<4D6963726F736F667420576F7264202D20B2A3B77EA4C0AA525FB971B5F8B943BCD6B77E>



Console Game ;() Game Console
PC Game Online Game Online Game
Network GameMMORPG () Web Game
1

[1]
3~5

Son PS3Nintendo Wii Microsoft
Xbox 360Sony 1994 PlayStation Nintendo
Microsoft 2001
Sony Microsoft
Microsoft Nintendo Wii

81988 SEGA 16
Genesis

PlayStation SEGA Sony
32 Saturn
PlayStation
1994 39,800 1996 19,800 Saturn 1994
44,800 1996 20,000

6   
NPDFamitsu Data MagazineIn-Stat Group ITIS (2001/08)
[3]
(ArcadeGame)

M P C


3
2-1
“Odyssey IC

Epoch Nintendo “ColorTVGame6 90
4/8

"Amiga" KONODOAL "MAXMachine" APOKER"VISION" BANDAI
"IntelVision" TAKARA"PersonCom" TOMY"PYO" TSUKUDA
8   
1983Nintendo NintendoEntertainmentSystem(
FamiCom)
Nintendo 1987
10 11 SEGA NEC MasterSystem PCEngine
Nintendo
Genesis)1989 Genesis NEC 16
TurboGraft-16 1990 Nintendo
SuperFamiCom16
NintendoSEGA
1993 COMMODORE 3DO Atari AmigaCD32
InteractiveMultiplayer Jaguar 32
1994 SEGA Saturn SONY Playstation 32
1995 3DO M2
64 64
Nintendo 1989 GameBoy
SEGA GameGearNEC PC-GTAtari LYNX1994 6 Nintendo
SuperGameBoy 8 16
9   
4-Nintendo&Sega
1983 NES
1988 Sega Genesis 85%
1983 1989 8 1990 1993
16 1994 32/64
IC IC

1993
4
PS2 PS
Xbox GameCube CPU GPU PS2
Xbox PC

11   


DFC 2002 2007 37% ~ 45%


()TV Game
TV GamePC GameMobile Game TV Game
PS2XboxGameCube
PC Game PC
Mobile Game Nintendo Game Boy
PDA

TV Game 186
TV Game 2000 58% 2002 63% 2004
66%--1996 PC Game Video Game
TV Game Handheld Game 11.22 2001
12.632002 13.93 6 PC Game
TV Game TV
Game 97.5% 7 TV Game

13   
6
Video Game TV Game Handheld Game Game Boy
IDSAcomputingjapan MIC 2002 4
7
() 128 [5]
32/64 128
3,499 2002
4,781 Sony PS2 2,460
250~300 2002
800
2001 Nintendo GameCube 2002 9
668 10 2002
(2002/4/1~2003/3/31) 1,200 1,000 2002
910 Microsoft Xbox 2001 11
150 2002 6 390 2002
100 2002 780
Xbox
2003 Xbox
128 2001~2002
2003 Console Cycle 4,850
(Next

()TV Game [5]

(SonyMicrosoftNintendo)



2003 4.1 2002 4,400
2002 3,300
2003 25 5,500 4.4

Sony --Square Final Fantasy XI
2002 5 16 8 27
16   
DFC 2006
21% PC 79% PC
PC
PC
62.39 9

MIC2003 2
-
1958
ATARI PONG 10



1980 ATARI 4
ATARI

SEGAA TONY 1983
8 Nintendo Family Computer SystemFC
90% SEGA SG-1000


18   
KONAMIJALECOHUDSONNAMCOTAITO
CAPCOM
FC
SEGA SG-1000
1985 MARK III 1987 MASTER SYSTEM
FC FC



Hudson 1987 NEC PC-EnginePC-EPCE
FC 8 FC
CD-ROM
PC-E 1988 SEGA 16
Mega DriveMD SEGA
SEGA
19   
FC SUPER FAMICOM
SFC MD PC-E
16
SONY SONY SFC
CD-ROM SONY“ PlayStation 1990
SFC SONY
16 FC SFC

PC-E CD-ROM SEGA
CD-ROM 1991 SEGA MD CD-ROM
MD-CD SFC CD-ROM
SFCSONYCD-ROMPlayStation
MD-CD PC-E CD-ROM

1992 SEGA MD-CD
SONY PHLIPS CD-ROM
SONYSONY
SFC

32-64 1994~1998[6]
SONY 16
20   
3DO3DO 32


3DO 3DO


1994 32 SEGA SaturnSSSONY
PlaySatationPS NEC PC-FXPC-FX PC-E
3D 3D
3D PC-FX
NEC
PlaySatation 3
SONY
SEGA SS SEGA SEGA
PS
SEGA SONY -
1995 7 Ultra 64 64
21   
Ultra 64 12
Nintendo 64N64 1996 4 1996
3 7 1996 6 64

SEGASONY
SS CPU
CPU
CPU SS PS PS
SQUARE
SONY Final Fantasy 7FF7 SS
PS
SQUARE FF 7
PlayStation SQUARE SONY
SQUARE
FF 7 N64 SQUARE
N64 ROM
FF7 FF 7 SS PS


