COMMUNICATION PLANNathan Holley

AGENCY RULES• NO walking

• NO water - only alcohol

• NO carpet

• NO suits

• NO clocks

• NO fire alarms

• NO desk time for over 2hrs

• NO lunch breaks longer than 1 hr

• NO singing

• NO A4 paper, A3 +

• NO pencils

WHAT IS A COMMUNICATION PLAN ?

A system drawn up by businesses designed to build a relationship

with the client and/or potential client’s.

- It helps set client expectations, acts as an assurance factor that

strengthens the client’s confidence.

- Builds consensus around a project to avoid wasting time pursuing a

campaign which does not have the clients approval.

- Gives the clientan opportunity to give feedback on the results of the

agency’s efforts.

BENEFITS OF IMPLEMENTING A PLAN

Clientexpectations

Starting at the first meeting, and all through the project, the

client(s) need to be sure that StickMen are communicating

clearly what they’ve committed to work wise and any limitations

bought up then.

To avoid misunderstandings, if circumstances change and

plans are adjusted, it is important for StickMen to communicate

budgets, scheduling and deliverables early on in the

relationship.

Assurance factorsIn all engagement with clients that Stickmen will gain, it is

important to ensure they have trust in what you are doing for them

and can rely on you to deliver.

All clients will be different but some could understandably be

nervous or uneasy, wondering if the work is on track, on budget

and on time. By building in formal assurance factors, you can

reach and discuss collectively any concerns that may be building

up, tackling them early on.

Client feedbackMost clients are likely to resist work/ agency that doesn’t give them

a chance to participate in the process of building the work.

Communication plans should include an avenue for feedback from

the staff members of the associated client. Client's need to be able

to voice their opinions and express their concerns.

Overview

StickMen’sclients need to know that they are willing to listen, discuss

their concerns and provide solutions for the concerns. By allowing

them to talk, they will form a bond that is both strong and hopefully

sustainable.