NATIONAL PARKS SURVEY - Peak · PDF fileNATIONAL PARKS SURVEY DATE : December 2012 JOB REF:...

NATIONAL PARKS SURVEY

DATE: December 2012

JOB REF: 11111

Presented to: Kathryn Cook

UK Co-Ordinator

UK Association of National Park Authorities

126 Bute Street

Cardiff

CF10 5LE

029 2049 9966

Presented by: RMG:Clarity

Trefor House

Galdames Place

Ocean Park

Cardiff

CF24 5RE

02920 435 807

2

CONTENTS

1.0 Background and Objectives .............................................................................................................. 3

1.1 Background ................................................................................................................................... 3

1.2 Methodology .................................................................................................................................. 3

1.3 Statistical Note .............................................................................................................................. 3

1.4 Statement of Reliability ................................................................................................................. 4

2.0 Executive Summary .......................................................................................................................... 5

3.0 Key Findings ..................................................................................................................................... 6

4.0 Key Conclusions ............................................................................................................................. 19

Appendix One: Telephone Questionnaire ............................................................................................. 20

Appendix Two: Main Results Tabulations (Weighted) .......................................................................... 29

3

1.0 BACKGROUND AND OBJECTIVES

1.1 BACKGROUND

The National Parks Authority wished to commission a representative survey of Great Britain into the awareness of, and opinions about, National Parks. The survey was also conducted in 2001 and 2007; where possible, this report compares the results with the 2007 survey.

1.2 METHODOLOGY

1,801 telephone interviews were conducted with members of the general public between 20th October

and 13th November 2012. The sample was designed to be proportional to the age of the 16+

population of Scotland, Wales and the English regions. The required number of interviews with younger participants was not fully achieved, therefore the data has been weighted by age and region to correct this; the weighted tabulations have been used for this report, to ensure the research conducted remained statistically representative.

1.3 STATISTICAL NOTE

At several points in this report, differences between the 2012 and 2007 results are commented upon. Unless otherwise stated, all differences that are noted in this report are statistically significant. Where p ≤0.05 we can be at least 95% confident that the correlation is not due to chance; i.e. the difference is statistically significant.

All percentages in this report have been rounded to whole numbers. The data in this report is therefore subject to rounding errors. Where combined figures are stated they are accurate, although they may not match the sum of the appropriate figures in the charts.

4

1.4 STATEMENT OF RELIABILITY

Assessment of the standard error:

1. The results are subject to the following sampling error, for which there follows an analysis.

2. The following analysis indicates the methodology used to calculate the standard error, with the standard 95% probability of being correct. The formulae for these calculations are as follows:

where p% = % sample value recorded

q% = 100% - p%

n = sample size

and where:

±2.31 (SE%) = 95% probability that the correct answer lies in the range calculated.

3. When the sampling frame for individual zones is boosted to ensure reliability, with the results subsequently weighted proportional to population, the following analysis is used to calculate the effective sample size. The formulae for these calculations are as follows:

k

i

iiWP

n

1

2

where k = number of zones the population and sample are divided into

n = total sample size

P = sample proportions

W = weights

4. On our sample of 1,801 interviews we have a confidence interval of 2.31 at a 95% confidence level.

The confidence interval is the plus-or-minus figure usually reported in newspaper or television opinion poll results. For example, if you use a confidence interval of 2.31 and 50% percent of your sample picks an answer you can be "sure" that if you had asked the question of the entire relevant population between 47.69% (50 – 2.31) and 52.31% (50 + 2.31) would have picked that answer.

The confidence level tells you how sure you can be. It is expressed as a percentage and represents how often the true percentage of the population who would pick an answer lies within the confidence interval. The 95% confidence level means you can be 95% certain; the 99% confidence level means you can be 99% certain. Most researchers use the 95% confidence level.

When you put the confidence level and the confidence interval together, you can say that you are 95% sure that the true percentage of the population is between 47.69% and 52.31%.

n

xqpSE

%%%

5

2.0 EXECUTIVE SUMMARY

Almost all respondents thought that it is important for us as a nation to protect areas of the countryside from development

90% of respondents have heard of the expression ‘National Parks’

Over 90% of respondents agreed that National Parks: o Are places that protect wildlife o A countryside area of national important o A peaceful place (93%) o A place that protects landscapes (91%)

Over 80% thought that National Parks: o Conserve cultural heritage o Encourages public recreation

Approximately three-quarters of people agreed that National Parks: o Are places that improve public understanding o A wilderness area (75%)

Just over half of respondents thought that National Parks: o Are places free from human habitation o The same as the National Trust

Just over two-fifths thought that National Parks are land owned by the Government

89% of respondents said that National Parks are important to them o 15% think that the protection of the countryside against urban development is

important o Not using National Parks was the most common reason for thinking National Parks

are unimportant

Nearly two-fifths of respondents agreed that enough is done to protect the parks

Almost all respondents thought that every child should experience firsthand a National Park as part of their education

Over a third of respondents could not name any National Parks

The most well known park was Snowdonia, followed by the Lake District

The most visited National Park in Great Britain is the Lake District, followed by Snowdonia and the New Forest

Over a third of respondents visited a National Park once or twice in the last year

Over a third of visits to National Parks in the last year were for half a day or less o Approximately a fifth of visits were for less than a day

Having more time would make a sixth of respondents visit National Parks more often

Almost three-quarters of those who visited a National Park in the past year use the internet for holiday planning

The top reasons for visiting a National Park are day trips and being on holidays in or near a National Park

Almost a quarter of those who visited a National Park in the past year said that they enjoyed the wildlife, countryside and scenery

No particular reason and it being too far to travel were the main reasons for never having visited a National Park

The main reason for not visiting a National Park in the last year was a lack of time due to assorted commitments

Over three-fifths of those who have not visited a National Park in the past year use the internet for holiday planning;

Almost half of respondents in England think £1 per person per year is about the right level of expenditure on National Parks

6

3.0 KEY FINDINGS

Almost all of the respondents (96%) thought that it is important for us as a nation to protect areas of the countryside from development, with over three-quarters (76%) thinking that this is very important. The percentage of respondents who think it is important to protect the countryside from development has fallen slightly from 98% in 2007; although only a 2% decrease, this is statistically significant.

Figure 1

Base: all respondents (1801)

Approximately the same percentage of respondents in all age groups (16-24, 25-44 and 45+) thought that it is either very or fairly important to protect areas of the countryside from development. However, those aged 45 and over were almost 30% more likely to think this is very important than those aged 16-24 (82% compared to 57%).

As Figure 2 shows, 90% of respondents have heard of the expression ‘National Parks’; again, this is a small, but significant, increase from 87% in 2007.

Figure 2


Those in Wales were more likely to have heard of ‘National Parks’ (96%) than those in either Scotland (86%) or England (89%). Respondents aged 25-44 were the most likely to have heard of ‘National Parks (92%), whilst those aged 16-24 were the least likely (85%).

76% 20% 2%

0% 20% 40% 60% 80% 100%

Q1. How important do you think it is for us as a nation to protect areas of the countryside from development?

Very important Fairly important Not very important

Not at all important Don't know

90% 10% <0.5%

0% 20% 40% 60% 80% 100%

Q2. Have you ever heard the expression 'National Parks'?

Yes No Don't know

7

All those who were aware of National Parks were asked to state whether they agreed or disagreed with various statements about National Parks, as illustrated in Figure 3; significant changes from the 2007 survey are noted below. Over 90% of respondents agreed that National Parks are places that protect wildlife (95%), a countryside area of national important (93%, down from 97% in 2007), a peaceful place (93%) and a place that protects landscapes (91%). Over 80% thought that National Parks conserves cultural heritage (86%) and encourages public recreation (85%, down from 92% in 2007). Approximately three-quarters of people agreed that National Parks are places that improve public understanding (77%, down from 82% in 2007) and a wilderness area (75%). Just over half of respondents thought that National Parks are places free from human habitation (57%) and the same as the National Trust (53%, down from 65% in 2007). Respondents were least likely to think that National Parks are land owned by the Government (41%).

Figure 3

Base: Those aware of National Parks (1618)

The older the respondent, the more likely they were to think that National Parks are countryside areas of national importance (45+ - 95%, 16-24 - 86%). Those aged 25-44 were the group most likely to think that National Parks are wilderness areas (81%) compared to those over 45 (70%). 88% of those aged over 45 and 87% of those 25-44 think that National Parks are places that encourage public recreation compared to 73% of those aged 16-24.

Older people were also more likely to agree that National Parks are places that protect landscapes (25-44 – 93%, 45+ - 92%) than those aged 16-24 (83%). Similarly, younger respondents were less likely to agree that National Parks are places that conserve cultural heritage (16-24 - 80%) than older respondents (45+ - 87%). Over three quarters of those over 25 (25-44 – 77%, 45+ - 80%) agreed that National Parks are places that improve public understanding compared to two-thirds of those aged 16-24 (67%).

66%

62%

56%

54%

47%

47%

34%

39%

27%

25%

16%

28%

31%

36%

37%

38%

39%

43%

36%

30%

29%

25%

3%

5%

5%

6%

10%

11%

17%

14%

18%

23%

35%

3%

4%

9%

18%

15%

17%

7%

9%

7%

% 20% 40% 60% 80% 100%

A place that protects wildlife

A countryside area of national importance

A peaceful place

A place that protects landscapes

A place that conserves cultural heritage

A place that encourages public recreation

A place that improves public understanding

A wilderness area

A place free from human habitation

The same as the National Trust

Land owned by the government

Q3. To what extent do you agree or disagree that each of the following descriptions applies to national parks in the UK?

Strongly agree Tend to agreeNeither agree nor disagree Tend to disagreeDisagree strongly

8

Age did not affect whether respondents agreed that National Parks are the same as the National Trust, however, those over 45 were over 60% more likely to disagree with the statement than those aged 16-24 (27% compared to 16%).

