NATIONAL SEED CARPORATION

8/7/2019 NATIONAL SEED CARPORATION

1/52

CONTENT:-

1- Introduction

2 Need & Objectives

3 Research Methodology

4 Data Analysis & Interpretationa) On the basis of farmers

response

b) On the basis of dealersresponse

5 Conclusion & Suggestion6- Bibliography


2/52

INTRODUCTION


3/52

Introduction:

Seed has been an important agricultural commodity since the first crop plant

was domesticated by pre-historic man. For thousand of years, man cleaned

seed of his food crops by winnowing. This is still an important process, but it is

no longer adequate to supply the kind of seed needed by farmer.

Indian seed industry seems to be on a high growth track. Indian hybrid

seeds are in more than 65 countries including our neighbour Pakistan, where

the exports are estimated at $ 12-15 million in 2005-06. The total export from

India, officially are however recorded only at 11.5 million in 2004-05.

If the seed replacement ratio can be accelerated at desired rate of 25%,

then the market may touch a figure of Rs. 10,000 crore by 2008-09. The hand

of regional and seasonal players if estimated, the market is well over Rs.

75,000 crores.

The share of hybrid vegetables in respective total cropped area ranges

around 28.3% in tomato, 22.9% in cabbage, 1.7% in cauliflower. Through

hybrid seeds average productivity have been increased in tomato by 49.7%,

cabbage (55.7%) and cauliflower (49.4%).

VEGETABLE SEED PRODUCTIONIN HIMACHAL PRADESH:


4/52

The agro-climatic conditions of H.P. are widely suited for the production of

vegetables as an off- season vegetables which can be exported to the plains

in order to fetch good premium prices as some vegetables such as Tomato,

Capsicum, French bean, Cabbage, Cauliflower, Peas and Cucumber etc. So,

in order to fetching good profits, it is very important to have good variety of

seed so that production becomes high.

Company

Introduction:

National Seeds Corporation:

T h e c o n c e p t i o n o f t h e i d e a o f t h e c e n t ra l s e e d c o rp o ra t i o nl e d t o t h e f o rm at io n o f n at i on al s ee d c or p or at i on l i mi t ed( N S C ) i n l a t e r o n 7 t h M a rc h1 96 3 u nd er t he c on t ro l o f t h eMin is t ry o f Ag r i cu l tu re o f Gove rnmen t o f Ind ia . The NSC waslooked upon as an agency wh ich wou ld p romote the hea l thydeve lopment o f the seed indus t ry in Ind ia .

I t u nd er ta ke s p ro du ct io n, p ro ce ss in g a nd m ar ke ti ng o f a gr ic ul tu ra l s ee ds . I ts p ro du ct r an ge i nc lu de s c er ea ls ,p ul s es , o i l s ee d, f o dd e r, f i br e a nd v eg et ab l e c r op s. I n t hein i t i a te measu res lead ing to p roduct ion o f h igh qua l i t y seedsa nd i n p ar ti cu la r, p ro du ce s, p ro ce ss a nd m ar ke t s in gl ec rosses o f hybr id ma ize .

NSC p ionee red the deve lopmen t o f Ind ian Seed Indus t ry onsc ien t i f i c l ines w i th i ts invo lvement in the fo rmu la t ion o f seedc e r ti f i ca t i on s t an d ard s . I t s s e ed s a re e v alu ate d f o r q u al i t ys ta nd ar ds b y i nd ep en de nt s ee d c er ti fi ca ti on a ge nc ie s


5/52

b e sid e s i n t e rna l q u al i t y c h ec k s a n d l a bo ra to r y t e st s i n i t sown ISTA accred i ted Seed Tes t ing Labora to ry .

I nd ian se ed i nd us tr y c on st it ut es o f t hi s n at io na l l ev elo r ga ni z at io n a nd S e ed s C or p or at i on i n d if f er e nt s ta t es o f Ind ia . Corpora t ion has equ i ty par t ic ipa t i on in the Sta te SeedsCorpora t ions to enab le un i fo rm i ty o f approach in meet ing then a t io n al a s pi r a ti o n s. T o m e et i t s b u si n e ss o b li g a ti o n s a n d

a l so t o m ai nt ai n g ra di en t t o e n su r e f l ow o f t ec hn ol o gi c aladvancements , the corpora t ion ma in ta ins a mot iva ted team o f educated and exper ienced s ta f f .

