nathanschock's

Tweet Book

By Nathan Schock.

nathanschock

Nathan Schock

PR Director for @ethanolbyPOET. Tweeting my personal opinions

on green media, marketing & PR & occasionally biofuels

Sioux Falls, SD

http://www.nathanschock.com

All content © Nathan Schock. All rights reserved.

2010

January

Tuesday, 26th of January.

11:29:19 http://twitpic.com/zvf5p - The dead tree version of my Jan. PRSA Tactics article on

environmental comms

11:40:32 Newsweek to devote weekly conversations, multiple issues to sustainability in 2010. Edit cal:

http://bit.ly/a30SQA + http://bit.ly/b7nIfp

11:56:10 Getting ready for the webinar: "After Copenhagen: What Was Achieved?" from

http://theenergycollective.com moderated by @marcgunther

12:04:11 On the webinar: "After Copenhagen: What Was Achieved?" from http://theenergycollective.com

moderated by @marcgunther #TECwebcast

13:40:38 http://twitpic.com/zvzmj - Repower America advertising on Pandora

15:05:17 @adamwerbach Is your speech online? #ecvbs

20:20:28 Edelman Trust Barometer 2010: Corporate advertising is trusted by 14% Ouch.

http://bit.ly/cInD53

22:19:58 Just came across an excellent blog from professors who (literally) wrote the book on sustainable

marketing: www.sustainability-marketing.com

22:21:21 @Greg_Schneider The 2010 Trust Barometer doesn't say much for corporate advertisers, eh?

22:41:21 Reading: (Pic) Package Design Emphasizes Simple Materials: Scanwood, a supplier of

kitchen utensils based in ... http://bit.ly/cPIsQr

Wednesday, 27th of January.

00:06:32 NYT: If Polls Say 'Yes' to a Climate Bill, Why Do Lawmakers Say 'Maybe'? -

http://nyti.ms/dAdVyv A: B/C polls also say public doesn't care

08:52:21 I nominate @marcgunther 4 a Shorty Award in #journalist because he is showing how new

media can cover important topics http://bit.ly/shorty

09:33:05 Center 4 Climate Change Communication releases "Climate Change in the American Mind:

..Beliefs & Attitudes in 2010" PDF http://bit.ly/dxId66

11:29:52 RT @SustainableJobs: NOG Job: Director of Media Relations, Greenpeace (Washington, DC)

http://ow.ly/10FWn

11:32:46 RT @EPAregion3: Feb 16 deadline: EPA's "Our planet, our stuff, our choice" video contest. $

and promotion to winners. http://bit.ly/5Vh1Gw

13:38:39 Kerry to Climate Bill Backers -- 'Get Angry' - http://nyti.ms/9cWLyh This seems like exactly the

wrong thing to do

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nathanschock's Tweetbook

27-January-2010

13:51:01 Fake Greenwashing: The New “Green” Trend? http://digg.com/u1IVm1

14:46:53 Reading: Concern About Global Warming Continues to Drop in the U.S., Polls Show: Concern

about global warming amon... http://bit.ly/byfy3S

16:33:00 Awesome! RT @AstronautStudio: Soccer ball to replace kerosene lamps. http://bit.ly/dv3EJr

16:47:10 RT @starfocus: Just presented this to our awesome affiliates: Exploring the Social Media

Habitat http://slidesha.re/afHOcn

23:06:46 Reading: 3BL Media Announces Launch of 3BL TV, Featuring Web Video Content from CSR's

Most Influential Bloggers – ... http://bit.ly/bG3Yoe

Thursday, 28th of January.

08:52:44 Reading: In State of the Union, Obama panders to conservatives on “clean energy”: by David

Roberts I’m never sur... http://bit.ly/bduyKS

08:53:19 RT @davidcoethica @CliffGMJ: World's largest calendar of Global Green Events with 150

events. Stay informed at http://bit.ly/6cS4r #csr

14:08:27 Reading: New 'Green Coal' Company Names Itself After the Lorax Without Permisson: Images

via Climate Progress How... http://bit.ly/cuf6dA

14:08:29 Reading: The 5C’s of Sustainability Branding: Our company just launched “MapChange2010″, a

new study comparing the... http://bit.ly/bCeAiJ

14:08:30 Reading: The Yes Men Prank Davos, Send Out Press Release With Blankfein Confessions:

Earlier today, a press releas... http://bit.ly/bzI9aF

Friday, 29th of January.