89% of respondents said that National Parks are either very, or fairly, important to them, a small decrease from 93% in 2007. National Parks are most important to those in Wales (95%), followed by England (90%) and least important in Scotland (83%). The older the respondent, the more likely they are to think that National Parks are important; only 80% of those aged 16-24 think they are important compared to 90% of those aged 25-44 and 92% of those over 45.

Figure 4


The reasons why respondents think that National Parks are important or otherwise are shown below, in Table 1. 15% think that the protection of the countryside against urban development is important whilst 9% think it is important to have a natural environment where one can relax in the open. 8% said that the countryside needs to be conserved for future generations and 6% said it was important to protect animals and wildlife. At 3%, not using National Parks was the most common reason for thinking National Parks are unimportant. The full list of responses can be seen in Appendix 2, p34.

Table 1

The protection of the countryside against urban development is important/ a good thing 15%

Important to have somewhere to go and relax in an open/ natural environment 9%The countryside needs to be conserved for our children/ grandchildren/ future

generations 8%

Important for the protection/ conservation of animals and wildlife/ nature 6%

A good place for family outings/ holidays/ to visit with children 5%

Enjoy the outdoor life and do a lot of walking/ activities outdoors 4%

I l ive in/ near to a National Park - appreciate/ enjoy them 4%

I/ the family have enjoyed visiting the National Parks 4%

Because they're a part of our/ the nation's/ Britain's heritage 3%

I don't use them/ hardly ever go there 3%

Visits/ uses the parks regularly 3%

Somewhere everyone can go for walks and enjoy the view 3%

Not so important for me personally but appreciate their importance in general 2%

No particular reason/ not really thought about it 2%

A place to take the children to show and teach them about nature 2%

Not something that I'm interested in/ doesn't appeal to me 2%

Q4b. Why do you say that?


59% 31% 8% 2%

0% 20% 40% 60% 80% 100%

Q4a. How important or unimportant are national parks to you?

Very important Fairly important Not very importantNot at all important Don't know

9

Figure 5 shows whether respondents think that enough is done to protect our National Parks; as can be seen there are some significant differences between the 2012 and 2007 results. 39% of respondents in 2012 agreed that enough is done to protect the parks compared to 44% in 2007. The percentage of people disagreeing has also fallen from 40% in 2007 to 26% in 2012.

Figure 5


Almost all respondents (96%) thought that every child should experience firsthand a National Park as part of their education; this is exactly the same figure as in 2007. However, younger respondents are slightly less likely to think that experiencing a National Park is a central part of a child’s education (16-24 - 90%) than older respondents (over 25 – 97%).

Figure 6


Figure 7, below, shows which National Parks the respondents could name unprompted as well as which National Parks the respondents have ever visited.

10%

15%

29%

29%

25%

8%

18%

21%

7%

19%

11%

8%

0% 20% 40% 60% 80% 100%

2012

2007

Q5. To what extent do you agree or disagree that enough is being done to protect our National Parks?

Agree strongly Tend to agreeNeither agree nor disagree Tend to disagreeDisagree strongly Don't know

96% 3%

0% 20% 40% 60% 80% 100%

Q6. Do you think that every child should experience first hand a national park as part of his/ her education?

Yes No Don't know

10

Figure 7


Over a third of respondents (36%) could not name any National Parks, whilst the most well known park was Snowdonia (24%, also 24% in 2007), followed by the Lake District (22%, down from 27% in 2007). In 2007, the second most well known park was the Peak District, at 25%; this has now fallen to 14%. Awareness of Exmoor has almost halved from 13% in 2007 to 7% in 2012, whilst awareness of the Brecon Beacons has almost doubled from 8% to 14%.

As would be expected, respondents were more likely to be aware of National Parks that are near to them. The most well known park in Scotland is the Cairngorms (29%), whilst the Brecon Beacons is the most well known park in Wales (44%). At 27%, the Lake District is England’s most well known National Park.

At 58%, the most visited National Park in Great Britain is the Lake District, although this is a significant fall from 70% in 2007. Both at 39%, Snowdonia and the New Forest are the next most visited National Parks.

14%

8%

1%

11%

7%

22%

7%

11%

2%

4%

14%

6%

24%

3%

6%

36%

9%

37%

23%

26%

37%

29%

58%

34%

39%

17%

25%

36%

27%

39%

17%

33%

8%

%

0% 10% 20% 30% 40% 50% 60%

Brecon Beacons National Park

Cairngorms National Park

The Broads

Dartmoor National Park

Exmoor National Park

Lake District National Park

Loch Lomond & the Trossachs National Park

New Forest National Park

Northumberland National Park

North York Moors National Park

Peak District National Park

Pembrokeshire Coast National Park

Snowdonia National Park

South Downs National Park

Yorkshire Dales National Park

None

Don't know

Q7. Can you name any national parks in England, Wales or Scotland?/ Q8. Have you ever visited any of the following national parks?

Q7. Can you name any national parks in England, Wales or Scotland?Q8. Have you ever visited any of the following national parks?

11

The percentage of respondents who have ever visited the National Parks (with the exception of the Brecon Beacons and the Pembrokeshire Coast) has fallen significantly since 2007. In 2007, over half of respondents had visited the Peak District (53%), Dartmoor (54%) and the New Forest (55%).

Respondents were more likely to have visited National Parks in their locale; for example, 57% of those in the East of England have visited the Broads and 64% of those in the North East have visited Northumberland.

Those who have ever visited a National Park were asked how often they have visited a park in the past year; 19% have done so once, whilst a further 16% have done so twice. 17% have visited a National Park between three and six times and 11% ten times or more. Over a third (35%) have not visited a park in the last year, a reduction from 42% in 2007.

Figure 8

Base: None visited excluded (1649)

Those in Wales are most likely to have visited a National Park in the past year (not visited – 27%), followed by England (not visited – 37%) and Scotland (not visited – 39%). Those aged 16-24 were the age group most likely to have visited a National Park (not visited – 32%, compared to 38% for those over 45), however, they were also more likely to have visited a National Park once (26%) or twice (21%) than those over 45 (15% and 14% respectively).

In both 2007 and 2012, the number of people who have ever visited any of the National Parks is much more than the number of people who have heard of them unprompted. Furthermore, of those who have visited a National Park in the last year, 23% had not heard of any National Parks when answering Question 7; this includes 11% of those who have visited a National Park ten or more times in the last year. This could indicate that many people have visited National Parks, but have forgotten them quickly as they cannot remember their names without prompting. It could also indicate that some people are not aware that particular areas are actually National Parks or that respondents are potentially confusing other parks and nature reserves with National Parks.

19% 16% 17% 2% 11% 35%

0% 20% 40% 60% 80% 100%

Q9. How often have you visited a national park in the last year?

Once Twice 3-6 times7-9 times 10 times or more Not visited in last year

12

Over a third (37%) of visits to National Parks in the last year were for half a day or less, a significant increase from 28% in 2007. Approximately a fifth of visits were for less than a day (22%) and for one to three nights (21%). The percentage of people visiting for over seven nights has decreased significantly from 7% in 2007 to 4% in 2012. This indicates that there is a move towards day trips away from staying visits.

Figure 9

Base: Those who have visited in the last year (1068)

Whilst age does not have an impact on the length of a stay in a National Park, country does. Almost half of those in Wales (49%) visited a National Park for half a day or less on their last visit; they were also less likely to visit for one to three nights (16%) and four to seven nights (9%).

Those who had visited a National Park in the past year were asked what would make them visit more frequently. As Table 2 shows, having more time would make 17% visit more often. 9% said that nothing would make them come back, whilst a further 9% would like better weather. 8% do not need further encouragement to visit National Parks. The full list of responses can be found in Appendix 2, p39.

Table 2

Having more time/ more free time 17%

Nothing 9%

Weather - good/ better weather 9%

Don't need encouragement - go there anyway 8%

Go for the beautiful scenery/ countryside/ walks 5%

Don't know/ can't answer 4%

Distance - bit nearer to us would be nice 3%

Go/ would go for the peace and quiet/ tranquill ity 3%

More events/ activities nearby 3%

They're fine just the way they are 3%

Keep it as natural as possible - don't change it/ keep it as it should be 2%

More money and time 2%

Cheaper/ better accommodation 2%

Q11. What would make you come back/ visit more frequently?


37% 22% 21% 16% 4%

0% 20% 40% 60% 80% 100%

Q10. On your most recent visit, how long did you stay?

Half day or less (i.e. a few hours)Less than a day (anything up to 24 hrs but not overnight)One to three nightsFour to seven nightsOver seven nightsDon’t know

13

Almost three-quarters (73%) of those who visited a National Park in the past year use the internet for holiday planning; the next most common information source is word of mouth, at 12%. At 1%, the National trust was the most common ‘Other’ response; the full list can be found in Appendix 2, p42.

Figure 10


If the respondents said that they use the internet, newspapers/ magazines or printed brochures/ maps they were asked which website, newspaper, brochure etc. 39% reported specifically using Google to search for information, whilst a further 26% use other unspecified search engines and sites. The full breakdown of these responses can be seen in Appendix 2, p43.

The top reasons for visiting a National Park are presented in Table 3, with the full list of reasons listed in Appendix 2, p46. 16% were on a day trip, 15% were on holidays in or near a National Park and 9% were walking.

Table 3

A day trip/ a day out 16%

Were on holiday there/ in the area 15%

Walking/ enjoy walking 9%

To see/ visit family/ friends 7%

For a change/ a break 4%

For the open space, peace and quiet 3%

Live here/ close to where I l ive 3%

Dog walking 3%

Just to get into the countryside/ into the fresh air 2%

Travelling through a National Park and stopped off on my way 2%

Leisure/ leisure activity 2%

Escape from the city/ town 2%

For the landscape - countryside/ views 2%

Q13. Why did you visit the national park/ national parks recently?


In 2007 the top reasons for visiting a National Park were walking (22%), holiday/ short break with friends (18%) and recreation (16%). This does indicate that may have been some change in the reasons for visiting a National Park since 2007, however, it should be noted that this was an open

<0.5%73%

4%2%1%

6%8%

12%2%

10%

0% 20% 40% 60% 80%

At work

Internet

Newspaper/ magazine

Printed brochure guide/ maps

Library

Poster/ leaflet/ flyer

Visitor centre/ tourist information centre

Word of mouth

Don't know/ can't remember

Other

Q12. Where do you obtain information when planning a holiday, countryside visit or leisure activity?