NSC is now p lay ing a key ro le i n es tab l ish ing the b igges t andbes t seed o rgan iza t ion in the wor ld ou t s ide the U .S .A . w i tht h e l a u nc h ing o f t h e n a t io n al s e ed p rog ra mm e . C o rpo ra ti o nr u ns r eg ul a r t r ai ni n g c ou r se s t o r ef r es h t h e k no w le dg e o f seeds men f rom Ind ia as we l l as Ab road . I t a l so ma in ta ins a

Consu l tancy w ing to rende r se rv i ces in a l l t he fac ts o f seeddeve lopment . NSC rendered such serv ices to the s ta te seedscorpora t ions and agr i cu l tu ra l un ivers i t ies in thee s tab l i sh m en t o f s e ed p roc e ss i ng p l an t s , s t ore s a n d s e edtes t ing labora to r ies .

T h e N S C H e a d O f f i c e a t D e l h i , 1 1 R e g i o n a l O f f i c e s i n t h es ta te c a p i t a l s a n d o v e r 8 0 a re a o f f i c e s l o c a te d t h ro u g h o u tthe count ry , NSC is we l l p laced to take advantage o f the bes t

a g ro c l im a t i c c o n d i t i o n s f o r s e e d p ro d u c t i o n p ro g ra m m e tomeet any k ind o f supp ly needs .

Corporate Profile:

NSC was es tab l ished to o rgan ise the deve lopment o f a soundseed indus t ry i n Ind ia and a f i r s t s tep towards tha t d i rec t ion ,t o f u n c t i o n a s a f o u n d a t i o n s e e d p ro d u c t i o n , s t o c k i n g a n d

supp ly o rgan isa t ion .


6/52

The main ob jec t ives se t be fo re i t , in te r a l ia , were :

(i)To ca r ry on in Ind ia the p roduct ion , p rocess ing , d ry ing ,s tor i n g, d i st r i bu t i on a n d t r a ns p or t a ti o n o f a g ri c ul t u ra lseeds .

(ii)To en te r i n to ag reemen t w i th i nd iv idua ls , co -ope ra t i vesoc ie t ies , co rpo ra t ion and gove rnmen t agenc ies in theg row in g p roc e ss i ng , s t or i n g, d i st r i bu t i on , t r an s p or t i ngand se l l ing o f agr icu l tu ra l seeds .

(iii)

To unde r take by inspec t ion and any o the r means , seedq u a l i t y c o n t ro l m e a s u re s i n a l l f a c t s o f s e e d b u s in e s scar ri ed on be ha l f o f or i n co- oper at i on w i th t heCorpora t ion .

(iv)T o s to re a nd s to ck p il e r es er ve s up pl y o f a ny s ee dneeded fo r improvement o f agr icu l tu re in Ind ia .

Objectives of National SeedsCorporation:

1-Mon i to r ing ava i lab i l i t y o f b reeder , foundat ion & cer t i f ied

seeds o f a l l Ind ian var ie t ies and ensur ing t ime lyava i lab i l i t y

thereo f .

2 -Set t ing up adequate p rocess ing fac i l i t y to ensure t i me ly

process ing o f seeds .

3 -Se t t i ng up cond i t i oned as we l l as p rope r s to r ing fac i l i t i esto

ensure p roper s to r ing o f raw & processed seeds as we l l asreserve s tock .


7/52


8/52

( i i i ) seed qua l i ty con t ro l

( iv ) s ee d p ro ce ss in g, ha nd li ng a nd p ac ka gi ng

(v) seed marke t ing

(v i )in fo rmat ion communica t ion and pub l icre la t ions

( vi i ) S al es pr om ot i on a nd a dv er t is in g f or se e ds

(v i i i )p ro jec t fo rmu la t ion and pro jec tmanagement

( ix ) t ra in i ng in a l l a sp ec ts of se ed sc ie nce

NSC seeds for FarmersProsperity:

1- Produced under suitable agro-climatic conditions in selected seedproduction

areas.