00:03:50 A virtual 13 day journey from The Nature Conservancy of the Mississippi River to encourage

conservation & restoration: http://bit.ly/b68cnI

08:17:45 Reading: Sustainable agriculture conference: The Northern Plains Sustainable Agriculture

Society will host its 201... http://bit.ly/dDparh

08:29:06 "Co-Opportunity" from green marketing expert John Grant @greenormal is out today. Have you

ordered your copy yet? http://bit.ly/aUQRpZ

10:12:39 All 19 voters responding to @dcarli's poll are skeptical of corporate green claimes

http://www.sustainablecommunication.org are you?

11:08:38 RT @GreenAdvantage: Failure at Copenhagen Doesn't Mean Businesses Are Off the Hook -

my blog... http://bit.ly/chReoX

16:35:36 RT I enjoyed learning about 3BL too @Greg_Schneider: Great conversation learning about

Poet.com & Greenway Communique #sustainability #csr

20:26:25 Enjoyed working lunch today developing a plan to promote the http://www.plaingreen.org

Conference 2010 with @joebart. Step one: tweet. Done

Saturday, 30th of January.

10:20:56 Just listened to a very interesting podcast from Ethical Corporation on iPhone apps and

corporate transparency http://3bl.me/tf2byh #csr

11:06:34 The Rolling Stone names names: Warren Buffet, George Will, API, US Chamber, Exxon, etc.

are the "The Climate Killers" http://3bl.me/emhhd7

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nathanschock's Tweetbook

30-January-2010

11:19:39 Reading: The Media Consortium: Weekly Mulch: Climate Change On Obama's Back Burner: By

Sarah Laskow, Media Consort... http://bit.ly/aYiuY3

18:50:18 The Inspired Economist: Green Print, Paper, and Marketing Conferences for February

http://digg.com/u1Lljw

18:54:08 GE, PG&E Corp. Hold Top Spots on Corporate Knights' List of Most Sustainable Companies |

GreenBiz.com: http://bit.ly/ajkN0U via @addthis

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nathanschock's Tweetbook

30-January-2010

February

Monday, 1st of February.

08:21:08 RT @greenwombat: It’s Green Against Green In Mojave Desert Solar Battle. Todd's story for

Yale Environment 360: http://bit.ly/azgfhv

08:42:50 RT @pwoodreporter: @leahlamb of @current_green: "Welcoming the Environmental Journalist

to the Endangered Species List" http://bit.ly/cwbzLv

15:25:26 @Armano I blogged about Pepsi Refresh http://bit.ly/ceZXtN & would love to do an update. Let

me know if there's something new

16:07:58 Brian Igoe, Director of Marketing and Branding at Metabolix, is leaving. No job opening posted

on site yet: http://bit.ly/9sLMGf

Tuesday, 2nd of February.

08:44:58 Reading: Green Government 2.0: State Blogs on Environmental Issues: How do elected officials

attempt to ensure tra... http://bit.ly/9AocWu

09:16:17 Reading: 'Age of Stupid' screening Feb. 8: "The Age of Stupid" will be shown 4 p.m. Sunday at

Black Sheep Coffee, ... http://bit.ly/bLMnat

15:09:34 Feb. 23 Nat Journal to highlight Energy: What's Plan B if the House-passed cap-&-trade bill

scares Sen. Dems too much to gain any traction?

15:22:25 What Supreme Court Decision? NYTimes: Oil and gas companies spent at least a record $154

million on lobbying in 2009 - http://nyti.ms/bMrCr0

15:39:34 Boston College Center for Corporate Citizenship webinar: Using video to make corporate

citizenship come alive: http://3bl.me/wcxrfr

Wednesday, 3rd of February.

00:40:22 Reading: ON THURS: Harvard Panel with Andrew Revkin: A reminder for readers in Boston and

Cambridge: Thursday this... http://bit.ly/cMMq2n

07:14:20 in DC today for RETECH Conference

08:09:23 RT @ethanolbyPOET: POET CEO Jeff Broin is in DC today for the RETECH Conference to talk

about the impact and future of ethanol

13:13:44 at the Renewable Energy Conference (RETECH) (@ Walter E. Washington Convention Center)

http://4sq.com/4IrHEy

13:31:43 listening to Dan Reicher, Director of Energy & Climate Initiatives for Google @ RETECH

13:40:02 Listening to Under Secretary of Energy Kristina Johnson at the RETECH Conference in

Washington, DC http://www.retech2010.com

13:53:43 EPA releases final rule on Renewable Fuel Standard http://ow.ly/13x0Y

14:02:27 EPA sets 2010 cellulosic biofuel standard at 6.5 million ethanol-equivalent gallons

http://ow.ly/13xgz

14:27:15 http://twitpic.com/1182gy - RETECH at the Washington Convention Center

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3-February-2010

17:02:09 @GreenTechPR Glad you liked the photo!