14

question in 2012, therefore the list of responses from 2007 and 2012 are not directly comparable. This caveat is also applicable to Questions 14, 15a and 15b, which were also closed questions in 2007 and open in 2012.

Almost a quarter of those who visited a National Park in the past year said that they enjoyed the wildlife, countryside and scenery, whilst a further 9% said they enjoy walking, the countryside and the scenery. Another 9% enjoyed the peace and quiet and 6% enjoyed being away from city in fresh air. The full list of what respondents enjoyed about their last visit to a National Park can be found in Appendix 2, p48.

Table 4

Wildlife/ scenery/ countryside 24%

Walking/ countryside/ scenery 9%

Peace and quiet/ tranquill ity/ serenity 9%

Being away from city/ urban life and out in the open/ fresh air 6%

Beautiful scenery - unspoilt/ natural beauty 5%

Openness and fresh air/ being outdoors 4%

The weather, getting out into the countryside and the scenery 3%

Open spaces/ peace and quiet 3%

The views 2%

Nothing in particular 2%

Being with good company/ friends/ family 2%

Getting away from it all for a while - rest/ relaxation 2%

Q14. What did you enjoy about your recent visit to the national park/ national parks?


In 2007, the top things enjoyed by visitors to National Parks were the landscape (34%), peace and quiet (33%) and wildlife (16%). The majority of the top enjoyments in visiting National Parks in 2012 can fit into the top enjoyments in visiting in 2007.

Table 5, below, shows the reasons why those who have never visited a National Park have not done so. The top reasons, both at 16%, are no particular reason and it being too far to travel. 15% cited a lack of time, whilst 12% are simply not interested. These reasons are broadly similar to 2007, when the main reasons for never having visited a National Park were ‘never got round to it’ (22%), ’distance’ (18%) and ‘no reason’ (12%).

15

Table 5

No particular reason - just never been 16%

Distance/ too far to travel 16%

Too busy/ no time 15%

Not interested/ not my sort of thing 12%

Because I don't know where they are/ anything about them 6%

Never thought about it 6%

Don't holiday in this country/ tend to go abroad 6%

Never had the chance/ opportunity 5%

Don't drive/ no transport 4%

Can't afford days out/ lack of money 3%

Might have visited previously/ when I was younger but not sure 3%

Age/ i l l health/ disability 2%

Can't because it's dark 1%

Because they're quite big and famous 1%I recently moved the UK from Canada and have not had a chance to look into National

Parks. 1%

Bereavement 1%

No young children to take 1%

Prefer coastal locations 1%

Q15a. Why have you never visited a national park?

Base: Those who have not/ do not know whether visited a National Park (152)

Those who have visited National Parks more than a year ago were asked why they have not done so in the past year; Table 6 shows the main reasons, with the remainder in Appendix 2, 52.

Table 6

Too busy/ no time - work/ college/ family commitments 28%

Age/ il l health/ disability 15%

No particular reason - just haven't been 9%

Too far away/ none close enough 8%

Tend to go abroad/ go abroad a lot 7%

Family & personal issues/ problems/ bereavement 5%

Not had a holiday/ been anywhere this year 4%

Lack of money/ can't afford to go anywhere 4%

Not interested/ not my sort of thing 3%

Transport issues - no car/ don't drive 3%

The weather/ weather hasn't been good 3%

Don't get out much now/ don't travel far 2%

Q15b. Why have you not visited a national park in the last year?

Base: Those who have not visited in the last year (581)

The main reason for not visiting a National Park in the last year was a lack of time due to assorted commitments (28%), followed by age, ill health or disability (15%). 9% said they just haven’t been and 8% said the parks were too far away. The main reason in 2007 was ‘never got round to it’ (29%), which does not appear to be a major reason for not visiting a National Park in 2012. However, health reasons (14%) and distance (10%) were the second and third most common reasons for not going to a National Park in 2007; figures which are similar to 2012.

16

Over three-fifths (64%) of those who have not visited a National Park in the past year use the internet for holiday planning; the next most common information source is word of mouth, at 8%. 7% of respondents use information from posters, leaflets and flyers as well as visitor centres. Also at 7%, travel agents was the most common ‘Other’ response; the full list can be found in Appendix 2, p53.

Figure 11

Base: Those who have not visited a national park/ visited in the last year (733)

If the respondents said that they use the internet, newspapers/ magazines or printed brochures/ maps they were asked which website, newspaper, brochure etc. 32% reported specifically using Google to search for information, whilst a further 28% use other unspecified search engines and sites. The full breakdown of these responses can be seen in Appendix 2, p54.

The respondents in England were informed that the 10 National Park Authorities currently receive funding from the Government which equates to about £1 per person per year living in England. They were then asked their feelings on this level of expenditure. As Figure 12 shows, almost half (48%) think this is about right; 12% think it is far too little and 37% think it is too little (49%) combined. Only 2% thought that £1 per person per year was too much or far too much.

Figure 12

Base: Those from England only (1000)

64%2%1%1%

7%7%8%

5%16%

0% 10% 20% 30% 40% 50% 60% 70%

Internet

Newspaper/ magazine

Printed brochure guide/ maps

Library

Poster/ leaflet/ flyer

Visitor centre/ tourist information centre

Word of mouth

Don't know/ can't remember

Other

Q15c. Where do you obtain information when planning a holiday, countryside visit or leisure activity?

12% 37% 48% 2%

0% 20% 40% 60% 80% 100%

Q16. Do you think this level of spending (£1 per person per year) on these special places is...?

Far too little Too little About right Too much Far too much

17

Demographics

The following charts present the demographic information from the survey.

Figure 13


Figure 14


Figure 15


39% 61%

0% 20% 40% 60% 80% 100%

Q17. Gender of respondent

Male Female

88%

4%

2%

1%

1%

1%

<0.5%

<0.5%

<0.5%

<0.5%

<0.5%

<0.5%

<0.5%

<0.5%

<0.5%

<0.5%

0% 20% 40% 60% 80% 100%

White British

Refused

Other White Group

Asian or Asian British Indian

Asian or Asian British Pakistani

White Irish

Black or Black British Caribbean

Mixed White and Asian

Mixed White and Black Caribbean

Chinese

Other Mixed Group

Black or Black British African

Other Asian or Asian British Group

Other Black or Black British Group

Asian or Asian British Bangladeshi

Other

Q18. Ethnic group

72% 8% 6% 6% 5%3%

0% 20% 40% 60% 80% 100%

Q19. Tenure of accommodation

Owns/buying with a mortgage Rented from councilRented privately Refused Rented from Housing Association Other

18

Figure 16


Figure 17


14% 37% 22% 21% 6%

0% 20% 40% 60% 80% 100%

Q20. SEG of chief wage earner

A/B C1 C2 D/E Refused

16% 32% 52%

0% 20% 40% 60% 80% 100%

F1. Age of Respondent

16-24 25-44 45+

19

4.0 KEY CONCLUSIONS

Although unprompted awareness of the individual National Parks is not very high, the great majority of respondents have heard of National Parks, think they are important in safeguarding areas of the countryside from development and think they should be a part of a child’s education.

Respondents generally have a good understanding of what a National Park is (e.g. somewhere that protects wildlife and cultural heritage); however, there are many people who believe erroneous things about National Parks, such as them being free from human habitation, the same as the National Trust and land owned by the Government.

Those who do visit National Parks tend to do so for less than a day, but do so up to 6 times a year. The main reasons for visiting a National Park are to do with the scenery and landscapes, the peace and quiet and open spaces, as well as the leisure and recreation activities available. Lack of time and ill health are the main reasons that people have not visited National Parks, either in the last year, or ever.

Younger respondents do have some slightly different views to older participants, but they are not substantial. For example, 90% of those 25-44 and 92% of those over 45 thought National Parks were important to them, compared to 80% of those aged 16-24. However, respondents aged 16-24 were more likely to have visited a National Park in the last year than those over 25, although they were more likely to visit once or twice, whilst older respondents were more likely to make multiple visits.

20

APPENDIX ONE: TELEPHONE QUESTIONNAIRE

21

J11111 National Parks Awareness Survey 2012 - Final Questionnaire v2 - 19-10-12

Telephone Introduction:

Good morning/ afternoon. My name is AgentName and I am calling from an independent research agency RMG:Clarity in Cardiff. Firstly, can I assure you that we are NOT a sales company; we're simply conducting a short awareness survey in your area on behalf of the UK National Parks family. Would you be kind enough to spare a few minutes of your time?

IF YES: "JUST TO INFORM YOU THAT THIS CALL IS BEING RECORDED FOR TRAINING AND QUALITY PURPOSES"

F1a. Can I please ask your age? TYPE IN EXACT FIGURE BELOW. IF REFUSED - TYPE IN 999. (must be inferior to 110)

If = 999, Only ask 'F1b' If Between 16 and 24, set '1' to question 'F1b'

If Between 65 and 74, set '6' to question 'F1b' If Between 75 and 100, set '7' to question 'F1b' If Between 55 and 64, set '5' to question 'F1b' If Between 25 and 34, set '2' to question 'F1b' If Between 35 and 44, set '3' to question 'F1b' If Between 45 and 54, set '4' to question 'F1b' If < 16, Prompt interviewee with message 'Ask if there is someone older you can speak to, otherwise thank and close.'

F1b. Which of the following age bands do you fall into? READ OUT. MARK ONE BOX ONLY.

1 16-24 2 25-34 3 35-44 4 45-54 5 55-64 6 65-74 7 75+ If = 1, set '1' to question 'Age Quota' If = 2, 3, set '2' to question 'Age Quota' If = 4, 5, 6, 7, set '3' to question 'Age Quota'

Q1. How important do you think it is for us as a nation to protect areas of the countryside from development? READ OUT. MARK ONE BOX ONLY.

