National Academies of Science’s GUIRR Workshop. …...Mubadala Healthcare Masdar Partnership with...

usa.siemens.com/infrastructure-cities

Open Innovation Platform for Sustainable Cities-

A paradigm shift in international collaboration

National Academies of Science’s GUIRR Workshop. July 29-31, 2013. Washington D.C.

Culture Matters: An Approach to International Research Agreements

Dr. Osman Ahmed, Ph.D., P.E.

Senior Director

Siemens Industry, Inc.,

[email protected]


Topics:

Sustainable Built-Environment

Open Innovation Platform

A Case Study: Masdar- Siemens partnership

Cultural issues- a general observation

A Sustainable City

Understand what nature provides you Do not consume more than what you need

Learn from nature Strike a balance between nature and human

Harmonize relationship with nature

Renewable energy sources

Sustainable escapes

Sustainable design

Recycle resources

Sustainable materials

Philosophy

Reality

Effective life-cycle cost Life- experience Live and learn

Affordable Intelligent Efficient

Photo-chromatic glass with smart facade

Intelligent control

Smart Integrated Comfort

environment

Environment knows &

connects to people Energy &

Operational efficiency

•Closed Innovation •External inputs •Internal ideas •Internal development of technologies •Requires large internal R&D •Successful in 80s and 90s

Ideas Development Commercialize •Closed Innovation •External inputs •Internal ideas •Internal development of technologies •Requires large internal R&D •Successful in 80s and 90s

Open Innovation model: (Refs.)

•Open Innovation- Connect & Develop •Innovation acceleration •Collaborative funding •Greater pool of external invention •New revenue stream- license, spin-off •Successful in 00s and 10s

•PG, IBM, Intel, Philips, Sun, Du Pont, CISCO, Nokia

•Open Collaboration •External inputs •Internal ideas •External technologies or products •Internal adaptation •Successful in 90s and 00s

•Open collaboration •External inputs •Internal ideas •External technologies or products •Internal adaptation •Successful in 90s and 00s

•Open Innovation- Connect & Develop •Innovation acceleration •Collaborative funding •Greater pool of external invention •New revenue stream- license, spin-off •Successful in 00s and 10s

•PG, Siemens, IBM, Intel, Philips, Sun, Du Pont, CISCO, Nokia

Spin-in

Spin-out

IP/ License-in

IP/ License-out Ideas in

Basic R

Applied R&D

Demo Visibility Promo

Commerc. Market

Acc. Market

Diffusion Market accept.

Market Pull

Market Push

Open Innovation Network5- PPP Collaboration Model Benefits: • Increase innovation capacity • Accelerate Innovation • Leverage on Govt. funding • Create Market pull • Specially suited to sustainable built- environment

Government Abu Dhabi/Masdar Policy/standards/

funding

Academic- MI

Private Industry- Siemens BT

Living Laboratory

Living laboratory:

•Overall theme- live, learn, and share

•Dedicated scope within the city

•Research labs are linked to living labs

•Prove concepts and ideas

•Develop and test prototypes

© Siemens AG

Strategic Partnership focus: Smart Grid/ Smart Buildings

Initial

contac

t

Strategic Partnership

Agreement

Research Funding

Agreement

Established

BT COE

Dec’08

Oct’10 Mar’11 May’11

•Establish a long term strategic partnership

•Implement an innovative power grid combined with

advanced building technologies

•Crete a Living R&D Platform

•Establish a Centre of Excellence in Building

Technologies

Siemens AG and Masdar Agrees to:


Project Location: Masdar City, Abu Dhabi, UAE.

•Next to Abu Dhabi Airport

•About 70 miles from Dubai


UAE Govt.

Emirate of Abu Dhabi Emirate of Dubai Emirate of Sharjah In total, 7 Emirates

Mubadala

An investment company with $65 billion asset

Mubadala Healthcare

Partnership with Cleveland Clinic

Masdar

Abu Dhabi’s Green Energy company

Masdar Institute

Graduate level research institute in partnership

with MIT

Masdar City

50000 people future carbon neutral city

Masdar Energy

Masdar Corporate Hierarchy


Siemens AG

Focus:

•Strategic Partnership

•Research Funding

Building Technologies Division (BT):

Focus:

•Open innovation platform.