23:58:08 @financialtimes on the costs to Europe of 20% GHG cut & 20% renewable goal

http://bit.ly/9ycxHk issues that renewables will have to address

Thursday, 4th of February.

09:03:59 Plain Green 2010 launches new web site: http://plaingreen.org and opens early bird registration

09:16:58 Reading: Ad takes issue with Thune: WASHINGTON - A Democratic-leaning veterans' group is

airing a television ad in... http://bit.ly/95DcLB

13:09:04 Follow @ckawa she's onsite at the ADSK Gallery today tweeting live from the Social Media for

Social Impact panel #SM4SI

13:56:14 Reading: Douglass and Christy: Bad science; disingenuous commentary:

johnch... http://bit.ly/bIe0rl

14:27:27 Reading: Americans Support Strong Climate & Energy Policy: Yale Poll: photo: joanna8555 via

flickr. A recent poll... http://bit.ly/9SlBL4

15:49:03 RT @adamwerbach: Check out the Feb Strategy 4 Sustainability Newsletter http://bit.ly/angR3z

22:07:19 RecycleBank is looking for a "Director of Marketing, Emerging Products." New position reports

to CMO: http://3bl.me/9wrxxn

23:48:12 Reading: Take the Green Marketing Challenge.: We live in a world of instants. Instant

gratification, instant infor... http://bit.ly/9HyvrC

Friday, 5th of February.

14:17:46 E&E News: http://nyti.ms/br4fLi @EPAgov to consider shifting resources away from voluntary

programs: http://www.epa.gov/partners

19:17:24 reading the Gort Cloud by Richard Seireeni

Saturday, 6th of February.

09:33:24 I was watching! RT @GrantWahl Altidore scores first Premiership goal for Hull City!

15:39:04 Reading: Green Police Nab Super Bowl Ad for Audi: Anteater sniffs for fuel inefficient vehicles at

roadblock. Phot... http://bit.ly/bFu7W3

17:30:45 Richard Edelman blogging on Davos: Sustainability must be a core value of business:

http://3bl.me/4xwgw3

Sunday, 7th of February.

17:58:47 RT @4GreenPs: Ok, even I liked the green joke in the BudLight commercial. Well done!

#brandbowl

18:04:24 Any ad with the Simpsons is a winner for me. Way to go Coke! #brandbowl

18:12:43 if I promise to buy to Doritos will they stop running ads? #brandbowl

18:25:41 If you have nothing creative, just show people in your ad without pants #brandbowl

18:26:00 Hadn't thought of that! RT @jowyang: Are pants out due to budget cutbacks? #superbowl

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nathanschock's Tweetbook

7-February-2010

18:32:46 @sjhalestorm: do you think the Pepsi drinkers will now buy Bud Light? #brandbowl

18:38:46 @sjhalestorm I guess people who watch football also like to drink beer. Who'd have thought?

#brandbowl

18:45:53 Amen: RT @cc_chapman: WTF is up with the grouping of commercials? Stupid ones,

underwear ones, now midgets? Uh....*dope slap* #brandbowl

19:09:34 Blogging: Audi Super Bowl Advertisement: Green Car: Audi's Super Bowl advertisement, Green

Car, shows the Green Po... http://bit.ly/dpDaS1

19:16:39 Who was that on the cool Super Bowl halftime stage? The CSI cover was cool!

19:24:35 I love it! RT @tgabrukiewicz: Wild play saints!

19:32:41 @sjhalestorm there's your answer: first onside kick in Super Bowl history that wasn't in the 4th

Q #sb44

19:37:08 I guess someone did call. RT @jleslie: CBS Barney fail. 877 987 6401 is busy.

