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New Media: What It Is and How to Get the Most Out of It Miguel Gomez, Director, AIDS.gov Michelle Samplin-Salgado, New Media Strategist, AIDS.gov/John Snow, Inc
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Transcript of Nastad hep new_media_workshop_111210
New Media: What It Is and How to Get the Most Out of It Miguel Gomez, Director, AIDS.govMichelle Samplin-Salgado, New Media Strategist, AIDS.gov/John Snow, Inc
Today’s Agenda
• What is new media & how is it used
• Using new media in response to Hepatitis
• The pros and cons of new media
• Making a plan
• Is it working?
• Resources and next steps
Define how to use new media in response to Hepatitis.
LEARNING OBJECTIVE 1:
Assess benefits and limitations of new media.
LEARNING OBJECTIVE 2:
Describe the steps involved in developing a new media strategy.
LEARNING OBJECTIVE 3:
Who are we?
ReadyTalk Poll
Who are you?
o Advocateo Health Departmento CBOo Patiento Industry representativeo Other
New Media in Response to HIV
What is new media?
Connect. Create. Collaborate. Engage.
Listen.
Some of the many (and ever-changing) tools…
RSS Podcasts Blogs
Facebook MySpace
YouTube
Widgets Mobile
Foursquare
What new media tools do you use?
o Twitter o Facebook/MySpaceo Blog o Podcasts o Online video/YouTube o Widgets o Wikis o Webinars/Webcasts o Mobile
ReadyTalk Poll
Connect. Create. Collaborate. Engage.
Listen.
“Demographics of Internet Users.” Pew Internet & American Life Project, April 2009. Available at: http://www.pewinternet.org/Static-Pages/Trend-
Data/Whos-Online.aspx. Accessed 8/21/09.
8 in 10
adults in the U.S. use the Internet.
92%of 18-29 year olds
42%Adults 65+ years
56% Latinos
67%African Americans
48% African Americans
and
47% English-speaking
Hispanics
go online using a
mobile device
28%
White Americans do
Horrigan, John. “Wireless Internet Use.” Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Reports/2009/12-
Wireless-Internet-Use.aspx. Accessed 8/21/09
In a typical month
25% of gay men
15% of heterosexual men
Say they send a text message at least
one a day*
Which of the following is NOT one of the top 5 things people do online?• Send or read an email• Use search to find information• Find map or direction• Look for health/medical information• Look for info about a hobby or interest
ReadyTalk Poll:
What Americans are Doing Online
90% Send or read an email
88% Use search to find information
86% Find map or direction
83% Look for health/medical information
81% Look for info about a hobby or interest
Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Static-Pages/Trend-Data/Online-
Activites-Daily.aspx. Accessed 8/24/09.
60% of e-patients access user-generated content related to health.
53% of e-patients consult Wikipedia.
20% of e-patients post or share content.
Fox, Susannah. “The Social Life of Health Information.” Pew Internet and American Life Project, 2009. Available at:
http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx?r=1. Accessed 8/21/09
Let’s look at an example of how these tools can be used in the response to HIV. . .
200 of Alabama A& M Students in this Mosaic. We are all Facing AIDS Together.
What are the benefits and limitations of new media?
It’s about the message.
Repurpose, Repurpose!
Blog Podcast
Tweet YouTube Channel
Delivering Content
Thanks CDC!
• I’m bored.
• I’m microtasking.
• I’m local.
• I’m social.
Helping in the Workplace
http://www.chrisbrogan.com/social-media-is-not-a-life-raft/
Remixed from WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation.
Remixed from the WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation
Questions?
New media strategy
It’s about the planning.
Approach to New Media Strategy
People
Objectives
Strategy Technology
* ©2007 Forrester Research, Inc. All rights reserved.
Who are you trying to reach?
PEOPLE:
What do you want to accomplish?
Decide on your objective before you decide on technology. Then figure out how to measure it.
OBJECTIVES:
How will your objectives be met? Consider your overall communications plan,
organizational culture, and capacity
STRATEGY:
What’s the most appropriate technology?
A wiki. A blog. A widget. Once you’ve defined your audience, objectives, and strategy, you can decide.
TECHNOLOGY:
What would success look like?
MONITORING & EVALUATION:
Listen. Learn. Adapt.
Before After What did you
plan to do? What did you
think would be the result?
What actually happened? How could your results
have been improved? What did your audience
think? What will you do
differently in the next iteration?
Remixed from the WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation
What would success look like to YOU?
A Facebook Conversation
Blog Comments
Facebook Insights
YouTube Insights
As of today (4/22) -• Twitter: 17,964 followers (up 995 from 16,969 last week)
This week we tweeted the following:• Dorothy Height, civil rights activist, stressed the need to
talk about HIV with other issues. Statement on her passing: http://bit.ly/bszhJQ (Rt'd 17 times)
Our most interesting new follower(s) this week:• Harm Reduction Coalition:
http://twitter.com/HarmReduction
Possible tweets for next week: • New report from the Latino Commission on AIDS,
http://bit.ly/c6LPCC
Social Network Weekly Update
Get your feet wet
Help is Available
Questions?
Stay connected!www.AIDS.gov Blog.AIDS.govTwitter.com/aidsgovFacebook.com/aidsgovMyspace.com/aidsgovFlickr.com/aidsgovYouTube.com/aidsgov
EmailMiguel: [email protected]: [email protected]
