NASC Playbook - December 2013
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Transcript of NASC Playbook - December 2013
Your Resource for the Sports Event Industry
Inside this issue:
2013 Year in Review CSEE/Market Segment Meeting Recap Nominating Committee/Member Awards Symposium Preview
December 2013
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TABLE OF CONTENTS
2013 Year in Review ..................................... 4-5
2014 Membership Renewals ..............................5
CSEE/Market Segment Meetings Recap ........... 6-7
Nominating Committee/Member Awards .............8
Sports Legacy Fund ...........................................9
Economic Impact Feature ............................. 10-13
2014 NASC Symposium Preview ................. 14-15
National Headquarters9916 Carver Road, Suite 100Cincinnati, OH 45242
Telephone/Fax(513) 281-3888/(513) 281-1765
Websiteswww.SportsCommissions.orgwww.NASCsymposium.com
StaffDon Schumacher, CSEE, Executive DirectorLori Gamble, Associate Executive DirectorBeth Hecquet, CMP, CMM, Director of Meetings & EventsElizabeth Chaney Young, Director of Membership & MarketingMeagan McCalla, Member Services Coordinator
Board of DirectorsOfficersTerry Hasseltine, CSEE, Executive Director, Maryland Office of Sports, Chair Kevin Smith, CSEE, Director, St. Petersburg/Clearwater Sports, Vice Chair/Chair ElectGreg Ayers, CSEE, President & CEO, Discover Kalamazoo, TreasurerRalph Morton, CSEE, Executive Director, Seattle Sports Commission, SecretaryGary Alexander, SR Vice President and COO, Nashville Sports Council, Immediate Past Chair
DirectorsMike Anderson, CSEE, Director of Sports, Visit CharlotteJohn David, Chief Operating Officers, USA BMXJim Dietz, CSEE, Director of Sports, Columbus Indiana Visitors CenterTammy Dunn, CSEE, Sports Marketing Manager, Snohomish County Sports CommissionGreg Fante, CSEE, Director of Sports Development, Louisville Sports CommissionKindra Fry, CSEE, SMP, Vice President of Sales and Marketing Bryan-College Station CVBJohn Gibbons, CSEE, Executive Director, Rhode Island Sports CommissionMike Guswiler, President, West Michigan Sports CommissionRick Hatcher, CSEE, Director of Business Development, PSAEd Hruska, CSEE, Executive Director, Rochester Amateur Sports CommissionJeff Jarnecke, Associate Director of Championships and Alliances, NCAALou Mengsol, President, Innovations ConsultingMichael Price, CSEE, Executive Director, Greater Lansing Sports AuthorityJanis Schmees Burke, CSEE, Executive Director, Harris County - Houston Sports AuthorityHolly Shelton, CSEE, Manager of Sports Business Development, Oklahoma City CVBNancy Yawn, CSEE, CDME, Director, Round Rock CVB
Media & Public Relations AdvisersJackie Reau, Game Day Communications Betsy Ross, Game Day Communications
www.SportsCommissions.org
Annual Membership BenefitsThe NASC continues to develop benefits and services to make your organization more efficient and effective in the sports event industry each year including:
• OnlineDirectories• OnlineEventRFPDatabase• NASCEconomicImpactCalculator• IndustryResearchandReports
• JobandInternshipBoard• ModelsandSamples• CSEEProgram• BestPracticesWebinars
• EventWebinars• MarketSegmentMeetings• SportsEventSymposium• ConsultingServices
Whenyoucombinegrowingmembershipwithanunderstandingoftherecessionresistantnatureofourbusiness,webecomeattractivetothosewhowishtoreadthebookswehavewrittenandgetuptospeedonwhathasbeenhappening.
Aswecontinuetogrowourmembership,builduponourconsiderableresources,andprovideevermorevalue365dayseachyear,itisnotsurprisingoutsideinterestswouldwanttocapitalize.
Afterall,membershipinanassociationprovidesverydifferentandmuchmoreextensivebenefitsthanatwotothreedayindustryconferencecanprovide.Intermsofvalue,forlessthanhalfthecosttoattendanotherindustryconferencein2014,ourmembersreceiveanannualmembershipplusaSymposiumregistration.
Think about it: a full year of membership benefits plus a registration to the industry’s oldest and longest running conference for half of what you would pay for just three days somewhere else! Talk about value!