19:41:43 @jleslie Maybe the know you are a guy? #memememe

19:42:38 Me too! RT @laermer: I love The Griswolds even in an ad for a company I'll never use

19:51:29 Love the Google ad! #brandbowl

19:55:41 I agree. It was really good. RT @davidgerzof: Google ad best by far so far #brandbowl

19:58:38 @jeffjarvis I though the Google Ad was good. The Super Bowl is a place for an aspirational ads.

Who doesn't want a Parisian girl?

19:59:47 @jeffjarvis see this: RT @kdpaine: Google ad is best so far. Brought goosebumps and tears to

the crowd here #superebowlads

20:01:45 @jaffejuice what message does the Google ad send? That companies should advertise on the

Super Bowl?

20:07:13 @GreenSmith all #brandbowl commercials are on Hulu: http://www.hulu.com/adzone

20:09:37 @jaffejuice So Google can't advertise anywhere other than search? No outdoor, newspaper,

radio, TV?

20:10:27 Love Tweetdeck. Have used it for a long time. RT @hyperlocavore: #tweetdeck saved my life

today

20:14:11 Pausing the DVR to put kids to bed #fail

21:12:12 From @tgabrukiewicz of Argus Leader: Google & USGS partner to put South Dakota watershed

boundaries on Google Earth http://bit.ly/a5Lp5S

22:02:20 Watching Waste Management CEO on Undercover Boss raises bigger questions about CEOs

being disconnected from massive companies

22:34:38 Reading: Want advertising that saves the planet...get on yer TV Bike.: Every year we see new

media ideas developed... http://bit.ly/bGrknT

Monday, 8th of February.

11:29:12 RT @SLMCommunity Measuring the Environmental Impact of Marketing Communications |

Sustainable Life Media http://bit.ly/aMZsbm

12:54:23 Text of Remarks from Harvard Kennedy School Panel on "Climate Change, Skeptics, and the

Media" @scienceblogs http://bit.ly/b1WRzl

13:12:23 Reading: A Smart New Way to Segment Green Consumers: When you target customers, it

helps to know if they’re “dark ... http://bit.ly/c56wIp

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8-February-2010

13:12:24 Reading: AU Forum and Report on The Climate Change Generation: Youth, Media, and Politics

in an Unsustainable Worl... http://bit.ly/cMo8P1

13:17:01 Toyota is finally doing something about the recall! They're pulling advertising from the stations

informing the public http://bit.ly/c1wcbc

13:24:45 @ryanm I agree with you and think Toyota is compounding their mistakes by pulling ads. My

original tweet was heavy with #sarcasm

13:28:51 Greenwire: Coal Ad Blitz Launches New Spot as Industry Spends $120 million & Sees Political

Gains - http://nyti.ms/cIot4h

15:34:13 The Nature Conservancy asks "Has ‘Climategate’ Affected Your Trust in Science?"

http://bit.ly/czAgpd

16:15:24 RT @angelaishere: US gov't launched http://www.climate.gov #today. #climate

16:22:43 RT @sheltongroup: our C.D. chimes in on Audi Green Police ad http://bit.ly/8Yo8GW

#brandbowl

23:13:51 Reading: Max Gladwell Embraces Geo-Local Revolution: As the social web evolves,

so do we. Max Gl... http://bit.ly/cb1kT4

23:17:48 Xcel Energy ran an ad for http://www.responsiblebynature.com during 24 tonight

Tuesday, 9th of February.

10:04:30 Houston Chron: BP shareholders put a resolution to annl meeting for a review of company's

Canadian oil sands project http://bit.ly/dkcUsA

14:09:19 RT @sogb2010: follow tweets from the State of Green Business Chicago at #sogb

14:09:45 @tgabrukiewicz that's cool. I was pulling for the Orca.

Wednesday, 10th of February.

09:49:53 Registration now open for http://plaingreen.org. I'll be speaking there this year and I'm looking

forward to it. Sign up!

19:12:30 Reading: Carl Pope: "It Makes You a More Interesting Company": Mumbai, India -- "Industry by

and large gets it. No... http://bit.ly/du9kmz

Thursday, 11th of February.