2- Quality control at all stages of production under the care of experts.

3- Treatment with appropriate chemicals assuring protection in storage and

During emergency in the field.

4- Healthy & vigorous seeds for high germination and field standards.5 - Scientific processing ensures removal of weed seeds, other crop seedsunder

sized, non-viable seeds and inert matter.

6- NSC seeds are suitable for sowing under varying climatic conditions.

7- Sold in handy sealed packets or bags with tags containing all relevant

information.

8- NSC seeds are available from thousands of retail outlets at short bullockcart

distance.


9/52

Organisation:

National Seed Corporation (NSC) is a premier national organisation engaged

in the area of seed production and distribution. It was established by the

Government of India in 1963, under Ministry of Agriculture, to carry on the

business of production, processing, storing, distribution and transportation of

seeds. Product range of NSC includes cereals, pulses, and oilseed, fodder,

fibre and vegetable crops.

NSC pioneered the development of Indian Seed Industry on scientific lines

with its involvement in the establishment of State Seeds Corporations and

Seed Certification Agencies in states and formulation of Seed Certification

Standards. All the seeds produced by NSC are evaluated for quality

standards by NSC and tested in its own Quality Control Laboratories as

internal Quality Control measures. In majority of cases, Seeds during

production are inspected at field level and tested for certification by State

Seed Certification Agencies of different states which are independent bodies

under control of different State Governments.

National Seeds Corporation has equity participation in the State Seeds

Corporations to ensure supplementing their efforts and enabling uniformity of


10/52

approach in meeting the national aspirations. To meet its business obligations

and also to maintain gradient to ensure flow of technological advancements,

the corporation maintains a motivated team of qualified and experienced staff.

The corporation runs regular training courses to refresh the knowledge of

seeds- men from India as well as abroad. It also renders consultancy services

in all the facets of seed development.

With its Head Office at Delhi, Regional Offices in the state capitals and area

offices located throughout the country, NSC is well placed to take advantage

of the best agro climatic conditions for seed production to meet any kind of

supply needs.

Shri B.B.Pattanaik took over as Managing Director of the corporation on

28.9.04 and he is the Chairman cum Managing Director of NSC.

The staff strength of the organization as on 1st January, 2007 is under;

Group Staff strength

Group-A 102

Group -B 157

Group-C 313

Group-D 145


11/52

TOTAL 717

Regional offices of NSC:

Region Regional

Manager

Address E-mail

AHMEDABAD O.P. Soni Digvijay Lions

Foundation, Opp. New

Civil Hospital,

Ahmedabad-380 016

[email protected]

BANGALORE K.B. Vaidya UAS Campus,Hebbal,

Bangalore-560 024.

[email protected]

BHOPAL R.K.Ram 48-49, Industrial Area,

Govindpura,

Bhopal-462 023.

[email protected]

CHANDIGARH D.P. Singh SCO No.1024-25,

Sector 22-B,

Chandigarh-160 022.

[email protected]

GUWAHATI G.C. Pathak 6, Mile,Punjabari Road,

Guwahati-781 037

[email protected]

JAIPUR Mustan Sir Chomu House (Tabela)

Sardar Patel Marg,

Jaipur-302 001.

[email protected]

KOLKATA Badri Prasad 6, Marquis Street,

Kolkata-700 016.

[email protected]
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]


12/52

LUCKNOW Prem Chand 65, Pan Dariba,

Lucknow-226 004.

[email protected]

PATNA Nagendra

Choudhary

Rajabazar, Sheikhpura,

Patna-800 014

[email protected]

PUNE Radhey

Shayam

681-690, Market Yard,

Gultekdi,

Pune-411 037.