1 Very important 2 Fairly important 3 Not very important 4 Not at all important 5 Don't know (DO NOT READ OUT)

Q2. Have you ever heard the expression 'National Parks'? MARK ONE BOX ONLY.

1 Yes 2 No 3 Don't know (DO NOT READ OUT) If = 2, 3, do not ask 'Q3 Loop'

22

Q3. To what extent do you agree or disagree that each of the following descriptions applies to national parks in the UK? READ OUT. MARK ONE BOX ONLY.

1 Strongly agree

2 Tend to agree

3 Neither agree nor disagree

4 Tend to disagree

5 Disagree strongly

Land owned by the government

A countryside area of national importance

A wilderness area

A place that protects wildlife

A place that encourages public recreation

The same as the National Trust

A place that protects landscapes

A place free from human habitation

A place that conserves cultural heritage

A peaceful place

A place that improves public understanding

INTERVIEWER NOTE: READ OUT TO EVERYONE:

"National Parks are large areas of land that are protected by law for the benefit of the nation. They were established by the 1949 National Parks and Access to the Countryside Act and have two statutory purposes:

• To conserve and enhance the natural beauty, wildlife and cultural heritage of the National Parks

• To promote opportunities for the public understanding and enjoyment of the special qualities of the Parks.

There are currently fifteen Members of the National Parks family – 10 in England, 3 in Wales and 2 in Scotland."

Q4a. How important or unimportant are national parks to you? READ OUT. MARK ONE BOX ONLY.

1 Very important 2 Fairly important 3 Not very important 4 Not at all important 5 Don't know (DO NOT READ OUT)

23

Q4b. Why do you say that? PLEASE TYPE EXACTLY WHAT RESPONDENT SAYS.

Q5. To what extent do you agree or disagree that enough is being done to protect our National Parks? READ OUT. MARK ONE BOX ONLY.

1 Agree strongly 2 Tend to agree 3 Neither agree nor disagree 4 Tend to disagree 5 Disagree strongly 6 Don't know (DO NOT READ OUT)

Q6. Do you think that every child should experience firsthand a national park as part of his/her education? (nb. ‘firsthand’ experience means a physical visit) MARK ONE BOX ONLY.

1 Yes 2 No 3 Don't know

Q7. Can you name any national parks in England, Wales or Scotland? DO NOT READ OUT. MARK ALL THAT APPLY. (15 maximum responses)

1 Brecon Beacons National Park 2 Cairngorms National Park 3 The Broads 4 Dartmoor National Park 5 Exmoor National Park 6 Lake District National Park 7 Loch Lomond & the Trossachs National Park 8 New Forest National Park 9 Northumberland National Park 10 North York Moors National Park 11 Peak District National Park 12 Pembrokeshire Coast National Park 13 Snowdonia National Park 14 South Downs National Park 15 Yorkshire Dales National Park 16 None 17 Don't know

24

Q8. Have you ever visited any of the following national parks? READ OUT. MARK ALL THAT APPLY. (15 maximum responses)

1 Brecon Beacons National Park 2 Cairngorms National Park 3 The Broads 4 Dartmoor National Park 5 Exmoor National Park 6 Lake District National Park 7 Loch Lomond & the Trossachs National Park 8 New Forest National Park 9 Northumberland National Park 10 North York Moors National Park 11 Peak District National Park 12 Pembrokeshire Coast National Park 13 Snowdonia National Park 14 South Downs National Park 15 Yorkshire Dales National Park 16 None (DO NOT READ OUT) 17 Don't know (DO NOT READ OUT) If = 16, do not ask 'Q9' thru 'Q14' If <> 16, 17, do not ask 'Q15a'

Q9. How often have you visited a national park in the last year? READ OUT. MARK ONE BOX ONLY.

1 Once 2 Twice 3 3-6 times 4 7-9 times 5 10 times or more 6 Not visited in last year If <> 6, do not ask 'Q15b' If = 6, do not ask 'Q10' thru 'Q14'

Q10. On your most recent visit, how long did you stay? READ OUT. MARK ONE BOX ONLY.

1 Half day or less (i.e. a few hours) 2 Less than a day (anything up to 24 hrs but not overnight) 3 One to three nights 4 Four to seven nights 5 Over seven nights 6 Don’t know (DO NOT READ OUT)

Q11. What would make you come back / visit more frequently? PLEASE TYPE EXACTLY WHAT RESPONDENT SAYS.

25

Q12. Where do you obtain information when planning a holiday, countryside visit or leisure activity? DO NOT PROMPT/ DO NOT READ OUT. MARK ALL THAT APPLY IF NOT ON LIST, TYPE UNDER 'OTHER (SPECIFY)' BELOW (10 maximum responses)

1 At work (please specify further under 'other' below) 2 Internet (please specify which site under 'other' below) 3 Social Media (please specify which under 'other' below) 4 Library 5 Newspaper/ magazine (please specify which under 'other' below) 6 Poster/ leaflet/ flyer 7 Printed brochure guide/ maps (please specify which under 'other' below) 8 Visitor centre/ tourist information centre 9 Word of mouth 10 Don't know/ can't remember 11 Other (specify) If = 1, 2, 4, 5, 6, 7, 8, 9, 10, 11, do not ask 'Q15c' If = 1, 2, 3, 5, 7, Prompt interviewee with message 'Select YES and specify the title of the publication 'Other (please specify)''

Q13. Why did you visit the national park/national parks recently? PLEASE TYPE EXACTLY WHAT RESPONDENT SAYS.

Q14. What did you enjoy about your recent visit to the national park/national parks? PLEASE TYPE EXACTLY WHAT RESPONDENT SAYS.

Q15a. Why have you never visited a national park? PLEASE TYPE EXACTLY WHAT RESPONDENT SAYS.

Q15b. Why have you not visited a national park in the last year? PLEASE TYPE EXACTLY WHAT RESPONDENT SAYS.

26

Q15c. Where do you obtain information when planning a holiday, countryside or leisure activity? DO NOT PROMPT/ READ OUT. MARK ALL THAT APPLY IF NOT ON LIST, TYPE UNDER 'OTHER (SPECIFY)' BELOW (10 maximum responses)

1 At work (please specify further under 'other' below) 2 Internet (please specify which site under 'other' below) 3 Social Media (please specify which under 'other' below) 4 Library 5 Newspaper/ magazine (please specify which under 'other' below) 6 Poster/ leaflet/ flyer 7 Printed brochure guide/ maps (please specify which under 'other' below) 8 Visitor centre/ tourist information centre 9 Word of mouth 10 Don't know/ can't remember 11 Other (specify) If = 1, 2, 3, 5, 7, Prompt interviewee with message 'Select YES and specify the title of the publication 'Other (please specify)''

PLEASE READ OUT TO ALL RESPONDENTS: "There are ten National Parks across England including the Lake District and S_Park making up over 9% of the country. The 10 National Park Authorities currently receive funding from the Government which equates to about £1 per person per year living in England." Q16. Do you think this level of spending on these special places is: READ OUT LIST. MARK ONE BOX ONLY

1 Far too little 2 Too little 3 About right 4 Too much 5 Far too much

Demographics. Please READ OUT Statement:

I would now like to ask you a few questions about yourself and your household. These are for survey control purposes only and the results will not be released identifying you by name.

Q17. Gender of respondent RECORD BY OBSERVATION

1 Male 2 Female

27

Q18. Which of the following best describes you? Are you? READ OUT. MARK ONE BOX ONLY.

1 White British 2 White Irish 3 Other White Group 4 Mixed White and Black Caribbean 5 Mixed White and Asian 6 Other Mixed Group 7 Asian or Asian British Indian 8 Asian or Asian British Pakistani 9 Asian or Asian British Bangladeshi 10 Other Asian or Asian British Group 11 Black or Black British Caribbean 12 Black or Black British African 13 Other Black or Black British Group 14 Chinese 15 Refused (DO NOT READ OUT) 16 Other (specify)

Q19. Does your household own or rent this accommodation? READ OUT. MARK ONE BOX ONLY.

1 Owns/buying with a mortgage 2 Rented privately 3 Rented from council 4 Rented from Housing Association 5 Refused (DO NOT READ OUT) 6 Other (specify)

Q20a. What is your occupation? IF RETIRED, ASK FOR PREVIOUS OCCUPATION IF REFUSED, TYPE IN REFUSED

Q20b. SEG

1 A/B 2 C1 3 C2 4 D/E 5 Refused

Q21. Would you be willing to be recontacted for future quality control purposes? INTERVIEWER NOTE: This will involve an interviewer contacting you and asking you a few brief questions to verify and monitor the quality of this call.

1 Yes 2 No

28

INTERVIEWERS PLEASE READ OUT TO ALL RESPONDENTS: Thank you for participating in this survey. If you wish to check the credentials of RMG:Clarity, I can provide the telephone number for the Market Research Society, who will be able to verify our company. Would you like to take the number? 0500 39 69 99 Please check your work because once you move on you will not be able to return to this record.

1 Checking (Return to start of survey) 2 Continue to end of survey If = 1, goto 'Intro'

Enter your initials to complete the survey

29

APPENDIX TWO: MAIN RESULTS TABULATIONS (WEIGHTED)

30

Q1. How important do you think it is for us as a nation to protect areas of the countryside from development?

Base: All respondents

Num %

Base: All respondents 1801 100.0%

Very important 1376 76.4%

Fairly important 362 20.1%

Not very important 34 1.9%

Not at all important 8 .5%

Don't know 21 1.2%

Q2. Have you ever heard the expression 'National Parks'?


Num %


Yes 1618 89.8%

No 178 9.9%

Don't know 6 .3%

Q3. To what extent do you agree or disagree that each of the following descriptions applies to national parks in the UK - LAND OWNED BY THE GOVERNMENT?

