Nathan waterhouse, IDEO presentation at the OPM meeting
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HELLO WE ARE
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OPM Meeting 5th August
Transcript of Nathan waterhouse, IDEO presentation at the OPM meeting
HELLO WE ARE
DESIGN
AT SCALE
Design?
Design > Design Thinking
IDEO IS A HUMAN-CENTRED DESIGN AND INNOVATION CONSULTANCY.
Different skill sets diagram.ARCHITECT
HUMAN FACTORS
INDUSTRIAL DESIGN
SERVICE DESIGN
ENGINEER
INFORMATION TECHNOLOGY
INTERACTION DESIGN
COMMUNICATION DESIGN
BUSINESS DESIGN
Figure out what the community is good at & where you need support.
Community management
Synthesis Expert/ end-user feedback
Implementation support/ coaching/
grants
Framing the Design Challenge
RESEARCH 350 contributions
IDEAS 205 ideas
EVALUATION 20 final ideas
REFINEMENT 40 final ideas
WINNING IDEAS Announced!
IMPACT Ongoing
Enable everyone to participate.
10 secs hours
EVALUATE THISEVALUATE THIS Build on this Add your inspirations
Give feedback.
X
INSPIRATIONCONCEPTINGEVALUATIONCOLLABORATION
TOTAL
120 pts230 pts
50 pts560 pts
960 pts
Understand what drives people.
MONEY
USERNEED
SIGNALING AND CAREER CONCERNS
LEANING AND SKILLS DEVELOPMENT
RECIPROCITY
STATUS
FUN AND ENJOYMENT
REPUTATION
INTELLECTUALCHALLENGE
AUTONOMY
PROFESSIONALSAND PERSONAL
IDENITY
AUTOMONY
PROFESSIONAL & PERSONAL
IDENTITY
REPUTATION
RECIPROCITYUSER NEED
MONEY
INTELLECTUAL CHALLENGE
FUN & ENJOYMENT
LEARNING & SKILLS DEVELOPMENT
SIGNALING & CAREER CONCERNS
STATUS
INTRINSIC MOTIVATIONS
EXTRINSIC MOTIVATIONS
Understand what drives people.
MONEY
USERNEED
SIGNALING AND CAREER CONCERNS
LEANING AND SKILLS DEVELOPMENT
RECIPROCITY
STATUS
FUN AND ENJOYMENT
REPUTATION
INTELLECTUALCHALLENGE
AUTONOMY
PROFESSIONALSAND PERSONAL
IDENITY
AUTOMONY
PROFESSIONAL & PERSONAL
IDENTITY
REPUTATION
RECIPROCITYUSER NEED
MONEY
INTELLECTUAL CHALLENGE
FUN & ENJOYMENT
LEARNING & SKILLS DEVELOPMENT
SIGNALING & CAREER CONCERNS
STATUS
INTRINSIC MOTIVATIONS
EXTRINSIC MOTIVATIONS
Other benefits • Less effort for their team (Due
diligence is distributed) • New unforeseen
collaborations (each team added a new team member from data challenge)
• Reduced redundancy • Create a lasting community
(less effort in campaigning)
10 DESIGN CHALLENGES, 5 YEARS. EACH TACKLING A DIFFERENT DEVELOPMENT CHALLENGE.
Problem: Traditional applications for development favour understood problems & existing ideas.
Amplify approach: Enable collaboration across traditional silos Open to anyone Involves end-user community Creates dialogue Encourages iteration Provides support for final ideas
DFID
1.More effective research!2.Quality of ideas improved!3.Improved selection of ideas
enabling better choices!4.Increased Impact
Amplify Learnings
Funded Ideas
A “business-in-a-box” that helps women in Kenya launch their own in-home childcare business – providing a safe space for children in the community and steady employment for young mothers.
Safe space & biz in a box starter!
A peer-to-peer education campaign to encourage men and boys in Kenya about preventing gender-based violence. The curriculum will be delivered through soccer clubs and other existing community initiatives.
Educating boys through football!
Creating a safe space in Mumbai’s red-light district – one of the city’s most marginalized communities – where girls learn life skills and become agents of social change.
Pop-up Learning!
Working together with an organization in Nepal, this project seeks to identify and train female leaders, who in turn provide information and guidance to other women in their community.
Community Concierge!
A series of structured life-skills camps held during school holiday breaks in Uganda that help girls avoid exploitation, build self-confidence, and explore their dreams for the future.
Life Skills Camp!
How might we help caregivers give their kids the best start in life?!
Next Challenge
What could an open, collaborative platform like OI Engine do to help make policy making more participative?!
Questions for you