[email protected]

SECUNDERABAD S.S. Anwar Jyothinagar,

North Lalaguda,

Secunderabad-500017

[email protected]

Type of seed:

Breeder seed:

Breeder seed is seed or vegetative propagating material directlycontrolled by the originating or sponsoring plant breeder of the breeding

programme or institution and/ or seed whose production is personallysupervised by a qualified plant breeder and which provides the source for theinitial and recurring increase of foundation seed. Breeder seed shall begenetically so pure as to guarantee that in the subsequent generation i.e.certified foundation seed class shall confirm to the prescribed standards ofgenetic purity. The other quality factors of breeder seed such as physicalpurity, inert matter, germination etc. shall be indicated on the label on actualbasis.

Foundation seed:
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]


13/52

Foundation seed shall be the progeny of Breeder seed or beproduced from foundation seed, which can be clearly traced to Breeder seed.Thus foundation seed can even be produced from foundation seed during theproduction of Foundation Seed the minimum seed certification standard shallbe the same for both foundation seed stage-I and II. The certification tag shallbe white colour for both foundation seed stage-I and II. The production offoundation seed stage I and II shall be supervised and approved by thecertification agency and be so handled as to maintain specific genetic identityand genetic purity and shall be required to confirm to certification standards

specified for the crop / variety being certified.

Certified Seed:

Certified seed shall be the progeny of foundation seed and itsproduction shall be so handled as to maintain specific genetic identity andpurity according to the standards prescribed for the crop being certified.Certified seed may be the progeny of certified seed provided this reproductiondoes not exceed three generations beyond foundation seed stage-I.

Products of national seedcorporation in vegetablecrops:

VEGETABLE

CROPS

VARIETIES / HYBRID

VARIETIESBhindi Varsha uphar, A- 4, / Ganga, H-8

Brinjal Pusa Kranti,Pusa Purple long

/Arka Navneet,Pusa Hyb-5

Tomato Pusa Early Dwraf,Arka Vikas /

Shivalik

Cauliflower Pusa Deepali( 351) / Pusa Hyb-2,


14/52

Pusa Snow ball

Radish Pusa Himani, Japanese

White,Chinese Pink / Sweta

Bottle Gourd Pusa Naveen / Sharmjivi

( round)ge GOU

Sponge

Gourd

P.Suriya / Long

Ridge Gourd P.N. / Bansi

Onion N-53, AFLR,AFDR / Lalima,

Rosy

Chillies Pusa Jawala, PSB / Hyb-1,2,3

Cabbage Pride of India, Golden ACRA /

Hyb-10

Cucumber Poinsettee (P.S.)

Capsicum California wonder / Navratan,

KT-1

STATUS OF NSC OFFICE IN H.P.:

NSC s ta r ted i t s ac t i v i t i es in So lan somewhere by the end o f 1967 by establ ish ing an independent un i t . The main object iveswere to produce caul i f lower (snowbal l group) seed in Saproonval ley and ku l lu to s top import o f seed. Dur ing Ju ly 1969 NSCopened one man subun i t a t Ka lpa Knnaur t r i ba l d i s t r i c t s fo r p ro du ct io n o f hi gh q ual it y d is ea se s f ree se ed o f su gar

beet / turn ip /ch icory etc .


15/52

In June, 1976 Solan subuni t was upgraded asindependent Reg iona l Of f ice hav ing subun i t a t Kap la & Sa in jw it h t ot al 8 t ec hn ic al s ta ff i nc lu di ng R .M . b ut d ur in g 1 99 3Solan R.O. was down graded to AREA Off ice under the contro lo f R.O. Chandigarh. In the meant ime Kapla subuni t was c loseddown dur ing 1986. T i l l 2000 two subun i ts one a t Sa in j (ku l lu )a nd o th er a t S olan l oo ke d a ft er p ro du ct io n a nd m arke ti nga ct i vi ti es i n t he s ta te w it h t ec hn ic al s ta ff s tr en gth o f f i vepersons.

