National Elf Service Institutional Subscribers André Tomlin Sarah Carr Barry Holloway.
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Transcript of National Elf Service Institutional Subscribers André Tomlin Sarah Carr Barry Holloway.
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National Elf Service
Institutional Subscribers
André TomlinSarah Carr
Barry Holloway
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What is the National Elf Service?
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Elf topics1. Mental Health2. Learning Disabilities3. Social Care4. Dental5. Musculoskeletal6. Commissioning7. Child Health8. Lifestyle9. Diabetes10.Stroke
April 2015
June 2015
August 2015
October 2015
December 2015
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Chief Bloggers• Mental Health: André Tomlin, Director, Minervation• Learning Disabilities: John Northfield, Associate,
Minervation• Social Care: Sarah Carr, Visiting Fellow, University of
York• Dental: Derek Richards, Director, Centre for Evidence-
Based Dentistry• Musculoskeletal: Tracey Howe, Professor, Glasgow
University• Commissioning: Caroline De Brun, Knowledge Manager,
Public Health England• Child Health: Jennifer Hanratty, Research Fellow,
Queen’s University• Stroke: Madeleine Grealy, Professor, Strathclyde
University• Diabetes: Douglas Badenoch, Director, Minervation
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MENTAL HEALTH
Depression, Anxiety,Schizophrenia,Child & adolescent, Eating disorders,Early intervention, Smoking cessation, Forensic, Medication, Psychotherapy etc.
LEARNING DISABILITIES
Autism, Challenging Behaviour, Downs syndrome, Profound & multiple learning disabilities, Personalisation, Health inequalities etc.
SOCIAL CARE
Adult and Child Social care, Mental health, Dementia, Safeguarding, Family carers, Personal budgets, Later life etc.
COMMISSIONING
Primary care, public health, Mental health, Quality improvement,Integrated care, Long-term conditions,QIPP, CCGs etc.
Relevant elves
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40,000 visitors per month
Over 39,000 followers on social media2011 2012 2013 2014
0
100,000
200,000
300,000
400,000
500,000
600,000
Website visits
Our audience
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June 2014 survey of 340 people
Mental Elf audience
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45% have been using the site for more than 1 year
On average, users rate their overall experience as 8/10 (‘very good’)
Feedback from users:• Helps me keep up to date• Relevant• Critically appraised• Expert commentaries
Mental Elf feedback
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47% of press releases & 40% of abstracts contain spin
31% of press releases misinterpret trial results
58-87% of clinical questions go unanswered
In 2013, over 90,000 SRs, MAs & RCTs relevant to mental health were published
Yavchitz A, Boutron I, Bafeta A, Marroun I, Charles P, et al. (2012) Misrepresentation of Randomized Controlled Trials in Press Releases and News Coverage: A Cohort Study. PLoS Med 9(9)
Douglas Badenoch & Caroline de Brún (2011) Where’s the Evidence for Evidence?
Douglas Badenoch & André Tomlin (in press) National Elf Service white paper
Why build a National Elf Service?
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• Keep up to date with research
• Connect with experts and colleagues
• Make use of evidence in practice
To help health & social care professionals
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Found that people wanted:
• Ways to discuss & debate the latest evidence
• Automated CPD tracking
20% would pay subscription for these features
2013 research with users
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20 in-depth interviews plus survey of 340 users. Favourite features were:
• Email alerts• Notes• Discussion forum• Online journal club• Themed pages• Gamification & CPD certificates
2014 research
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We’ve had a good response from users to these proposed prices for the premium
features:
Subscriptions Paid monthly Paid annually
Individual £10 £60
Institutional (100 users)
£900 £5,400
Institutional (250 users)
£2,200 £13,200
Institutional (500 users)
£4,200 £25,200
Institutional (1,000 users)
£7,700 £46,200
Pricing
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• Full access to premium features• Keep up to date with tailored
alerts• Relevant, critically appraised,
expert commentaries• Online journal clubs and
discussions• Sharpen EBM skills• Automatically track CPD
Benefits for your staff
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• Bulk discount pricing• Usage reports
Benefits for your institution
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• Further reductions on discount pricing
• Opportunity to steer future development
Benefits for early adopters
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MENTAL HEALTH
Depression, Anxiety,Schizophrenia,Child & adolescent, Eating disorders,Early intervention, Smoking cessation, Forensic, Medication, Psychotherapy etc.
LEARNING DISABILITIES
Autism, Challenging Behaviour, Downs syndrome, Profound & multiple learning disabilities, Personalisation, Health inequalities etc.
SOCIAL CARE
Adult and Child Social care, Mental health, Dementia, Safeguarding, Family carers, Personal budgets, Later life etc.
COMMISSIONING
Primary care, public health, Mental health, Quality improvement,Integrated care, Long-term conditions,QIPP, CCGs etc.
Relevant elves