Base: Those aware of National Parks

Num %

Base: Those aware of National Parks 1618 100.0%

Strongly agree 260 16.1%

Tend to agree 410 25.3%

Neither agree nor disagree 563 34.8%

Tend to disagree 270 16.7%

Disagree strongly 115 7.1%

Q3. To what extent do you agree or disagree that each of the following descriptions applies to national parks in the UK - A COUNTRYSIDE AREA OF NATIONAL IMPORTANCE?


Num %






Disagree strongly 12 .8%

31

Q3. To what extent do you agree or disagree that each of the following descriptions applies to national parks in the UK - A WILDERNESS AREA?


Num %







Q3. To what extent do you agree or disagree that each of the following descriptions applies to national parks in the UK - A PLACE THAT PROTECTS WILDLIFE?


Num %







Q3. To what extent do you agree or disagree that each of the following descriptions applies to national parks in the UK - A PLACE THAT ENCOURAGES PUBLIC RECREATION?


Num %







Q3. To what extent do you agree or disagree that each of the following descriptions applies to national parks in the UK - THE SAME AS THE NATIONAL TRUST?


Num %







32

Q3. To what extent do you agree or disagree that each of the following descriptions applies to national parks in the UK - A PLACE THAT PROTECTS LANDSCAPES?


Num %







Q3. To what extent do you agree or disagree that each of the following descriptions applies to national parks in the UK - A PLACE FREE FROM HUMAN HABITATION?


Num %







Q3. To what extent do you agree or disagree that each of the following descriptions applies to national parks in the UK - A PLACE THAT CONSERVES CULTURAL HERITAGE?


Num %







33

Q3. To what extent do you agree or disagree that each of the following descriptions applies to national parks in the UK - A PEACEFUL PLACE?


Num %







Q3. To what extent do you agree or disagree that each of the following descriptions applies to national parks in the UK - A PLACE THAT IMPROVES PUBLIC UNDERSTANDING?


Num %







Q4a. How important or unimportant are national parks to you?


Num %


Very important 1056 58.6%

Fairly important 554 30.8%

Not very important 137 7.6%

Not at all important 38 2.1%

Don't know 17 .9%

34

Q4b. Why do you say that?


Num %


The protection of the countryside against urban development is important/ a good thing

264 14.7%

Important to have somewhere to go and relax in an open/ natural environment 166 9.2%

The countryside needs to be conserved for our children/ grandchildren/ future generations

149 8.3%

Important for the protection/ conservation of animals and wildlife/ nature 111 6.2%

A good place for family outings/ holidays/ to visit with children 93 5.1%

Enjoy the outdoor life and do a lot of walking/ activities outdoors 80 4.4%

I live in/ near to a National Park - appreciate/ enjoy them 66 3.6%

I/ the family have enjoyed visiting the National Parks 64 3.6%

Because they're a part of our/ the nation's/ Britain's heritage 53 3.0%

I don't use them/ hardly ever go there 53 2.9%

Visits/ uses the parks regularly 53 2.9%

Somewhere everyone can go for walks and enjoy the view 51 2.8%

Not so important for me personally but appreciate their importance in general 42 2.4%

No particular reason/ not really thought about it 40 2.2%

A place to take the children to show and teach them about nature 37 2.1%

Not something that I'm interested in/ doesn't appeal to me 37 2.0%

No National Parks nearby/ near enough 35 2.0%

Involved through job/ career/ school 27 1.5%

They're beautiful - places of outstanding natural beauty 27 1.5%

Not enough time/ too busy 26 1.5%

For the wildlife and landscapes 26 1.5%

For leisure and pleasure/ recreation 23 1.2%

Just nice to have places to go 20 1.1%

Because I just do - I think the National Parks are important 20 1.1%

Live in/ near the countryside anyway 19 1.0%

Because I/ the family enjoy the countryside 17 1.0%

For everybody to use and enjoy 16 .9%

For the reasons (statutory purposes) just stated 14 .8%

Not aware of them/ don't know about them 13 .7%

Because it's good for town/ city dwellers to have access to the countryside 12 .7%

Don't go - limited by old age/ disability 8 .4%

Because I'm a member of the National Trust/ RSPB/ other conservation organisation

8 .4%

Must be a balance between National Parks and need for housing 8 .4%

There are only two National Parks in Scotland - should be more 7 .4%

I feel there are more important things than National Parks and wildlife 7 .4%

Important part of education - good to learn about the outdoors/ natural environment

6 .4%

As a farmer, has a greater understanding of the purpose of National Parks 6 .3%

35

Q4b. Why do you say that? (cont’d)


Num %


Somewhere everyone can go for free for walks and enjoy the view 5 .3%

For peace and quiet/ to get away from everyday life 5 .3%

Because of all the things it offers - landscapes, countryside and wildlife 4 .2%

They are a tourist attraction/ bring people to the area 4 .2%

I don't get the chance to get into that area as much as I'd like 4 .2%

Increase well-being, enjoyable 4 .2%

It's the opportunity to use them 3 .2%

Scouting/ Duke of Edinburgh Award etc. 3 .2%

Ideal for people with special needs to enjoy nature 3 .2%

Keen winter sports enthusiast, use the Cairngorms 3 .2%

In this day and age parks are not used/ appreciated 3 .2%

Britain's a beautiful country and we should try and keep like that 3 .1%

Because of the work they do/ doing a good job 3 .1%

It's something that I wouldn't want to see disappear 2 .1%

They are helpful in letting the public know what's going on 2 .1%

Too young 2 .1%

It's important that we maintain them and raise more awareness 2 .1%

Long term they are very important 2 .1%

The outdoors are important spiritually, emotionally and physically 2 .1%

Not just the National Parks - the more countryside that is protected the better 2 .1%

Supportive of National Parks but too much public access 2 .1%

We visit the countryside but not National Parks 2 .1%

Would visit if I could but no transport 2 .1%

Seen firsthand what they offer to community - good for peoples' well-being 1 .1%

I like old buildings and other things like this that relate to our heritage 1 .1%

National Parks are all well kept and people appreciate them more 1 .1%

Because it’s important to maintain a place for people to meet 1 .1%

Think there should be awareness of the need to preserve those areas 1 .1%

I think our countryside is precious - our old buildings should be kept in their original state

1 .1%

Taking the time out to enjoy nature is good for physical and emotional health 1 .1%

I live in a nice part of Scotland and I'd like to keep it that way 1 .1%

It's important to use them 1 .1%

I think they should be there - there are too many land owners who don't allow people on their land

1 .0%

Where I live there are animals running out in front of cars - this should be dealt with

1 .0%

I'm a twitcher and the natural habitat is always better 1 .0%

It's rare if you can get it, unpopulated - with better weather it would be wonderful 1 .0%

Moneywise 1 .0%

36

Q4b. Why do you say that? (cont’d)


Num %


Most of the ground owned by the National Trust 1 .0%

Opposed to privately owned land and think parks should be government controlled

1 .0%

Suits my lifestyle 1 .0%

Wilderness 1 .0%

Good thing to preserve but can come up against "not in my back yard" attitudes 1 .0%

It’s nice but fairly expensive sometimes for the family - it should have more facilities

1 .0%

Coming from Canada where we have a lot of open ground , it's terrible that they let these places get vandalised

1 .0%

I don't think wind farms are very nice 1 .0%

I'm an artist and I have an interest in the historic culture and the future of the parks

1 .0%

I'm going to a National Trust tomorrow - I'm going sea fishing down the Gower 1 .0%

It's nice to preserve the beauty in Wales - should be grazed by sheep and not trampled by people

1 .0%

They are important in protecting the landscape and areas that may have cultural or historical significance

1 .0%

As a nation we are far too willing to give up our areas of natural beauty for economic purposes

1 .0%

Because they are not commercial - they are not there for the money 1 .0%

It creates the Old English country feel 1 .0%

People want to see what it is 1 .0%

Complete waste of money 1 .0%

I agree as long as they don't over step their status 1 .0%

I go up to London, and walk through one of the main parks 1 .0%

Need the natural environment - don't think it should change unnaturally 1 .0%

They're important because they keep the place going 1 .0%

Unlike National Trust, National Parks are a place of real beauty 1 .0%

Still got to have habitation going on inside, people living in these parks 1 .0%

No young children now so not as important these days 1 .0%

37

Q5. To what extent do you agree or disagree that enough is being done to protect our National Parks?


Num %


Agree strongly 172 9.6%





Don't know 199 11.0%

Q6. Do you think that every child should experience firsthand a national park as part of his/ her education?


Num %


Yes 1720 95.5%

No 63 3.5%

Don't know 18 1.0%

Q7. Can you name any national parks in England, Wales or Scotland?


Num %


Brecon Beacons National Park 253 14.0%

Cairngorms National Park 153 8.5%

The Broads 17 .9%

Dartmoor National Park 192 10.6%

Exmoor National Park 123 6.8%

Lake District National Park 391 21.7%

Loch Lomond & the Trossachs National Park 123 6.8%

New Forest National Park 204 11.3%

Northumberland National Park 34 1.9%

North York Moors National Park 66 3.7%

Peak District National Park 258 14.3%

Pembrokeshire Coast National Park 106 5.9%

Snowdonia National Park 434 24.1%

South Downs National Park 59 3.3%

Yorkshire Dales National Park 111 6.2%

None 653 36.2%

Don't know 159 8.8%

38

Q8. Have you ever visited any of the following national parks?


Num %


Brecon Beacons National Park 670 37.2%

Cairngorms National Park 416 23.1%

The Broads 463 25.7%

Dartmoor National Park 673 37.4%

Exmoor National Park 525 29.1%

Lake District National Park 1044 58.0%

Loch Lomond & the Trossachs National Park 616 34.2%

New Forest National Park 703 39.0%

Northumberland National Park 299 16.6%

North York Moors National Park 443 24.6%

Peak District National Park 645 35.8%

Pembrokeshire Coast National Park 485 26.9%

Snowdonia National Park 705 39.2%

South Downs National Park 310 17.2%

Yorkshire Dales National Park 591 32.8%

None 144 8.0%

Don't know 8 .4%

Q9. How often have you visited a national park in the last year?

