NARAYANA ENGINEERING COLLEGE:: NELLOREindusedu.org/pdfs/IJREISS/IJREISS_3336_24188.pdfThe Vijaya...

International Journal of Research in Engineering, IT and Social Science, ISSN 2250-0588, Impact Factor: 6.565,

Volume 09, Special Issue 4, May 2019, Page 660-673

http://indusedu.org Page 660

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NARAYANA ENGINEERING COLLEGE:: NELLORE Muthukur Road, Nellore-524004

DEPARTMENT OF MANAGEMENT STUDIES

FIELD PROJECT REPORT

Academic Year: 2018-2019

Title of the Project : A Study on QUALITY OF WORK LIFE

Company Name : VIJAYA DAIRY PVT LTD.,

Roll Number : 17711E0004

Student Name : A. DOLENDRA SRAVAN KUMAR

Guide name DR.T.SREELATHA

ABSTRACT

Quality of work life is a concept that which talks about the overall focus on the

employee as a person rather than just the work done by him/her. There has been must concern

today about wages convenient working hours and working condition , the term quality of

work life has appeared in research journals and press in USA only in 1970’s. It is a process by

which an organization responds to employee needs. Working more productivity and get more

accomplished leading to greater career success. To proper prioritizing between work on one

hand and life on other. Therefore organizations are required to adopt a strategy to improve

the employee quality of work life to satisfy the organizational objectives and employee needs.

KEY elements:

Promote human dignity and growth.

Work together collaboratively.

Participative determine work changes.

Assume comparability of people and organizational goals.





INTRODUCTIONQuality of Work Life has always been up in studying organizational

behavior. It is evident from the history that direct studies on Quality of Work Life

started pouring-in after the first paper presentation by Davis in 1972 at Arden

House, US and thereafter, there was a greater pressure on Quality of Work Life

studies as organizations increasingly adopting the philosophy of making the man

happy at work for enhancing their motivation and will to work. In present scenario

of high technology world, it has become a great concern for management as well

as employees. Quality of working life is the most substantial work related

behavioral phenomenon which has positive impact on production, work culture

and effectiveness of the organization. Though lot of work has been done on

Quality of Work Life in different areas, but unfortunately a bit attention has been

made to variables pertaining to the current research endeavor. Therefore, special

attentions of researcher especially have been made on this point.

Payne and Pheysey (1971) in the light of an interesting study conducted on

organizational climate came to conclusion that job satisfaction is an indicative of

positive Quality of Work Life. This was to highlight qualities of employee’s work

life. Job satisfaction is an indicative of positive quality of working life. Hence,

whatever studies will be put forth on job satisfaction would be determining

relationship of some variable as its important determinants.

Pestonjee (1973) reported that supportive organizations are truly related to

workers morale and job-satisfaction. Similarly in a study conducted by Schnider

and Snyder (1975), it was found that climate and satisfaction are positively

correlated and 76 almost the same result was found in a study of Lafollette and

Sims (1975), as they found organizational climate and organizational practice

correlated to jobs. Rajappa (1978) found that organizations with achievement

oriented climate were highly productive.

INDUSTRY PROFILE





DAIRY INDUSTRY IN INDIA

The dairy industry in India is going through major changes with the liberalization policies of the

government and restructuring of the economy. These have bought greater participation of the

private sector. This is also consistent with global trends, which could hopefully lead greater

integration at Indian dairying with the world market for milk and milk products.

After stagnating to 80 million tonnes for 20 years between 1950 and 1970 Indian milk

production began to rise. Crossing 30 million tonnes in 1980 and 59 million tones 1992. Today

India ranks as the world second largest milk producer after U.S.

REVIEW OF DAIRYING IN INDIA

The main study of Indian farmers has been agriculture and allied occupations farm animals

especially cattle, have been an integral part of rural India for thousands of years.

During the year 1920military farms were established to supply adequate Raw Milk to

the stators. These military farms were well maintained and even their stages were raising

improved animals. Else were in urban areas, dairying was largely left in hands at traditional

producers. Middlemen, debates of private vendors.

