RETAILER & SUPPLIER:

NATIONAL PROJECT of CONTRACT MANUFACTURING

DEVELOPMENT

6th Ukrainian practical conference

YOU ARE INVITED!

5th

of September

2014г., Kyiv

Traditional annual meeting of Private Label departments of retail chains and suppliers who are ready to start or to continue the contract manufacturing of products under the brand of their retail partners

TO PARTICIPATE: + 38 (044) 383-86-28,

+ 38 (050) 388-54-19 gp@trademaster.com.ua

250 Участников: owners & top-

managers of retailers and supplier

companies from Ukraine, Russia,

Belorussia, Moldova, Poland etc.

5 practical sessions (business plan, strategies and

models, private label in food and private label in

non-food retail, PL-future), more than 20 practical

reports

NEW (!): Master classes from top

international experts in the field of

Private Label business

NEGOTIATING TABLES on Procurement of PL-Goods

with Ukrainian and foreign retailers and Private Label Goods MINI EXHIBITION

Awarding of the annual National B2B Award* Winners

«PrivateLabel® -2014» and «Best Private Label

Manager in Retail of 2014»

And also a lot of useful (and

importantly – exclusive)

information and business networking…

PRIVATE LABEL BUSINESS – BE IN THE KNOW: All about contract manufacturing – from trends and strategies to a point on the

packaging

*Participation in the National Award – is allowed for conference

participants only, as it involves filling out a questionnaire

PROFESSIONAL PROVIDER CONTRACT MANUFACTURING PARTNER

AUDIENCE:

69%

18%

5% 4% 3% 1%

Deal area of Participants Производитель

Ритейлер

Логистические услуги

Тара, упаковка

IT, консалтинг

Дистрибутор

38%

11% 8% 7%

4%

4%

3%

3%

3%

2%

2%

2% 2%

2%

2%

2% 1% 1%

1% 1% 1% 1%

1% 1%

1%

Regional range Киевская Днепропетровская Одесская Харьковская Львовская Запорожская Закарпатская Россия Ровенская Донецкая АРКрым Винницкая Волынская Луганская Херсонская Черкасская Житомирская Черниговская Кировоградская Николаевская Полтавская Тернопольская Ив.-Франковская

«PrivateLabel®-2013» = 271 Participants

20%

13%

13% 12% 10%

8%

8%

7% 3%

2%

2%

1%

1%

Management Rate of Participants Директор по продажам, закупкам

Генеральный директор, директор

Руководитель отдела СТМ

Коммерческий директор

Национальный менеджер по работе с клиентами Директор по маркетингу, рекламе, развитию Менеджер по СТМ, по качеству СТМ

Зам. Коммерческого директора

Президент, партнер, учредитель

Директор по производству, технолог

Юрист, менеджер по ВЭД

Категорийный менеджер

Директор по логистике

FEEDBACK: «PrivateLabel®-2013»

Retailers - Participants of the annual project «PrivateLabel ®»: ATB, Fozzy Group, Retail Group (Velyka Kyshenya etc),

Metro Cash & Carry, Furshet , ECO Market , Ukrainian Retail (Brusnichka ),Tavria B, PAKKO , Our Land, Amstor , Barvinok,

Klass, Market Alliance, Varus, Perekrestok, EVA, Brocard, Cosmo, Epicentr, Novaya Liniya etc...

Supplier

Retailer

Logistics

Packing materials

IT, consulting

Distributor

Head of Sales and Purchasing

CEO, owner

Head of Private Label dep-t

Head of Commerce

Key Account Manager

Marketing Director, PR

PrivateLabel and Quality Manager

Deputy commerce director

President, Partner, co-owner

Manufacturing manager

FEA Manager, Lawyer

Category Manager

Director of Logistics

Kyiv

Dnepropetrovsk

Odessa

Kharkov

Lvov

Zaporojye

Zakarpattya

Russia

Rovno

Doneck

Crimea

Vinnica

Volyn

Lugansk

Kherson

Cherkassy

Jitomir

Chernigov

Kirovograd

Nikolaev

Poltava

Ternopol

Ivano-Frankovsk

CONFERENCE PROGRAM:

09.40-12.00: Session №1. Business-plan for Private Label

=> 09.00-09.40: Members Registration. Morning coffee, networking

+ TOPIC: Private Label Market Overview : Ukraine and the world + Private Label Market Analysis: trends, consumer preferences

+ ТOPIC: Secrets of effective positioning of Private Label offers (in the context of price segments). Approaches to the formation of non-price benefits of PL. Non-standard technology promotion of PL-products

More Topics in this Session:

+ A free trade area between Ukraine and the EU: • What changes to expect and what steps to take foe the Ukrainian producers and retailers in connection with the

signing of an agreement with the EU? Signing with the EU – a course where? • New rules on the retail and wholesale in Ukraine. • How to promote private label products to EU markets? On what conditions European retailers and manufacturers

are willing to cooperate with Ukrainian companies in projects of contact manufacturing?