Base: None visited excluded

Num %

Base: None visited excluded 1649 100.0%

Once 310 18.8%

Twice 264 16.0%

3-6 times 285 17.3%

7-9 times 33 2.0%

10 times or more 176 10.7%

Not visited in last year 581 35.2%

Q10. On your most recent visit, how long did you stay?

Base: Those who have visited in the last year

Num %

Base: Those who have visited in the last year 1068 100.0%

Half day or less (i.e. a few hours) 394 36.9%

Less than a day (anything up to 24 hrs but not overnight) 233 21.8%

One to three nights 227 21.2%

Four to seven nights 172 16.1%

Over seven nights 37 3.5%

Don’t know 5 .5%

39

Q11. What would make you come back/ visit more frequently?


Num %


Having more time/ more free time 181 17.0%

Nothing 98 9.2%

Weather - good/ better weather 96 9.0%

Don't need encouragement - go there anyway 81 7.5%

Go for the beautiful scenery/ countryside/ walks 51 4.8%

Don't know/ can't answer 43 4.0%

Distance - bit nearer to us would be nice 37 3.4%

Go/ would go for the peace and quiet/ tranquillity 31 2.9%

More events/ activities nearby 29 2.7%

They're fine just the way they are 27 2.5%

Keep it as natural as possible - don't change it/ keep it as it should be 25 2.3%

More money and time 23 2.2%

Cheaper/ better accommodation 21 2.0%

More money 20 1.8%

Enjoy the walking 18 1.7%

Having more holidays - visit them when on holiday 15 1.4%

I live in/ near to a National Park/ go there whenever I choose 14 1.3%

Age/ health - if I were younger/ in better health 14 1.3%

Better weather and more time 13 1.3%

Amenities - toilets/ cafes 13 1.2%

More publicity/ promotion to support it - higher profile 13 1.2%

More activities for children 12 1.1%

Free/ cheaper parking 11 1.0%

Wildlife/ abundance of wildlife 10 .9%

Retirement 10 .9%

Activities/ amenities for children 10 .9%

Tend to go to places where no tourists/ put off by crowds 9 .8%

Being in the area more often 9 .8%

A lot of footpaths/ info on opportunities for walking 8 .7%

Better public transport infrastructure - more information 8 .7%

Cheaper travel/ public transport 7 .7%

Like to explore the different areas/ freedom to roam 7 .6%

I like the countryside and outdoors 6 .6%

Restricted by transport limitations 6 .6%

Just a wonderful place to go to/ pleasant environment 6 .6%

Have family/ friends who live in the area 6 .6%

Cheaper petrol 6 .5%

Would like more information on what we can see - the trees/ wildlife 6 .5%

Better cycling routes through them/ information on cycling 5 .5%

School/ college trips 5 .4%

40

Q11. What would make you come back/ visit more frequently? (cont’d)


Num %


A pub nearby 5 .4%

More opportunities to participate in sports 5 .4%

Caravan/ camping sites in the area 4 .3%

Easier access to National Parks 3 .3%

Better roads/ road infrastructure 3 .3%

Keeping it nicely maintained 3 .3%

Having more money and distance/ if they were closer 3 .2%

Affordability/ affording the time away 3 .2%

Quite expensive 3 .2%

Nothing in particular 2 .2%

More dog-friendly maybe 2 .2%

More disabled/ wheelchair access 2 .2%

More visitor centres/ centres closing too early 2 .2%

Bird watching facilities 2 .2%

More money and better weather 2 .2%

Opportunity to go with someone 2 .1%

Less traffic congestion/ traffic on motorways 2 .1%

Would like some form of membership - more knowledge about the area would also help

1 .1%

I would like to see more park keepers 1 .1%

More money, more accommodation, better public transport 1 .1%

Usually go for walking or cycling 1 .1%

Sometimes lake areas are too busy and hiring boats in the Broads could be cheaper

1 .1%

Having boat on the loch 1 .1%

I like the landscape and the places where we stayed were nice 1 .1%

In the Lake District they need to reduce the traffic - wind turbines should not be allowed in the Parks

1 .1%

Some are being spoilt by too many bikers 1 .1%

Improve foot paths in the area and attract more wildlife 1 .1%

Needs to be a common classification of national parks and areas of natural beauty

1 .1%

Better access to the wilderness areas and better legal access for adventure activities

1 .1%

Diversification - in particular native woodlands 1 .1%

Have a caravan there - so only if it's open all year round 1 .1%

The coastline, countryside, churches and all the different homes 1 .1%

The Parks authorities should be elected so the public could have more say

1 .1%

Want to do some exercise other than cycling or walking through it 1 .1%

We just drive down to the forest 1 .1%

I love the natural beauty of the place and I enjoy the outdoors 1 .1%

41

Q11. What would make you come back/ visit more frequently? (cont’d)


Num %


A good offer 1 .1%

Access by car and having the time 1 .1%

42

Q12. Where do you obtain information when planning a holiday, countryside visit or leisure activity? (Coded Other Responses)


Num %


At work 1 .1%

Internet 783 73.3%

Social Media 0 .0%

Newspaper/ magazine 47 4.4%

Printed brochure guide/ maps 18 1.7%

Library 15 1.4%

Poster/ leaflet/ flyer 66 6.2%

Visitor centre/ tourist information centre 83 7.8%

Word of mouth 123 11.5%

Don't know/ can't remember 23 2.2%

Other

National Trust 15 1.4%

Always go to the same place, don't need information 13 1.2%

Just go/ do it on the off-chance 12 1.2%

Local knowledge 11 1.1%

Travel agents 9 .9%

Caravan Club 9 .9%

Spouse/ family member arranges 7 .7%

Don't go on holiday 3 .3%

Specific area search 3 .2%

Attended as part of school trip 2 .2%

School 2 .2%

Check out any region 2 .2%

Recommendations 2 .2%

Varies 2 .2%

TV programmes 2 .2%

Books and television 2 .1%

National Holidays 2 .1%

Books 1 .1%

Train station 1 .1%

Recommendations, and BBC programmes 1 .1%

Scotland 1 .1%

Self-catering cottages in National Park areas 1 .1%

Society group 1 .1%

Use travel agent for abroad and in The UK use an Old Readers' Digest

1 .1%

Countryside 1 .1%

Search heritage parks and nature reserve parks 1 .1%

Local council 1 .1%

43

Q12. Where do you obtain information when planning a holiday, countryside visit or leisure activity? (Full Other Responses)


Num %


Library 15 1.4%





Other

Internet - Google 415 38.9%

Internet - general search 279 26.1%

Magazines - Country Walking, Trail 21 2.0%

National Trust 13 1.2%

Always go to the same place, don't need information 13 1.2%

Just go/ do it on the off chance 12 1.2%

Travel agents 8 .8%

Spouse/ family member arranges 7 .7%

Local knowledge 6 .6%

Caravan Club 6 .6%

Internet - National Trust website 6 .6%

Internet - caravan or camping websites 6 .5%

Google - Tourist Board 5 .5%

Internet - tourist information site 5 .5%

Internet - Visit Scotland website 4 .4%

Internet - Trip Advisor 4 .4%

Don't go on holiday 3 .3%

National press 3 .3%

Internet - Visit Scotland 3 .3%

Internet - National Parks website 3 .3%

Internet - scouting website 3 .3%

Specific area search 3 .2%

General knowledge 2 .2%

Brochures 2 .2%

Google and Caravan Club 2 .2%

Maps and New Forest National Park website 2 .2%

Attended as part of school trip 2 .2%

Internet - First Choice 2 .2%

School 2 .2%

Check out any region 2 .2%

Internet. walkhighlands.com 2 .2%

Internet - Lastminute.com & Expedia.com 2 .2%

Internet - Holidayrentals.com & tourist board information 2 .2%

Internet - Tourist information website 2 .2%

Google and recommendations 2 .2%

44

Q12. Where do you obtain information when planning a holiday, countryside visit or leisure activity? (Full Other Responses) (cont’d)


Num %


Internet - Google, Trip Advisor 2 .2%

Newspapers/ magazines - various 2 .2%

Varies 2 .2%

Guide books 2 .2%

Internet - walking and tourist websites e.g. Walking Britain 2 .2%

Newspaper -The Sun 2 .2%

Newspapers - Sun, Star 2 .2%

Expedia 2 .1%

Local knowledge and internet 2 .1%

Maps 2 .1%

Books and television 2 .1%

National Holidays 2 .1%

Train station 1 .1%

Google and phone apps 1 .1%

Internet - Various government websites 1 .1%

Internet search and maps 1 .1%

Magazine - Trail 1 .1%

Internet - Cottages 4 you 1 .1%

Recommendation, internet and BBC programmes 1 .1%

Walking books and the internet 1 .1%

Internet - walking sites and guide books 1 .1%

Travel agents and First Choice website 1 .1%

Information posted from the National Trust 1 .1%

Apply for magazines/brochures from newspapers 1 .1%

Internet - biking sites 1 .1%

Newspaper - Daily Record 1 .1%

Newspapers - various 1 .1%

Google and newspaper articles 1 .1%

Internet search and blogs 1 .1%

Maps 1 .1%

Internet - National Trust, Travel Supermarket and Late Rooms 1 .1%

Scotland 1 .1%

Send away for information 1 .1%

Newspaper - Sunday Post 1 .1%

Internet - Trip Advisor & Late Rooms websites 1 .1%

Wife uses internet and tourist maps 1 .1%

Books, internet, newspapers, TV 1 .1%

Internet, survey person 1 .1%

Local newspapers and countryside fayres 1 .1%

Magazines - Blakes Country Cottages, Sykes Cottages 1 .1%

45

Q12. Where do you obtain information when planning a holiday, countryside visit or leisure activity? (Full Other Responses) (cont’d)


Num %


Internet - Bassuk, various fishing blogs 1 .1%

Maps, internet 1 .1%

Self-catering cottages in National Park areas 1 .1%

Internet - www.travel whatever area you want 1 .1%

Internet - Yahoo 1 .1%

Caravan Club and internet 1 .1%

Society group 1 .1%

Internet - This is Derbyshire website 1 .1%

Newspapers - Dudley Express, Star and travel agents 1 .1%

Brochures - Jarvis & Thompson Holidays 1 .1%

National Tourist Board website 1 .1%

Newspapers and internet 1 .1%

Travel agents and brochures 1 .1%

Use travel agent for abroad and in The UK use an Old Readers' Digest and the internet

1 .1%

Magazine - Country Living 1 .1%

Countryside 1 .1%

Internet - hotel websites and visitors information sites 1 .1%

Local media 1 .1%

Magazines, TV programmes. 1 .1%

Regional newspapers and general knowledge 1 .1%

Newspapers - Darlington Advertiser, Northern Echo and local council

1 .1%

Internet - running sites 1 .1%

Search heritage parks and nature reserve parks 1 .1%

Books 1 .1%

Books and internet 1 .1%

Magazines - Caravan, Camping Club 1 .1%

Golfing magazine 1 .1%

Local council 1 .1%

Search tourist board website 1 .1%

Tour Books - Wayside Inns and Internet 1 .1%

Internet - camping & caravanning websites 1 .1%

Service stations (brochures etc) 1 .1%

Magazines 1 .1%

National Trust and Ordinance Survey maps 1 .1%

National Trust, internet and brochures 1 .1%

Newspaper - Telegraph 1 .1%

Work for an airline company 1 .1%

46

Q13. Why did you visit the national park/ national parks recently?