2013 YEAR IN REVIEWWhatayear!Asthetwobarsgraphssoclearlydemonstrate,NASCmembershipandsymposiumattendancecontinuetogrow.Revenueskeptpaceaswell,andthefinancialsecurityoftheassociationhasneverbeenbetter.And,ifourconversationswithmembersareanyindication,theexceptionalbenefitsofamemberdirectedassociationhavebecomeimportanttoeachofyou.
Thesteadygrowthinmembershipisparticularlyencouraging.Ourprogresshasremainedsteadyandsure,encouragingyourboardofdirectorstofeelouremphasisonmemberserviceshasbeenthepropercoursetofollow.After all, the NASC is the only not-for-profit member directed association serving the industry.
Itisquiteobviousthatthe2013NASCSportsEventSymposium“hititoutofthepark”intermsofyear-to-yeargrowth.It may be interesting for our newer members to know that the symposium is the oldest and longest running conference in the sports event travel industry!
Thispastyearwasalsoarecordyearforrevenues.Aresult?Yourboardofdirectorsiscurrentlyreviewinganumberofoptionsthatwillresultinevenmoreservicesthatwillproducegreatervalueforyourmembership.
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ORGANIZATIONS
Five Year Membership Growth
2009
491531
570621
661
2010 2011 2012 2013
ATTENDEES
Five Year Symposium Growth
2009
504
565
621642
772
2010 2011 2012 2013
Inarecentstaffmeeting,wecameupwithalistofNASC“firsts”thatwethinkyouwillfindinteresting:• Firstandonlyindustryassociation• Firstindustryconference(andwillalwaysbethe longestrunning)• Firsteventownermarketplace(and the only one that focuses on the needs of destinations and event owners)• Onlyprofessionalcertificationprogram(soontobe offeredon-line)• Firston-lineeconomicimpactcalculatorintheindustry andtheonlyoneofferedaspartofyourannual membership,saving many members at least $3000 a year.• Onlyorganizationdrivenbytheneedsofitsmembership; weare,afterall,yours• Onlyorganizationavailable24/7,365daysayearwith premiumon-linememberservices• Onlyorganizationthatstandsforindustrybestpractices: weestablishandreinforcebestpracticeswhileothers chataboutthings
Themorewethinkaboutit,themorewe believe the NASC can be thought of as the National Governing Body for the sports event travel industry.
Thisisaproperroleforamemberdirectednot-for-profitnationalassociation:educationandprofessionaldevelopmentforeveryoneinthebusiness.
Pleaseknowthatyourstaffandboardofdirectorsarededicatedtodeliveringwhatyouneedtobecontinuallysuccessful.
Kindestregardsfromusall.
DonSchumacher,CSEEExecutiveDirectorNationalAssociationofSportsCommissions
www.SportsCommissions.org5
2014 Membership Renewals
The2013membershipyearisdrawingtoaclose,andwhatayearithasbeen!TheNASCstaffandboardofdirectorsthankyouforyourinvolvementandhopeyourorganizationvaluesitsmembershipasmuchaswevalueyourcontinualsupport!WeencourageyoutotakefulladvantageofallthebenefitsandresourcesthatareavailabletoyourorganizationasaNASCmemberbyrenewingtoday.
Aswelookahead,wearedelightedtoshareexcitingnewinitiativesandprogramsthatwillbelaunching2014.• OnlinemoduleforCertifiedSportsEventExecutive Program• PrintedNASC Playbooktobemailedquarterlytoeach memberorganization• Morecustomizationforyouronlineaccount• Personalizedcommunicationpreferencestoensureyou receiveinformationaboutthebenefitsandservicesthat aremostimportanttoyou• Newforumsontheonlinemessageboardbasedon membershiptype
Forquestions,contactElizabethChaneyYoung,DirectorofMembershipandMarketing,[email protected].
6
2013 Fall CSEE Module and Market Segment Meetings Recap
TheNASCMarketSegmentMeetingsinColoradoSpringsbroughtmembersfromaroundthecountrytogethertosharebestpracticesanddiscusstrendsintheircommunities.Here’sreactiontothesession:
“ItneverceasestoamazemehowmuchknowledgeispresentintheroomduringMarketSegmentMeetings.Onethingisaconstant-weallhavethesame,ornearlythesame,problems,questionsorconcerns.WiththevariedexperiencewehaveattheMarketSegmentMeetingsthereisalmostalwayssomeonewhohassolvedtheproblems,answeredthequestionsandsatisfiedtheconcernswehave.”
