COMPETITIVE ADVANTAGE

NATIONAL FOODS

One of the Largest and Oldest Food Companies

National Foods is one of the largest and oldest foods companies in Pakistan. It enjoys a good reputation among customers and is one of the leading Brands of Pakistan. Its reputation for quality and innovation are two assets that can enable them to penetrate into the domestic market specially in developing urban areas.

Diversfied Product Categories

Over the years National Foods has expanded its product offerings and has been exporting products to foreign countries as well. It is not wholly dependent on the Branded Spice and Recipe Masala Mix sales.

National Foods Is a Public Limited Company

National Foods is a public limited company where is Shan Foods is a private company. This factor is very important in deciding any strategy. National Foods can raise capital easily as it is traded on Karachi Stock Exchange and is one of the KSE 100 INDEX companies.

Strong Nationwide Distribution Network

National Foods has the strong nationwide distribution network. As it is one of the oldest food companies and has large assortment of products it enjoys good relationship with its Distributors. This factor can ease the things for National Foods if it is to follow Cost Leadership strategy.

Preferred In Northern Areas

National being the market leader is popular in the upper parts of the country because people there have a higher preference for slightly mild food. Punjab is the most populous province of the country and the people there are fond of eating. Now since it is the largest market with mild preference for spice, it makes it easier for National to have its success story in that part of the country.

SHAN FOODS

First Mover Advantage

Shan is the largest exporter of packaged spices. This is because of the fact that they were the first ones to enter the market and together with this because internationally there does not exist a specific market rather they are activating consumer needs that might exist with Pakistanis and Indians living abroad, the concept of mild taste (National) being preferred over slightly spicier (Shan) does not exist there. As a result of this with the first ones to break through Shan has successfully established a market for itself and a taste that consumers now prefer.

Cryogenic Technology

Shan Foods is the only spice company in Southeast Asia with cryogenic technology that preserves the taste of 1600-1700 tons of spices when it is ground, by maintaining freezing (0 degree Celsius) temperature and killing heat produced from friction.

Preferred In Southern Areas

Shan has a spicier touch which makes it popular in the southern part of the country.

Targeting Both Genders

Females aging from 18 to 45 years compose the main target market of Shan Foods. This is because of the reason that in this part of the world, women are mostly related to the food and cooking. Hence, Shan Foods develops products that are according the needs and wants. However, lately with the concept of Nuclear families becoming increasingly popular, the company caters to the needs of males as well making sure that their product is convenient to use and satisfies their needs too.

MEHRAN FOODS

Global Presence

Mehran Spice & Food Industries started its journey in 1975 and within a few years of its inception, the company grew to become one of the leading spice & food industries globally. It has a greater market share in exports than National or Shan.

Leader in Quality Rice

Mehran is a world leader in quality rice, equipped with the most advanced rice plant from Germany. The plant, which is one of the few in Pakistan, has enabled Mehran Super Kernel Basmati Rice to become one of the top selling basmati rice in the world.

MITCHELL'S

Growing and Processing at One Place

Mitchells is the only major food company in Pakistan today with fully integrated operations having its own growing and processing facilities at one location. Modern high-volume industrial equipment, professional management and a trained workforce all combine to ensure that Mitchells continues its dominance as the innovator, market leader and trend setter.

Institutional Clients

Mitchells sucessfully caters to the demands of its clients such as the Pakistan International Airlines (PIA), leading five star hotels and clubs, Utility Stores Corporation, Canteen Stores Department, main stores and reputed restaurants in major city

Haleeb Foods (Indirect)

Competitive Advantage

Haleeb claims to be the best milk for making tea, as it is the thickest milk.

Haleeb has its own plants and dairy farms so it is incurring low cost.

HFL has a strict and rigorous quality policy regarding intake of raw material.