National Bonds Photo contest 

About National Bonds:

National Bonds is the National Saving Scheme of the UAE launched by the National Bonds Corporation PJSC, a Dubai-based private joint stock shareholding company that was established in March 2006. The company takes pride in its innovative shari’a approach to financial products and services catering to a substantial and diversified client base of retail customers, high-net worth individuals, and corporations. It is 100% owned by The Investment Corporation of Dubai, the investment arm of Dubai government. NBC is licensed and regulated by the UAE Central

Bank, and audited by Dubai Government Audit Department, Sharia Supervisory Board as well as reputable International external auditors.

Campaign Focus:

The photo contest by National Bonds aimed at inculcating and encouraging the saving habit among its customers. National Bonds started the campaign with the belief that individuals often lose track of the action plan to achieve life goals during the course of everyday life. The social media campaign focussed at encouraging goal setting among its customers and to start saving to reach that goal. The participants were required to share a self-portrait with a placard displaying their goals in life or the reason for their saving. Also, the photo caption required usage of hash tags like #nbcisave and #uaesaves to increase its visibility.

About Photo Contest App:

Photo Contest Tab on Facebook is a very popular Facebook app provided by SocialAppsHQ and is used by a lot of Facebook pages to increase their fan following and make their products and brand go viral. One can easily organize their photo contest within minutes. It’s easy to customize yet very powerful with ability to export details of all the entries and votes.

• Like Gate: The photo contest page was like gated so each participant had to like the page in order to view or post an entry. This helped National bonds reach a larger audience and increase their fans by adding newer and relevant members to their Facebook fan page.

• Entry: Each participant had to post their self portrait with the message displaying their reason for saving. This personalized the entire photo contest and fans as well as their friends were able to relate to it. The participants were also required to invite friends to vote on the entry so as to gain maximum votes.

• Prize: The most unique, creative and active participants were awarded Samsung S4 Zoom phones and one participant with the highest number of votes at the end of the campaign received two economy class return air ticket to his/her home country. The exciting prizes motivated the fans and many innovative and creative pictures were posted by them.

Impact:

The photo contest helped National Bonds increase their brand value in the eyes of customers to a great extent. The contest also strengthened the responsible corporate image of company among its fans.

Entries: 130+ participants

Votes: 4400+ votes

The photo contest was a huge success and was widely appreciated among the fans of the brand. All this was made possible by SocialAppsHQ, an all in one social media marketing platform for your brand.

source : http://www.socialappshq.com/blog/2013/10/15/national-bonds-photo-contest-gets-4400-vote/

http://www.socialappshq.com/