Later on Sain j subuni t was a lso c losed down in December2000 and on ly So lan o f f i ce is le f t to car ry ou t the p roduc t ionand market ing ac ti v it i es th roughout the H imacha l w i th twotechnica l s ta f f (One for product ion and other for market ing) . InA ug us t 2 00 4 o ne t ec hn ic al s ta ff w as a ls o t ra ns fe rr ed t oR.O.Chandigarh.

At p resent on ly one techn ical s ta f f (AM) is there a t

S olan t o l oo k a ft er a ll t he a ct iv it ie s t hrou gh o ut t he s ta te .Being an a lmost whol ly mounta inous s tate movement f rom oneplace to other i s d i f f icu l t and t ime consuming as maximum t imegoes was te in journey i tse l f in compar ison to p la in s ta te l i keHaryana & Punjab.

Present s ta f f Strength at Solan of f ice:

1- Area Manager

2- Sr.Store Keeper

3- Ass is tant G-I I

4- Dr iver

5- Peon


16/52


17/52

NEED

&

OBJECTIVES


18/52

Need of study:

The seed industry in Ind ia go ing through rap id changes. Unl ike

in past now there are var ie t ies of good products in the market .

The s tudy wi l l he lp in knowing the consumer behavior towards

the use of hybr id seed of vegetable crops. The work wi l l be of

g re at i mp or ta nc e f or S ci en ti st s, E xt en si on o ff ic er s a nd

companys sa les promot ions.

NSC Possesses the unique se l l ing propos i t ion i t

b eco mes mo re i mpo rt ant f or t he c ompa ny t o st ud y t he

sat is fact ion and awareness cert i f ied seed and know the market

pos i t ion of the NSC Company.


19/52

Objectives:

1- To determine the most prefer vegetable seed company in

Himachal Pradesh.

2- To f ind out the market share of the NSC in HimachalPradesh.

3- To know about the dealer marg in of fered by d i f ferentcompany.

4- Company image in regard ing the qual i ty , pack ing and

Avai lab i l i ty o f vegetable seeds.


20/52

METHODOLOGY


21/52

Researchmethodology:

Location of study:

In the present scenario the project is done inMandi, Hamirpur, Kangra, Shimla and Solan distt. Of Himachal Pradesh wereselected for the study to know the market share of NSC with respect to otherdifferent private seed company present in the market. This will help thecompany in formulating its marketing plan.

Data collection:

The information was collected from dealers as well asfarmers. Interview schedule was prepared to collect the information from


22/52

dealers & farmers. The interview schedule is designed keeping in mind theobjective of the study.

Sample size:

20 dealers & 50 progressive farmers were taken as

sampling size for the study.

Sampling unit:

Dealers of Mandi, Hamirpur, Kangra, Shimla and Solandistt. Were defined as a sampling unit.

Sampling frame:

Convenient sampling was used as a samplingmethod. The list of dealers along with area has been prepared by usingsecondary data. The list was given by the company. The dealers & farmerswere selected from Mandi, Hamirpur, Kangra, Shimla, Solan, Kandaghat andPalampur. The dealers & farmers were interviewed by using convenientmethod of sampling.

Interview schedule:


23/52

Interview schedule of questions related to theawareness and satisfied of dealers & farmers toward the seeds & also relatedto the quantity of hybrid seed sold by the dealers in a current & last year.

Analytical tool:

Percentage method:

By certain percentage method we meanparts per hundred. There are 99 points which divided the into 100 equal parts.

X% = ------------------------------------------------ * 100

YWhere as

X = No. of respondent

Y = Total no. of respondents


24/52

DATA ANALYSIS

&

INTERPRETATION


25/52

ON THE BASIS OF

FARMERS RESPONSE


26/52


27/52

Table -2NAME OF

COMPANY

NO. OF RESPONDENTS PERCENTAGE

NSC 35 70%

INDO-AMERICAN 5 10%SEMINAS 4 8%

CENTURY 4 8%

OTHER 2 4%

TOTAL 50 100%

Graph -2

70%

10%

8%4%

8%

NSC INDO-AMERICAN SEMINAS CENTURY OTHER

WHICH COMPANY FARMER PREFER IN VEGETABLESEEDS?


