) 11% (68) 632PID/Gender: DemMen 29% (92) 24% (76) 15% (49) 11% (35) 9% (28) 7% (21) 6% (19) 320PID/Gender: DemWomen 22% (93) 26% (111) 15% (64) 11% (48) 8% (34) 9% (37) 9% (39) 427PID/Gender: Ind Men 20% (82) 28% (115) 14% (57) 12% (49) 7% (27) 9% (37) 11% (43) 410PID/Gender: Ind Women 22% (91) 20% (82) 16% (68) 12% (51) 8% (35) 9% (38) 11% (46) 412PID/Gender: Rep Men 20% (66) 27% (91) 18% (61) 8% (27) 12% (38) 6% (21) 8% (27) 332PID/Gender: Rep Women 19% (57) 25% (74) 16% (49) 10% (29) 7% (22) 10% (29) 14% (41) 300Ideo: Liberal (1-3) 22% (154) 25% (173) 16% (109) 14% (98) 9% (61) 7% (51) 7% (49) 695Ideo: Moderate (4) 21% (101) 25% (120) 15% (69) 10% (48) 6% (30) 11% (52) 11% (52) 472Ideo: Conservative (5-7) 16% (119) 26% (190) 18% (134) 10% (70) 10% (74) 9% (64) 11% (78) 729



285

Table HRdem1_2


Demographic



WatchMovies:

About onceper week


WatchMovies:

About onceper month



Adults 22% (481) 25% (550) 16% (347) 11% (240) 8% (185) 8% (182) 10% (215) 2200Educ: < College 25% (376) 24% (367) 14% (213) 10% (158) 8% (115) 8% (124) 10% (159) 1512Educ: Bachelors degree 16% (71) 26% (115) 20% (88) 11% (48) 10% (46) 8% (35) 9% (40) 444Educ: Post-grad 14% (34) 28% (68) 19% (45) 14% (34) 10% (23) 10% (23) 7% (16) 244Income: Under 50k 23% (302) 24% (309) 15% (195) 11% (146) 7% (92) 9% (114) 12% (152) 1309Income: 50k-100k 22% (133) 26% (160) 17% (102) 11% (67) 9% (52) 8% (47) 8% (50) 610Income: 100k+ 16% (46) 29% (81) 18% (51) 10% (27) 15% (41) 7% (21) 5% (13) 281Ethnicity: White 20% (342) 25% (430) 17% (285) 11% (193) 9% (149) 8% (145) 10% (177) 1722Ethnicity: Hispanic 32% (110) 26% (90) 16% (55) 11% (39) 6% (20) 4% (13) 6% (22) 349Ethnicity: Afr. Am. 33% (92) 24% (66) 13% (35) 10% (27) 6% (15) 8% (22) 7% (18) 274Ethnicity: Other 23% (48) 27% (54) 13% (27) 10% (19) 10% (20) 8% (15) 10% (21) 204All Christian 17% (145) 25% (212) 18% (156) 11% (93) 10% (83) 10% (84) 10% (86) 858All Non-Christian 22% (24) 24% (25) 12% (13) 15% (16) 12% (13) 8% (9) 7% (7) 107Atheist 16% (16) 31% (32) 20% (21) 10% (10) 12% (12) 8% (9) 3% (3) 102Agnostic/Nothing in particular 26% (296) 25% (280) 14% (158) 11% (121) 7% (77) 7% (81) 11% (120) 1133Religious Non-Protestant/Catholic 22% (28) 24% (29) 13% (17) 14% (17) 11% (14) 9% (12) 6% (7) 123Evangelical 23% (144) 23% (145) 16% (98) 10% (60) 8% (50) 10% (61) 11% (66) 624Non-Evangelical 19% (142) 26% (195) 18% (130) 12% (86) 9% (66) 8% (56) 8% (61) 735Community: Urban 23% (132) 29% (163) 13% (76) 13% (73) 7% (39) 5% (28) 10% (56) 566Community: Suburban 20% (202) 24% (244) 17% (175) 10% (104) 9% (91) 9% (93) 9% (95) 1005Community: Rural 23% (147) 23% (143) 15% (96) 10% (64) 9% (54) 10% (62) 10% (64) 629


286



Demographic



WatchMovies:

About onceper week


WatchMovies:

About onceper month



Adults 22% (481) 25% (550) 16% (347) 11% (240) 8% (185) 8% (182) 10% (215) 2200Employ: Private Sector 18% (113) 29% (183) 19% (119) 11% (70) 10% (63) 8% (53) 6% (40) 641Employ: Government 22% (26) 13% (16) 24% (29) 16% (20) 11% (13) 8% (10) 6% (7) 122Employ: Self-Employed 30% (66) 27% (59) 9% (21) 11% (25) 7% (16) 8% (17) 7% (16) 220Employ: Homemaker 20% (25) 24% (30) 20% (26) 7% (9) 7% (9) 9% (12) 13% (16) 127Employ: Student 22% (22) 36% (35) 14% (14) 12% (12) 11% (11) 1% (1) 3% (3) 99Employ: Retired 17% (81) 21% (101) 15% (75) 9% (45) 9% (42) 12% (60) 17% (85) 487Employ: Unemployed 29% (73) 26% (66) 13% (32) 12% (30) 5% (14) 5% (12) 10% (25) 252Employ: Other 30% (75) 24% (59) 12% (31) 12% (29) 7% (18) 7% (17) 9% (22) 252Military HH: Yes 23% (90) 23% (89) 14% (54) 14% (56) 9% (35) 9% (35) 8% (30) 388Military HH: No 22% (391) 25% (461) 16% (294) 10% (184) 8% (150) 8% (148) 10% (185) 1812RD/WT: Right Direction 20% (164) 25% (198) 16% (131) 10% (78) 9% (74) 9% (69) 11% (92) 807RD/WT: Wrong Track 23% (317) 25% (352) 16% (216) 12% (162) 8% (110) 8% (113) 9% (123) 1393Trump Job Approve 20% (178) 25% (217) 16% (143) 10% (84) 10% (89) 9% (77) 11% (94) 882Trump Job Disapprove 23% (273) 26% (311) 15% (186) 12% (147) 7% (86) 8% (95) 9% (105) 1203Trump Job Strongly Approve 21% (99) 25% (117) 16% (76) 9% (41) 9% (43) 9% (45) 11% (52) 473Trump Job Somewhat Approve 19% (79) 24% (99) 16% (67) 11% (43) 11% (45) 8% (33) 10% (42) 409Trump Job Somewhat Disapprove 26% (71) 26% (69) 15% (40) 15% (40) 5% (13) 6% (17) 8% (21) 271Trump Job Strongly Disapprove 22% (202) 26% (242) 16% (146) 12% (108) 8% (73) 8% (79) 9% (84) 933Favorable of Trump 20% (173) 25% (217) 16% (138) 10% (83) 9% (80) 9% (80) 11% (92) 864Unfavorable of Trump 23% (273) 25% (302) 16% (196) 12% (138) 8% (97) 8% (93) 8% (93) 1193Very Favorable of Trump 20% (101) 26% (131) 16% (81) 9% (47) 8% (42) 8% (41) 11% (56) 499Somewhat Favorable of Trump 20% (72) 23% (85) 16% (57) 10% (36) 11% (39) 11% (39) 10% (36) 365Somewhat Unfavorable of Trump 26% (61) 23% (52) 21% (48) 12% (29) 7% (17) 4% (10) 6% (13) 231Very Unfavorable of Trump 22% (212) 26% (250) 15% (148) 11% (110) 8% (80) 9% (83) 8% (80) 962



287

Table HRdem1_2


Demographic



WatchMovies:

About onceper week


WatchMovies:

About onceper month



Adults 22% (481) 25% (550) 16% (347) 11% (240) 8% (185) 8% (182) 10% (215) 2200#1 Issue: Economy 24% (138) 28% (163) 17% (98) 10% (57) 8% (44) 8% (46) 6% (37) 583#1 Issue: Security 20% (82) 21% (89) 17% (71) 10% (41) 10% (40) 10% (40) 13% (52) 415#1 Issue: Health Care 22% (77) 23% (81) 14% (48) 14% (49) 8% (28) 8% (28) 10% (35) 347#1 Issue: Medicare / Social Security 16% (48) 25% (75) 12% (36) 9% (27) 8% (24) 12% (35) 17% (49) 295#1 Issue: Women’s Issues 18% (32) 29% (52) 17% (30) 14% (26) 12% (21) 5% (10) 5% (9) 179#1 Issue: Education 42% (51) 16% (20) 13% (16) 11% (13) 6% (8) 7% (8) 6% (7) 123#1 Issue: Energy 19% (23) 29% (35) 24% (29) 11% (14) 10% (12) 3% (4) 4% (5) 122#1 Issue: Other 22% (30) 26% (35) 14% (19) 9% (12) 5% (6) 9% (12) 15% (21) 1352018 House Vote: Democrat 21% (158) 26% (197) 16% (124) 11% (88) 9% (70) 8% (64) 9% (66) 7672018 House Vote: Republican 19% (132) 25% (173) 16% (111) 10% (66) 9% (59) 9% (62) 11% (75) 6772018 House Vote: Someone else 20% (22) 22% (24) 21% (24) 8% (9) 8% (9) 10% (12) 11% (12) 1122018 House Vote: Didnt Vote 26% (167) 24% (153) 14% (87) 12% (76) 7% (47) 7% (45) 10% (61) 6362016 Vote: Hillary Clinton 20% (138) 27% (187) 17% (118) 11% (74) 10% (67) 9% (62) 7% (52) 6992016 Vote: Donald Trump 18% (118) 25% (164) 15% (99) 11% (72) 9% (57) 10% (66) 13% (82) 6572016 Vote: Someone else 18% (29) 20% (33) 18% (29) 12% (19) 12% (20) 11% (18) 10% (16) 1642016 Vote: Didnt Vote 29% (195) 24% (164) 15% (101) 11% (74) 6% (41) 5% (36) 9% (64) 676Voted in 2014: Yes 20% (263) 25% (326) 16% (217) 10% (137) 9% (121) 10% (128) 10% (134) 1326Voted in 2014: No 25% (218) 26% (223) 15% (130) 12% (103) 7% (64) 6% (54) 9% (81) 8742012 Vote: Barack Obama 20% (165) 25% (207) 17% (143) 10% (84) 9% (70) 9% (74) 10% (81) 8242012 Vote: Mitt Romney 15% (72) 28% (132) 15% (68) 10% (48) 9% (42) 12% (55) 10% (49) 4672012 Vote: Other 23% (25) 15% (17) 19% (21) 9% (10) 10% (11) 9% (10) 15% (16) 1102012 Vote: Didn’t Vote 27% (219) 24% (193) 14% (115) 12% (98) 8% (61) 5% (43) 8% (68) 7974-Region: Northeast 23% (91) 21% (84) 18% (72) 14% (54) 8% (31) 7% (29) 8% (32) 3944-Region: Midwest 18% (83) 25% (114) 14% (64) 13% (60) 10% (45) 8% (39) 12% (57) 4624-Region: South 25% (207) 24% (195) 15% (120) 9% (76) 9% (72) 9% (73) 10% (81) 8244-Region: West 19% (100) 30% (156) 18% (91) 10% (50) 7% (36) 8% (42) 9% (45) 520


288



Demographic



WatchMovies:

About onceper week


WatchMovies:

About onceper month



Adults 22% (481) 25% (550) 16% (347) 11% (240) 8% (185) 8% (182) 10% (215) 2200Watch TV: Every day 35% (380) 26% (284) 16% (170) 9% (99) 6% (64) 6% (67) 2% (26) 1089Watch TV: Several times per week 11% (54) 46% (221) 19% (90) 9% (43) 9% (43) 5% (25) 2% (7) 483Watch TV: About once per week 8% (11) 14% (20) 38% (53) 11% (15) 13% (18) 8% (12) 8% (11) 140Watch TV: Several times per month 8% (8) 8% (9) 6% (7) 41% (44) 21% (23) 11% (12) 5% (5) 108Watch TV: About once per month 6% (3) 13% (8) 12% (7) 20% (12) 31% (19) 10% (6) 9% (5) 62Watch TV: Less often than once per month 8% (9) 2% (2) 12% (13) 13% (14) 9% (10) 45% (46) 11% (11) 103Watch TV: Never 7% (16) 3% (7) 4% (8) 6% (12) 4% (8) 7% (15) 70% (149) 215Watch Movies: Every day 100% (481) — (0) — (0) — (0) — (0) — (0) — (0) 481Watch Movies: Several times per week — (0) 100% (550) — (0) — (0) — (0) — (0) — (0) 550Watch Movies: About once per week — (0) — (0) 100% (347) — (0) — (0) — (0) — (0) 347Watch Movies: Several times per month — (0) — (0) — (0) 100% (240) — (0) — (0) — (0) 240Watch Movies: About once per month — (0) — (0) — (0) — (0) 100% (185) — (0) — (0) 185Watch Movies: Less often than once per month — (0) — (0) — (0) — (0) — (0) 100% (182) — (0) 182Watch Movies: Never — (0) — (0) — (0) — (0) — (0) — (0) 100% (215) 215Watch Sporting Events: Every day 45% (89) 27% (53) 12% (24) 6% (12) 5% (11) 3% (6) 1% (3) 198Watch Sporting Events: Several times per week 22% (65) 36% (106) 18% (53) 8% (22) 9% (26) 5% (13) 2% (7) 294Watch Sporting Events: About once per week 22% (56) 30% (76) 28% (71) 7% (18) 6% (15) 5% (12) 4% (9) 257Watch Sporting Events: Several times per month 20% (35) 22% (40) 17% (31) 17% (31) 11% (20) 10% (19) 2% (4) 179Watch Sporting Events: About once per month 27% (45) 22% (37) 14% (25) 12% (21) 11% (19) 8% (14) 5% (9) 170Watch Sporting Events: Less often than once per month 15% (52) 26% (90) 16% (54) 17% (58) 6% (21) 14% (49) 6% (23) 348Watch Sporting Events: Never 18% (139) 19% (147) 12% (89) 10% (77) 9% (72) 9% (70) 21% (161) 755Cable TV: Currently subscribe 20% (205) 27% (275) 18% (179) 11% (109) 9% (89) 8% (76) 8% (82) 1015Cable TV: Subscribed in past 23% (172) 27% (201) 15% (110) 11% (79) 8% (62) 9% (64) 6% (48) 737Cable TV: Never subscribed 23% (104) 16% (74) 13% (58) 11% (51) 7% (33) 9% (42) 19% (85) 448Satellite TV: Currently subscribe 21% (104) 24% (119) 16% (79) 12% (59) 8% (40) 10% (51) 9% (46) 499Satellite TV: Subscribed in past 25% (158) 27% (170) 17% (107) 12% (73) 8% (53) 6% (37) 4% (24) 622Satellite TV: Never subscribed 20% (219) 24% (260) 15% (161) 10% (108) 8% (91) 9% (95) 13% (145) 1079



289

Table HRdem1_2


Demographic



WatchMovies:

About onceper week


WatchMovies:

About onceper month



Adults 22% (481) 25% (550) 16% (347) 11% (240) 8% (185) 8% (182) 10% (215) 2200Streaming Services: Currently subscribe 27% (345) 29% (374) 18% (227) 11% (140) 7% (94) 5% (68) 2% (28) 1276Streaming Services: Subscribed in past 20% (39) 25% (49) 15% (28) 14% (27) 12% (24) 9% (17) 6% (11) 194Streaming Services: Never subscribed 13% (97) 17% (127) 13% (92) 10% (73) 9% (66) 13% (98) 24% (176) 730Film: An avid fan 35% (288) 31% (256) 16% (129) 9% (77) 3% (25) 3% (27) 3% (27) 830Film: A casual fan 14% (159) 24% (265) 17% (194) 12% (137) 12% (136) 10% (109) 10% (114) 1115Film: Not a fan 13% (34) 11% (28) 9% (24) 10% (26) 9% (23) 18% (46) 29% (74) 255Television: An avid fan 29% (307) 27% (289) 14% (148) 10% (109) 6% (62) 6% (67) 7% (75) 1057Television: A casual fan 15% (147) 25% (247) 18% (180) 12% (114) 11% (106) 9% (91) 10% (94) 979Television: Not a fan 16% (27) 8% (13) 12% (20) 10% (17) 10% (17) 15% (24) 29% (47) 164Music: An avid fan 27% (341) 27% (334) 17% (216) 10% (130) 6% (74) 7% (82) 6% (70) 1248Music: A casual fan 14% (120) 24% (204) 15% (124) 12% (103) 12% (104) 10% (87) 13% (107) 850Music: Not a fan 19% (20) 11% (11) 7% (7) 7% (8) 6% (6) 13% (13) 37% (38) 103Fashion: An avid fan 38% (136) 24% (86) 10% (37) 8% (29) 5% (18) 6% (23) 8% (29) 358Fashion: A casual fan 20% (184) 25% (235) 19% (175) 13% (121) 7% (68) 8% (71) 8% (69) 923Fashion: Not a fan 18% (161) 25% (229) 15% (135) 10% (89) 11% (99) 10% (88) 13% (117) 919Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


290


Table HRdem1_3: How often do you watch or stream the following?Sporting events

Demographic

WatchSportingEvents:Every day

WatchSportingEvents:Severaltimes perweek

WatchSportingEvents:

About onceper week

WatchSportingEvents:Severaltimes permonth


About onceper month

WatchSporting

Events: Lessoften thanonce permonth

WatchSportingEvents:Never Total N

Adults 9% (198) 13% (294) 12% (257) 8% (179) 8% (170) 16% (348) 34% (755) 2200Gender: Male 14% (153) 19% (197) 13% (136) 9% (100) 9% (98) 13% (136) 23% (242) 1062Gender: Female 4% (45) 9% (97) 11% (121) 7% (79) 6% (71) 19% (212) 45% (513) 1138Age: 18-29 9% (44) 12% (58) 15% (75) 8% (40) 9% (44) 12% (60) 35% (172) 493Age: 30-44 12% (65) 15% (80) 10% (53) 7% (36) 10% (50) 14% (70) 32% (164) 520Age: 45-54 9% (34) 12% (48) 11% (41) 8% (29) 7% (29) 20% (78) 33% (128) 387Age: 55-64 5% (18) 15% (54) 9% (31) 8% (30) 5% (19) 19% (70) 39% (142) 364Age: 65+ 8% (37) 12% (54) 13% (56) 10% (44) 6% (28) 16% (69) 34% (149) 436Generation Z: 18-22 8% (18) 10% (21) 15% (33) 8% (17) 13% (29) 11% (24) 35% (77) 219Millennial: Age 23-38 12% (74) 15% (88) 13% (77) 8% (46) 7% (40) 14% (83) 32% (195) 603Generation X: Age 39-54 9% (51) 13% (76) 10% (60) 7% (43) 9% (54) 17% (101) 33% (193) 577Boomers: Age 55-73 7% (50) 14% (96) 10% (68) 9% (60) 5% (37) 19% (133) 36% (251) 695PID: Dem (no lean) 9% (68) 11% (82) 13% (98) 8% (58) 8% (58) 18% (133) 33% (249) 746PID: Ind (no lean) 7% (57) 13% (110) 11% (91) 7% (59) 8% (62) 16% (132) 38% (311) 822PID: Rep (no lean) 11% (72) 16% (102) 11% (68) 10% (62) 8% (49) 13% (83) 31% (196) 632PID/Gender: DemMen 16% (50) 16% (51) 15% (47) 9% (29) 10% (31) 13% (42) 22% (69) 320PID/Gender: DemWomen 4% (18) 7% (31) 12% (51) 7% (29) 6% (27) 21% (91) 42% (180) 427PID/Gender: Ind Men 12% (48) 18% (76) 12% (49) 8% (34) 9% (37) 15% (61) 26% (105) 410PID/Gender: Ind Women 2% (9) 8% (34) 10% (42) 6% (25) 6% (25) 17% (70) 50% (206) 412PID/Gender: Rep Men 16% (55) 21% (70) 12% (40) 11% (37) 9% (30) 10% (32) 21% (68) 332PID/Gender: Rep Women 6% (18) 11% (32) 9% (28) 8% (25) 6% (19) 17% (51) 42% (127) 300Ideo: Liberal (1-3) 8% (58) 12% (84) 13% (89) 8% (53) 9% (61) 17% (117) 33% (232) 695Ideo: Moderate (4) 11% (52) 14% (67) 10% (49) 8% (39) 8% (39) 16% (76) 32% (149) 472Ideo: Conservative (5-7) 9% (67) 16% (117) 13% (93) 8% (59) 7% (50) 14% (103) 33% (240) 729



291

Table HRdem1_3


Demographic




About onceper week



About onceper month

WatchSporting



Adults 9% (198) 13% (294) 12% (257) 8% (179) 8% (170) 16% (348) 34% (755) 2200Educ: < College 8% (123) 11% (170) 11% (167) 8% (122) 8% (127) 16% (239) 37% (565) 1512Educ: Bachelors degree 11% (49) 20% (90) 13% (56) 9% (41) 6% (25) 13% (58) 28% (126) 444Educ: Post-grad 11% (26) 14% (34) 14% (34) 6% (15) 7% (18) 21% (51) 26% (65) 244Income: Under 50k 8% (100) 11% (145) 11% (143) 7% (90) 7% (93) 17% (218) 40% (519) 1309Income: 50k-100k 9% (52) 15% (92) 12% (72) 11% (67) 9% (53) 15% (94) 30% (180) 610Income: 100k+ 16% (45) 20% (57) 15% (42) 8% (21) 8% (23) 13% (36) 20% (56) 281Ethnicity: White 8% (141) 13% (230) 11% (185) 9% (147) 7% (119) 17% (286) 36% (613) 1722Ethnicity: Hispanic 12% (41) 9% (32) 17% (58) 8% (28) 10% (34) 10% (35) 35% (122) 349Ethnicity: Afr. Am. 12% (32) 14% (38) 13% (36) 9% (25) 11% (29) 12% (32) 30% (81) 274Ethnicity: Other 12% (24) 13% (26) 18% (36) 3% (6) 11% (21) 14% (29) 30% (61) 204All Christian 9% (77) 16% (134) 14% (124) 8% (67) 9% (79) 17% (147) 27% (231) 858All Non-Christian 9% (10) 11% (11) 13% (14) 11% (12) 7% (8) 17% (18) 33% (35) 107Atheist 8% (8) 10% (10) 11% (11) 12% (12) 7% (7) 16% (16) 37% (38) 102Agnostic/Nothing in particular 9% (103) 12% (139) 10% (108) 8% (88) 7% (76) 15% (167) 40% (451) 1133Religious Non-Protestant/Catholic 10% (13) 10% (13) 12% (15) 11% (13) 7% (8) 16% (19) 34% (42) 123Evangelical 7% (41) 16% (101) 11% (65) 7% (46) 8% (49) 17% (104) 35% (217) 624Non-Evangelical 10% (76) 13% (95) 14% (107) 9% (64) 9% (63) 17% (126) 28% (205) 735Community: Urban 9% (52) 12% (69) 12% (70) 9% (54) 9% (53) 11% (64) 36% (204) 566Community: Suburban 9% (95) 17% (171) 12% (121) 8% (77) 8% (78) 17% (167) 29% (297) 1005Community: Rural 8% (50) 9% (54) 11% (66) 8% (49) 6% (38) 19% (117) 40% (255) 629