-Jim Dietz, CSEE, director of sports tourism, Columbus, Indiana Visitors Center
Forthefirsttimeinitshistory,thefallCSEEmodulewasheldinconjunctionwiththeMarketSegmentMeetings.
“Itisimperativethatintheeyesoftheeventorganizersthatthecitybringsforwardtheirmostcompellingoffertothetable.Icancitemanyinstanceswhereacityhaswonabidagainstacompetitorallduetothefactthattheeventorganizerfeltthatthecomfortlevelwasinplacethatthewholecommunitywasworkingtogetherforthesamecause.“ --Mike Hill,
Senior Director of Sports Sales, Hilton Worldwide
Attending the 2013 Fall CSEE module was one of the most enl ightening forums NASC has shared. Trying to have the Sports Commissions/CVB’s working in tandem with their hotel partners is instrumental in being successful bring-ing events into their markets. – Mike Hill, Senior Director of Sports Sales, Hilton Worldwide
www.SportsCommissions.org7
“IgotalotoutoftheCSEEsegmentinColoradoSprings.Firstofall,housingisanissuethatnevergoesawayorissolved.Thepanelsbroughtinterestingandusefulperspectivetothesubject.PaytoPlayisaconceptthatIhopegainsmoremomentumandcanbeputintoplaceformoresportseventsinthefuture.“
Brad Hillard, CSEE, Community Sports Development, Sacramento Sports Commission
“TheColoradoSpringsCSEEsessionwasoneofthebestyet.Lively,informativeandonpoint.Housingisacomplicatedsubject,butonewealldealwithonadailybasis.Thissessionhelpedidentifytherealissuesandshedsomelightonhowtoproperlydealwiththem.Thepanelistscertainlyemphasizedtheimportanceofcollaborationandeffectivepartnering;withoutthemweareinvitingproblems.BillGeistcertainlyhelpedkeepthesessionsontarget.”
-Jim Dietz, Columbus Indiana Visitors Center
“Overallthoughtsandtakeaway:Solidgroupofexpertstosharethoughtsandexperiences,greatattendance,amixofpeople,gooddiscussionsonstaytoplaymodel.Hotelcontractingandorganizingthedifferentpartiesinvolvedinahousingeventarechallenges.Mayhaveanopportunitytohelpcreatesomecontractingbestpracticesaswellassomemethodology,toolsandtemplatestohelpeducaterightsholders,CVBs,etc.onhowtomanagetheireventsmoreeffectivelyandefficiently.”
-Craig Brummel, Anthony Travel
ThenextCSEEmodulewillbeMonday,March31atthe22ndannualNASCSportsEventSymposium.Toregisterforthemodule,selectthe“CSEESpring2014”moduleadd-onwhenregisteringfortheSymposium.Forquestions,contactBethHecquetCMP,CMM,DirectorofMeetingsandEvents,[email protected].
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NASC Board Nominations
TheNASCNominatingCommitteeisintheprocessofnominatingsix(6)newboardmembersfor2014-2015term(four(4)Activememberrepresentatives,one(1)Alliedmemberrepresentative,andone(1)RightsHoldermemberrepresentative).Thenominatingcommitteeisalsointheprocessofnominatingone(1)personwhohasservedontheBoardofDirectorstoserveasSecretary.
AllnominationsmustbereceivedbyFriday, January 31, 2014. Completenominationformatwww.sportscommis-sions.org/About/Board-of-Directors/Nominations.
Forquestions,contactTerryHasseltine,CSEEorKevinSmith,CSEE,NominatingCommitteeCo-Chairs,orElizabethChaneyYoung,DirectorofMembershipandMarketingat513.281.3888orElizabeth@SportsCommisisons.org.
TheannualNASCMemberAwardsrecognizetheachievementsofActivecategorymembersinthepreviouscalendaryear.Forthe2014MemberAwards,activities,events,marketingcampaigns,webstrategies,etc.musthaveoccurredin2013.
Activemembersmaysubmitentriesforallfiveawardcategories.RightsHolderandAlliedmembersmaysubmitentriesforthenewSportsEventProfessionaloftheYearaward.