28/52

INTERPRETATION:

In this fig. show that 70% framers were prefer the 70% NSC,10% farmers were prefer INDO-AMERICAN,8% farmers prefer SEMINAS&CENTURY company respectively and rest 4% prefer the other seedscompany.

Table -3NAME OF

COMPANY


NSC 6 12%INDO-AMERICAN 8 16%

SEMINAS 23 46%

CENTURY 13 26%

OTHER 0 0%

TOTAL 50 100%

Graph -3

12%

16%

46%

26%0%

NSC INDO-AMERICAN SEMINAS CENTURY OTHER

INTERPRETATION:

WHICH COMPANY GIVES THE MORE MARGINS INVEGETABLE SEEDS?


29/52

In this fig. show that about themargin farmer prefers the 46% SEMINAS Company, 26% prefer theCENTURY, 16% prefer the INDO-AMERICAN and 12% prefer the NSCCompany.

Table - 4FARMER OPINION NO.OF RESPONDENTS PERCENTAGE(%)

HIGHLYSATISFIED

3 6%

MODERATILY

SATISFIED

12 24%

SATISFIED 25 50%

UNSATISFIED 10 20%

TOTAL 50 100%

Graph -4

IS FRAMER SATISFIED WITH THE NSC COMPANY?


30/52


31/52

BRAND IMAGE 7 20%

TOTAL 50 100%

Graph -5

6 8

1 62 %

1 4

0

0 , 2

0 , 4

0 , 6

0 , 8

M A R G IN Q U A N T IT Y D E M A N D B R A N D IM A

N A M E O F A T

PERCENTAGE

INTERPRETATION:

In this fig. show that the 68% farmers are selectthe seed company on the basis of margin, 16% select on the quantity, 14%farmers are select on the brand image and 2% farmers are select on thedemand basis.

Table -6

WHOM DO YOU CONSULT BEFORE PURCHASE THEVEGETABLE SEED?


32/52

SOURCE NO.OF RESPONDENTS PERCENTAGE (%)

DEALERS 28 56%

GOVT. DEPTT. 13 26%

NEWSPAPER 3 6%

T.V. PROGRAMMES 6 12%

TOTAL 50 100%

Graph -6

56%26%

6%

12%

DEALERS GOVT.DEPTT. NEWSPAPER T.V.PROGRAMMES

INTERPRETATION:

In this fig. show that 56% farmers are consult with the

dealers, 26% farmers are consult with govt.deptt. 12% are t.v.programmesand 6% farmers are consult with newspapers.

FARMERS OPINION ABOUT THE SEED QUALITY OF NSCCOMPANY?


33/52

Table -7FARMERS OPINION NO.OF RASPONDENTS PERCENTAGE (%)

EXCELLENT 3 6%

V.GOOD 17 34%

GOOD 20 40%

POOR 10 20%

TOTAL 50 100%

Graph -7

6%

34%

40%

20%

0

0,05

0,1

0,15

0,2

0,25

0,3

0,35

0,4

0,45

EXCELLENT V.GOOD GOOD POOR

SEED QUALIT

P

ERCENTAGE

INPERPRETATION:

In this fig. show that 40% farmers are saying thequality of nsc is good, 34% farmers say v.good, 20% farmers are saying thequality of nsc is poor and 6% farmers are saying the quality of nsc seedcompany is excellent.


34/52

ON THE BASIS OF

DEALERS RESPONSE


35/52

Table -1NAME OF COMPANY NO. OF RESPONDENTS PERCENTAGE (%)

NSC 10 50%INDI- AMERICAN 4 20%SEMINAS 3 15%CENTURY 3 15%OTHER - -TOTAL 20 100%

Graph -1

5 0%

20 %

15 %

15 %0%

N S C IN D O - A M E R I CA NS E M IN A S C E N T UR Y O TH E

INTERPRETATION:

THE MOST PREFER VEGETABLE SEED COMPANY.