292



Demographic




About onceper week



About onceper month

WatchSporting



Adults 9% (198) 13% (294) 12% (257) 8% (179) 8% (170) 16% (348) 34% (755) 2200Employ: Private Sector 11% (71) 18% (118) 12% (76) 8% (53) 8% (49) 15% (99) 27% (175) 641Employ: Government 11% (13) 14% (18) 19% (23) 5% (6) 7% (8) 16% (19) 28% (35) 122Employ: Self-Employed 10% (22) 12% (26) 15% (32) 5% (12) 8% (18) 16% (34) 35% (76) 220Employ: Homemaker 2% (2) 8% (10) 15% (18) 8% (10) 5% (7) 14% (18) 49% (62) 127Employ: Student 6% (6) 13% (13) 10% (10) 11% (11) 13% (13) 13% (13) 33% (33) 99Employ: Retired 8% (39) 12% (57) 10% (51) 9% (43) 7% (34) 18% (87) 36% (175) 487Employ: Unemployed 7% (17) 10% (25) 10% (26) 10% (25) 9% (22) 13% (32) 42% (106) 252Employ: Other 10% (26) 11% (28) 8% (20) 8% (19) 8% (19) 18% (44) 38% (95) 252Military HH: Yes 13% (51) 12% (46) 12% (47) 8% (33) 7% (27) 19% (75) 28% (109) 388Military HH: No 8% (147) 14% (248) 12% (210) 8% (146) 8% (142) 15% (273) 36% (646) 1812RD/WT: Right Direction 11% (86) 14% (116) 12% (100) 9% (74) 7% (56) 14% (113) 32% (261) 807RD/WT: Wrong Track 8% (111) 13% (178) 11% (157) 7% (104) 8% (113) 17% (235) 36% (495) 1393Trump Job Approve 10% (86) 14% (123) 11% (98) 9% (80) 7% (64) 15% (134) 34% (296) 882Trump Job Disapprove 9% (106) 13% (157) 13% (154) 8% (94) 8% (100) 16% (191) 33% (402) 1203Trump Job Strongly Approve 11% (52) 13% (62) 10% (47) 10% (46) 8% (36) 13% (60) 36% (169) 473Trump Job Somewhat Approve 8% (34) 15% (61) 12% (51) 8% (34) 7% (28) 18% (73) 31% (128) 409Trump Job Somewhat Disapprove 10% (28) 14% (38) 17% (46) 9% (23) 8% (22) 12% (33) 29% (79) 271Trump Job Strongly Disapprove 8% (77) 13% (119) 12% (108) 8% (70) 8% (77) 17% (157) 35% (323) 933Favorable of Trump 10% (90) 14% (125) 11% (96) 9% (75) 7% (63) 15% (131) 33% (284) 864Unfavorable of Trump 8% (100) 13% (156) 12% (143) 8% (99) 8% (92) 17% (204) 33% (399) 1193Very Favorable of Trump 12% (58) 13% (63) 9% (47) 10% (51) 7% (34) 14% (71) 35% (173) 499Somewhat Favorable of Trump 9% (32) 17% (62) 13% (49) 7% (24) 8% (29) 16% (59) 30% (111) 365Somewhat Unfavorable of Trump 8% (18) 12% (29) 15% (34) 11% (26) 5% (12) 16% (36) 33% (75) 231Very Unfavorable of Trump 9% (83) 13% (127) 11% (110) 8% (73) 8% (79) 17% (167) 34% (324) 962



293

Table HRdem1_3


Demographic




About onceper week



About onceper month

WatchSporting



Adults 9% (198) 13% (294) 12% (257) 8% (179) 8% (170) 16% (348) 34% (755) 2200#1 Issue: Economy 13% (73) 15% (88) 13% (78) 6% (37) 10% (56) 15% (86) 28% (165) 583#1 Issue: Security 9% (36) 14% (57) 11% (48) 6% (27) 7% (29) 15% (60) 38% (159) 415#1 Issue: Health Care 6% (19) 16% (55) 9% (31) 9% (30) 7% (24) 18% (63) 36% (125) 347#1 Issue: Medicare / Social Security 8% (25) 13% (39) 10% (29) 11% (32) 7% (20) 14% (41) 37% (108) 295#1 Issue: Women’s Issues 6% (10) 10% (18) 13% (24) 7% (13) 5% (10) 19% (34) 39% (70) 179#1 Issue: Education 11% (13) 9% (11) 15% (19) 9% (11) 12% (15) 12% (15) 32% (40) 123#1 Issue: Energy 9% (11) 12% (15) 13% (15) 10% (12) 9% (10) 14% (18) 33% (40) 122#1 Issue: Other 7% (10) 8% (11) 10% (13) 13% (17) 4% (5) 23% (31) 36% (48) 1352018 House Vote: Democrat 10% (75) 13% (100) 12% (96) 9% (66) 8% (60) 17% (134) 31% (236) 7672018 House Vote: Republican 11% (73) 16% (107) 11% (74) 10% (66) 7% (47) 15% (103) 31% (207) 6772018 House Vote: Someone else 5% (5) 11% (12) 20% (22) 8% (8) 8% (9) 17% (19) 32% (35) 1122018 House Vote: Didnt Vote 7% (45) 12% (74) 10% (65) 6% (36) 8% (53) 14% (91) 43% (273) 6362016 Vote: Hillary Clinton 9% (64) 12% (83) 13% (94) 8% (58) 8% (55) 18% (124) 32% (220) 6992016 Vote: Donald Trump 10% (67) 16% (104) 10% (68) 10% (63) 7% (45) 17% (109) 31% (201) 6572016 Vote: Someone else 5% (8) 17% (28) 13% (22) 10% (16) 9% (15) 15% (25) 31% (51) 1642016 Vote: Didnt Vote 9% (59) 12% (79) 11% (74) 6% (41) 8% (54) 13% (88) 41% (280) 676Voted in 2014: Yes 10% (129) 14% (184) 12% (161) 9% (119) 8% (104) 17% (222) 31% (406) 1326Voted in 2014: No 8% (69) 13% (110) 11% (96) 7% (59) 7% (65) 14% (125) 40% (350) 8742012 Vote: Barack Obama 10% (84) 13% (103) 12% (101) 8% (69) 7% (61) 18% (146) 32% (261) 8242012 Vote: Mitt Romney 9% (42) 17% (77) 11% (54) 11% (49) 7% (32) 16% (76) 29% (136) 4672012 Vote: Other 7% (8) 8% (9) 12% (13) 5% (5) 9% (10) 21% (23) 38% (42) 1102012 Vote: Didn’t Vote 8% (63) 13% (104) 11% (90) 7% (55) 8% (66) 13% (102) 40% (316) 7974-Region: Northeast 11% (42) 10% (38) 14% (54) 10% (38) 8% (33) 14% (54) 34% (134) 3944-Region: Midwest 8% (38) 16% (72) 10% (48) 7% (32) 8% (36) 16% (72) 36% (165) 4624-Region: South 9% (73) 13% (107) 11% (88) 9% (71) 8% (63) 16% (128) 36% (295) 8244-Region: West 9% (45) 15% (76) 13% (67) 7% (38) 7% (38) 18% (94) 31% (161) 520