SQUARE SQUARE
SQUARE SONY PS
SS PS CD-ROMN64 ROM
CD-ROM N64
1996

10 PSSS N64
128 1998~2005[6]
SEGA SS PS 1998 128
DreamcastDCDC
SEGA


DCCD-ROMYAMAHA
DC
DC
DC SONY SONY
- PS Playsatation 2 2000
3 SONY PS2SONY PS PS2
3 100 PS2 DVD-ROM
SONY
DC DVD-ROM
DVD
PS2 PS PS2
PS PS PS
PS2
2001 1 DC

Panasonic 8cm DVD-ROM
N64 DCPS2
N64GC 4
2
Microsoft200111128Xbox
24   
XBXbox Direct X boxDirect X
Microsoft Direct X
XB LIVE PS2 GC
Microsoft
XB

1 8

SONY PS2 1 Microsoft
XB GC 2
11 PS 2XB GC
2006~[6]
Microsoft X360
X360 CD-R
DVD-RUSB XB360 XB360
DVD LIVE


PlatformLIVE
/ / / / /
/ …

…

2006 12 GC WiiWii
Wii
Channels
FCSFCN64MDPC-E

26   
12 PS 3X360 Wii


[7]






Wii


Wii

9
16 32 64 1 29


29   

Wii PS3 X-BOX360

Wii


Wii
PS2 Wii Wiimote


Armored Core® 4 4 PS3



PSone
Wii
X-BOX
4 8

Wii PS3 X-BOX360
Nintendo FC SFC
N64 Sony
PS PS2 PS3 Wii
PS3WiiX-BOX360 PS3
Wii X-BOX360 Wii PS3 X-BOX360 Wii
PS3 X-BOX  
Dreamcast

32   

Playstation Sony 2000 3 4
Sony PS2 100
2004 6 30 PS2 7 , 201
l , 752 2 , 953 2 , 696
Nintendo 2001 9 14 GameCube
2004
3 31 l , 458
346 785
Microsoft 2001 11 15 Xbox
2004 6 30 l , 550 1 0 10
390 150
Halo 2003 12 400 2005
2 , 000
2001 ~ 2003
2004 ~ 2005
next generation )
2003 2 , 4 00
6 5 2004
NPD6 Xbox 2004
69 % 55 %
2003 10 2004
PS2 3 Gamecube 2003
670 2003 2004 PS2
Xbox Gamecube 2001 10
Xbox
Xbox Live EA
34   

2
NPD 2003 58
2002 55 5 2002
1 . 6 1 . 9 2005


17.6% 11.3%
NBA NFL


1
Nintendo Gamecube 2002 5 16
ELSPA 2003



Nintendo
16
Sony PS2 l,680
Xbox Gamecube 360
Nintendo Nintendo
Nintendo

37   
2002
Playstation

2002 2003
Take2
2002
2003 36.1
2006 2008 51.9

Nintendo 2000 3 4
3.5 100 2004
39   
SCEK(Sony computer Entertainment Korea PS2

SCEK
PS2
PS2
Nintendo Game cube 2001 9 14

Game cube iQuc
Nintendo64(Gameboy Advance)

Microsoft Xbox 2002 2 22
100 DVD
Microsoft Japan
PC PS2
Xbox
25 12
6 1~2
Xbox Live 2003 150
40 2.5
Xbox Live
192003
FamitsuCESAIDC MIC ITIS 2004

202002-2003
CESA MIC ITIS 2004 9
SCEK PS2
PS2
PS2 PS2
2004 12 3 PS2 4GT4
SCE
RPG

l,800 l,400 l,500
Sony 2003 12 PS2
42   


212002-2008
2004 8





iSuppli

PS3
PS3 PS3
PS3 2011 3,840 Wii 3,770
XBOX 360
2008

44   
2

1989 Game Boy
2004 PSPPlayStation Portable
App Store iPhone iPod
Touch
2009 10 UMD PSP GO

DSi LLDSi LL DSi
4.2



3.8 3.5 4.2
16GB 8~64GB Dsi --256KB
WiFi Yes Yes Yes
45   
30Music
169~249 199 222
2009 10 2007 7 2009 11
2010


Blizzard 1100 [16]


SEGADream Cast128Hitachi
128-Bit 200MHz CPU NEC POWER VR2 DC
Toshiba GD-ROM CD-ROM DVD-ROM
Dream Cast NEC NEC
Power VR DC SEGA

H. 1982




NPD Group 2009 12 10 2009
11 27
7.6%
2009

3.1% 14.06


31% 11.7
31% 2000 9

22% 1 5820
NPD

4



49   
S Sony PSP
MP3 MP4

3D 3D

50   

[2] (2001/12/1)
/ IEK
[8]---

-EMBA
analyzing industries and competitorsFree PressNew York1980
[12] Porter, Michael E.Competitive Advantagecreating and sustaining
superior performanceFree PressNew York1985
[13] Weihrich, H.,“The TOWS Matrix–A Tool for Situational Analysis,
Long Range Planning, Vol.15, No2, 1982
[14]-- http://cdnet.stpi.org.tw/techroom/market/eegame/
[15] http://www.iii.org.tw/Default.aspx
[16] http://www.gamer.com.tw/