08:15:14 NYTimes: Companies' climate efforts do not always line up with the public's impression of their

"greenness." - http://nyti.ms/bTCOeN

13:41:11 Great post on Sustainability Marketing blog about a green advertising exchange b/w

Volkswagen & Greenpeace: http://bit.ly/avut8K

15:17:44 So why did the Wall Street Journal cancel their two-year-old Environmental Capital Blog? WSJ

Answer: "No comment." http://bit.ly/cY4VIF

15:46:28 Blogging: The problem with calling it "Global Warming": You have to answer questions about

snow storms. Cue Jon St... http://bit.ly/9uNqKd

16:20:28 Can't wait to hear who! RT @GreenSmith: Crafting a proposal to be the man with the social

media plan for one of my favorite green businesses

19:50:31 Does it seem strange to anyone else that we have an "obesogenic" society and the Girl Scouts

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nathanschock's Tweetbook

11-February-2010

say "have another cookie?" http://bit.ly/yQULZ

22:01:31 Reading: Murky Waters: Corporate Reporting on Water Risk: This report from Ceres looks at the

risks companies acro... http://bit.ly/dCAurU

Friday, 12th of February.

08:31:13 Reading: Chocolate with a conservation commitment: We've written about several food brands

that provide consumer... http://bit.ly/9i0IxN

08:32:49 Sobering story from @tgabrukiewicz on the impact of climate change to the Prairie Pothole

region of SD: http://ow.ly/16Glf

09:25:44 RT @FabianPattberg @guardianeco: #FollowFriday Find our staff on Twitter with this list -

http://bit.ly/aTrQll

09:40:32 Looking forward to my lunch today with @hughweber of @otasessions @deepbench

@gettingingear @dudetodad etc.

09:41:43 @BarbaraNixon Always glad to help PR students!

10:34:36 @adanigelis If you like Gmail tasks, you should check out all the tips in Google's "Become a

Gmail Ninja" http://bit.ly/94SgaC

13:27:26 Blogging: Q&A on LinkedIn: One of the many excellent CSR bloggers that I have gotten to know

is Caroline Kawashima... http://bit.ly/9OZDWZ

14:53:15 RT @adamwerbach: #ted Bill Gates just threw down the gauntlet on clean energy at TED. He

called it "innovating to zero." World-changing.

20:27:55 This is hilarious: #1 matchmaking site for polluters, industry lobbyists, & politicians!:

http://www.polluterharmony.com

Saturday, 13th of February.

12:22:22 http://twitpic.com/130unk - Amitai Etzioni in the Utne Reader

13:23:59 Interested in the rEnergize Communications Summit: http://renergizemedia.com

13:43:33 Blogging: : I was listening to the latest episode of the Six Pixels of Separation podcast, which

included a captiv... http://bit.ly/dlkyYw

Sunday, 14th of February.

08:07:22 Fox News Sunday has Sen. Lindsey Graham, to talk about climate change

15:32:11 @coffea Do I have to print Valentine #2: http://twitpic.com/1396qz or can I just show you on my

phone? Don't want to waste paper

17:01:17 Working on my presentation for @plaingreen10 What do you think the conference attendees will

want to know about green communications?

20:07:47 Reading: Interview on Planet Green: With thanks to Leonora planetgreen link

http://bit.ly/cshgvg

Monday, 15th of February.

00:21:57 Reading: Social Media – CSR’s second internet revolution: Social Media - CSR's second

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nathanschock's Tweetbook

15-February-2010

internet revolution. Social ... http://bit.ly/a5R4Rg

08:28:45 BBC: Former IPCC co-chair says climate change scientists are losing "a PR war" against

skeptics http://bit.ly/bWYkXP

09:12:10 RT @greenwombat: A truce called in a water war over a California solar farm. Story in the

Sunday Los Angeles Times. http://bit.ly/baSGND

13:31:28 Jamie Oliver's TED Prize wish: Teach every child about food http://on.ted.com/88kB Amen.

14:33:04 Come out to SD & see them! RT @laermer: Presidential faces on Mt Rushmore are 5-stories

high. Pupils of eyes are 4' across & mouths 18' wide

14:34:08 Thanks for sharing! RT @SLMCommunity: Great site on #water footprinting http://bit.ly/dCNFKj

#sustainability

Wednesday, 17th of February.

11:22:56 PR News Webinar tomorrow: How to Effectively Communicate Your CSR and Green Initiatives:

http://bit.ly/aX96ft

13:22:43 RT @ckawa: My @CleantechSocial interview with (me) on the value of social media in

cleantech http://bit.ly/axitzT Thanks!

