Online Marketing & Social Media Panel

Panelists:Camara Randolph, Jacqueline Hayes, Andrea Farr

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Special Guest Moderator: Chris Dessi

Online Video Marketing

Presented by: Camara RandolphDigital Marketer & Owner

Cross Channel Market

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Video Marketing: Why It Matters to You As a SBO and How To Get Started

Camara Randolph, Digital Marketer, Cross Channel Market

Show of Hands

Reasons Most People Aren’t Using Video

Why You Should

Stand out on Google

Accelerate the buying process by building the Know, Like, and Trust factor

Video has a higher perceived value than other mediums

What Do You Need to Get Started

• List of topics• Someway to capture video –

Smartphone, Tablet, Camera• Need to be able to click a

button to get it uploaded on the web

Process Map

Topic

Including blog

IntroOutroLower Third

Outline or Script

Shoot Video

Edit Video

Upload Video

Optimize Video for Search

Share on Social

Networks

Social Bookmar

k

BONUSRepurpose VideoConvert

to Podcast, Article, Audio

etc

Other Simple but Powerful Uses of Video

• Narrated Videos

• Testimonial Videos provided for you by your existing client

• Networking or Sales Meeting Follow-up

THINK CAMPAIGN

…And not just single video

Don’t forget to have

some fun with it!

Take My Word For It:3 Benefits of Business Blogging

Presented by: Jacqueline Hayes, MBAMarketing Strategist | Content Writer

Crayons & Marketers, LLC

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By the Numbers

• Nearly 40% of US companies use blogs for marketing purposes

• Companies that blog have 55% more website visitors

*Source: HubSpot

• B2C companies that blog get 88% more leads per month than those who don’t

• B2B companies that blog get 67% more leads per month than those who don’t

So what’s a BLOG, anyway?

• A long term marketing asset that will bring traffic and leads to your business…

• For your business, it’s a way to humanize itself

• For you, individually, it’s a way to show off your expertise on a given subject…– Great chance to set yourself apart from your competition– Earn street credibility and trust; stay top of mind

Blogs…

• Improve search results – the more blogs you post,

the more indexed pages you create for search engines (like Google) to display in their results

Say What?

Blogs help you rank higher in search engines (like Google) and get found when people search

for stuff specific to your industry!

A Few Rules…• Write often…

– Some studies suggest that 16 to 20 posts per month averages over 2x more traffic than those who blog less than 4x per month

• Determine a schedule and stick with it

• Optimize your posts (SEO)

• Be clear and concise, format properly

• Use sub headers and bolded text where appropriate

• Write on a 6th-8th grade level (seriously!)

More Rules… • Engage in the conversation by responding to your comments

• Include share buttons, tags, categories, pictures, video, and a great title

• Don’t cheat, plagiarize, or Spam folks (uncool)

• Be entertaining… it’s not a term paper so have a little fun with it

3 Quick Tips…

• Identify who you’re writing for

• Can’t find a topic? Try…– addressing popular customer questions or concerns– sharing a different perspective or recommending a better

way of doing something– conducting interviews

• Promote your blog like crazy!

Last, but not least…Measure!

• # of visits

• # of leads

• # of shares

• Comments

A Philosophical moment…

What if you never had the courage to start your own

business?

Trying new things is hard, but not as hard as not

trying at all.

Try blogging today…

Ok there’s one guarantee…

In the words of our fearless leader, Kimble Bosworth, “Let the experts do, what the experts do.”

If you have trouble, I guarantee that there’s someone out there who can do it for you.

Search Engine OptimizationSEO

Presented by: Andrea FarrOfficial Geek Speak Translator and Owner of

Nashville Geek

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Introductions…

We specialize in interactive services that help you develop your online presence. We specialize in WordPress website development and are equally adept at building your social media presence and SEO (Search Engine Optimization).

Geek speak translation, we can build your website, integrate your company blog, add a shopping cart, develop your social media pages, and make sure you are ‘Google’ ready.

Andrea FarrNashville Geek

What is SEO?

Content is KING. Google is Emperor

Creating strong, informative and 'relevant' content on your website, blog and social media pages that is rich in your desired search terms helps you to appear more relevant for search.

When you create content, you need to have 2 users in mind. The live ‘human user’ and the ‘search engine’.

The Do’s & Do Not’s

DO…Think SEO at every turn. In your blog titles, your blog posts, your website pages, your video & photo descriptions, and in the social shares.

SEO could also stand for

State Everything Obviously

Blog Titles are Important!

Blog titles that are cute but not keyword rich are missed opportunities to build relevancy…

EXAMPLE – NEEDS WORK 'Breathtaking reception

under the stars'

BETTER – KEY SEARCH TERMS 'Breathtaking wedding reception

under the stars'

DO NOT LEAVE BLOG POSTS UNCATEGORIZED

Leave your posts unassigned in the 'uncategorized' category. At a minimum rename the default category ‘news’ or ‘blog’.

DO Create, Share & Embed Video

Embed your videos in your blog. Ideally these videos already live on your YouTube channel. Don’t forget to give each video a strong title, description, category and tags. Share on all social profiles!

DO NOT OVER CATEGORIZE & TAG

DO NOT over categorize or over tag your posts. One post cannot be relevant to every key search term you've thought of for your company. Keep it relevant, keep it concise.

DO Be Consistent

Regular updates to your blog, website and social media are powerful tools to increase your search traffic and relevancy.

DO NOT OVER DO IT

Overuse headings, particularly the Heading 1 or H1. The title of the blog is generally always the H1, you do not want more than one H1 per post or page.

Heading 1 (H1)

DO Setup Google Authorship

Building your profile as an author, delivering high quality content, building relationships and socializing with the right people will allow the website whose content you write to benefit, but also your author profile will follow you to others websites you may write on, be quoted on and even new websites or blogs you might create.

DO Track & Report

Use tools like Google Analytics to track your website’s performance.

DO NOT STRESS

Remember to think ‘relevant’ content State Everything ObviouslyAlways be learning, always adapt and overcome.

Questions?