+ Solutions to optimize contract manufacturing business for market players - retailers and suppliers of PL-goods

Marina ZABARILO,

Director of consumer panel ConsumerScan, GfK Ukraine

Works in GfK Ukraine since 1998. In 1998 launched the first in Ukraine consumer panel of households headed today. The

study involves five thousand Ukrainian families. This is the best measurement tool for consumer buying behavior. The

study investigates the consumption of 60 product groups. Graduated from Kyiv National Economic University; Diploma of

German Management Academy of Lower Saxony, in the field of image studies - International Institute of Management

Hershtayn (Vienna, Austria).

• Private Label development in Europe • Private Label in Ukraine: the conclusions of 2013 and the 1-st part of 2014 • Dependence of PL-development of the retail format • TOP-categories for PL-development

Andrey DLIGACH,

General director of Advanter Group, the representative of the international

agency Luniter troubleshooting agency in Ukraine, PhD, a leading expert

of Ukrainian Marketing Association, Top Speaker TradeMaster ®

Best in Ukraine Expert Strategist of companies development. About 20 years of development and successful

implementation of projects to overcoming the biggest brands to a new level of business and defeating competitors. "The

Golden Coach of Management in 2014“ (the annual National Award)

=> 12.00-12.40: Coffee-tea-break, networking, checking the completed PL-offerings to the negotiating tables

Download Private Label Retailer Award participation questionnaire

«PrivateLabel®-2014»

Download Private Label Supplier Award participation questionnaire

«PrivateLabel®-2014»

Download application offers Supplier to participate in the

negotiation tables

CONFERENCE PROGRAM (continued):

12.40-14.40: Session №2. Master-classes: The European experience of Private Label projects (from leading international experts)

More Topics in this Session:

+ PL strategy in various formats of retail. Development and implementation of an effective strategy algorithm + Examples of Private Label portfolios evolution of leading European retail market players + PL development model «good-better-best» successfully used by European retailers + Cases and practical examples of promoting products Private Label in retail chains - European market best experience

SPECIAL EXPERT with Master-class:

Hermann SIEVERS, Managing Director IPLC International Private Label Consult

(Germany) TOPIC of MASTER-CLASS:

The earnings of Private Label – how retailers in EU create sustainable success by means of a thorough strategy – and how manufacturers go along:

• The role of Private Label for modern retail • Latest trends in the European market for Private Label • Examples from successful retailers • Learnings from best practices for local retailers and manufacturers • The impact of product quality to win consumer trust

Hermann joined International Private Label Consult (IPLC) in 2012 and has more than 25 years experience in marketing and sales positions at both international FMCG-manufacturers like Unilever and Philip Morris and food retail. For more than a decade as marketing director he was responsible for the Private Label strategy of Germany´s No. 1 food retailer EDEKA. Prior to IPLC he conducted his own consulting firm specialized in Private Label. Hermann is a frequent speaker at industry events and host of the annual German Private Label Summit. He holds an M.Sc. in Business Administration from Berlin Technical University

=> 14.40-15.30: Lunch, networking, acquaintance with mini exhibition «PrivateLabel®-2014», the choice to attend one of the parallel sessions – food or non-food PL

SIMILAR ISSUES OF PARALLEL SESSIONS (for food and non-food retail):

+ PRICE: criteria for pricing, cost structure of Private Label, identification of key targets

on the shelf and share in turnover :

• How to calculate the efficiency of the PL production development? • Pricing criteria, when a "can do" by supplier and "want" by network are coincide. • Planning and forecasting PL inventory: retailers tools and feedback from supplier

+ + MEASURE: The PL penetration into category: Where is the line in the presence of

Private Label in category? How to increase profit and turnover of the entire category by

Private Label?

