National Internet Development Agency of Korea - oecd.org · III ICT access and use of Households...

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National Internet Development Agency of Korea National Internet Development Agency of Korea

Transcript of National Internet Development Agency of Korea - oecd.org · III ICT access and use of Households...

National Internet Development Agency of KoreaNational Internet Development Agency of Korea

CONTENT

Korea s Internet statusKorea s Internet statusII

Online Social ParticipationOnline Social ParticipationIIII

IIIIII ICT access and use of Households and individualsICT access and use of Households and individuals

IVIV Internet Usage PatternInternet Usage Pattern

VV Internet and Daily LifeInternet and Daily Life

VIVI Social Impact of InternetSocial Impact of Internet

VIIVII Recent Korean Internet TrendsRecent Korean Internet Trends

VIIIVIII Prospects for future Internet UsageProspects for future Internet Usage

ITU, ICT Indicators , 2007. 3

Internet use rate (Top 10 country)Internet use rate (Top 10 country)Internet use rate (Top 10 country) (2005.12)

IcelandIceland SwedenSweden AustraliaAustralia Korea,(Rep.)

Korea,(Rep.)

NewZealand

NewZealand

CanadaCanada Luxem-bourg

Luxem-bourg

UnitedStates

UnitedStates

Nether-lands

Nether-lands

FaroeIslands

FaroeIslands

87.8%76.2%

74.0% 70.2%68.4%70.4% 68.4% 67.9% 67.7% 66.3%

Internet users (Top 10 country)Internet users (Top 10 country)Internet users (Top 10 country) (2005.12/ thou.)

111,00066,010

60,00037,500

33,010 32,130 28,515 28,000 26,154

UnitedStates

UnitedStates

ChinaChina IndiaIndia Korea,(Rep.)

Korea,(Rep.)

BrazilBrazil UnitedKingdom

UnitedKingdom

ItalyItaly FranceFranceJapanJapan GermanyGermany

197,800

Korea s Internet statusKorea s Internet status’

19.6

19.5

28.8

11.4

18.8

21.7

23.5

16.0

11.4

14.0

9.4

12.0

10.7

9.0

3.8

3.5

5.2

12.3

8.4

2.6

7.0

0.9

0.3

4.8

0.1

0.1

0.2

1.5

0.4

0.6

0.6

0.4Denmark

Netherlands

Iceland

Korea(Rep.)

Switzerland

Norway

Finland

Sweden

Canada

Belgium

DSL Cable Fibre/LAN Other

Broadband Subscribers per 100 inhabitants (Top 10 country)

OECD, ICT Key Indicators, 2006. 12OECD, ICT Key Indicators, 2006. 12

31.931.9

31.831.8

29.729.7

29.129.1

28.528.5

27.727.7

27.227.2

26.026.0

23.823.8

22.522.5

TotalTotal

Korea s Internet statusKorea s Internet status’

Factors of Internet development in Korea

Early adaptors for new tech.Propensity familiar to the quick-quick cultureHigh educational aspiration

Government initiatedBroadband Internet Infrastructure DeploymentVarious Internet Diffusion Policies

Consistent IT PoliciesMaximized private sector endeavorswith market competition Fostering IT as a strategic industry

APT oriented unique form of residence(easy LAN, FTTH installation in the Apartment]

Demand CharacteristicsDemand Characteristics

Investment on Internet infrastructureInvestment on Investment on Internet infrastructureInternet infrastructure

Consistency of IT policies& competition principle

Consistency of IT policies& competition principle

Korea’s uniquehousing patterns

Korea’s uniquehousing patterns

Factors of Internet development in KoreaFactors of Internet development in Korea

2002 FIFA WORLD CUPKorea Japan

treet heering

2002 FIFA WORLD CUPKorea Japan

treet heering

e-politicsee--politicspolitics

Voluntary

candlelight vigil

Voluntary Voluntary

candlelight vigil candlelight vigil

Voluntary participation & collective opinion expressionVoluntary participation & collective opinion expression

-- Diverse online community formation on socioDiverse online community formation on socio--political issuespolitical issues

-- Active participation in online bulletin and discussion boardActive participation in online bulletin and discussion board

