NAPCP July Newsletter: 2012!

napcp N E W S L E T T E R

INSIDE: a special giveaway for 3 lucky readers from Sticky Albums!

Featuringthe wonderful Lindsay Silsby of Pied Piper Photography

July 2012

The Latest News &Announcements,

Workshops, Updatesand much more!

0 1 | N A P C P N e w s l e t t e r J a n u a r y 2 0 1 2

Little feet, high-pitched laughter and pure innocence. The children in our lives

can bring so much inspiration and joy! As our birthdays start to accumulate over the

years, we ponder our own childhood. What if we could rewind time? What if we could

relieve the years of our youth? Oh, wouldn’t it be fun to see it all again in detail, to be

able to pour over photographs from our youth, to experience again the carefree days of

childhood.

Our July Member Spotlight is a photographer who specializes in helping parents

capture their children’s wonder years. Lindsay Silsby of Pied Piper Photography incor-

porates children’s dreams into her photos. With her unorthodox approach and unique

photography technique, her photos appear dreamy, imaginative and fairytale-like. By

adding this whimsical twist, she creates the illusion of looking at each photo through the

eyes of a child – everything is a beautiful, magical and surreal masterpiece. Get ready to

be swept away to a world of wonder while reading Lindsay’s feature.

Our Featured Vendor this month, Sticky Albums, helps leverage mobile devices

and social media to market photography businesses. Sticky Albums offers an app

designed by pro photographers for other pro photographers that creates professional

digital photo albums. This app, which can be used on all smart phones, gives users the

ability to create clean, sleek and creative photo albums within minutes. Continually

offering new and innovative formats to photographers, this summer Sticky Albums is

offering its biggest and best deal yet – a huge summer sale and a special giveaway for all

our NAPCP readers. Take a peek at pg.21 for all the details.

This month’s NAPCP International Image Competition just launched on Monday

and will be closing August 16 at 11:59 p.m. The competition recognizes the creative excel-

lence and accomplishments of our child photography members. For more details and to

meet our esteemed judges please see pg.23.

We challenge you to let your imagination run wild and to dream big dreams…then

go follow them!

Hello friends!

SincerelyThe NAPCP Team

N A P C P N e w s l e t t e r J a n u a r y 2 0 1 2 | 0 2

TABLE OF CONTENTS

Pg. 5 .......... Featured Photographer: Lindsay Silsby

Pg. 19 ..................................... Tips of The Month

Pg. 21 ................... Featured Vendor: Sticky Albums

Pg. 23 ................................ July Image Competition

Pg. 24 ................................. Apply For Membership

Pg. 3 .................................................... Workshops

Pg. 4 ...............................News & Announcements

WORKSHOPS

Join Tamara for this two-day busi-

ness-focused workshop, which in-

cludes an in-depth shooting clinic.

This detailed business program is

built to introduce more efficient

methods for gaining control over

your business processes and home/

commercial studio workflow. The

highly interactive and hands-on

shooting clinic will help you to mas-

ter your technical skills behind the

camera, as well as teach you how to

setup and work with additional light

sources – and better utilize available

light in a more controlled fashion.

August 6 - 7 | Durham, NC

September 13 - 14 | Ottawa, Canada

September 17 - 18 | Toronto, Canada

Tamara LackeyWorkshop


More Info Here!


NEWS & ANNOUNCEMENTS

The NAPCP July International Im-

age Competition opened on Mon-

day and will be closing on August

16th at 11:59pm. Members can start

submitting their best images here!

(above image credit -

Meg Borders, Daydreamer)

Image Competition

That’s right...NAPCP has just

recently let our curiousty get the

best of us as we took the plunge

and joined Pinterest. We would love

for you to take a quick spin around

our boards as well as help us spread

inspiring photography to the

Pinterest community everywhere!

To follow us, please visit our profile

page here! Happy Pinning!

