Natalia martinez portfolio 2014

The artworks presented ind this portfolio are property of Natalia Martínez Bermúdez.

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The information, images and/ or data contained in this book are copyrighted by their respective owner and may not be distributed , modified, reproduced in whole or in part withput prior permission of the respective owner.

- Communication Strategy

- Print

- Digital

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Natalia MartínezBermúdez

Why I am who I am & why I do what I do

MARWINDBranding / Web Design

SmartBranding / Promotion / Web Design

MahjaWeb Design / Promotion

TRIOBranding / Web Design

Grupo ZeltBranding / Promotion / Web Design

SoleconnexBranding / Web Design

01 - 05

09 -14

15 - 21

25 - 29

22 - 24

27 - 30

31 - 32

The easiest way to explain it all is by dividing my life in three chap-ters determined by location. In Colombia we have a large range of climates, temperatures can go from 30°C to 5°C in very short

distances. I have lived in three places with three different climates my life has always been determined by climate.

WHY I AM who I am&WHY I DO

WHAT I DO

open to new experiences

/

obsessed with learning

/

loves change

/

needs lots of sleep

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The Northen coast of Colombia is characterized by being one of the best places to live within Co-lombia. My first seven years of life where in this small city and it shaped me as a strong and open woman.

- Barranquilla - Caribbean Region

1989 - 1996Average Temperature: 20°C

1st chapter

“High temperatures, kind people and lots of dancing. “

My life in La Guajira was a mix between cultures and knowledge. Cerrejón* is where my father has worked all his professional life and we got to grow on one of the greatest kept secrets in Colombia, CampCerrejón. A small community conformed by workers of Cerrejón and their families, growing up as siblings we all studied in the same school which had mostly native US teachers and we were all from different parts of the country. I had my childhood in a golden cage (how we used to call it) that kept us form living cruel realities of our country.

2nd chapter

- La Guajira - Caribbean Region

1989 - 1996Average Temperature: 30°C

*The largest open-pit coal mine in

Colombia and it is one of the largest

mines of its type.

“Beaches, deserts, the Wayuu and the greatest kept secret in Colombia.”

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After high school, I traveled to the capital of Co-lombia where I started my bachleor’s on Graphic Design. Bogotá is the biggest city in Colombia with an average of 7,700,000 people from all over the country and the world. Here is where I started exploring, learning and living design.

3rd chapter

- Bogotá - Andine Region

2007 – 2014Average Temperature: 8°C

“Design and art, theater and parties, bad traffic and constant rain. “

Phot

o: J

ose

Dan

iel Q

uin

tero

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We were approached to change and upgrade the brand identity of Marwind, a Co-lombian company based in Bogotá that offers cleaning services and supply mate-rials and machinery. Our goal was to make the whole identity stand out among other cleaning companies.

Marwind Branding / web design

Corporate stationery-Letterhead and businnes cards.

We wanted upgrade their communication system and make a witty proposal using typography. Choosing to maintain the diagonals the logotype was created with two letters from the companies name (M+W). With clean lines the visual communication is elegant and simple generating easier communication internally and with clients.


Previous logo-

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As a result of the communication strategy in the first proposal we felt the need to create sub-brands and give each one a personal look (color palette) and iconography to help in each department. Five Sub-brands were created to specify their services and pro-ducts.

Iconography-

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Generated in a 16 columns grid the web site maintains the clean and simple style generated in the communication. Our emphasis was providing the customer with a clear idea of what each sub-brand offers and how they work together.

History layout-Inphograpy about

the companies achievements

and historically relevant events.

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SMARTBranding / PROMOTION / WEB DESIGN Smart is a private company engaged in the teaching of languages in an environ-ment that provides a responsible and high quality service. We were approached by this academy with a very specific goal, make them a younger and witty brand identi-ty. The whole project reflects their intention to stand out in their market and make it all about the students.

Corporate stationery- Business cards

Corporate stationery- Letterhead and folder.

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Bright colors and handwritten typography are the main visual ele-ments of the proposal. Irregular triangles and shapes make up the secondary graphics, making every item unique.

Identity card & corporate uniforms -

Interior signage-

Offices & Interior design-

Generated in a 12 column grid the web site continues to emphasize the importance of students in the institution. A sliding banner shows their tes-timony about the classes and experiences.

Social media also plays a big role in the design of this web-site, this is the way most of the young customers communicate with the company.

A layout was designed to repla-ce the previous blog that can be easily seen by students. You can read about other students expe-riences in classes or exchange programs.

MAHJAWEB DESIGN / PROMOTIONMahja is a distribution company of women lingerie in Bogotá, Colombia. It is a new company with very high rate growth, they needed a fresh looking web site and feminine communication so clients could browse catalogs and learn about lingerie.

Advices / tips & About us layout-

Gift card & flyer for promotion-

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TRIO ON THE BAYBRANDING / WEB DESIGN A very stylish and hip restaurant - bar from Miamithat serves Lat-inflavors. I was approached to create the brand identity of TRIO. We wanted the whole identity to be understated, elegant and relevant towhat the company and its partners represent.

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A deco style typography and great photographs constitute the visual elements of their communication. The website displays the great taste of their owners.

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GRUPO ZELTBranding / PROMOTION / WEB DESIGN A change in name also comes with a change in brand identity. Grupo Zelt is a group on companies that provide temporary services, outsourcing and talent manage-ment. They needed a system that worked together as well as individually.


The prior name (Prosperar) had legal problems so the company decided to change their whole communication strategy. Dividing their services in three companies. Sub-brands for their three principal services.

Previous logo-

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Promotional Items for a corporate event-

Generated in a 16 column grid the web site contains the per-tinent information about their services as well as the group of companies. User-friendly, faci-litating access to job offers and business contacts.

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SOLE CONNEXBRANDING / WEB DESIGN A young US entrepreneur located in Miami approached us to create a brand identity for his new idea of a business, the trade of used and new sneakers. The trade or sale of this sneakers is only possible online, so the web site had to embrace and facilitate this medium.

The answer was to use simple and unique ilus-tration of a shoe lace The abstraction of the shoe lace was generated by the texture of a cotton lace.

Home layout-It is all about the sneakers

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Profile that can be personalized by customers and buyers .

Infographic explanation of how the trade works .

THANK YOU!

Natalia martinez portfolio 2014

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