DAIRY SCENARIO

Milk is an important nutritious food. It is more important to infants and old people. Large

number of people depends upon milk as an important source of nourishment. Indian with its

vast population gives sentimental attachment to milk as a good food. Milk is substance with

1.029 to 1.035 specify gravity and contains fat minerals proteins and vitamins. The government

of India encouraged co-operative societies for production of milk and its products and setting up

of process of large milk units.

India is today the second largest producer of the milk in the world. Secondly only in the U.S.A

contributing 11% of the market. The production of milk in India is 577 lakhs of tonnes per year. It

may be seen that the milk procurement by the organized sector is presently, a fraction of the





total milk available. There is sufficient scope for procurement of milk and for the growth of the

milk sector.

With high technology and expertise available indigenously and with the milk and milk products

order announce by the government enabling the private sector to deal directly with the farmer.

Organized handling of milk would lead to proper procurement measures, which would in turn be

beneficial to farmers. Remunerative price to farmers would lead to better care of cattle and

COMPANY PROFILE

As the year passed, APDDCF built up the infrastructure needed to meet every requirement of the

dairying, the procurement of milk from over 8,00,000 dairy farmers spread across Andhra

Pradesh. Or getting it ready for nationwide distribution. It all happened within the vast dairy

plant network of APDDCF through extensive use of high technology and management acumen

honed to steer a widespread operation and bought prosperity to the state many times.

The federation has drawn up more comprehensive system for procurement and processing of

milk.

A dedicated research cell is actively pursuing way and mean of bettering quality. Collaboration

with global experts is also being sought, all in an attempt to remain at the forefront of modern

dairying in India where QUALITY will be the watch word.

REACHING OUT OF THE WORLD

APDDCF began its exports efforts thirteen years ago and has gained significant ground abroad. It

has spread its marketing network in the gulf and is exploring the possibility of exporting dairy

products like Butter, Cheese spread, UHT milk, Sterilized cream etc., to other countries. The

federation has been meeting the tastes of divergent cultures, while bringing back the pleasures

of home to Non-Resident Indians.

Today, APDDCF is in the process of acquiring capabilities to join the big league in dairy

technology from USA, UK, Australia, New Zealand and the Netherlands.





Dairy Development Activities in Nellore District

The Vijaya Milk Dairy which is the first dairy industry in Nellore district was started in

the year 1969 the actual name of Vijaya Milk Dairy is the Nellore district milk producer’s

mutually aided co-operative LTD. the Nellore dairy was started with initial capacity of 12,000

litres per day mostly to collect milk from surrounding villages.

Afterwards due to increase in procurement the handling capacity was expanded to

40,000 litres per day during the year 1979.

The milk chilling centre at Kavali was started during the year 1877 with an initial capacity at

Venkatagiri was started during the year 1981 with same capacity.

During the year 1985, due to increase in milk procurement in the district, they handle

capacity of milk chilling centre Kavali and Venkatagiri have been increased from 6000 litres to

12,000 litres per day. in the year1986 the Nellore milk union was registered under AP

cooperation societies act 1964.

Due to the further increase in milk procurement the present handling capacity of Nellore

dairy is expanded to 40,000 litres to 75,000 litres per day and milk chilling centre Kavali also

expand from 12,000 litres to20, 000 litres per day. Another milk chilling centre to 10,000 litres

per day was started in the month of October 1995 and subsequently expanded 20,000 litres per

day during 1998.

At present there are nearly 57,360 milk producers supplying milk to Nellore Union out if

which there are small farmers 23,960, marginal farmers 15,030, agricultural laborers 10,040 and

large farmers 8,300.

Product profile:

Today APDDCF offer the widest spectrum of milk products in India, under the brand name

VIJAYA. these include ghee, butter, processed cheddar cheese and cheese spread, flavoured

milk, skim milk in tetra packs, sterilized.


Volume 09, Special Issue 4, May 2019, 60-673



Skim milk powder, dairy whitener, cooking butter and Ice-cream, several among these carry the

a mark “AN” attestation of quality by Govt. of India and the ISI mark of Bureau of Indian

standards. the brand VIJAYA is name for quality and quantity. This makes it a trusted name in

millions of households across the country.