294



Demographic




About onceper week



About onceper month

WatchSporting



Adults 9% (198) 13% (294) 12% (257) 8% (179) 8% (170) 16% (348) 34% (755) 2200Watch TV: Every day 15% (168) 16% (173) 13% (144) 9% (98) 7% (81) 15% (166) 24% (259) 1089Watch TV: Several times per week 5% (24) 18% (87) 13% (65) 8% (37) 9% (43) 16% (76) 31% (151) 483Watch TV: About once per week 3% (4) 11% (15) 20% (28) 10% (14) 12% (16) 15% (21) 29% (41) 140Watch TV: Several times per month — (0) 8% (9) 8% (9) 18% (20) 3% (3) 15% (17) 47% (50) 108Watch TV: About once per month 3% (2) 2% (1) 6% (4) 6% (4) 13% (8) 21% (13) 50% (31) 62Watch TV: Less often than once per month — (0) 2% (2) 1% (1) 4% (4) 12% (12) 32% (33) 50% (52) 103Watch TV: Never — (1) 3% (7) 3% (7) 1% (2) 3% (5) 10% (22) 80% (171) 215Watch Movies: Every day 19% (89) 14% (65) 12% (56) 7% (35) 9% (45) 11% (52) 29% (139) 481Watch Movies: Several times per week 10% (53) 19% (106) 14% (76) 7% (40) 7% (37) 16% (90) 27% (147) 550Watch Movies: About once per week 7% (24) 15% (53) 21% (71) 9% (31) 7% (25) 16% (54) 26% (89) 347Watch Movies: Several times per month 5% (12) 9% (22) 7% (18) 13% (31) 9% (21) 24% (58) 32% (77) 240Watch Movies: About once per month 6% (11) 14% (26) 8% (15) 11% (20) 10% (19) 12% (21) 39% (72) 185Watch Movies: Less often than once per month 3% (6) 7% (13) 6% (12) 10% (19) 8% (14) 27% (49) 39% (70) 182Watch Movies: Never 1% (3) 3% (7) 4% (9) 2% (4) 4% (9) 10% (23) 75% (161) 215Watch Sporting Events: Every day 100% (198) — (0) — (0) — (0) — (0) — (0) — (0) 198Watch Sporting Events: Several times per week — (0) 100% (294) — (0) — (0) — (0) — (0) — (0) 294Watch Sporting Events: About once per week — (0) — (0) 100% (257) — (0) — (0) — (0) — (0) 257Watch Sporting Events: Several times per month — (0) — (0) — (0) 100% (179) — (0) — (0) — (0) 179Watch Sporting Events: About once per month — (0) — (0) — (0) — (0) 100% (170) — (0) — (0) 170Watch Sporting Events: Less often than once per month — (0) — (0) — (0) — (0) — (0) 100% (348) — (0) 348Watch Sporting Events: Never — (0) — (0) — (0) — (0) — (0) — (0) 100% (755) 755Cable TV: Currently subscribe 11% (108) 16% (158) 14% (143) 11% (107) 7% (69) 14% (145) 28% (284) 1015Cable TV: Subscribed in past 9% (64) 13% (95) 11% (78) 7% (50) 9% (64) 19% (140) 33% (246) 737Cable TV: Never subscribed 6% (26) 9% (41) 8% (35) 5% (22) 8% (37) 14% (62) 50% (225) 448



295

Table HRdem1_3


Demographic




About onceper week



About onceper month

WatchSporting



Adults 9% (198) 13% (294) 12% (257) 8% (179) 8% (170) 16% (348) 34% (755) 2200Satellite TV: Currently subscribe 14% (70) 12% (62) 12% (59) 9% (45) 8% (39) 16% (78) 29% (147) 499Satellite TV: Subscribed in past 8% (51) 15% (96) 14% (84) 8% (52) 9% (53) 17% (106) 29% (179) 622Satellite TV: Never subscribed 7% (77) 13% (136) 11% (114) 8% (82) 7% (78) 15% (164) 40% (430) 1079Streaming Services: Currently subscribe 11% (136) 14% (184) 12% (150) 9% (117) 7% (93) 16% (204) 31% (393) 1276Streaming Services: Subscribed in past 7% (15) 14% (27) 14% (28) 7% (13) 10% (20) 16% (30) 31% (61) 194Streaming Services: Never subscribed 7% (48) 11% (83) 11% (79) 7% (48) 8% (57) 16% (114) 41% (302) 730Film: An avid fan 11% (93) 15% (125) 13% (107) 9% (77) 9% (71) 15% (127) 28% (229) 830Film: A casual fan 8% (93) 14% (152) 11% (124) 8% (86) 8% (92) 16% (181) 35% (386) 1115Film: Not a fan 4% (11) 6% (17) 10% (26) 6% (16) 3% (7) 16% (40) 55% (140) 255Television: An avid fan 12% (129) 15% (163) 12% (127) 9% (90) 9% (92) 14% (153) 29% (303) 1057Television: A casual fan 7% (64) 13% (124) 12% (117) 8% (79) 7% (72) 17% (170) 36% (353) 979Television: Not a fan 3% (5) 5% (8) 8% (14) 6% (9) 3% (5) 15% (25) 60% (99) 164Music: An avid fan 11% (140) 14% (175) 13% (160) 9% (110) 9% (106) 16% (194) 29% (363) 1248Music: A casual fan 6% (51) 13% (112) 10% (89) 7% (63) 7% (60) 17% (143) 39% (331) 850Music: Not a fan 7% (7) 6% (6) 8% (8) 6% (6) 4% (4) 10% (11) 60% (62) 103Fashion: An avid fan 12% (43) 17% (60) 13% (47) 6% (21) 8% (27) 15% (54) 30% (106) 358Fashion: A casual fan 8% (71) 12% (106) 12% (113) 9% (83) 8% (78) 18% (162) 33% (309) 923Fashion: Not a fan 9% (83) 14% (128) 11% (97) 8% (74) 7% (64) 14% (132) 37% (340) 919Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


296


Table HRdem2_1: Do you, or anyone in your household, subscribe to the following?Cable television

DemographicCable TV: Currently

subscribeCable TV: Subscribed

in pastCable TV: Never

subscribed Total N




297

Table HRdem2_1





subscribed Total N

Adults 46% (1015) 34% (737) 20% (448) 2200Income: Under 50k 40% (520) 35% (463) 25% (326) 1309Income: 50k-100k 51% (313) 33% (200) 16% (97) 610Income: 100k+ 65% (182) 26% (74) 9% (25) 281Ethnicity: White 46% (785) 34% (592) 20% (344) 1722Ethnicity: Hispanic 47% (164) 30% (105) 23% (80) 349Ethnicity: Afr. Am. 51% (139) 32% (89) 17% (46) 274Ethnicity: Other 44% (90) 27% (56) 28% (58) 204All Christian 56% (479) 30% (259) 14% (120) 858All Non-Christian 46% (50) 30% (33) 23% (25) 107Atheist 47% (48) 34% (35) 19% (19) 102Agnostic/Nothing in particular 39% (438) 36% (411) 25% (284) 1133Religious Non-Protestant/Catholic 45% (55) 32% (39) 24% (29) 123Evangelical 44% (271) 36% (223) 21% (129) 624Non-Evangelical 55% (403) 31% (226) 14% (106) 735Community: Urban 44% (251) 34% (191) 22% (125) 566Community: Suburban 54% (545) 30% (303) 16% (158) 1005Community: Rural 35% (219) 39% (244) 26% (166) 629Employ: Private Sector 45% (289) 38% (246) 16% (105) 641Employ: Government 39% (48) 43% (52) 18% (22) 122Employ: Self-Employed 48% (105) 31% (68) 21% (47) 220Employ: Homemaker 46% (58) 35% (45) 19% (24) 127Employ: Student 46% (46) 26% (26) 28% (27) 99Employ: Retired 53% (259) 28% (138) 18% (90) 487Employ: Unemployed 42% (105) 32% (82) 26% (65) 252Employ: Other 41% (104) 32% (80) 27% (68) 252Military HH: Yes 48% (185) 33% (127) 20% (76) 388Military HH: No 46% (830) 34% (610) 21% (372) 1812RD/WT: Right Direction 43% (345) 35% (280) 23% (182) 807RD/WT: Wrong Track 48% (670) 33% (457) 19% (266) 1393