36/52

In this fig. show that 50% dealers are prefer nsc,20% dealers are prefer indo-American,15% dealers are prefer the seminas &century seed company respectively, in vegetable seed company.

Table -2ASSOCIATED

WITH NSC

NO. OF RESPONDENTS PERCENTAGE (%)

> 2 YEARS 11 55%

> 5 YEARS 2 10%> 10 YEARS 5 25%

> 15 YEARS 2 10%

TOTAL 20 100%

Graph -2

55%

10%

25%

10%

> 2 YEARS > 5 YEARS > 10 YEARS > 15 YEARS

DEALERS ARE ASSOCIATED WITH THE NSC.


37/52

INTERPRETATION: In this fig. show that 55% dealersare associated with nsc >2 years, 25% dealers are associated with nsc > 10years, 10% dealers are associated with nsc >5 & > 15 years.

Table -3NAME OF

COMPANY


NSC 3 15%

INDO-AMERICAN 6 30%

SEMINAS 6 30%

CENTURY 5 25%

OTHER 0 0%

TOTAL 20 100%

Graph -3

WHICH COMPANY GIVES THE MORE MARGINS INVEGETABLE SEEDS?


38/52

1 5

3 0 3 0

2 5

0 %

0

0 . 0 5

0 .1

0 . 1 5

0 .2

0 . 2 5

0 .3

0 . 3 5

NSC

INDO-

AMERICAN

SEMINAS

CENTURY

OTHER

C O M P AN Y N A

PERC

ENTAGE

INTERPRETATION:In this fig. show that about the margin dealers

prefers the 30% indo-American & seminas seed company, 25% preferthe century company and 15% prefer the NSC Company.

Table - 4SIZE OF PACKING NO.OF RESPONDENTS PERCENTAGE (%)

10 gm. 12 60%

50 gm. 8 40%

MOST PREFERED PACKING SIZE OF THE VEGEGABLE SEEDSSOLD BY THE DEALERS.


39/52

100 gm. - 0%

Above 100 gm. - 0%

TOTAL 20 100%

Graph -4

6 0 %

4 0

0 % 0 %0

0 .2

0 .4

0 .60 .8

1 0 g m . 5 0 g m . 1 0 0 g m . a b o ve 1 0

D E A L E R S O P IN

PERCENTAGE

INTERPRETATION:

In this fig. show that the 60%dealers sold 10gm. Packing size of the vegetable seeds of the company, 40% dealers sold50 gm. Packing size of the vegetable seeds.

Table -5

RATE OF ATTRIBUTE THAT COMPELS THE DEALERS SELECT THE


40/52


41/52

Table -6NAME OF

COMPANY

QUANTITY ( Kg) PERCENTAGE (%)

NSC 325.35 40.314%

INDO-AMERICAN 187.50 23.233%

SAMINAS 212..87 26.377%

CENTURY 81.3 10.074%

TOTAL 807.02 99.998 (100% apporx.)

Graph -6

40.31%

23.23%

26.38%

10.07%

NSC INDO-AMERICAN SEMINAS CENTURY

INTERPRATATION:

In this fig. show that 40.31% market share ofNSC, 26.38% of market share of seminas Seed Company, 23.23% marketshare of indo-American & 10.07% market share of century.


42/52


43/52

CONCLUSIO

N

&

SUGGESTIONS


44/52

Conclusion:

1- According to dealers response NSC and indo-American are most

Preferred company by the customer it means they are highly awareAbout these Company and highly satisfied with the NSC.

2- The all result show that NSC Seed Company has higher market shareWith 40.31% which is followed by Seminas with 26.37% and centurySeed Company has low market share with 10.07%.

3- Most of the farmers were found to prefer 10 gm. Packing size of theVegetable seeds from the dealers.

4- Most of the farmers were satisfied with the reasonable price of Nscseed

Company.


45/52

Suggestions:

1- NSC should give attention on advertisement because 30 % of the

farmers are not aware of the vegetable seeds which are supplied by

National seed corporation fertilizer limited.

2- The company should conduct field trails of seeds indifferent locationsof the state as many framers complained that germination percentage

is not up to the mark.