In addition, APDDCF also manufactures products such as sterilized flavoured milk, paneer

Indigenous cheese, doodhpeda, (desiccated milk sweet) and butter milk which are marketed

through a network of Vijaya Dairy parlours and a chain of retailers spread across Andhra

Pradesh.

Manufacturing

process of milk:

1. Procuring milk

2. Reception (testing for good or spoiled milk)

3. Chilling 4 to 5c

4. Pasteurization

5. Homogenization

Finished products and the present selling prices:

1. Full Cream Milk: It contains 6% fat and 9% snf –Rs.28 per Ltr.

2. Toned Milk: It contains 1.5% fat and 8.5% snf-Rs.20 per Ltr.

3. Double Toned Milk contains 1.5% fat and 8.5% snf-Rs.20 per Ltr.

4. Ghee -1kg – 195/-





5. Butter Milk – 1 packet – 4/-

6. curd – 100ml. Cup – 5/-

RESEARCH METHODOLOGY

NEED OF THE STUDY

The success of any organization is highly dependent on how it attracts

recruits , motivates and retains it swork force. T

Therefore the organization are required to adopt a statergy to improve the

employee quality of work life to satisfy both the organizational objectives and

employee needs.

It is a process by which an organization responds to employee needs.

Working more productivity and get more accomplished leading to greater career success.

To proper prioritizing between work on one hand and life on other.

OBJECTIVES OF THE STUDY

PRIMARY OBJECTIVE

1) To study the quality of work life practices followed by VIJAYA DAIRY Nellore

SECONDARY OBJECTIVE:

To identify the attributes /factors influencing quality of work life.

1) To analyze the level of satisfaction of the employees on quality of work life in an

organization.

2) To study the expectation of the employees to improve the quality of work life in their

work force.

4) To know the influence of quality of work life on employees performance.





SOURCES OF DATA

Research methodology is a way to systematically solve the research problem .

methodology deals with the research design , data collection method, sampling

method, analysis and interpretation done and limitations inherit in the project

Primary Data:

Interacting and interviewing the employees of VIJAYA DAIRY ,Nellore by providing

them through Close-ended questionnaire.

Secondary Data:

Internal and External secondary data is collected for the purpose of study. Internal

secondary data were collected within the company records, previous research reports and

other relevant information and through internet sources.

Data source :primary data

Population size :500

Sample size :90

Research instrument-close-ended Questionnaire

Contact method -Random sampling method

TOOLS USED FOR ANALYSIS:

Well established statistical tool like percentage method and bar diagrams have

been used carefully. Meaningfully analyzed the data collected through survey.

FORMULA:

Percentage = number of respondents/total number of respondents *100

LIMITATIONS OF THE STUDY

All the employees of the organization may not be interested to express their views.

The collected views of samples of workers may not represent the views of all workers in

organization.

There is no measure to check out whether the information provided but the workers true or

not.

As VIJAYA DAIRY is a big organization it was impossible to interact all the employees

in different department because of time factor.





THEORETICAL STYDY

QUALITY OF WORK LIFE

Quality of work life is the existence of a certain set of organizational condition or

practices . this definition frequently argues that a high quality of work life exists when

democratic practices are used , employees jobs are enriched employees are treated with

dignity and safe working conditions are existed. Quality of work life refers to level of

satisfaction and motivation ,involvement and commitment of individuals experience with

respect to their work , quality of work life is the degree to which individuals are able to

satisfy their personal needs while employed by the firm. Companies interested in

employees quality of work life generally try to instill in the employees the feeling so f

security , equity and pride , internal democracy , ownership, autonomy, responsibility and

flexibility of human resource management is the strategic and coherent approach to the

management of the organization most valued assets the people working there who

individual and collectively contribute to achievement of the objective to the business.

There has been must concern today about the decent wages ,

convenient working hours , conductive working condition etc. The term “Quality of wok

life” has appeared in research journals and press in USA only in 1970s. There is no

general acceptable definition about the term. However some attempts are made to describe

the term quality of work life . It refers to favorableness or unfavourableness of a job

environment for people RICHARD AND J.LAY “define is the degree to each member of

a organization are able to satisfy important personal needs through there experience in the

organization.”