“Wefirstestablishedtheawardsprogramin2002torecognizethegoodworkthatourmembersconductintheircommunities.Theyareallmakinglargecontributionstotheircommunitiesthroughtheeconomicimpactoftheireventsandtheleadershipandexpertisetheyprovide,”saidDonSchumacher,CSEE,ExecutiveDirector.
Award Categories•SportsCommissionoftheYear•SportsTourismOrganizationoftheYear•MarketingCampaignoftheYear•LocallyCreatedEventoftheYear•SportsEventProfessionaloftheYear-NEW!Budget Categories • Under$200,000• $200,000andabove
Eachawardcategoryisdividedintobudgetcategoriesbasedonyourorganization’stotalannualbudget.Totalannualbudgetforsportscommissionsisoperatingbudget.Totalannualbudgetforsportstourismorganizationsistotalsportsbudget.
AllawardssubmissionsaredueonFriday, January 31, 2014.Entriesmustbesubmittedonlineatwww.sportscommissions.org/About/Member-AwardsbyFriday,January31,2014.Forquestions,contactElizabethChaneyYoung,DirectorofMembershipandMarketing,[email protected].
NASC Sports Legacy Committee Selects Oklahoma City Charity as 2014 Sports Legacy Fund Beneficiary
TheNASCSportsLegacyCommitteeselectedOklahomaCleatsforKidsasthe2014SportsLegacyFundBeneficiary.
TheSportsLegacyFund,originallydevelopedbytheSt.Petersburg/ClearwaterSportsCommissionasanequipmentdonationprogram,isawayformembersofthesportstourismcommunitytomakeapersonalandlastingimpactonthelivesofunderprivilegedyouthsportsprogramsthroughoutthecountry.EachyeartheNASCpartnerswiththehostcityoftheNASCSportsEventSymposiumtodonatetheproceedsfromtheSportsLegacyFundtoaworthyorganizationinthecommunity.
OklahomaCleatsforKidscollects,recyclesanddistributesnewandgentlyusedathleticshoesandequipmenttokidsinneed.Initsfirstyearofoperationin2012,CleatsforKidsdeliveredmorethan5,000pairsofshoes,clothingandequipment.“WearelookingforwardtoourpartnershipwithOklahomaCleatsforKids,”saidEdHruska,CSEE,executivedirectoroftheRochester(MN)AmateurSportsCommissionandchairoftheNASCSportsLegacyCommittee.“NASCalwayslooksforanorganizationcommittedtoreachingthecommunity,andwefeelCleatsforKidsdoesthatfordeservingyouththroughoutthestate.”
“ItisourhonortobechosenbytheSportsLegacyCommitteeastheSportsLegacyFundbeneficiaryforthe2014NASCSymposium,”saidStacyMcDaniel,presidentofOklahomaCleatsforKids.“OurvisionforCleatsforKidsistosupporteverychild’srighttodevelopahealthierlifestyleandbuildcharacterbyhelpingthemgetwhattheyneedtoplayandstayinvolvedinsports.TheNASCpartnershipwillhelpsupportourmission.”
ViewmoreabouttheSportsLegacyFundatwww.sportscommissions.org/About/Sports-Legacy-Fund.Forquestions,contactElizabethChaneyYoung,DirectorofMembershipandMarketing,[email protected].
Courtesy of Oklahoma Cleats for Kids
www.SportsCommissions.org9
How you can help1)Donatesilentauction/raffleitemsorequipment2)Sponsorasilentauction/raffletableormakea cashdonation3)BidonauctionitemsattheSymposium4)Purchaseraffletickets-5for$205)T-ShirtDrive:Lookingtocleanoutboxesofold eventt-shirtsfromstorage?Shipthemto OklahomaCleatsforKidsorbringafewshirtswith youanddropthemoffatregistration.
Benefits for Donors• Organizationwhoseitemraisesthemostmoney willreceiveacomplimentaryregistrationto2015 NASCSportsEventSymposium• Yourorganization’slogowillbeincludedin promotionalmaterialsthroughoutthefundraiserand onsiteatthe2014NASCSportsEventSymposium• Donationistax-deductible
Re-Thinking Economic Impact Statements for Sports Commissionsby Betsy Ross, Game Day Communications
Asourindustrycontinuestomaintainitsmomentum,weneedtocontinuouslyre-thinkhowweareconsistentlyreportingoureconomicandcommunityimpactineachofourmarkets.Mostimportantly,weassportscommissionsneedtoconveyourroleasaneconomicdriverandhowwearebringingourshareoftheannual$8.3billionsportseventindustrytoourcommunities.