-- Advent of Advent of ““AntiAnti--sitessites”” to criticize social and business problemsto criticize social and business problems

-- Formation of Online Community with similar interestFormation of Online Community with similar interest

The increase of citizen participation in social issues

Online social participationOnline social participation

SS C

Methodology

PopulationPopulation

Sample EligibilitySample Eligibility

Sample sizeSample size

Data CollectionData Collection

ICT access and use of Households and individualsICT access and use of Households and individuals

Nationwide Households and Individuals aged 3 or olderNationwide Households and Individuals aged 3 or older

10,000 households and household members aged 3 or older10,000 households and household members aged 3 or older

FaceFace--toto--face Interviewsface Interviews

10,000 households, 25,727 household members10,000 households, 25,727 household members

2006. 12. 1 2006. 12. 1 –– 12. 30(30days)12. 30(30days)Fieldwork PeriodFieldwork Period

ICT Environment for Household

ICT Environment for HouseholdICT Environment for Household

Households with Households with Computer(sComputer(s))

2005 2006

78.9% 79.6%

NIDA, Survey on the Computer and Internet usage, 2006.12Technology Technology Type(WiredType(Wired Internet access]Internet access]

xDSL Cablemodem

89.0%

22.9%

(multiple responses)](multiple responses)]

11.0% 7.0% 3.1% 1.2%

APTLAN

FixedWirelessLAN

Dial-upmodem

ISDN

Internet Access rate of HouseholdsInternet Access rate of Households

Households with wiredInternet access(78.4%)

Householdswith only

wired Internet access(0.4%)

Households withboth wired andmobile Internet

Access(78.0%)

Households with onlywirelessInternetaccess(93.6%)

Households Households With Internet Access 94.0%With Internet Access 94.0%

Householdswith only wireless Internet

access(15.6%)

Households with Wired Internet AccessHouseholds with Wired Internet Access

2005 2006

74.8%78.4%

NIDA, Survey on the Computer and Internet usage, 2007. 2

Internet usage patternInternet usage pattern

male

80.7%

female

68.9%WiredInternetUsers

33.66million(73.8%)

Users of onlywired Internet19.69million

(43.2%)

Users of bothwired and wireless

Internet13.97million

(30.6%)

Users of onlywireless Internet

0.46million(1.0%)

WirelessInternetUsers

14.43million(31.6%)

Internet usage Rate & Internet UsersInternet usage Rate & Internet UsersInternet usage Rate & Internet Users

74.8%

34,120

65.5%

33,010

71.9%

20002000 20012001 20022002 20032003 20042004 20052005 20062006

31,580

70.2%

29,220

59.4%56.6%

44.7%

26,27024,38019,040

Internetusers(thou)

Internet Usage rate(%)

Internet usage Rate and Users by Internet Access ModeInternet usage Rate and Users by Internet Access Mode

NIDA, Survey on the Computer and Internet usage, 2007. 2

data/data/info.info.

comcom--munimuni--cationcation

leilei--suresure

purpur--chasechaseof saleof saleonlineonline

homehome--pagepage

eduedu--cationcation

financefinancecommcomm--unityunity

publicpublicserviceservice

SWSWdown/down/

upgradeupgrade

jobjobsearchsearch

malemale 87.9 87.9 84.9 84.9 85.6 85.6 48.0 48.0 39.3 39.3 33.7 33.7 30.8 30.8 18.9 18.9 13.8 13.8 13.0 13.0 4.3 4.3

femalefemale 87.2 87.2 82.5 82.5 80.8 80.8 55.9 55.9 43.3 43.3 36.5 36.5 28.1 28.1 15.6 15.6 11.5 11.5 7.9 7.9 4.1 4.1

66--1919 71.5 71.5 96.9 96.9 94.7 94.7 33.6 33.6 47.5 47.5 61.0 61.0 6.6 6.6 13.3 13.3 2.0 2.0 6.9 6.9 0.6 0.6

20s20s 94.8 94.8 98.4 98.4 94.6 94.6 81.0 81.0 68.2 68.2 45.0 45.0 43.3 43.3 31.4 31.4 18.6 18.6 19.8 19.8 10.8 10.8

