Nashville Beacons and Beer Event - Thursday, October 23, 2014
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Transcript of Nashville Beacons and Beer Event - Thursday, October 23, 2014
http://www.bluetooth.com/Pages/Bluetooth-Smart.aspx
How big?
cnet.com
Tiny wireless radios that connect places and things to mobile apps, adding context of location, time and a user’s relationship to them.
200’+
10’
50’
Management Secure Beacon Management, Location Configuration & Battery Administration
Hardware FCC, Bluetooth, iBeacon and other certifications for legal deployment
Apps Proximity aware enabled mobile applications
Deployment Software development tools for quick
configuration of hardware
Logs & Analytics Contextual comparisonsand Big Data Analytics
Also known as Bluetooth LE (Low Energy), iBeacon, BLE and Bluetooth 4
http://www.bluetooth.com/Pages/Bluetooth-Smart.aspx
iOS only license designed to meet Apple performance standards. [ not all beacons use iBeacon standards ]
https://developer.apple.com/ibeacon/
Beacons Beacons don't track
anything. They just send out little signals that your phone can understand.
Think of them as tiny lighthouses.
Gateways Most often mobile
devices, gateways “listen” for specific beacon
signals, then interpret and react based on
software instructions.
“Leashes” Technically not beacons,
but using paired Bluetooth 4, they “listen” for signal interruption. If that signal link is broken, the gateway is notified.
Signal strength increases as a device moves closer to a beacon, and proximity measurements become more accurate.
Signal strength is diminished with distance and proximity measurement estimates become less accurate.
Physical objects and materials can block signals, reducing the received signal strength.
Human bodies can also block signals.
RETAILSee who’s visiting and what they find interesting.
Incentivize them to take a closer look, buy more, come back again.
TOURSSelf-guided, media-rich tours on visitors’ own equipment.
Multiple “tracks” that allow visitors to move at their own pace.
EVENTSAnalyze, then influence traffic patterns with alerts and
incentives when a large crowd gathers. Broadcast private links to attendees with special VIP privileges.