get in front of more people who want to buy your stuff

the solutionin words

the challenges we face can be solved by getting in front of more people who want to buy our stuff?

easy to complicate things

two ways to achieve this

YOU TELLING PEOPLE

HOW GOOD YOU AREOTHER PEOPLE

TELLING PEOPLE THEY KNOWHOW GOOD YOU ARE

napkin marketing strategy

YOU TELLING PEOPLE HOW GOOD YOU ARE

OTHER PEOPLE TELLING PEOPLE THEY KNOW

HOW GOOD YOU ARE

YOU TELLING PEOPLE

HOW GOOD YOU ARE

so what do you have to say for yourself?

78% people trust word of mouth recommendation

PEOPLE TELLING PEOPLE THEY KNOW

HOW GOOD YOU ARE

YANKELOWICH

fact: people buy when they are ready to buy - when the timing is right for them

81% people buy after 5-12 contacts

90% OF PEOPLE WHO MAKE THE INITIAL CONTACTDON’T HAVE A SYSTEM TO MAKE SURE

THEY’RE AROUND WHEN THE PROSPECT IS READY TO BUY

Q: HOW MUCH BUSINESS IS

SLIPPING THROUGH

YOUR FINGERS?

IS YOUR MARKETING CATCHING PEOPLE

WHEN THEY’RE READY TO BUY?

IS YOUR WORD OF MOUTH HEARD WHEN PEOPLE ARE READY TO BUY?

we are not finding the time to follow up and build relationships

what we really need is a system that will fix the challenge of follow up,

have people help us get in front of people when they are ready to buy our stuff

there needs to be a system that automatically allocates time in our diary to build relationships

there is such a system but it isn’t to be found at networking events or online

networking events bring people together they help start a relationship

MOST PEOPLE DON’T HAVE THE TIME OR

SYSTEM TO NURTURE THOSE RELATIONSHIP

3 ways to get things done

PHOTO  BY  RALPHBIJKER

do it yourself

get someone else to do it

automate it

email >autoresponder

aweber: mail chimp

infusionsoft

direct mail - postcard

phone

meet (inc. events)

PHOTO  BY  RALPHBIJKER

developing marketing partnerships is key to generating business in 2011

referral groups do far more to put us in front of people who want to buy our stuff

so who should you partner with ...

Q: what will it take for someone to recommend you?

get yourself invited to a referral group to see if there is ‘a good fit’& the opportunity to build relationships with people who are there

marketing partnerships are faster way to get from

to get you in front of more people ready to buy your

stuff