•Living Laboratory

•Collaborative research investment

•Commercialization of research results

•Research Funding

•Commercial offerings

Medium Voltage Network

Focus:


•Partnership

Smart Grid

Focus:


•Research Funding

Energy: CCS

Focus:

•Research Funding

•Partnership

*

CCS*= Carbon Capture & Storage

Masdar Corporate

Focus:

•Strategic Partnership

•Investment

Masdar City

Focus:

•Infrastructure

•Open Innovation Platform

•Investment

Masdar Institute

Focus:

•Research

•Commercialization

•Funding

Siemens- Masdar

Strategic Partnership

Strategic Partnership Focus and Stakeholders

© Siemens AG 2011. All rights reserved

Siemens Building

Technologies

Masdar Masdar Institute

Masdar- Siemens

Building Technologies

Collaboration model

CarbonNeutrality

CarbonManagement

PeopleBehavior

ZeroWaste

OpenInnovation

LowestEnergy

Footprint

CarbonNeutrality

CarbonManagement

PeopleBehavior

ZeroWaste

OpenInnovation

LowestEnergy

Footprint

Open Innovation Platform

•Real and live experimental platform •Migration from research to living laboratory •Coupled with BT’s commercialization process •Collaboration with external synergistic partners •Full transparency •Live , learn and share

Development

Co

mm

erc

iali

zati

on

Ideation/Research

Inn

ovatio

n h

ub


Siemens BT- Masdar Collaborative Investment Model:

Masdar City

Open Innovation

&

Living Laboratory

Platform

Masdar Institute

conducts research

and tests prototypes

Masdar City invests

in technology and

infrastructure

BT provides investment,

technology, and resources

Masdar Institute

partners can

participate

Siemens partners can

participate

3rd party synergistic partners

can participate

Masdar City

partners can

participate

BT commercializes

Innovative product

Masdar City acts as

an innovation hub

MI becomes premier

research institute in

green tech.

Abu Dhabi drives

innovation based

economy


Technology Excellence

In-house R&D mindset

Organizational acceptance

Leadership continuity

Commercial value

Individual BU goals

Proper investment

Risk averse

Cost sensitive

IP Rights belong to funding

agency

Lessons Learnt- cultural aspects:

Technology Partner Government Partner Research Partner

Legacy Culture:

•Mostly challenges are noted for an Open Innovation Platform

Consumer/commercial

excellence

ROI driven

Hierarchical organization

Lack of innovation experience

Risk averse

Shot-term focus

Proper resources

Research excellence

Funding driven

Mis-match between expertise

and research focus

Not exposed to commercial

constraints

Proper student resources

Project discipline

IP rights belong to the

researcher


•Common Vision and Goals

•Leadership commitment and continuity

•Project execution

•Resources

•Long-term focus

•Value of Innovation Excellence

•Building relationship

•Creativity and open environment

•Transparency and consensus

•Organizational governance

Lessons Learnt- cultural aspects:

Technology

Partner

Government

Partner

Research

Partner

Collaborative Innovation Culture:

•Requirements:


Thank You!

1. CEOs are expanding the Innovation Horizon: Important implications for CIOs. Mark Adelhelm, IBM Global

Business Services. IAMOT Global Technology Conference, Miami, 2007. 2. Connect and Develop. Inside Proctor& Gamble’s new model for innovation. Larry Huston and Nabil Sakkab.

HBR, March, 2006. 3. Web site: http://www.openinnovation.net/. University of California at Berkeley. 4. Open Innovation: The new imperative for creating and profiting from technology. Henry Chesbrough. Harvard

Business School Press, 2003. 5. Technology’s the answer! (but what was the question). Michael Grubb. Associate director of Policy, the Carbon

Trust. HGDC seminar, 2003.

References:

http://www.openinnovation.net/

National Academies of Science’s GUIRR Workshop. …...Mubadala Healthcare Masdar Partnership with...

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