Num %


A day trip/ a day out 176 16.4%

Were on holiday there/ in the area 161 15.1%

Walking/ enjoy walking 96 9.0%

To see/ visit family/ friends 71 6.7%

For a change/ a break 38 3.5%

For the open space, peace and quiet 36 3.4%

Live here/ close to where I live 36 3.3%

Dog walking 33 3.1%

Just to get into the countryside/ into the fresh air 26 2.4%

Travelling through a National Park and stopped off on my way 25 2.4%

Leisure/ leisure activity 24 2.2%

Escape from the city/ town 22 2.1%

For the landscape - countryside/ views 21 2.0%

Caravanning/ camping 19 1.8%

Just for pleasure/ seemed like a good idea 18 1.7%

For the children to see/ learn more of the countryside 18 1.7%

Because we love that area - always go there/ go frequently 16 1.5%

Never been to that area before - wanted to see what it was like/ have a look around

15 1.4%

Cycling/ mountain biking 15 1.4%

Business trip/ event/ work 15 1.4%

Something to do/ just decided to go 13 1.2%

Family event/ get together 13 1.2%

School project/ trip 10 1.0%

Wanted to visit a particular place 10 .9%

Beautiful area/ beautiful place to go 10 .9%

Skiing/ snowboarding 9 .8%

To climb a mountain/ hill 8 .7%

Heard a lot about the area/ recommended 7 .6%

Duke of Edinburgh course 6 .6%

Cadets/ Scouts 6 .6%

Motor sport/ rallying 6 .6%

Sailing 4 .4%

Familiar 4 .4%

Day out and exercise 4 .4%

Fishing/ fishing trip 4 .3%

For the natural beauty and wildlife 4 .3%

Picnic 4 .3%

Mountain railway 4 .3%

Birthday present/ treat 3 .3%

Walking/ climbing 3 .3%

.

47

Q13. Why did you visit the national park/ national parks recently? (cont’d)


Num %


Horse riding/ horse show 3 .3%

For an event/ event nearby 3 .3%

Showing the area to friends/ family 3 .3%

Only had a fleeting visit previously - wanted a proper look 3 .3%

Because family members were taking part in a race 3 .2%

Had visitors coming to stay, wanted to show them around 3 .2%

Bird watching 2 .2%

A group booking 2 .2%

Work with youth clubs 2 .2%

Funeral 2 .2%

Walking/ fishing 2 .2%

Running/ running activities 2 .2%

Member(s) of the National Trust 2 .2%

Attending a wedding 2 .2%

We tend to go every year 2 .1%

Because National Parks are part of our history and on our own doorstep

2 .1%

Lake District - recently purchased a trailer tent and wanted to try it out

1 .1%

On a course 1 .1%

Ecology 1 .1%

Football nearby 1 .1%

Northern Lights 1 .1%

Hadn't been there for a while - plenty to see, accommodation was reasonable

1 .1%

Husband is from the area 1 .1%

To participate in a try out 1 .1%

Daughter was going up one of the mountains 1 .1%

Have camps for dry stone walling, hedge laying, country crafts 1 .1%

Visit there quite often 1 .1%

Don't have the time anymore and I'm too old 1 .1%

Event on the canal 1 .1%

Young son was surfing 1 .1%

For exercise and well being 1 .1%

To see the autumn colours 1 .1%

Went to paint on Dartmoor 1 .1%

Caving 1 .1%

Museum and sculptures 1 .1%

Very accessible and an inexpensive day 1 .1%

My golf club is there 1 .1%

Used the South Down as part of an exercise regime 1 .1%

48

Q13. Why did you visit the national park/ national parks recently? (cont’d)


Num %


Went to Elton Palace 1 .1%

Enjoy walking, sailing, hiking and scenery 1 .1%

Q14. What did you enjoy about your recent visit to the national park/ national parks?


Num %


Wildlife/ scenery/ countryside 256 24.0%

Walking/ countryside/ scenery 96 9.0%

Peace and quiet/ tranquillity/ serenity 92 8.6%

Being away from city/ urban life and out in the open/ fresh air 69 6.5%

Beautiful scenery - unspoilt/ natural beauty 52 4.9%

Openness and fresh air/ being outdoors 46 4.3%

The weather, getting out into the countryside and the scenery 34 3.1%

Open spaces/ peace and quiet 27 2.6%

The views 26 2.4%

Nothing in particular 23 2.2%

Being with good company/ friends/ family 23 2.1%

Getting away from it all for a while - rest/ relaxation 21 2.0%

Everything/ all of it 17 1.6%

Place to relax and enjoy the peace and quiet 17 1.6%

It was very enjoyable/ an enjoyable experience 14 1.3%

Seeing children enjoy themselves 14 1.3%

Getting out of the house and seeing/ doing something different 13 1.3%

Fresh air and exercise/ activity 13 1.3%

Remoteness/ solitude 12 1.1%

The freedom/ sense of freedom to wander where you please 12 1.1%

Freedom for children to play and learn to about nature 11 1.0%

Clean and tidy - well maintained/ looked after 11 1.0%

Fresh air and the natural environment 10 .9%

Greenery/ plants/ trees - natural environment 9 .9%

Freedom of being outdoors 9 .9%

Changing of the seasons/ autumnal colours 9 .8%

The scenery and the facilities/ amenities there 7 .7%

Being outside, seeing the landscape and being able to take pictures 6 .5%

Nature - wilderness/ natural habitats 5 .4%

Cafe 5 .4%

The ponies 4 .4%

Like to be near the water - lochs/ lakes/ broads 4 .4%

49

Q14. What did you enjoy about your recent visit to the national park/ national parks? (cont’d)


Num %


Pleasant/ pretty area 4 .4%

The activities/ outdoor activities 4 .4%

The place/ area itself 4 .4%

Seeing all the animals there running free 4 .4%

The trees/ beautiful trees 4 .4%

Learned something new 3 .3%

The countryside 3 .3%

Safe environment for children and family 3 .3%

Mountain biking/ cycling 3 .2%

The wilderness, the outdoor environment, being close to nature 3 .2%

The area itself/ just like the area 3 .2%

The scenery, exercise and a nice cup of tea 2 .2%

Found one hill with loads of corners - it was awesome - great piece of track

2 .2%

Like to go for picnics and being outside 2 .2%

Castle(s) 2 .2%

Enjoyed the waterslides most 2 .2%

Historical/ cultural reasons 2 .2%

Fresh air and meeting people/ socialising 2 .2%

Good exercise 2 .2%

I live in/ near a National Park - appreciate the natural environment 2 .2%

Bird watching 2 .2%

Things being preserved, maintaining things as natural as possible 2 .2%

Picturesque, nostalgic 2 .1%

Nice place to stop - good pubs and food, easy to get to by public transport

2 .1%

Lovely but poured with rain the entire time 2 .1%

The atmosphere/ feeling it gives you 1 .1%

Camped and enjoyed the outdoors 1 .1%

I like places of interest with information provided 1 .1%

Went to Alnwick Castle and visited the gardens and Holy Island 1 .1%

The deer sanctuary 1 .1%

Topiary - they've made trees and bushes into animals 1 .1%

We like the trains in the area 1 .1%

Diversity, relaxing, good place for children 1 .1%

The diversity, the open land and a nice visitor centre 1 .1%

Northern Lights 1 .1%

Open spaces and castles - it's a nice area 1 .1%

People were really informative and a nice day out 1 .1%

Friendliness of the people 1 .1%

The exercise, the fact that it was interesting and relaxing 1 .1%

50

Q14. What did you enjoy about your recent visit to the national park/ national parks? (cont’d)


Num %


A lot of sites of natural interest 1 .1%

Beside the River Dee and could go to places with a wheelchair 1 .1%

Had a craftwork market, things that local people made and we like to walk

1 .1%

Lots to do - wide variety of different things for all ages 1 .1%

Scenery and meeting people 1 .1%

Went to go and look at the boats 1 .1%

Exmoor - has countryside and coast 1 .1%

Being out with the dog and meeting people from different parts of the world

1 .1%

Can't leave home without help 1 .1%

My favourite brewer is close to where we stayed 1 .1%

Nature, sea and dolphins 1 .1%

Personal achievement, the sights and views 1 .1%

Scenery and lunch 1 .1%

The bluebird was out 1 .1%

Waterfalls, lakes and very pleasant countryside 1 .1%

Went to the mines - found that very good 1 .1%

The cable car ride and the visitors' centre 1 .1%

Was wet - relaxing being in the rain 1 .1%

Renewed connections with places we hadn't been to in a while 1 .1%

Appreciated how lucky we are to live near to it 1 .1%

Something that you can't pin point really. 1 .1%

The colour of flowers - they had indoor tropical flowers 1 .1%

Visiting the peregrine falcons - the RSPB had a camera focused on them

1 .1%

Enjoyed the zoo and other activities 1 .1%

Climbing Snowdon, beaches, cleanliness and friendliness 1 .1%

It was picturesque, Scottish people were very hospitable, lots to do, things to eat, calming

1 .1%

Pub lunch and enjoyed the countryside 1 .1%

The last one was Hadrian’s Wall - it's great for your imagination 1 .1%

The replica houses with thatched roofs, the small train, the lake and inside play area for the children

1 .1%

51

Q15a. Why have you never visited a national park?