CONFERENCE PROGRAM (continued):

15.30-17.30: Session №3. Private Label Business in FOOD segment

15.30-17.30: Session №3. PL Business in NON-FOOD segment

SPECIAL ISSUES OF PARALLEL SESSIONS (for food and non-food retail):

+ “Private Label in the first round”: the

successful development of private label in

brand-dependent categories

+ RETAILER’S CASE: experience with

foreign suppliers for non-food PL-goods

+ Channels and tools for the non-food

PL-goods promotion among customers of

the retail chain

+ Audit by supplier and work to improve

the quality of private label goods in food

group

+ Strategic partnership in conditions of

instability: joint work on the development

of commodity markets in the most

popular groups for PL-products

+ How to "motivate" buyer to trust and

to purchase PL-goods, to make them

familiar brand for consumer

TOPIC: “Private Label in

the first round”: the

successful development

of private label in brand-

dependent categories

Speakers and Experts of Sessions:

TOPIC: "EKO Market":

key changes in the

portfolio of Private Label

in 2014:

Anatoliy

DEMIDENKO,

Head of

Project

Development

of PL in "EKO"

(retail chain

"EKO Market")

Vladimir GRANIN,

Project Manager for

“Private Label“,

Company "RUSH" (line

of drogerie shops

“EVA”)

• Causes and results of policy

changes in PL-development of

EKO over the past year

• Plans "EKO market" for the

development of direction of

private labels in the coming

year.

• Key categories in which the

retailer will need new partners to

produce PL-goods in the near

future

His career in retailing began in Dnepropetrovsk company "Rainford" TBC. In 2006 - Category Manager of Company "Style D" (drogerie retail chain proStor), where he began his acquaintance with non-food goods. In 2007 Anatoliy was invited to the retail company "Vester" (Russian retail chain of hypermarkerts). After - Group of Companies Fozzy Group, the position of manager of development Private Label in Non-Food. During the period a lot of PL-projects were implemented most of which have become leaders in their category. In 2012 came as the PL project manager in the company "EKO Market", for the period of work has been done quite a bit of work to improve and optimize the projects of Private Label

More Topics to discuss:

+ Brands and Private Label: ways of

differentiation within the business of

manufacturer:

• How to develop PL-goods without prejudice to their business (and not to create a competitor to their own brand – manufacturer’s brand)?

• Methods for optimal adjustment of technical processes, logistics and other business processes of supplier.

• How the brand can stand out in its category in terms of priority positions on the shelves for PL-goods?

Speakers and Experts of Sessions:

CONFERENCE PROGRAM (continued):

Private Label Departments of biggest Ukrainian Retail Chains confirmed their participation in the Sessions:

TOPIC: "Healthy" Partnership between the retailer and the

provider in the realities of the market: and suggestions from the

retail chain

Yuri SVIATENKO,

Head of Private Label Department of hypermarkets retail

chains "CARAVAN" and convenient stores “TorMart”

(“Adventis“ Company)

Igor STETSENKO,

Head of Development of private labels in the retail chain

"Velyka Kyshenia" (Holding "Retail Group")

TOPIC: Key Changes in the Private Label development in

retail chain and in cooperation with suppliers

More Speakers and Experts of Sessions:

since 2000 to 2003. - Category Manager of "Center Spar Ukraine" (retail chain) from 2003 - Manager of Buying department in Caravan since 2006 - PL-development manager in Caravan since 2009 - Head of Private Label Development in "Adventist“ (Caravan hypermarket chain)

17.30-19.30: Negotiating Tables on the supply of PL-goods in

the retail chains - "pre-bid" meeting (come with a list of the

nearest tenders and filled out forms of product propositions)

19.30-21.00+: GALA DINNER and AWARDS: Awarding of the winners of the annual National B2B Award among

retailers and suppliers of PL-goods - «PrivateLabel® -2014». And

also - the announcement of the voting results and award for "Best

PL Director of retail chain in 2014" and "Best Private Label Team of

retail chain in 2014" (the choice of national project Participants)

RESULTS OF THE CONFERENCE 2013: September 6

5th All-Ukrainian practical conference

Retailers and suppliers: NATIONAL PROJECT of Contract Manufacturing

DEVELOPMENT

The development of contract

manufacturing (Private Labels) market

and cooperation among its players - the

idea that on September 6 in Kyiv within

the 5th All-Ukrainian conference

"PrivateLabel ® -2013. National

development project of contract

manufacturing" united 270 owners and

top managers of retail chains and

supplier companies from 24 regions of

Ukraine, with the participation of

companies from Russia, Denmark and

Germany

The initiator and organizer of the conference with an exclusive project since 2009 is a B2B Media Group TradeMaster®