Lastmonth,wedevelopedawhitepaperonthistopicaswellasothers.Youcanreadthefullwhitepaperonourwebsitewww.sportscommisisons.org/Research,buthereisabriefexcerptoneconomicimpactstatements.
WehavecompiledtheideassharedherefromourresearchaswellasacalltoourNASCmembership.WehopetocontinuethediscussionwithnewideaswhichwewillhostonourNASCblog:sportscommissions.wordpress.com.
Asmanyofyouknow,NASChastakenaleadershiproletoestablishparametersindefiningeconomicimpactanddirectvisitorspendingasitrelatestoamateursportseventstoencourageconsistencyinreportingsuchfigures.
Lastyear,wereleasedanationalstudyinpartnershipwiththeUniversityofArizonaSportsManagementProgramwhichdeterminedthatamateurathleticeventsbringinanaverageof$208.80indirectspendingpervisitor,eachdayoftheevent.(Thesearedirectspendnumbersonly…theeconomicimpactproducedwillbehigherdependinguponeachmarket.)
Accordingtothestudy,“Awiderangeofspendingpatternswasreported,withmajoreventslikeanNCAAbasketballtournamentsessionproducingthehighestaverageperday($365)andyouth-orientedeventscominginaslowasabout$130perdayinindividualspending.
Thesearethemaximumandminimumnumbersreported.Sportsexecutives,cityofficials,andothersshould
10
We as sports commissions need to convey our role as an economic driver and how we are bringing our share of the annual $8.3 billion sports event industry to our communities.
rememberthataveragestendtounderandover-estimatetheseimpacts,andthebestsolutionistoconducteventsurveyswheneverpossible.”
Providinganeconomicimpactfigureforeachhostedsportingeventinyourcommunityisimportantbutwebelievethereareadditionalimpactstatementsthatyoushouldbemeasuringandsharingwithyourstakeholdersandyourgeneralcommunity.
It is time to rethink economic impact statements.
Economic and Community Impact Scorecard: Best Practices from the Nashville Sports Council
ManyofourNASCmembershavebeencapturingcommunityimpactbeyondtraditionaleconomicimpactforanumberofyears.OnemodelforconsiderationistheNashvilleSportsCouncil’sannualscorecard,createdin2001andendorsedbytheNASC.Thefivecomponentsofthescorecardwithdefinitionsare:
Economic Impact:Resultstothecity,resultstotheNSCandtotheevent• Hotelnightsarecalculatedbysurveysand/orCVBroompickupandincludetotalnightsstayedandtheaverageroomcostpernight
• Visitorspendingperpersonandperday• Operationalspendingiscalculatedintothetotal economicimpactfigurebyreportedspendingfromoneoralloftheappropriategroups:teams,eventrightsholdersand/orNSC
Involvement:Participants,spectators,mediaandvolunteerinvolvement• Participantsincludeathletes,coaches,officialsandadministrators
• Spectatorsarecalculatedbythenumberofticketssoldand/ortheestimatedinattendance
Courtesy of Nashville Sports Council
www.SportsCommissions.org11
REI Muddy Buddy Adventure Series in Nashville counts on their scorecard for involvement, media exposure and performance rating as well as economic impact.
• Volunteernumbersarerepresentedbythetotal volunteersrecruitedandassignedbytheNSC• Mediaiscalculatedbythetotalnumberofcredentialedmediaateachevent
Media Exposure:Exposureforthecity/eventfromlocal,regionalandnationalmediaincludingbroadcastandnewscoverageoftheevent• Televisioniscalculatedbythecompilationoftimeofnational,regionaland/orlocalbroadcast(amediamonitoringservicesuchasMediaLibrarycanprovidethenumberofimpressionsandpublicityvalue)
• Printiscalculatedbyaddingthecolumninchesofallprintcoverageaswellasthecirculationnumbersofthepublications
• Radioiscalculatedbythetotalnumberofhoursthateacheventisbroadcast
• WebsitevisitsarecalculatedfrompageviewsontheNSCwebsiteaswellastherightsholder’swebsite
Performance Rating:Overallexperienceasratedbyallofthoseinvolved• Tocalculatetheperformancerating,thefollowinggroupsweresurveyedduringand/oraftertheeventwiththefollowingratingscale(5=Excellent;4=Good;3=Average;2=Fair;1=Poor)
• Spectators• Teams• Media• Volunteers
Courtesy of Nashville Sports Council
Courtesy of Nashville Sports Council
12
TraverseCityofficialsalsoreportedatraditionaleconomicimpactfigureforthetwoyouthtournamentsat$3.4millionfromthevisiting3,400familiesbuttheseadditionalimpactstatementsprovideabiggerpictureformediaandstakeholderreporting.
