Narrowcasting: How to Make the Most of Existing Connections
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Narrowcasting How to Make the Most of Existing Connections. #TheLabNYC | #Narrowcast Amy Vernon
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Having more fans and followers has become a metric by which businesses are often measured in the social space. However, if we look at how conversations happen on social media, it has become primarily a means for broadcasting. In this session for Marketing Profs' Digital Marketing World April virtual conference on Social Media Marketing, we discussed the concept of narrowcasting and how to mine your followers for the people and conversations you're really trying to reach.
Transcript of Narrowcasting: How to Make the Most of Existing Connections
NarrowcastingHow to Make the Most of Existing Connections.
#TheLabNYC | #Narrowcast
Amy Vernon
#TheLabNYC | #Narrowcast
This is what we’re encouraged to strive for
But what about these folks?
#TheLabNYC | #Narrowcast
We Broadcast All The Time
#TheLabNYC | #Narrowcast
But Who is Listening?
#TheLabNYC | #Narrowcast
NAR·ROW·CAST
verb (used without object)[nar-oh-kast, -kahst]
To aim a program or programming at a specific, limited audience or sales market.
Origin: 1770–80, for an earlier sense; narrow (broad ) castSource: Dictionary.com
#TheLabNYC | #Narrowcast
Why Narrowcasting?
• People follow YOU for a reasonFind out why they follow
• You follow THEM for a reasonGrow your network through their relevant connections
• Not everyone wants to re-engageFocus on those who do
#TheLabNYC | #Narrowcast
1. Research who you follow and what they are interested in broadcasting/talking about
2. Engage the followers you have by finding content of interest – Sometimes, it’s re-engaging by re-tweeting their content
3. Grow your network by tracking which of their followers they engage with regularly or are of interest to you…
Extending engagement will continue to grow your network.
#TheLabNYC | #Narrowcast
RESEARCH + ENGAGEMENT = GROWTH
Narrowcasting Formula
Find the right
people
#TheLabNYC | #Narrowcast
RESEARCH + ENGAGEMENT = GROWTH
Find the right people
#TheLabNYC | #Narrowcast
RESEARCH + ENGAGEMENT = GROWTH
#TheLabNYC | #Narrowcast
RESEARCH + ENGAGEMENT = GROWTH
#TheLabNYC | #Narrowcast
RESEARCH + ENGAGEMENT = GROWTH
#TheLabNYC | #Narrowcast
RESEARCH + ENGAGEMENT = GROWTH
#TheLabNYC | #Narrowcast
RESEARCH + ENGAGEMENT = GROWTH
#TheLabNYC | #Narrowcast
RESEARCH + ENGAGEMENT = GROWTH
#TheLabNYC | #Narrowcast
RESEARCH + ENGAGEMENT = GROWTH• Daily routine (start
with 10 minutes a day)
• List creation (easy with the right tools)
• Schedule tweets to keep the momentum going
#TheLabNYC | #Narrowcast
How? Tools!
GROWTH (Schedule, Share & Repeat )
ENGAGEMENTRESEARCH
#TheLabNYC | #Narrowcast
Tools for RESEARCH + ENGAGEMENT = GROWTH
#TheLabNYC | #Narrowcast
Tools for RESEARCH + ENGAGEMENT = GROWTH
#TheLabNYC | #Narrowcast
Tools for RESEARCH + ENGAGEMENT = GROWTH
#TheLabNYC | #Narrowcast
Tools for RESEARCH + ENGAGEMENT = GROWTH
#TheLabNYC | #Narrowcast
Tools for RESEARCH + ENGAGEMENT = GROWTH
Internet Media Labs is single-minded in its drive to create technology & services that focus on relevance, the social web and the enterprise.
About Us
#TheLabNYC | #Narrowcast
As General Manager of Social Marketing for Internet Media Labs, Amy helps IML’s clients make the most out of their social marketing • 20 years in newspaper journalism• Part of the 1993 Pulitzer-winning Miami
Herald staff• Top female submitter of all time on Digg.com• Secret passion: Spreadsheets
www.internetmedialabs.com | #TheLabNYC | #Narrowcast
Amy Vernon
www.Facebook.com/AmyVernonwww.Facebook.com/InternetMediaLabs
@AmyVernon@InternetLabs
http://j.mp/AmyVGplushttp://j.mp/IMLGplus