298






subscribed Total N

Adults 46% (1015) 34% (737) 20% (448) 2200Trump Job Approve 43% (382) 37% (324) 20% (176) 882Trump Job Disapprove 49% (592) 32% (385) 19% (226) 1203Trump Job Strongly Approve 42% (201) 38% (179) 20% (94) 473Trump Job Somewhat Approve 44% (182) 36% (145) 20% (82) 409Trump Job Somewhat Disapprove 51% (137) 31% (85) 18% (49) 271Trump Job Strongly Disapprove 49% (455) 32% (300) 19% (177) 933Favorable of Trump 44% (376) 37% (322) 19% (166) 864Unfavorable of Trump 49% (590) 33% (389) 18% (213) 1193Very Favorable of Trump 41% (206) 38% (189) 21% (103) 499Somewhat Favorable of Trump 47% (170) 36% (132) 17% (63) 365Somewhat Unfavorable of Trump 47% (108) 32% (73) 22% (50) 231Very Unfavorable of Trump 50% (483) 33% (316) 17% (163) 962#1 Issue: Economy 43% (253) 37% (214) 20% (116) 583#1 Issue: Security 48% (198) 33% (137) 19% (81) 415#1 Issue: Health Care 44% (152) 35% (122) 21% (74) 347#1 Issue: Medicare / Social Security 50% (147) 33% (96) 17% (51) 295#1 Issue: Women’s Issues 50% (89) 31% (55) 19% (34) 179#1 Issue: Education 42% (51) 31% (39) 27% (33) 123#1 Issue: Energy 54% (66) 28% (34) 18% (22) 122#1 Issue: Other 44% (59) 29% (40) 27% (36) 1352018 House Vote: Democrat 52% (397) 32% (249) 16% (122) 7672018 House Vote: Republican 46% (313) 37% (250) 17% (114) 6772018 House Vote: Someone else 47% (52) 34% (38) 19% (22) 1122018 House Vote: Didnt Vote 40% (252) 31% (200) 29% (185) 6362016 Vote: Hillary Clinton 54% (377) 30% (212) 16% (110) 6992016 Vote: Donald Trump 44% (289) 39% (256) 17% (112) 6572016 Vote: Someone else 43% (71) 36% (60) 21% (34) 1642016 Vote: Didnt Vote 41% (276) 31% (208) 28% (191) 676Voted in 2014: Yes 51% (680) 33% (433) 16% (212) 1326Voted in 2014: No 38% (335) 35% (304) 27% (235) 874



299

Table HRdem2_1





subscribed Total N



300






subscribed Total N

Adults 46% (1015) 34% (737) 20% (448) 2200Cable TV: Currently subscribe 100% (1015) — (0) — (0) 1015Cable TV: Subscribed in past — (0) 100% (737) — (0) 737Cable TV: Never subscribed — (0) — (0) 100% (448) 448Satellite TV: Currently subscribe 30% (148) 41% (205) 29% (146) 499Satellite TV: Subscribed in past 43% (265) 53% (328) 5% (29) 622Satellite TV: Never subscribed 56% (602) 19% (204) 25% (273) 1079Streaming Services: Currently subscribe 48% (607) 38% (482) 15% (187) 1276Streaming Services: Subscribed in past 36% (69) 51% (99) 13% (26) 194Streaming Services: Never subscribed 46% (339) 21% (156) 32% (236) 730Film: An avid fan 51% (426) 35% (287) 14% (117) 830Film: A casual fan 45% (497) 35% (387) 21% (231) 1115Film: Not a fan 36% (92) 25% (63) 39% (100) 255Television: An avid fan 52% (546) 34% (363) 14% (148) 1057Television: A casual fan 44% (429) 34% (336) 22% (215) 979Television: Not a fan 25% (41) 23% (38) 52% (85) 164Music: An avid fan 47% (591) 35% (441) 17% (216) 1248Music: A casual fan 46% (389) 33% (277) 22% (184) 850Music: Not a fan 35% (36) 19% (19) 47% (48) 103Fashion: An avid fan 53% (189) 31% (111) 16% (58) 358Fashion: A casual fan 50% (459) 34% (318) 16% (147) 923Fashion: Not a fan 40% (368) 33% (308) 26% (243) 919Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



301

Table HRdem2_2

Table HRdem2_2: Do you, or anyone in your household, subscribe to the following?Satellite television

DemographicSatellite TV: Currently

subscribeSatellite TV:

Subscribed in pastSatellite TV: Never

subscribed Total N



302






subscribed Total N




303

Table HRdem2_2





subscribed Total N



304






subscribed Total N




305

Table HRdem2_2





subscribed Total N

Adults 23% (499) 28% (622) 49% (1079) 2200Cable TV: Currently subscribe 15% (148) 26% (265) 59% (602) 1015Cable TV: Subscribed in past 28% (205) 45% (328) 28% (204) 737Cable TV: Never subscribed 33% (146) 7% (29) 61% (273) 448Satellite TV: Currently subscribe 100% (499) — (0) — (0) 499Satellite TV: Subscribed in past — (0) 100% (622) — (0) 622Satellite TV: Never subscribed — (0) — (0) 100% (1079) 1079Streaming Services: Currently subscribe 23% (294) 33% (419) 44% (563) 1276Streaming Services: Subscribed in past 19% (38) 46% (90) 34% (67) 194Streaming Services: Never subscribed 23% (167) 16% (113) 62% (450) 730Film: An avid fan 23% (187) 33% (274) 45% (369) 830Film: A casual fan 24% (268) 28% (308) 48% (539) 1115Film: Not a fan 17% (44) 16% (41) 67% (170) 255Television: An avid fan 25% (265) 29% (310) 46% (482) 1057Television: A casual fan 21% (210) 28% (278) 50% (491) 979Television: Not a fan 14% (24) 21% (34) 65% (106) 164Music: An avid fan 24% (303) 31% (393) 44% (552) 1248Music: A casual fan 21% (176) 25% (212) 54% (461) 850Music: Not a fan 19% (20) 17% (17) 64% (66) 103Fashion: An avid fan 24% (85) 30% (106) 46% (166) 358Fashion: A casual fan 23% (210) 29% (266) 48% (447) 923Fashion: Not a fan 22% (204) 27% (249) 51% (466) 919Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


306


Table HRdem2_3: Do you, or anyone in your household, subscribe to the following?Streaming service(s)

DemographicStreaming Services:Currently subscribe

Streaming Services:Subscribed in past

Streaming Services:Never subscribed Total N




307

Table HRdem2_3







308









309

Table HRdem2_3







310






Adults 58% (1276) 9% (194) 33% (730) 2200Cable TV: Currently subscribe 60% (607) 7% (69) 33% (339) 1015Cable TV: Subscribed in past 65% (482) 13% (99) 21% (156) 737Cable TV: Never subscribed 42% (187) 6% (26) 53% (236) 448Satellite TV: Currently subscribe 59% (294) 8% (38) 34% (167) 499Satellite TV: Subscribed in past 67% (419) 14% (90) 18% (113) 622Satellite TV: Never subscribed 52% (563) 6% (67) 42% (450) 1079Streaming Services: Currently subscribe 100% (1276) — (0) — (0) 1276Streaming Services: Subscribed in past — (0) 100% (194) — (0) 194Streaming Services: Never subscribed — (0) — (0) 100% (730) 730Film: An avid fan 71% (587) 10% (79) 20% (163) 830Film: A casual fan 56% (621) 8% (93) 36% (401) 1115Film: Not a fan 26% (67) 8% (22) 65% (166) 255Television: An avid fan 62% (656) 6% (68) 32% (333) 1057Television: A casual fan 57% (559) 11% (110) 32% (310) 979Television: Not a fan 37% (60) 10% (16) 53% (87) 164Music: An avid fan 65% (816) 9% (112) 26% (320) 1248Music: A casual fan 51% (429) 9% (78) 40% (342) 850Music: Not a fan 30% (31) 4% (4) 66% (68) 103Fashion: An avid fan 59% (212) 8% (29) 33% (117) 358Fashion: A casual fan 61% (560) 10% (90) 30% (274) 923Fashion: Not a fan 55% (505) 8% (75) 37% (340) 919Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