IMPORTANCE OF QUALITY OF WORK LIFE

Improved quality of work life was not considered as important factor in India until recently as

there were important impending factors like resource deficiency environmental threats and

some services of financial problems

1, Increase demands at work. 2,Loss Of long term employee guarantees. 3. The need for enhanced work place skills. 4. Greater competition for talent. 5. Increased women in work force.

To the employees share experience each other.

DATA ANALYSIS: some of the examples are given below





1. Does the wage policy adopted by the organization are helping to improve the quality of

work life.

options

No. of

respondents

Percentage

Yes

65

72

No

25

28

tal

90

100

Chart

Showing the employees wage policy adopted by the organization.

Interpretation:

From the above chart it is depicted that 72% of respondents feel that the wage policy

adopted by the organization are helping to improve the quality of work life.

2.Does the company provide the training for enriching the skills of the employees?

options

No. of respondents

Percentage

Yes

58

64

No

32

36

0

20

40

60

80

100

120

Yes No TotalNo. of respondents Percentage





Total

90

100

Chart 4.5

Shows that the training for enrichning the skills of employees

Interpretation:

From the above chart it is depicted that 64% of respondents felt satisfied that the

training for the enriching the skills of the employees and 36% of respondents are not satisfied

with the training provided by the organization.

3.how are the working conditions of the organization

Options

No. of respondents

Percentage

Highly satisfactory

34

38

Satisfactory

40

44

Dis satisfactory

16

18

Total

90

100

0

50

100

150

Yes No Total

No. of responded Percentage





Chart

Shows that the working hours of organization

Interpretation:

From the above chart it is depicted that 44% of respondents are highly satisfied with the

working hours of the organization.

3.. does the company take care of night shift working employee

Options

No.of respondents

Percentage

Yes

79

87

No

11

12

Total

90

100

0

20

40

60

80

100

120

highly satisfactory satisfactory dissatisfactory totalno.of respondents percentage





Chart

Interpretation:

From the above chart it is depicted that 87% of the respondents are feel that the

company takes care of night shift working employees.

FINDINGS

56% of employees feel that the working conditions is average in the organization

72% of the employees feel that the wage policy in the organization helps to improve the quality

of work life

62% of employees are feel to share experiences with the each other

64% of employees feeling satisfactory about the training provided by the company for the

enriching the skills of the employees with in the organization.

44 % of the employees are highly satisfied with the working hours of the organization.

78 % of the employees feel that the organization gives a good feeling of security and improves

productivity

69% of employees are satisfied with their job.

Most of employees feel that the training programmes are required for performing job efficiently.

Some of employees that they are given fair compensation by considering the responsibilities of

the work .

The employees feel that the motivation given by the superior is good.

0

20

40

60

80

100

120

yes no totalno.of respondents percentage





CONCLUSION

Every organization has to satisfy some of the basic needs and demands of its employees because

the satisfied and motivated are the source of achieving organizational goals and objectives.

In order to use the maximum potential of the human resources,the organization should provide

better quality of work life. Improvement in satisfaction level of employees should be planned in

such a way it achieves all the objectives it is set out for this may lead to self commitment,

motivation discipline among the employees.

The organization provides a very healthy climate and also good superior – sub-ordinate

relationship. Even through in some fields the management has to concentrate more and have to

adopt new measures in those fields. It will make them to yield more production as well as it also

makes the employees more involved in their work area.

BOOKS:

1) Aswathappa.K, Human Resources and Personnel Management, TATA Mc

Graw Hill, NewDelhi, 1999.

2) Subbarao, Personnel Management, Himalaya Publishers, New Delhi, 2009.

3) Biswaiect Attanayak, Human Resources and Personnel Management,

Himalaya Publishers, New Delhi, 1980.

4) Prasanth L.M ,Human Resources Management,Sulthan Chanda Sons

Publishers,New Delhi,Thirty fourth editions,2005.

Websites:

1. www.apgenco.gov.in

2. www.wikipedia.com

3. www.exploreHR.com

4. www.businessdictionary.com

5. www.jethr.com

http://www.apgenco.gov.in/

http://www.wikipedia.com/

http://www.explorehr.com/

http://www.businessdictionary.com/

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