30s30s 94.5 94.5 88.5 88.5 84.7 84.7 66.8 66.8 39.7 39.7 24.2 24.2 46.9 46.9 19.1 19.1 20.0 20.0 12.7 12.7 5.4 5.4

40s40s 92.5 92.5 64.1 64.1 68.9 68.9 40.1 40.1 17.9 17.9 14.4 14.4 29.6 29.6 11.2 11.2 14.1 14.1 7.0 7.0 1.5 1.5

50s50s 91.1 91.1 48.2 48.2 58.3 58.3 24.1 24.1 13.0 13.0 8.7 8.7 21.3 21.3 5.8 5.8 9.5 9.5 3.7 3.7 1.6 1.6

60s or older60s or older 83.4 83.4 31.7 31.7 42.2 42.2 14.6 14.6 9.4 9.4 7.0 7.0 15.2 15.2 4.8 4.8 6.7 6.7 1.5 1.5 0.1 0.1

0

10

20

30

40

50

60workers(daily 2.3 hours) students(daily 1.6 hours) Total

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

Main Internet Access Time, Workers and Students-Weekday

(Base : Internet users, multiple responses, %,)

Internet usage patternInternet usage pattern

Weekly Internet Usage Time

21-35hours13.9

3-7hours12.8

1-3hours

9.7

less than1 hour

5.6

14-21hours18.9

7-14hours27.9

morethan 35hours

Reasons for Using the Internet by Gender and Age (multiple responses,%)[Base : Internet users][Base : Internet users]

[Base : Internet users][Base : Internet users]

NIDA, Survey on the Computer and Internet usage, 2007. 2

Internet Shopping Usage RateInternet Shopping Usage Rate

2005.12 2006.12

[Base :[Base : Internet users 12 years or older]Internet users 12 years or older]

Internet usage patternInternet usage pattern

Internet and Economic Activities

51.2% 52.7%

Internet Banking Usage RateInternet Banking Usage Rate

Total Banking accounts holders

34.6%37.9%43.9%44.8%

2005

2006

[Base :[Base : Internet users 12 years or older]Internet users 12 years or older]

Internet Stock Trading Usage Rate Internet Stock Trading Usage Rate

Total stock traders

5.4%

74.0%

[Base :[Base : Internet users 12 years or older]Internet users 12 years or older]

NIDA, Survey on the Computer and Internet usage, 2007. 2

Internet usage patternInternet usage pattern

Internet and Communication

Instant Messenger Usage Rate Instant Messenger Usage Rate

2005.12 2006.12

45.2% 47.7%

[Base : Internet users][Base : Internet users]

EE--mail Account Ownership mail Account Ownership

2005.12 2006.12

90.0% 92.5%

[Base : Internet users][Base : Internet users]

Blog Usage Rate Blog Usage Rate

Blog Experience Blog Ownership

46.5%47.4%37.1%39.6%

[Base : Internet users][Base : Internet users]2005 2006

NIDA, Survey on the Computer and Internet usage, 2007. 2

11.3

15.2

2.8

2.0

2.5

11.4

1.1

1.4

2.8

1.3

1.5

74.7

63.4

78.8

74.3

77.4

72.6

73.1

75.1

79.8

77.3

61.5

14.0

21.4

18.4

23.8

20.0

16.0

25.8

23.5

17.4

21.4

36.9

work(only workers)

study(only students)

social relationship

conversations with family members

sports

hobby

sleeping hours

newspapers reading

movie watching

radio listening

TV watching

increased no changes reduced

Changes of Time Spent on Daily Life by Using Internet

NIDA, Survey on the Computer and Internet usage, 2007. 2

Internet and Daily Life Internet and Daily Life

[Base : Internet users][Base : Internet users]