311

Table HRdem3_1

Table HRdem3_1: In general, what kind of fan do you consider yourself of the following?Film

Demographic Film: An avid fan Film: A casual fan Film: Not a fan Total N



312







313

Table HRdem3_1





314







315

Table HRdem3_1



Adults 38% (830) 51% (1115) 12% (255) 2200Cable TV: Currently subscribe 42% (426) 49% (497) 9% (92) 1015Cable TV: Subscribed in past 39% (287) 53% (387) 9% (63) 737Cable TV: Never subscribed 26% (117) 51% (231) 22% (100) 448Satellite TV: Currently subscribe 37% (187) 54% (268) 9% (44) 499Satellite TV: Subscribed in past 44% (274) 50% (308) 7% (41) 622Satellite TV: Never subscribed 34% (369) 50% (539) 16% (170) 1079Streaming Services: Currently subscribe 46% (587) 49% (621) 5% (67) 1276Streaming Services: Subscribed in past 41% (79) 48% (93) 11% (22) 194Streaming Services: Never subscribed 22% (163) 55% (401) 23% (166) 730Film: An avid fan 100% (830) — (0) — (0) 830Film: A casual fan — (0) 100% (1115) — (0) 1115Film: Not a fan — (0) — (0) 100% (255) 255Television: An avid fan 59% (619) 37% (389) 5% (49) 1057Television: A casual fan 20% (198) 68% (664) 12% (117) 979Television: Not a fan 8% (12) 38% (62) 55% (89) 164Music: An avid fan 53% (661) 40% (494) 7% (93) 1248Music: A casual fan 19% (161) 70% (595) 11% (94) 850Music: Not a fan 8% (8) 26% (27) 66% (68) 103Fashion: An avid fan 62% (223) 31% (110) 7% (24) 358Fashion: A casual fan 38% (349) 55% (511) 7% (64) 923Fashion: Not a fan 28% (258) 54% (494) 18% (167) 919Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


316


Table HRdem3_2: In general, what kind of fan do you consider yourself of the following?Television

Demographic Television: An avid fan Television: A casual fan Television: Not a fan Total N




317

Table HRdem3_2





318







319

Table HRdem3_2





320




Adults 48% (1057) 45% (979) 7% (164) 2200Cable TV: Currently subscribe 54% (546) 42% (429) 4% (41) 1015Cable TV: Subscribed in past 49% (363) 46% (336) 5% (38) 737Cable TV: Never subscribed 33% (148) 48% (215) 19% (85) 448Satellite TV: Currently subscribe 53% (265) 42% (210) 5% (24) 499Satellite TV: Subscribed in past 50% (310) 45% (278) 6% (34) 622Satellite TV: Never subscribed 45% (482) 46% (491) 10% (106) 1079Streaming Services: Currently subscribe 51% (656) 44% (559) 5% (60) 1276Streaming Services: Subscribed in past 35% (68) 57% (110) 8% (16) 194Streaming Services: Never subscribed 46% (333) 42% (310) 12% (87) 730Film: An avid fan 75% (619) 24% (198) 1% (12) 830Film: A casual fan 35% (389) 60% (664) 6% (62) 1115Film: Not a fan 19% (49) 46% (117) 35% (89) 255Television: An avid fan 100% (1057) — (0) — (0) 1057Television: A casual fan — (0) 100% (979) — (0) 979Television: Not a fan — (0) — (0) 100% (164) 164Music: An avid fan 59% (739) 36% (446) 5% (63) 1248Music: A casual fan 35% (299) 59% (498) 6% (52) 850Music: Not a fan 19% (19) 34% (35) 47% (49) 103Fashion: An avid fan 69% (246) 28% (99) 4% (13) 358Fashion: A casual fan 49% (455) 47% (430) 4% (38) 923Fashion: Not a fan 39% (356) 49% (450) 12% (112) 919Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



321

Table HRdem3_3

Table HRdem3_3: In general, what kind of fan do you consider yourself of the following?Music

Demographic Music: An avid fan Music: A casual fan Music: Not a fan Total N



322







323

Table HRdem3_3





324







325

Table HRdem3_3



Adults 57% (1248) 39% (850) 5% (103) 2200Cable TV: Currently subscribe 58% (591) 38% (389) 4% (36) 1015Cable TV: Subscribed in past 60% (441) 38% (277) 3% (19) 737Cable TV: Never subscribed 48% (216) 41% (184) 11% (48) 448Satellite TV: Currently subscribe 61% (303) 35% (176) 4% (20) 499Satellite TV: Subscribed in past 63% (393) 34% (212) 3% (17) 622Satellite TV: Never subscribed 51% (552) 43% (461) 6% (66) 1079Streaming Services: Currently subscribe 64% (816) 34% (429) 2% (31) 1276Streaming Services: Subscribed in past 58% (112) 40% (78) 2% (4) 194Streaming Services: Never subscribed 44% (320) 47% (342) 9% (68) 730Film: An avid fan 80% (661) 19% (161) 1% (8) 830Film: A casual fan 44% (494) 53% (595) 2% (27) 1115Film: Not a fan 37% (93) 37% (94) 27% (68) 255Television: An avid fan 70% (739) 28% (299) 2% (19) 1057Television: A casual fan 46% (446) 51% (498) 4% (35) 979Television: Not a fan 38% (63) 32% (52) 30% (49) 164Music: An avid fan 100% (1248) — (0) — (0) 1248Music: A casual fan — (0) 100% (850) — (0) 850Music: Not a fan — (0) — (0) 100% (103) 103Fashion: An avid fan 84% (301) 15% (55) — (1) 358Fashion: A casual fan 58% (534) 41% (379) 1% (11) 923Fashion: Not a fan 45% (412) 45% (416) 10% (91) 919Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


326


Table HRdem3_4: In general, what kind of fan do you consider yourself of the following?Fashion

Demographic Fashion: An avid fan Fashion: A casual fan Fashion: Not a fan Total N




327

Table HRdem3_4





328







329

Table HRdem3_4





330




Adults 16% (358) 42% (923) 42% (919) 2200Cable TV: Currently subscribe 19% (189) 45% (459) 36% (368) 1015Cable TV: Subscribed in past 15% (111) 43% (318) 42% (308) 737Cable TV: Never subscribed 13% (58) 33% (147) 54% (243) 448Satellite TV: Currently subscribe 17% (85) 42% (210) 41% (204) 499Satellite TV: Subscribed in past 17% (106) 43% (266) 40% (249) 622Satellite TV: Never subscribed 15% (166) 41% (447) 43% (466) 1079Streaming Services: Currently subscribe 17% (212) 44% (560) 40% (505) 1276Streaming Services: Subscribed in past 15% (29) 46% (90) 38% (75) 194Streaming Services: Never subscribed 16% (117) 37% (274) 47% (340) 730Film: An avid fan 27% (223) 42% (349) 31% (258) 830Film: A casual fan 10% (110) 46% (511) 44% (494) 1115Film: Not a fan 10% (24) 25% (64) 66% (167) 255Television: An avid fan 23% (246) 43% (455) 34% (356) 1057Television: A casual fan 10% (99) 44% (430) 46% (450) 979Television: Not a fan 8% (13) 23% (38) 69% (112) 164Music: An avid fan 24% (301) 43% (534) 33% (412) 1248Music: A casual fan 6% (55) 45% (379) 49% (416) 850Music: Not a fan 1% (1) 10% (11) 88% (91) 103Fashion: An avid fan 100% (358) — (0) — (0) 358Fashion: A casual fan — (0) 100% (923) — (0) 923Fashion: Not a fan — (0) — (0) 100% (919) 919Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