Group (www.TradeMaster.UA). Partners of the conference 2013 are: CRM-General Partner: E-consulting, Contract

manufacturing partner - Portal of PL-development: www.PrivateLabel-TM.com, Partner of the Conference: "1C Ukraine",

Partner of Development of business management systems: 3sSolutions, Expert in ice cream production - EUROSTAR ICE,

Expert partner of PL-production in China: Fialan, Packaging solutions partner, "Aventin" and Logistic partner: "UVK"

Among the experts who participated in the “Meet the

direction of the Private Label Department of Retail

Chain": Galina MALYAROVA, head of PL in GK Fozzy

Group, Andrew OLISCHUK, Deputy Commercial Director

for PL in GC "Eurotech“, Vladimir GRANIN, Project

Manager for "PL" at Company "RUSH" (line of drogerie-

shops EVA), Yuri SVYATENKO, head of PL development

of hypermarkets "CARAVAN" ("Adventist"), Tatiana KOT,

Head of PL in "METRO Cash & Carry Ukraine", Peter

STETSIK, category manager for PL in "Lvovholod",

Anastasia MURAVYOVA, head of proprietary trading

marks "SUMATRA-LTD" (TM "COSMO"), Lily

KOMAROVA, development Manager of PL in "Ukrainian

Retail" (TC "Brusnichka"), Ivan OMELYANCHIK, Deputy

Director of the Department "Own Brand“ in "EpitsentrK."

The resulting issue of

the Conrefence (ru) The photos of

Conference 2013 The video of Conference

2013

RESULTS OF "PrivateLabel®-2013" (continued)

"We need to control the quality on three

levels and in time to finish working with

troubled supplier“, - Alexander

VINOGRADOV, quality control engineer

of PL-Department in retail company

"Epicenter K"

About the portfolio analysis and

range of Private Labels in retail

chain "Brusnichka“, - Lily

KOMAROVA, Development

Manager of "Ukrainian Retail"

(TC "Brusnichka")

About the importance of quality control

and product safety of PL-goods, - Igor

SWIDERSKI, director of technical

expertise of PL-Department in GK

Fozzy Group

"Private Labels in the brand-

dependent categories can be

successful," Anastasia

MURAVYOVA, head of private

label brands "SUMATRA-LTD"

(TC "COSMO")

"A successful union “retail chain – supplier” is

available in a systems approach to private

label “of production - to the correct position

on the shelf”, Alexandra VANTYE (ex-CEO

"SuperLab "pharmacy chain" 36.6 ")

Expert opinion on the current Private

Labels market - Alexander

ANFINOGENOV (Moscow), a

leading expert in the CIS FMCG-

market

To get to know more, please, contact:

gp@trademaster.com.ua

Decision "3C-Manufacturing

Enterprise Management" for

the planning, production and

further distribution or sale of

products - presented Sergei

SOSEDKO, Director,

Founder, Project Manager 3s

Solutions

Product quality should be the object of control,

along with sales, production, procurement and

other areas. Tolls for mutually beneficial

cooperation of retailer and manufacturer in the

field of quality management of product "1C:

Enterprise" - demonstrated Alexei STARTSEV,

"1C"

Roman KRIVOSHEEV, director of the

company Fialan, spoke about the

opportunities of the organization to

produce PL-goods in China and PL basic

nuances to consider when searching for

partners in China

Irina FATKULLINA, managing director of PL in

retail chain "Monetka" (Moscow) gave some

examples of successful cases in Private Labels

development (when the new PL not only bring profit

to the retailer on its sales, but also increased its

sales across categories) and expressed readiness of

retailer "Monetka“ to cooperate with the Ukrainian

PL-manufacturers

Vadim SHKARUPETA,

commercial director of the

company “UVK", presented the

experience of the company in

distribution centers in outsourcing

for retailers development, including

the distribution of PL-goods

RESULTS OF "PrivateLabel®-2013" (continued)

Pl-Manufacturers speak New format of blitz proposals and suggestions how to optimize cooperation the organizer presented in the final

part of the Conference. The proposals were made by experts from manufacturing companies possessing the

big experience in working with retail chains for the production of private label goods

