National Coffee Movement -Let's Move some coffee!
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Transcript of National Coffee Movement -Let's Move some coffee!
© 2015 THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . SMARTFISH ASIA . TREDAN GIFTS
WHAT IS
THE NATIONAL COFFEE MOVEMENT?
The National Coffee Movement is an ongoing campaign to
upsell the uniquely Singaporean ‘KOPI’ in the face of stiff
competition from espressos, lattes, americanos,
frappuccinos, macchiatos etc.
Our code is simple – KOPI FOR EVERYONE.
P.S.: This is a fun, non-political, non-violent campaign.
Please don’t heckle us, we are easily scared.
© 2015 THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . SMARTFISH ASIA . TREDAN GIFTS
HOW ARE WE
GOING TO MOVE MORE KOPI?
We are looking for Café owners to join us in this campaign
to reach out to everyone in Singapore to say ‘KOPI’ when
ordering their coffee.
We have room for 40 café owners (50 if boleh] to run this
crusade to fight for our national KOPI Identity!
© 2015 THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . SMARTFISH ASIA . TREDAN GIFTS
I… AM…
KOPI!
CAMPAIGN 1ST WAVE
LET’S MOVE SOME KOPI-PENG!
1. 3-DAY EVENT (DATE TO BE CONFIRMED)
2. CUSTOMER CAN PURCHASE A PERSONALISED
TUMBLER FROM A PARTICIPATING OUTLET.
3. THE TUMBLER ENTITLES THE CUSTOMER TO
PURCHASE ANY COLD COFFEE FOR 50% DISCOUNT…
4. ONLY IF THEY SHOUT ‘KOPI-PENG!’ WHEN MAKING
THE ORDER.
© 2015 THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . SMARTFISH ASIA . TREDAN GIFTS
Excuse me, dear
madam. May I
have a glass of
‘KOPI-PENG’
please? Splendid!
CAMPAIGN 1ST WAVE
LET’S MOVE SOME KOPI-PENG!
• ESTIMATED PARTICIPANTS: 2,000
• 2,000 TUMBLERS PERSONALIZED WITH CAFÉ’S LOGO
• ANTICIPATED REACH: 200,000!
• BECAUSE ONCOFFEEMAKERS ALREADY HAS OVER
300,000 FANS.
• PARTICIPATING OUTLETS ALSO GETS A SHOUTOUT
ON OCM’S MEDIA ASSETS WITH AN AVERAGE REACH
OF 3-10K PEOPLE.
© 2015 THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . SMARTFISH ASIA . TREDAN GIFTS
KOPI = ANNA
KOPI-PENG = ELSA.
LET’S MOVE SOME KOPI-PENG
PARTICIPATING OUTLET’S COMMITMENT
• PURCHASE 50 X PERSONALISED TUMBLERS AT
$9.80 EACH (WITH CAFÉ’S LOGO!)
• ALLOW FREE MARKETING COLLATERALS FROM
NATIONAL COFFEE MOVEMENT TO BE PLACED AT THE
OUTLET I.E. BROCHURE, DECAL, OR PULLUP BANNER
(IF SPACE ALLOWS)
© 2015 THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . SMARTFISH ASIA . TREDAN GIFTS
IF THAT HAS SPARKED YOUR INTEREST…
THEN LET’S MOVE SOME KOPI!
© 2015 THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . SMARTFISH ASIA . TREDAN GIFTS
Join the movement at: http://www.nationalcoffeemovement.com