National media policies, culture and creativity

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National media policies, culture and creativity Global Media Industries Session 8 Lecture Semester 2, Week 10, 2009

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Page 1: National media policies, culture and creativity

National media policies, culture and creativity

Global Media IndustriesSession 8 Lecture

Semester 2, Week 10, 2009

Page 2: National media policies, culture and creativity

If I was a bit of data I would be proud of living in an information society. But as a thinking, emotional, creative being—on a good day, anyway—I want something better...

John Howkins, 2005, The Creative Economy

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Page 3: National media policies, culture and creativity

Why Creative Industries?

Elvis Presley made more money decomposing than he did composing...

Criteria for this sort of income:• Must look good• Must have talent• Must be long dead

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Creative Industries

Creative industries strategies are based upon the premise that … it is the ‘cultural’ or ‘software’ side of ICTs that can generate distinctive forms of intellectual property and sustainable competitive advantage.

Flew 2007, 180

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Page 5: National media policies, culture and creativity

Creative Industries

… the core activities related to the technologies themselves … are highly exportable to emergent economies that combine high skills and comparatively low wages.

Flew 2007, 180-1

“ “But wait, there’s a rub…

Page 6: National media policies, culture and creativity

Creating policy

As stewardship to balance need to

Foster national cultural citizenship and identity

Harness media and cultural sectors towards competitive advantage in global economy

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Ways of seeing

Traditional policy Current trend

• Freedom of expression

• Diversity

• Pluralism

• Promotion of national culture

• Promotion of cultural identity

Media and communication as service industries

• Subject to competition policy

• Deliver low-cost services

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Shifts in policy

20th Century 21st Century

‘Taming’ commercial market Regulation of and through the market

Regulatory state

Protective state

Enabling state

Media policy

Cultural policy

Creative industries policy

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Global Civil Society

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National government is locked into an array of global, regional and multilateral systems of governance.

Held et al 1999, 55“Effective power is shared and bartered by diverse forces and agencies at national, regional and international levels.

Held et al 1999, 80

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The Key ActorsGovernment

Civil Society

Corporations

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Loci of cultural policy

Sub-national

Supra-national

• Creative Cities• Creative Clusters• Hubs

• Trade Agreements• Diversity• Civil Society

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And over to…

P. David MarshallProfessor & Chair, New Media, Communication & Cultural StudiesDeakin University

Intercommunication: Making sense of the era of presentational media

Keywords: individual identityVenue: EH2.021