15:46:03 Green Marketing group on LinkedIn looking for new management: http://bit.ly/aNHgDU

15:48:47 Reading: Defections Shake Up Climate Coalition: February 17, 2010 -- Three big companies

quit an influential lobby... http://bit.ly/a5Sd8G

16:59:50 PRWEEK: Futerra Sustainability co-founder Ed Gillespie: ‘Science really has lost the recent

battles, but not the war' http://bit.ly/d5zLyY

18:26:17 Reading: Is it Time to Rename Global Warming? The Case for 'Global Weirding': Closer to what

I think of when I thi... http://bit.ly/cW1igd

Thursday, 18th of February.

08:16:23 RT @SLMCommunity Green Alliance Sees Communication Shift as Climate Change Solution |

Sustainable Life Media http://bit.ly/acrI7Q

08:23:31 RT @SLMCommunity Neenah Paper Set To Sponsor Free FSC Webinar Feb. 28 | Sustainable

Life Media http://bit.ly/dkWNGj

10:35:23 http://www.reporterfilm.com airs tonight on HBO. @NickKristof talks about how to get American

audiences to care about distant tragedies

11:01:08 RT @SLMCommunity Greenopia Lists Green Brands of 2010 | Sustainable Life Media

http://bit.ly/cAEdm6

11:39:26 RT @ckawa: Yvo de Boer looks to business to effect positive change RT @greenforyou: U.N.

Climate Chief Resigns #green http://nyti.ms/cVnSKN

11:48:29 Just about to tune into a webinar hosted by @marcgunther with environmental pioneer Stewart

Brand. Join us! http://bit.ly/beaSYO

12:16:50 Stewart Brand is talking about why environmentalists should support nuclear and GMO crops

#TECwebcast http://bit.ly/beaSYO

12:25:37 Blogging: Q&A on LinkedIn Part 2: Last week I posted part one of a two-part interview I did with

Caroline Kawashim... http://bit.ly/dgKb9Q

12:37:24 RT @nathanschock: Stewart Brand says that one way to promote green tech/legislation is to

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nathanschock's Tweetbook

18-February-2010

position it as a competition w/ China #TECwebcast

12:53:10 RT @JesseJenkins: Brand: I say that even as a former libertarian (Whole Earth Catalog was

really a libertarian bible) #TECwebcast

13:51:49 Green trade shows are starting to feel recycled - latimes.com http://shar.es/marKG via

@sharethis

16:53:27 thanks for clearing it up. I tweeted directly from their web site RT @NeenahPaper

@SLMCommunity The Fsc webinar is actually on the 23rd

Friday, 19th of February.

09:07:20 Reading: Survey: Utility execs pro-nuke climate skeptics: In The New York Times on

Wednesday, I write about a surv... http://bit.ly/ckovWc

10:18:18 RT @sfgreenproject: Celebrating one year of Green Drinks in the Queen City. Catch (me)

chatting about biofuels at... http://bit.ly/br5DL5

11:16:37 RT @makower: Retail politics: Walmart Creates Online Hub for Best Practices in Green

Business http://bit.ly/aiZTbK

11:17:13 @tgabrukiewicz It's a good read

19:23:27 Reading: Want to Fix the Climate Change? Start With the Words You Choose.: Climate and

Energy Truths: Making the N... http://bit.ly/cx5CJz

Saturday, 20th of February.

11:49:58 Reading: What does sustainable design mean to you?: That’s the central question of SHIFT: A

Green Salon, a quarter... http://bit.ly/9p7TyC

Monday, 22nd of February.

08:11:19 WSJ Newstorial: "it's going to take many years for new technologies to make much of a dent in

our current energy mix" http://bit.ly/cmIXUG

11:29:22 The Energy-Water Nexus strikes again: RT @ThePhoenixSun: Water fallout (Nuke Needs

Water) #nuclear #water #energy http://bit.ly/9XECVf

15:12:33 What's with Politico? Innovative & Powerful? That's a killer combo! @fastcompany:

http://bit.ly/a7xyHV GQMagazine: http://bit.ly/bzu5RA

16:12:29 The "Holy Grail" of alternative energy coverage: the Bloom Box on 60 Minutes:

http://bit.ly/ctXeWd

16:22:58 Brazilian novelist Paulo Coelho on how to tell the story of climate change: stop saying “save the

planet” http://bit.ly/dthdYz via BSR blog

17:12:08 I created a list of the tweeters attending Fortune Magazine's Brainstorm Green 2010:

http://twitter.com/nathanschock/brainstorm-green

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nathanschock's Tweetbook

22-February-2010

nathanschock's twitter book.

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