National Fruit and Vegetable Nutrition Coordinators Teleconference September 6, 2011
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Transcript of National Fruit and Vegetable Nutrition Coordinators Teleconference September 6, 2011
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Highlights and Opportunities through SNAP-Ed: California’s Supplement to the Journal of Nutrition Education and Behavior
National Fruit and Vegetable Nutrition CoordinatorsTeleconference September 6, 2011
Susan Foerster, Tanya Garbolino, Betty SunNetwork for a Healthy CaliforniaCalifornia Department of Public Health
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Objectives for Today’s Call• Outline requirements of new SNAP-Ed
statute and funding, relative to FV
• Encourage Coordinators to work in the new SNAP Nutrition Education and Obesity Prevention Grants Program of the Healthy, Hunger-Free Kids Act
• Empower Coordinators with tailored, proven SNAP-Ed interventions to offer to SNAP state agencies
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Our Jobs in the Network
• Betty Sun, RD—Manager, Power Play! Campaign
• Tanya Garbolino, MPA—Administrator, Fruit, Vegetable and Physical Activity Campaigns and Programs
• Susan Foerster, MPH, RD—Chief, Policy, Planning and Partnerships
• Network focuses on FV, PA, food security, SSB; targets 7M parents and kids statewide as social marketing campaign
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Sec 241. Nutrition Education and Obesity Prevention Grants Program• Healthy, Hunger-Free Kids Act of 2010 amended SNAP
in Farm Bill, built on advocates’ efforts from 2008, and may fund:
• ‘Any evidence-based, allowable uses’, e.g., individual, group… as per Dietary Guidelines for Americans
• Comprehensive, multi-level interventions at multiple, complementary organizational and institutional levels with community and public health approaches; mandates consultation with CDC
• Capped at $375M through 2018; eliminates State Share; USDA ‘requirements’ to be issued by January 1, 2012; funds all states; reallocation starting 2014
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Why SNAP-Ed Matters
• May reach all persons w/ incomes <185% FPL, e.g., 20+% of U.S. population, to address health disparities, especially families with children
• FV are a DGA priority, e.g., ‘half a plate’
• FV intake nationally has been static, possibly dropping in low-income groups
• Offers new synergies with other USDA, CDC and MCH programs, ACA/HCR and foundations
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Policy Purposes for Sharing Success:
Put in one place as complete a
picture of how a comprehensive, multi-
level systems-oriented social marketing
campaign can look
Demonstrate that public health
approaches to SNAP-Ed work
Reach key audiences, share new
approaches, facilitate
adoption/institutionalization
Refute OMB, Congressional
perceptions that SNAP-Ed has ‘no
demonstrated results’
Show ROI, encourage investment in
PH approaches, and take to-scale to
help end disparities
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What It Contains—the ‘Art ’
• New PH evidence-base with diverse segments of SNAP-Ed audiences and communities
• Multiple delivery channels and venues
• A sustainable, systems approach to change
• New evaluation approaches and techniques
• Amazing FV trends over 10 years, coinciding with scale and scope of effort
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Educational Resources
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Educating Adults through Community Based Organizations and Direct Health Service Providers
• Fruit, Vegetable, and Physical Activity Toolbox for Community Educators– 14 lessons with handouts– Video DVD– Music CD– Playing cards for use with
lessons
• Lessons available for download at www.network-toolbox.net
• Available for purchase at www.championsforchangematerials.net/
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Fruit, Vegetable, and Physical Activity Toolbox for Community Educators
• Evaluated with African American women ages 18-54
• Quasi-experimental design with treatment and control groups
• Improved knowledge, beliefs, self-efficacy and behaviors related to fruits, vegetables, and physical activity
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Reaching Adults through SNAP Offices and other Community Venues
• Food Stamp Office Resource Kit– Good Food TV
video
– Poster
– Brochure
– Recipe cards• Available for purchase at
www.championsforchangematerials.net/
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Food Stamp Office Resource Kit• Usage and recall in California
food stamp offices• Exit surveys and
observations
• 70% unaided recall of at least one FSORK element, most often the video
• Most clients watched/glanced for 1-5 minutes of possible 20; short segments important
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Reaching Children through Schools
• Children’s Power Play! Campaign School Idea & Resource Kits– Available for download at
www.networkforahealthycalifornia.net/ powerplay
– Available for purchase at www.championsforchangematerials.net/
• Harvest of the Month– Available for download at
www.harvestofthemonth.com
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Tools for Practioners
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CX3
• Communities of Excellence in Nutrition, Physical Activity, and Obesity Prevention (CX3)– Designed to examine environments as a means of targeting
nutrition education efforts and offering expanded methods that lead to community action
• GIS mapping and field surveys
• CX3 Retail Scoring System Tool developed
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Assessing your retail food environment
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http://www.ers.usda.gov/foodatlas/
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Social Network Analysis
A way to
evaluate your
partnership
structure
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Fragmentation
Density
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Other Network Interventions in the Pipeline for FFY 12• ReThink Your DrinkTM—Ads, signage,
locations, age groups
• More scope with retail, worksite, PA
• Harvest of the Month expansion, LMSB2S
• Farm-to-School Task Force
• Pre-school, afterschool, middle and high school programming w/ FV
• Champion programs with moms, youth, kids, intermediaries
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Network for a Healthy California – Contact Info
Phone: 916-449-5400
www.cachampionsforchange (consumer website)
www.networkforahealthycalifornia.net (website for partners)
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Questions?