Base: Those who have not/ do not know whether visited a

national park

Num %

Base: Those who have not/ do not know whether visited a national park

152 100.0%

No particular reason - just never been 25 16.4%

Distance/ too far to travel 24 16.1%

Too busy/ no time 23 14.9%

Not interested/ not my sort of thing 19 12.3%

Because I don't know where they are/ anything about them 10 6.4%

Never thought about it 10 6.4%

Don't holiday in this country/ tend to go abroad 9 5.7%

Never had the chance/ opportunity 7 4.5%

Don't drive/ no transport 6 4.2%

Can't afford days out/ lack of money 5 3.5%

Might have visited previously/ when I was younger but not sure 4 2.8%

Age/ ill health/ disability 3 1.9%

Can't because it's dark 2 1.3%

Because they're quite big and famous 2 1.3%

I recently moved the UK from Canada and have not had a chance to look into National Parks.

1 .7%

Bereavement 1 .6%

No young children to take 1 .5%

Prefer coastal locations 1 .5%

52

Q15b. Why have you not visited a national park in the last year?

Base: Those who have not visited in the last year

Num %

Base: Those who have not visited in the last year 581 100.0%

Too busy/ no time - work/ college/ family commitments 164 28.3%

Age/ ill health/ disability 88 15.1%

No particular reason - just haven't been 50 8.7%

Too far away/ none close enough 44 7.5%

Tend to go abroad/ go abroad a lot 41 7.0%

Family & personal issues/ problems/ bereavement 26 4.6%

Not had a holiday/ been anywhere this year 24 4.1%

Lack of money/ can't afford to go anywhere 21 3.5%

Not interested/ not my sort of thing 18 3.1%

Transport issues - no car/ don't drive 16 2.8%

The weather/ weather hasn't been good 16 2.7%

Don't get out much now/ don't travel far 14 2.4%

Had no reason to go 10 1.7%

Didn't think about it/ not thought about it 10 1.7%

Hasn't had the chance/ lack of opportunity 8 1.4%

Children are older now 7 1.3%

Lives in rural area/ open countryside anyway 5 .9%

Time and money 4 .6%

Been living in the city 3 .5%

Haven't been to one for years/ can't remember the last time 2 .4%

On my own - don't have anybody to go with/ take me 2 .4%

Lack of advertisement- don't hear much about them 1 .2%

We have our own caravan and tend to go there 1 .2%

Has to drive through National Parks anyway to get out of home area 1 .1%

Not got around to do it but plan to next year 1 .1%

Saving for a big holiday 1 .1%

There's only one locally and they've visited before 1 .1%

I usually do but went to the Olympics this year 1 .1%

Laziness 1 .1%

Tend not to visit the countryside so much 1 .1%

I belong to the National Trust 1 .1%

53

Q15c. Where do you obtain information when planning a holiday, countryside visit or leisure activity? (Coded Other Response)

Base: Those who have not visited a national park/ visited

in the last year

Num %

Base: Those who have not visited a national park/ visited in the last year

733 100.0%

At work 0 .0%

Internet 470 64.1%

Social Media 0 .0%

Newspaper/ magazine 14 2.0%

Printed brochure guide/ maps 9 1.2%

Library 7 1.0%





Other

Travel agents 53 7.3%

Don't go on holiday 17 2.3%

Arranged by family member 13 1.8%

TV 4 .6%

Places we already know 4 .5%

Visit Scotland 4 .5%

Advertising 4 .5%

Don't usually look, just go 3 .4%

Essex wildlife trust 2 .2%

Just go to visit family 2 .2%

Walk around in local area 1 .2%

Lake District brochure 1 .2%

The club 1 .1%

Coach tourist 1 .1%

Holiday rep 1 .1%

Just go for sun 1 .1%

Local authority 1 .1%

Local bus run 1 .1%

Local town 1 .1%

Jones Login Midway Motors 1 .1%

Planned route with the AA 1 .1%

Teletext 1 .1%

Everywhere 1 .1%

SAGA Holidays 1 .1%

Disability organisation 1 .1%

54

Q15c. Where do you obtain information when planning a holiday, countryside visit or leisure activity? (Full Other Response)


in the last year

Num %


733 100.0%

Library 7 1.0%





Other

Internet - Google search 233 31.8%

Internet - general search/ various sites 206 28.1%

Travel agents 50 6.8%

Don't go on holiday 17 2.3%

Arranged by family member 13 1.8%

Internet - Local authority websites, Travel agents 8 1.1%

Places we already know 4 .5%

Travel agents - Thomas Cook 4 .5%

Visit Scotland 4 .5%

Advertising 4 .5%

National press - any/ various 3 .4%

Internet to book abroad 3 .4%

Internet - Bookin.com 3 .4%

TV 'Teletext' etc 2 .3%

Brochures 2 .3%

Internet - National Trust website 2 .3%

Expedia 2 .3%

Internet - Trip Advisor 2 .3%

Essex wildlife trust 2 .2%

Newspaper - Daily Mail, Bettws Guardian 2 .2%

Don't usually look, just go 2 .2%

Television adverts 2 .2%

Internet - Travel Republic 2 .2%

Just go 2 .2%

Walk around in local area 1 .2%

Lake District brochure 1 .2%

Internet - Cottages4you 1 .1%

Brochures - Travel Agents 1 .1%

Internet - Visit Wales/ Scotland/ England 1 .1%

Internet - camping sites 1 .1%

Head to Wales/ Scotland/ Lake District and family in Yorkshire 1 .1%

Internet search for dog friendly accommodation 1 .1%

The club 1 .1%

55

Q15c. Where do you obtain information when planning a holiday, countryside visit or leisure activity? (Full Other Response) (cont’d)


in the last year

Num %


733 100.0%

Brochure - David Urquhart Tours 1 .1%

Coach tourist 1 .1%

Magazine - Cottages4you 1 .1%

Magazine - Country Walks 1 .1%

Brochures - historic sites 1 .1%

Internet - holiday camps and last minute websites 1 .1%

Holiday rep 1 .1%

I just go to visit family 1 .1%

Just go for sun 1 .1%

Local authority 1 .1%

Local bus run 1 .1%

Local town 1 .1%

Yellow Pages 1 .1%

Internet - Groupon 1 .1%

Go online, look up tourist information sites e.g. Lake District and ask about special offers on trips.

1 .1%

Internet - Thompson Holidays 1 .1%

Jones Login Midway Motors 1 .1%

Newspaper - The Star 1 .1%

Planned route with the AA 1 .1%

Teletext 1 .1%

Everywhere 1 .1%

Newspaper - Daily Mail 1 .1%

Magazines - Safestyle Travel 1 .1%

Newspapers - Solihull times, Metro, Observer 1 .1%

SAGA Holidays 1 .1%

Internet and newspapers - none specific 1 .1%

Newspaper - The Sun 1 .1%

Local paper 1 .1%

Magazine, Paper, Word Of Mouth 1 .1%

Ordinance survey map 1 .1%

Books 1 .1%

Disability Organisation 1 .1%

Maps and books 1 .1%

Internet - comparison websites 1 .1%

Google search and magazines 1 .1%

56

Q16. The 10 National Park Authorities currently receive funding from the Government which equates to about £1 per person per year living in England. Do you think this level of

spending on these special places is...?

Base: Those from England only

Num %

Base: Those from England only 1000 100.0%

Far too little 122 12.2%

Too little 369 36.9%

About right 485 48.5%

Too much 21 2.1%

Far too much 3 .3%

Q17. Gender of respondent


Num %


Male 694 38.5%

Female 1107 61.5%

Q18. Ethnic group


Num %


White British 1583 87.9%

Refused 78 4.3%

Other White Group 36 2.0%

Asian or Asian British Indian 26 1.4%

Asian or Asian British Pakistani 14 .8%

White Irish 13 .7%

Black or Black British Caribbean 9 .5%

Mixed White and Asian 6 .4%

Mixed White and Black Caribbean 6 .3%

Chinese 6 .3%

Other Mixed Group 5 .3%

Black or Black British African 5 .3%

Other Asian or Asian British Group 3 .2%

Other Black or Black British Group 3 .1%

Asian or Asian British Bangladeshi 2 .1%

Other

British Arab 4 .2%

South African 1 .1%

Brazilian 1 .1%

Turkish 1 .0%

57

Q19. Tenure of accommodation


Num %


Owns/buying with a mortgage 1302 72.3%

Rented from council 142 7.9%

Rented privately 116 6.4%

Refused 111 6.2%

Rented from Housing Association 85 4.7%

Other

Living with parents 36 2.0%

Away in college 3 .2%

School accommodation 2 .1%

Sheltered housing 1 .0%

Family owned farm 1 .0%

Tied accommodation 1 .0%

MoD Housing 1 .0%

Pub - Rented from the Brewery 1 .0%

Q20. SEG of chief wage earner


Num %


A/B 256 14.2%

C1 661 36.7%

C2 392 21.7%

D/E 387 21.5%

Refused 106 5.9%

Q21. Age of respondent


Num %


16-24 286 15.9%

25-44 580 32.2%

45+ 935 51.9%

NATIONAL PARKS SURVEY - Peak · PDF fileNATIONAL PARKS SURVEY DATE : December 2012 JOB REF:...

Documents

Transcript of NATIONAL PARKS SURVEY - Peak · PDF fileNATIONAL PARKS SURVEY DATE : December 2012 JOB REF:...