National Wildlife Federation’s Social Strategy
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National Wildlife Federation’s Social Media Strategy Danielle Brigida [email protected] @starfocus @NWF
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Our social strategy and how it has evolved.
Transcript of National Wildlife Federation’s Social Strategy
Developing a Social Strategy
Image: Flickr / Iowa Red Bulls
• Identify audience
• Specific goals
• Capacity/Time
• Outreach plan
• Long-term plan
NWF Programs on Twitter
@NWF, @greenhour, @campusecology, @wildlife_watch@climateclass, @wildlifeaction @ecoschoolsusa @beoutthere @ayea
@forestjustice @akglobalwarming @nwfpacific @mountainaura
WildlifeAction
We Explore Communities = Reach
Gardeners Caregivers Locally Concerned EnthusiastsCaregivers Activists
What We Measure and Track:
• Sharing behaviors
• Mentions in blog posts
• Traffic from social media
• Actions, volunteers, donations