Internet and Society

Social Impact of InternetSocial Impact of Internet

NIDA, Survey on the Computer and Internet usage, 2006. 8

News andNews andother Mediaother Media

EducationEducation

MedicineMedicine

PoliticsPolitics

FamilyFamily

IntInt’’l Relationsl Relations

WorkWork

Culture/ArtsCulture/Arts

LeisureLeisure

SocializingSocializing

EconomyEconomy

GovernmentGovernment

7.82

7.48

7.36

7.29

7.21

6.97

6.87

6.82

6.77

6.70

6.65

6.04

I point No impact Extreme Impact I0 pointI0 point

News andNews andother Mediaother Media

EducationEducation

MedicineMedicine

PoliticsPolitics

FamilyFamily

IntInt’’l Relationsl Relations

WorkWork

Culture/ArtsCulture/Arts

LeisureLeisure

SocializingSocializing

EconomyEconomy

GovernmentGovernment

5.55

5.06

4.97

4.94

4.93

4.69

4.54

4.39

4.36

4.30

4.26

4.14

I pointNo impactExtreme Impact

Impact of Internet in Past 10 years Impact of Internet in Next 10 years

[Base : Internet users 15 years or older][Base : Internet users 15 years or older]

Recent Korean Internet trends Ⅰ

Internet Usage RateInternet Usage Rate--Aged 3 to 5Aged 3 to 5

2005.12 2006.12

47.9%51.4%

Reasons for Using the InternetReasons for Using the Internet--Internet users aged 3 to 5Internet users aged 3 to 5

Game

Entertainment

88.3%

Education

learning

87.0%

Data/info.

Acquisition

18.8%

Music

movie

8.9%

E-mail

3.9%

Chatting

Messenger

0.3%

others

0.3%

(multiple responses)(multiple responses)

NIDA, Survey on the Computer and Internet usage, 2007. 2

The Internet use in young generation

male

53.0%

female

49.8%

To provide information about current issues on the UCC usage staTo provide information about current issues on the UCC usage status and type of tus and type of

activity to develop policy and business strategy for sound UCC pactivity to develop policy and business strategy for sound UCC promotionromotionObjectivesObjectives

Sample EligibilitySample Eligibility 2,000 Internet users 122,000 Internet users 12∼∼49 years old49 years old

Fieldwork PeriodFieldwork Period 2007. 4. 9 ~ 4. 182007. 4. 9 ~ 4. 18

Content & ScopeContent & ScopeWatching or using the contents, such as an article, picture, musWatching or using the contents, such as an article, picture, music, photo, moving ic, photo, moving

clip, etc. clip, etc.

Data CollectionData Collection Online SurveyOnline Survey

Recent Korean Internet trends Ⅱ

Survey on UCC(User Created Contents) usage

Web 2.0.. UCC.. Social networking..

UCC Usage Watching or Using the contents, such

as an article, picture, music, photo, moving clip, etc.

that other people made

Definitions of Definitions of UUCC CC

UCC Production Posting the article, picture, music,

photo, moving clip, etc. that you made by yourself

or posting the contents, that other people made,

with modification or compilation

UCC Usage and ProductionUCC Usage and Production

NIDA, Survey on UCC Usage, 2007. 4

Recent Korean Internet trends Ⅱ

Send or Send or Recommend Recommend to Friends to Friends 40.7%40.7%

Post comments Post comments 43.8%43.8%

Scrap UCC to post on Scrap UCC to post on other sites 38.8%other sites 38.8%

Participation Participation

evaluationevaluation41.6%41.6%

All participationAll participation28.8%28.8%

UCC Distributor : 55.2%

UCC Production

UCC Usage

Several timesa day

Several timesa day

3-4 timesa week

3-4 timesa week

Less thanonce a month

Less thanonce a month

NeverNeverOnce aday

Once aday

17.7%

2.3%

17.4%

5.0%

14.4%6.9%

1-2 timesa week

1-2 timesa week

15.0%9.1%

1-3 timesa month

1-3 timesa month

9.5%11.9% 9.5%15.9%16.5%

48.9%UCC Users : 74.0%UCC Producers : 35.2%

UCC Users : 74.0%UCC Producers : 35.2%

[Base : Internet users][Base : Internet users]

[Base ; Internet users][Base ; Internet users]

Prospects for Future Internet UsageProspects for Future Internet Usage

Internet mobility advancement by access method diversification

HH SS DD PP AAWW ii BB rr oo