Additionally,theAlbanyCountyConvention&VisitorsBureaukeepsascorecardforeachoftheirhostedeventswithadditionalmetricsonaone-pagebriefthatprovidesasnapshotofthefollowing:• BusinessSales(direct/total)• SalesbySource,i.e.attendees,organizerand/orexhibitors• SalesbySector,i.e.,businessservices,spacerental,recreation,retail,food/beverage,transportationand/orlodging
• JobSupported(direct/total)• LocalTaxes• NetDirectLocalTaxROI• RoomNightsGenerated
AccordingtoGinaMintzer,CMP,MHA,DirectorofSalesattheAlbanyCountyConvention&VisitorsBureau,“Wecan’ttalkabouttheeconomicimpactenoughsopeopleknowhowimportantthemeetings/conventions/sportseventsareasaneconomicdrivertoourcommunityandtheregion.Wefocusondirectandindirectspendingaswellashowmanyjobsoureventssupport.”
Financials:ImpactontheNSC,theNSCFoundation,charitiesorotherorganizations• Calculationsofevents(listedbyeacheventwithbudgetfiguresasprovided)
Tofacilitatethescorecardresearch,theNashvilleSportsCouncilpartnerswithBelmont’sSportsManagementprogramwithon-sitesamplingofeventattendees.Figuresarealsocalculatedaftereacheventandafinalreportisissuedattheendoftheyear.
Economic Impact: Refreshed Talking Points for Your Stakeholders
Ascorecardpresentationmayalsoprovideyourorganizationwithkeytalkingpointstosharewithmediaandcommunitystakeholders.Forexample,TraverseCityAreaChamberofCommercepublisheda2012reporttitled:“GameOn!:TheImpactofYouthSportsonaRegionalEconomy.”Afewoftheeconomicimpactstatementsfromthereportincludethefollowinganecdotes:• “MediaincomeofatypicalMichiganvisitoris$67,000whilethemediaincomeofTraverseCityyouthtournamentvisitorsis$124,000.”
• “ThenumberofpeoplebroughttotheTraverseCityAreaoverthecourseoftwoweekendsfortwoyouthsoccertournamentwas15,900,whichincluded91.2percentfromoutsideoftheTraverseCityarea.”
• “Thenumberofhotel,motelandB&Broomsoccupiedduringyouthtournamentswas2,000-2,500oraboutone-halfofallareassleepingrooms(justunder5,000totalrooms).”
Traverse City, Michigan works to attract youth tournament such as soccer to attract events as well as young parents who might be interested in re-locating to the area.
Courtesy of Albany County C&VB
www.SportsCommissions.org13
Economic Impact: Talent Attraction Efforts with Your Local Chamber of Commerce
AnotherobjectiveintheTraverseCityreportistoleveragetheyouthtournamentsaseffectivewaystoattract“talent”totheirregion,asparentsofyoungathletesontravelteamstendtobringamixofprofessionalexperiencesthatareattractivetogrowingeconomies.Thisconceptoftalentattractiontoavoid“braindrain”incommunitieswasfirstsharedbyRichardFloridainhisbook,“TheRiseoftheCreativeClass,”whichdiscusseshowyoungprofessionalsarechoosingcitiestorelocatebasedonthecity’sculturalandenvironmentalofferings.Theiremploymentisasecondarychoiceoncetheydecideuponthecitythatbestmeetstheirneeds.
Manycitiesarefocusingonthetalentattractionandretentionpieceoftheireconomywithstructuredprograms,usuallyledbythecity’sChamberofCommerce.ForinstanceinbothCincinnatiandHartford,eachmarkethasaprogramcalledHYPE.InCincinnati,the“HarnessingYoungProfessionalEnergy”programoffersayoungprofessionalleadershipprogramcalledC-Change,anannualnewideassummitcalledBoldFusionandavarietyofresourcesforemployerstouseinmarketingtheregiontoprospectivenewhires.