National Tracking Poll #190631, June, 2019Respondent Demographics Summary

Respondent Demographics Summary

Summary Statistics of Survey Respondent DemographicsDemographic Group Frequency Percentage

xdemAll Adults 2200 100%

xdemGender Gender: Male 1062 48%Gender: Female 1138 52%

N 2200

age5 Age: 18-29 493 22%Age: 30-44 520 24%Age: 45-54 387 18%Age: 55-64 364 17%Age: 65+ 436 20%

N 2200

demAgeGeneration Generation Z: 18-22 219 10%Millennial: Age 23-38 603 27%

Generation X: Age 39-54 577 26%Boomers: Age 55-73 695 32%

N 2095

xpid3 PID: Dem (no lean) 746 34%PID: Ind (no lean) 822 37%PID: Rep (no lean) 632 29%

N 2200

xpidGender PID/Gender: DemMen 320 15%PID/Gender: DemWomen 427 19%

PID/Gender: Ind Men 410 19%PID/Gender: Ind Women 412 19%

PID/Gender: Rep Men 332 15%PID/Gender: Rep Women 300 14%

N 2200

xdemIdeo3 Ideo: Liberal (1-3) 695 32%Ideo: Moderate (4) 472 21%

Ideo: Conservative (5-7) 729 33%N 1896

xeduc3 Educ: < College 1512 69%Educ: Bachelors degree 444 20%

Educ: Post-grad 244 11%N 2200


331

Morning ConsultRespondent Demographics Summary


xdemInc3 Income: Under 50k 1309 60%Income: 50k-100k 610 28%

Income: 100k+ 281 13%N 2200

xdemWhite Ethnicity: White 1722 78%

xdemHispBin Ethnicity: Hispanic 349 16%

demBlackBin Ethnicity: Afr. Am. 274 12%

demRaceOther Ethnicity: Other 204 9%

xdemReligion All Christian 858 39%All Non-Christian 107 5%

Atheist 102 5%Agnostic/Nothing in particular 1133 51%

N 2200

xdemReligOther Religious Non-Protestant/Catholic 123 6%

xdemEvang Evangelical 624 28%Non-Evangelical 735 33%

N 1359

xdemUsr Community: Urban 566 26%Community: Suburban 1005 46%

Community: Rural 629 29%N 2200

xdemEmploy Employ: Private Sector 641 29%Employ: Government 122 6%

Employ: Self-Employed 220 10%Employ: Homemaker 127 6%

Employ: Student 99 5%Employ: Retired 487 22%

Employ: Unemployed 252 11%Employ: Other 252 11%

N 2200

xdemMilHH1 Military HH: Yes 388 18%Military HH: No 1812 82%

N 2200

xnr1 RD/WT: Right Direction 807 37%RD/WT: Wrong Track 1393 63%

N 2200


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Trump_Approve Trump Job Approve 882 40%Trump Job Disapprove 1203 55%

N 2085

Trump_Approve2 Trump Job Strongly Approve 473 22%Trump Job Somewhat Approve 409 19%

Trump Job Somewhat Disapprove 271 12%Trump Job Strongly Disapprove 933 42%

N 2085

Trump_Fav Favorable of Trump 864 39%Unfavorable of Trump 1193 54%

N 2057

Trump_Fav_FULL Very Favorable of Trump 499 23%Somewhat Favorable of Trump 365 17%

Somewhat Unfavorable of Trump 231 10%Very Unfavorable of Trump 962 44%

N 2057

xnr3 #1 Issue: Economy 583 27%#1 Issue: Security 415 19%

#1 Issue: Health Care 347 16%#1 Issue: Medicare / Social Security 295 13%

#1 Issue: Women’s Issues 179 8%#1 Issue: Education 123 6%

#1 Issue: Energy 122 6%#1 Issue: Other 135 6%

N 2200

xsubVote18O 2018 House Vote: Democrat 767 35%2018 House Vote: Republican 677 31%

2018 House Vote: Someone else 112 5%2018 House Vote: Didnt Vote 636 29%

N 2192

xsubVote16O 2016 Vote: Hillary Clinton 699 32%2016 Vote: Donald Trump 657 30%2016 Vote: Someone else 164 7%2016 Vote: Didnt Vote 676 31%

N 2195

xsubVote14O Voted in 2014: Yes 1326 60%Voted in 2014: No 874 40%

N 2200


333

Morning ConsultRespondent Demographics Summary


xsubVote12O 2012 Vote: Barack Obama 824 37%2012 Vote: Mitt Romney 467 21%

2012 Vote: Other 110 5%2012 Vote: Didn’t Vote 797 36%

N 2199

xreg4 4-Region: Northeast 394 18%4-Region: Midwest 462 21%

4-Region: South 824 37%4-Region: West 520 24%

N 2200

HRdem1_1 Watch TV: Every day 1089 50%Watch TV: Several times per week 483 22%Watch TV: About once per week 140 6%

Watch TV: Several times per month 108 5%Watch TV: About once per month 62 3%

Watch TV: Less often than once per month 103 5%Watch TV: Never 215 10%

N 2200

HRdem1_2 Watch Movies: Every day 481 22%Watch Movies: Several times per week 550 25%Watch Movies: About once per week 347 16%

Watch Movies: Several times per month 240 11%Watch Movies: About once per month 185 8%

Watch Movies: Less often than once per month 182 8%Watch Movies: Never 215 10%

N 2200

HRdem1_3 Watch Sporting Events: Every day 198 9%Watch Sporting Events: Several times per week 294 13%Watch Sporting Events: About once per week 257 12%

Watch Sporting Events: Several times per month 179 8%Watch Sporting Events: About once per month 170 8%

Watch Sporting Events: Less often than once permonth

348 16%

Watch Sporting Events: Never 755 34%N 2200

HRdem2_1 Cable TV: Currently subscribe 1015 46%Cable TV: Subscribed in past 737 34%Cable TV: Never subscribed 448 20%

N 2200


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HRdem2_2 Satellite TV: Currently subscribe 499 23%Satellite TV: Subscribed in past 622 28%Satellite TV: Never subscribed 1079 49%

N 2200

HRdem2_3 Streaming Services: Currently subscribe 1276 58%Streaming Services: Subscribed in past 194 9%Streaming Services: Never subscribed 730 33%

N 2200

HRdem3_1 Film: An avid fan 830 38%Film: A casual fan 1115 51%

Film: Not a fan 255 12%N 2200

HRdem3_2 Television: An avid fan 1057 48%Television: A casual fan 979 45%

Television: Not a fan 164 7%N 2200

HRdem3_3 Music: An avid fan 1248 57%Music: A casual fan 850 39%

Music: Not a fan 103 5%N 2200

HRdem3_4 Fashion: An avid fan 358 16%Fashion: A casual fan 923 42%

Fashion: Not a fan 919 42%N 2200

Note: Group proportions may total to larger than one-hundred percent due to rounding. All statistics are calcu-lated with demographic post-stratification weights applied.

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336 Morning Consult

NationalTrackingPoll#190631 June13-17,2019 ... · NationalTrackingPoll#190631 June13-17,2019...

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