National University of Singapore. He obtained his B.Econ. (Hons) from the University of Malaya, M.A. from University of Lancaster and Ph.D. from London Business School. Previously, he held various administrative positions in the university, including Director of the Post-Graduate School of Management Studies, Vice Dean of the Faculty of Business and Head of the Department of Marketing. He has published extensively in the area of marketing, small and medium business management and entrepreneurship. His other professional activities include appointment as Chairman, Academic Board, The Productivity and Standard Board Academy, Council Member