Inspiring Million Dollar Giving from Women: Real Data,

Real Results, Unreal Impact

February 8, 2016

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It is a fact that per capita giving to traditionally male colleges and secondary schools by male alumni exceeds

giving to female-focused schools by their female alumnae. Many reasons are proffered to explain this difference, but I seriously doubt that the difference is

based on the worthiness of the institutions or their mission. Nancy and I are working to redress that

imbalance. I encourage you to do the same, and to challenge others to follow your lead.

The Words of Preston Athey (Husband of Nancy ’68)

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Give more of their wealth to

philanthropy than men (156% more)

f

Make up 47% of the U.S. top

wealth holders

Often outlive spouses and control family

wealth

Women view money as a way

to achieve goals: not as

power

Control nearly $5 trillion in assets

More likely to volunteer as women

and as girls

Less likely to give to the same

organizations consistently

Give because they are altruistic and empathetic;

not out of self-interest

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1. Engagement Matters

2. Education Still Leads the Way

3. Giving Networks Motivate

4. Less Likely to Feel Over-Asked

5. Planning Philanthropy & Seeking Advice

6. Tend to Give in Their Region

Inspiring Million Dollar Giving: Six Things You Should Know About Women

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Giving Motivators of High Net Worth Individuals

Giving Motivators of High Net Worth Individuals

Women Men

#1 Impact of Gift (82%) Impact of Gift (71%)

#2 Organizational Efficiency (81%) Financial Security (70%)

#3 Giving Back (78%) Organizational Efficiency (69%)

#4 Financial Security (77%) Support Same Orgs. Annually (68%)

#5 Volunteer for Org. (66%) Giving Back (63%)

Source: Bank of America High Net Worth Philanthropy Study, 2012

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$1M+ Giving: Number of Gifts

The number of $1M+ gifts from women over the decade have been relatively consistent. In 2012, $1M+ gifts from individual females ($372M) made up just under 3% of the total $13.77B in $1M giving. Foundations and individual males are top two sources; couples gave $1.6B.

Source: Graham-Pelton analysis of Lilly Family School of Philanthropy, Million Dollar List data

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

105 112 108117

9882

101 106

70 72

Number of $1M+ Gifts by Individual Women by Year

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$1M+ Giving: Sector

Female philanthropists making individual gifts at $1M+ favor education and human services as sectors.

Source: Graham-Pelton analysis of Lilly Family School of Philanthropy, Million Dollar List data

GovernmentInternational

OverseasReligious Organizations

Environment and AnimalsEducation

Public, Society BenefitHealth

Arts, Culture, and HumanitiesHuman Services

Higher Education

$15,600,000

$20,515,635

$32,000,000

$79,600,000

$169,333,266

$407,382,000

$501,150,000

$596,638,242

$1,181,000,000

$1,638,500,000

$2,970,830,000

Total Dollars: Decade of Individual Female $1M+ Giving by Sec-tor

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All The Difference (Quiet Phase) Centennial Campaign (2008 end)

$85 Million Goal / $46.2M raised so far $60M Goal / $61.3M Raised

9 $1M+ Donors / 7 new donors at $1M+ 15 $1M+ Donors

$3.8M Average Gift of $1M+ Donors $2.5M Average Gift of $1M+ Donors

$15M lead gift $5M Lead Gifts (two)

66% of donors making largest gift to Madeira

75% of Total Raised Cash In Hand

The Madeira School Campaigns: By the Numbers

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Ask Like You Would Ask a

Man

Ask for Largest Gift to

Madeira

Ask for Cash or Short-Term

Pledges

Grow Board for Fundraising

Non-Traditional Campaign

Model

All The Difference Campaign has Secondary Goals

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Open, Candid, Leading

Relationships

Urgency of Dorms

Renovations

Life Changing Impact

(Big Gift vs. Lots of

Smaller Gifts)

Creating a Case Study for Women & Giving

Madeira Alumnae Respond To:

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Distinguish between women that will give as a couple versus individually. Hold small dinners with women in your community to learn what motivates

giving to your organization. Create a plan on how to approach women who have inherited family

wealth. Create a philanthropic advisor “role” on your team to offer insights on

giving and serve as a trusted advisor. Develop ask plans that secure largest gifts – don’t just focus on “women”

projects. Detail stewardship materials that tell the story of a gift’s impact. Increase the number of stewardship visits for women major gift donors. Consider investing in women’s philanthropy network. Create a women’s philanthropy e-newsletter for your women donors which

promotes the social network.

Putting It Into Action

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Cited and Recommended Sources

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Presenters

Graham-Pelton Consulting

800-608-7955Grahampelton.com

New York • Boston • Chicago • Washington, D.C. • Charlotte • San Francisco • Los Angeles • London • Dublin

Elizabeth Zeigler, Presidentezeigler@grahampelton.com

The Madeira School:Anne Bryan Faircloth ’87

Louise Peterson ’75, Director of Development