Bogdan BARABASH, Chairman of the Board "Monomakh", described the

experience of working with European customers of PL and the changes that

have occurred in the company through a contract with an experienced foreign

customer. He also reported analytics of the market of own brands in European

countries, drawing attention to the potentially interesting (fast-growing)

European PL-markets and some of their players (retailers)

Elena Glotova, director of "Concern Fresh Up" and Alexander YAMENKO,

director of the "Terminal-M" - have voiced controversial points in the process of

work between the retail chain and the provider of PL-goods and made suggestions

how they can be resolved by mutual quality partnership work

Vladislav PROSKURIN, Director of Sales

"Ukrkotton" raised questions of the

accuracy of forecasting Private Label

manufacturing volumes from the side of retail

chain, expressing the wish of the majority of

present manufacturers to be received from

the Pl-partner (chain) more accurate

forecasts of volumes

Bogdan HOLOVATCH, deputy

director of "Margo", raised the

question of reducing the production of

check results to a common format that

is acceptable for several retailers to

reduce the number of audits and thus

alleviate the burden associated with

them for Manufacturer

Valery CHISLOV, director of key account Carlsberg Ukraine and Irina SMIYAN, regional

manager of the company "ONISS" talked about the specifics of combining manufacturer and

private label brands; and Sergei Smirnov, deputy director of sales, "Zaporizhzhya Bakery

number 1" - revealed the key points that the manufacturer should take into account when logging

with the Private Label goods

At the end of the practical conference

within blitz charging Valery

GLUBOCHENKO, a leading expert,

Golden Trainer on B2B sales in 2013

(according to the «B2BMaster-2013"),

proposed TOP-5 Master-tips for the blitz

negotiations, just before the "tables" in the

end of the conference on purchases of

Private Label goods

5th year in a row among the participants of the National Project of contract

manufacturing Development was held the Rewarding of the winners of the

National Award B2B “PrivateLabel-2013”, in which retailers and

manufacturers by voting choose the best partners in the Private Labels

cooperation who showed the maximum quality work in the past 12 months

OPPORTUNITIES FOR

NATIONAL PROJECT PARTNERS:

BRANDED Chief Bureau of the Conference and the meeting hall

MINI-EXHIBITION: Present your products and solutions for more than 250 participants of the project

PRESENTATION SPEECH: Present your products and solutions with the main

grandstand of the Project

AWARD: To take part in the awarding of winners among retailers and suppliers, as well as Top PL-Teams - branded gifts and appeal of the company head to your partners is allowed

AND ALSO: Possibilities of tasting your

products during coffee breaks, lunch, buffet, placement of your advertising materials in various mediums – please, ask for details on additional options: gp@trademaster.com.ua + 38 (050) 388-54-19

YOU ARE INVITED!

YOU ARE INVITED!

Opportunities of participation

The service included in the Participant package Standard Business Premium

Presence at the Conference in any room at your choice any line other

than 1-3 2-3 lines 1 line

The package of Conference Participant with informational

materials and presentations in catalog of Conference,

receiving Speakers’ presentations in electronic form (by e-

mail, after the Conference) yes

yes

yes

Coffee breaks, lunch, Gala Dinner yes

yes

yes

The information about company in the catalog of the

Conference with the contacts (when an information until

August 30)

50 words +

contacts 1/2 page

1 page

Participation in negotiations tables between buyers

(retailers) and suppliers of goods and services yes

yes

yes

Participant's personal certificate yes

yes

Yes + logo on

certificates

List of Participants with contacts (name, position, address

and telephone numbers of office) no

no

yes

Participation in the National Award “PrivateLabel-2014” yes

yes

yes

Placement of information materials in packages of

participants of the conference or at the front desk no

yes, А4

yes,

brochures,

presentations

etc.

Banner or stand placement in the hall or in the lobby

(display without Participant!)

no

no

yes

Participation cost if paid after July 16, euro

250

400

620

POSSIBLE * Discounts: 2 members from the company - 5%, 3 and more participants from the company - 10% The participants of conferences TradeMaster ® - 10% * Discounts are not summarized

Conditions for participation in the

Conference:

Sincerely, Galina Potapchuk

For Registration – please contact me at: +38 (044) 383-86-28,

+38 (050) 388-54-19, gp@trademaster.com.ua

www.TradeMaster.UA ; www.PrivateLabel-TM.com