The“HartfordYoungProfessionals&Entrepreneurs”programofferssimilarnetworkingeventstoCincinnatibuthasafocusonsupportinglocalyoungentrepreneurs.
ThinkaboutwhatapartnershipwithyourChamberofCommercemightlooklikeandhowyoucanleveragefuturebidstohostsportingeventsthatattractthisdesirableYPaudience.Thistypeofpartnershipmayleadtoincreasedcommunityandeconomicimpact,neweventstohostinyourcityandnewfundingstreamsfromcompany’sinterestedinYPtalentattraction.
The Hartford Chamber’s HYPE Program offers an annual bowling outing for its young professionals.
Courtesy of HYPE Cincinnati
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Symposium Preview
TherearelotsofreasonstovisitOklahomaCity:ItsupandcomingNBAteam,theThunder;thehorseshows;itsworld-classmuseums.ButonereasontocometoOklahomaCityinMarchistheannualNASCSportsEventSymposium,wheretheleadersinthesportsindustrygathereachyeartoshareideasandmakedeals.
Anotherexciting,andproductive,weekisontapattheNASCSportsEventSymposium,March31-April3,2014inOklahomaCity.Whetheryou’reaneventorganizer,hostorganizationorvendor,it’sachancetogainindustryknowledgeandsolutions,alongwiththeopportunitytogeneratenewbusinessleadsduringtheSportsMarketplace.
Industryleaderssaynowhereelsewillattendeeshavetheopportunitytoconnect,orre-connectwiththismanysportsbusinessleadersfromaroundthecountryinoneplace,atoneeventwhereeducationisasimportantasthenetworking.
“Inadditiontooutstandingeducation,marketplaceappointments,andtheopportunitytovisitfirsthandsomeofthebestsportscitiesinthecountry,themostvaluabletakeawayIreceivefromtheNASCSymposiumisconnectingwithcolleaguesinthesportsindustry,”
accordingtoJanisRoss,executivedirectorofEugene,Cascades&CoastSports.“Havingface-to-faceconnectionsatSymposiumhasprovidedmewithkeycontacts.IknowIcanpickupthephoneandreceivevaluableadvicefromsomeoneImetthroughtheconference.”
“TheNASCSymposiumissimplythebestresourcetolearnfromexpertsinthesportsindustryandexchangebestpracticeswithyourpeers,”saidRalphMorton,executivedirectoroftheSeattleSportsCommission.“Itisanessentialdestinationforthoseseriousaboutgrowingtheirorganizationandbuildingrelationshipsnationally.”
“We’veattendedtheNASCSymposiumforthelast8yearsforthreereasons,”saidGinaMintzer,CMP,MHA,directorofsalesattheAlbanycountyConventionandVisitorsBureau.“One,Education–tostayontopofourgamebyknowing,understandingandexecutingthetrendsinoursportseventsindustrytothebestofourability;Two,Networking–withsportseventplannersandhostdestinations
whoknowhowtoplanandproducethebesteventsforgreatsuccessandtoemulatetheminAlbany,NY;Three,Business–toactuallymeetandultimatelyworkwithindividualstobringtheirsportseventstoourdestinationsuccessfullyforparticipants,fans,governingbodiesandourhospitalitycommunity.Forthesereasons,weareactivemembersandparticipantsofNASCandtheannualSymposium.”
The NASC Symposium is simply the best resource to learn from experts in the sports industry and exchange best practices with your peers. It is an essential destination for those serious about growing their organization and building relationships nationally. – Ralph Morton, Executive Director, Seattle Sports Commission
Anditdoesn’tmatterwhetheryou’rea20-yearveteranofthesportsindustry,orjustgettingstarted,there’ssomethingforeveryoneattheSymposium,whetherit’sthelargerpresentations,orthemoreintimatebreakoutsessions.