3- The company should provide the dealers/retailers with a wide range of

vegetable seeds so that they can be made to stock the product of the

company.


46/52

4- The company should improve its distribution network as many dealers

told that company person visit their shops a long period of time.

QUESTIONNAIRES

1- FOR FARMERS


47/52

2- FOR DEALERS

INTERVIEW SCHEDULE(FOR THE FARMER)

Dear Respondent,

I am student of MBA (Agri -Business) of Dr. Y.S. Parmar University ofHorticulture & Forestry; Solan (H.P.).I am doing a Project on COMPARATIVE MARKET

PATTERN OF NSC WITH OTHER PRIVATE SEED COMPANY OF VEGETABLE

CROPS IN HIMACHAL PRADESH.

PERSONAL INFORMATION

NAME:


48/52

AGE:

PLACE:

EDUCATION:

1) FROM WHERE DID YOU BUY THE SEED?

a) SELF PRODUCTION b) MARKET

2) WHICH COMPANY DO YOU PERFER IN VEGETABLE SEED?

a) NSC (NATIONAL SEED CORPORATION)

b) INDO-AMERICAN HYBRID SEED.

c) SEMINAS SEED COMPANY.

d) CENTURY SEED PVT.LTD.

e) OTHER

3) WHICH COMPANY GIVES YOU MORE MARGIN IN VEGETABLE

SEED?

a) NSC (NATIONAL SEED CORPORATION)

b) INDO-AMERICAN HYBRID SEED.

c) SEMINAS SEED COMPANY.

d) CENTURY SEED PVT.LTD

e) OTHER

4) ARE YOU SATISFIED WITH THE NSC SEED COMPANY?

a) HIGHLY SATISFIED.

b) MODERATITY SATISFIED

c) SATISFIED

d) UNSATISFIED

5) RATE THE ATTRIBUTE THAT COMPELS YOU TO SELECT A

PARTICULAR SEED COMPANY.

a) MARGIN

b) QUANTITYc) DEMAND


49/52


50/52


51/52

e) OTHER

6) WHICH PACKING SIZE MOSTLY PREFERED BY THE

CUSTOMERS?

a) 10gm

b) 50gm

c) 100gm

d) above 100gm

7) TO WHAT EXTENT CUSTOMER ARE SATISFIED WITH THEPRICE OF NSC.

a) HIGHLY SATISFIED.

b) MODERATITY SATISFIED

c) SATISFIED

d) UNSATISFIED

8) ARE YOU INTEREST TO SELL VEGETABLE SEEDS OF NSC IN

NEXT YEAR?

a) YES

b) NO

9) IF NO, PLEASE GIVE REASON

10) HOW MUCH SEEDS OF VEGETABLE CROPS YOU HAVE SOLD

LAST YEAR?

11) PLEASE INDICATE THE QUANTITY OF EACH SEED COMPANY

OF VEGETABLE CROPS SOLD LAST YEAR?

NAME OF COMPANY QUANTITY OF EACH

BRAND (K.G.)

NATIONAL SEED

CORPORATION ( NSC)

INDO-AMERICAN HYBRID

SEED

SEMINAS SEED COMPANY

CENTURY SEED PVT. LTD.


52/52

Bibliography:

Gupta, S.P. (1997) Stat is t ica l Methods, Sul tan Chand andSons,

New Delh i

Aggrawal , R.L. (1998) Seed Technology, Oxford and IBH

Publ icat ion, New Delh i

Swarp, (2000) Ind ian Seed Industry , Need of Second Green

Revolut ion, Agr icu l ture Today.28-30

Kothar i , C.R. (1990) Research Methodology (Methods and

Techniques), Wishwa Prakashan, NewDelh i

Websi te :

www. ind iaseeds.com

www.wik ipedia.com
http://www.indiaseeds.com/http://www.wikipedia.com/http://www.indiaseeds.com/http://www.wikipedia.com/

NATIONAL SEED CARPORATION

Documents

Transcript of NATIONAL SEED CARPORATION