“TheNASCSportsEventSymposiumisbyfarthebesteventforourindustrytoattend.Whatmakesitsospecialisthatitisorganizedandputtogetherbyacommitteeofourpeers,NASCstaffandtherightsholdersthemselves,”accordingtoMarissaK.Werner,sports&entertainmentsalesmanagerofVisitMilwaukee.“Theyhavefoundawaytocreateabalancebetweengreateducationandnetworking,whilecontinuallylookingfornewwaystoimproveeachyear.ThisistrulyaneducationalconferencethathashelpedmegrowasaSalesManagerinthesportsindustryandinturnhasallowedmetoeducateourpartnersonwhattheSportsMarketmeanstotheCityofMilwaukee.”
“TheNASCAnnualSymposiumisveryuniqueinthatthecontentandschedulearelargelydesignedbythemembersandtheattendeeswhichiswhythenetworkingandeducationopportunitiesaresooutstanding,”accordingtoMattMeunier,nationalsportsaccountexecutiveattheMeetMinneapolisConvention&VisitorsAssociation.“Whetheryouareaseasonedattendeeorafirst-timer,theNASChasthetoolsyouneedtobuildyourcareerandyourpipeline.”
Andspeakingoffirsttimers,theysaytheyareabletotakeawayabroaderknowledgeofthesportsbusinessaftertheSymposium.“AfterattendingmyfirstNASCSymposiumlastyear,Iwasexcitedtovolunteermytimetobeapartofplanningthisyear’sevent.ThecommitteehasworkedhardtobringanothergreateventtoallitsmembersandI’mproudtosaythatIamapartofit,”saidAshleighBachertfromtheJacksonville-OnslowSportsCommission.“Asmanyhavesaidbefore,thisisagreateventtonotonlynetworkandfindoutaboutbusinessopportunities,butit’salsoawonderfuleducationopportunity.“I’mexcitedthatthereismoreeducationforsmallermarketstogetinvolvedwith,aswellas,somesessions
wehaven’tbeenseeingatotherconferencesorinwebinars,”Ashleighcontinued.“SincethiswillbemysecondyearwithaSportsCommission,theeducationportionisthepieceI’malwaysdrawnto.Listeningtoexpertsintheirfieldandwhatworksinourowncommunitiesisthehighlight.IlookforwardtoanotherSymposiumwhereIgettobringbackbestpracticesandnewideastomyowncommunity.”
Infact,amongthosewhohaveattendedtheSymposiuminthepast,97%ofattendeeswouldrecommendtheNASCSymposiumtoacolleagueand94%ofallattendeesstatedthattheNASCSymposiumisessentialfororganizationsthatareseriousabouttheindustry.Inaddition,97%ofattendeesratetheNASCSymposiumasexcellentorgoodand95%of2013attendeesplantoattendin2014.
Hereisalookatthe2014NASCSymposiumschedule:
Monday, March 319a.m.-noonOklahomaCityNationalMemorialandMuseumTour1p.m.-4p.m.TheOutletShoppesatOklahomaCity2p.m.-6p.m.CSEESpring2014Module6:30p.m.-7:15p.m.FirstTimerAttendeeReception6:30p.m.-10p.m.BricktownBrewhahah
Tuesday, April 18a.m.-9:45a.m.Openingceremonies&NASCMemberAwardsBreakfast10:15a.m.-11:15a.m.BreakoutSessions1-411:45a.m.-1p.m.BestPracticesRoundtablesWorkingLunch1:30p.m.-4p.m.NASCSportsMarketplace4:30p.m.-5:30p.m.BreakoutSessions5-86:45p.m.-11:45p.m.WelcomeReception9p.m.-midnightExtraInningsEveningLounge
Wednesday, April 28a.m.-9a.m.NASCAnnualGeneralMembershipMeetingBreakfast9:15a.m.-10:45a.m.RapidRFPReview&GameChangers11:15a.m.-12:15p.m.BreakoutSessions9-1212:30p.m.to2p.m.KeynoteLuncheon2:30p.m.-5:30p.m.NASCSportsMarketplace5:30p.m.-6:30p.m.SportsLegacyFundReception6:30p.m.-9p.m.OpenEvening9p.m.-midnightExtraInningsEveningLounge
Thursday, April 38:30a.m.-10:30a.m.NASCSportsMarketplace10:30a.m.-noonClosingCelebration1p.m.-4p.m.TheOutletShoppesatOklahomaCity
Visit www.nascsymposium.com for more information. For questions, contact Beth Hecquet, CMP, CMM, Director of Meetings and Events, at 513.281.3888 or [email protected].
15www.SportsCommissions.org
Proudly hosting NASC Symposium in 2014