Follow Us on Pinterest

FEATUREDPHOTOGRAPHER

LINDSAY SILSBY

Images by Lindsay Silsby of Pied Piper Photography

FEATUREDPHOTOGRAPHER


ased in England, Lindsay Silsby specializes in

newborn, maternity, children and family photography.

Her inspiration for her photos is drawn from her children.

Lindsay is well-known for her ability to create whimsical,

dreamy and creative images that simply take your breath

away. She’s been featured throughout numerous publica-

tions, awarded Digital Photographer’s Photographer of the

Year and owns Hamelin Designs, a resource guide for pho-

tographers. We are proud to have Lindsay as a recognized

member of the NAPCP!

B


Tell us your story. How you started and how your photography, brand,

and business transformed over the last few years...

I think like most photographers, I have always LOVED taking photographs. I

had a really great junior high photography teacher and she always inspired

me on how to use photographs to express myself. The love for it really began

there! Since 75% of my work is mostly children and families, I wanted a brand

that was as fairy tale and as whimsical as I hoped my photographs portrayed

themselves but I was stumped! So I ran a contest amongst my friends and one

of my friends came up with Pied Piper Photography and it hit me SO right!

It was perfect! I feel like my business is always transforming. For me, being

“professional” is a lifetime pursuit since I am always trying to become better!


We know how difficult it is to move your family, life, and business. How

did the move to England impact your business, and what have you done to

reach out?

It’s kind of funny situation! My husband is English, I’m American and tech-

nically I started my business over here in England! I hadn’t been living here

that long so when I started up Pied Piper I scheduled sessions in Arizona

(where I am from) to pay for my trip to visit. So really my first clientele basis

was out of Arizona and the west coast. It’s only since I moved to the city I am

in now that I have started to build my clientele here. It’s been hard because

photography here is not the same as it is in the states and I’m just starting to

get there!


Tell us about how you reach out to local businesses. How has that paid off

in the growth of your own studio? It’s really important to connect to other

business owners similar to your own. I found that in some local business

women who are in the same boat as me along with the same kind of market/

genre. Two in particular, one owner of a prominent website and another of a

local playcafe in my target area....it has made a HUGE difference to my clien-

tele!

What has been the best piece of advice you’ve received starting out? Why?

A photographer once told to always make mom look good. A piece of advice

that has never failed to work!!


Who has been your your biggest inspiration in your work?

It’s so cliche but I LOVE Annie Leibovitz. Her whole story is amazing and she

worked really hard to get where she is now and I LOVE that about her! re-

gard.

How do you balance photography, mentoring, and life with 3 kids?!

HA HA! Do I?! Balance is relative! I try to keep a good routine and then I have

to stick with it! If I don’t, things spin very quickly out of control. I keep my-

self to timers (no lie) and my kids always come first!


Who are some of your favorite vendors?

I love Oh Snap boutique, Simplicity Designs, Design Aglow for templates.

Lily Blue, Jinky Art and Addy Lane for actions. Kelly Moore and Epiphanie

for bags....though Etsy has some pretty wicked ones too! I am IN LOVE with

Bloom Theory straps as well.....dying to have a few of those!!

What are some of your best selling products? How do you market them &

why do you think your clients gravitate towards them the most?

My most popular are my digital files, press-printed albums and canvases.

They are probably my best selling because they are what I love so I tend to


push my selling strategies towards them. I think the albums and canvases

best showcase my work and the files...everybody wants to own their images

so they kind of sell themselves!

Where do you see yourself in 2 years, Lindsay?!

I’m a big dreamer...my hope is to be a leading child photographer here in the

UK and the US...doing large campaigns for major brands....owning a studio

in Chelsea.....photographing Wills and Kate’s newborns....it could definitely

happen!

We absolutely loved meeting you in Vail, Lindsay! And we love how open



Thank you so much Lindsay!

and honest you are on the NAPCP our child photography community.

What is your desire and hopes for our very specialized and unique indus-

try?

I hope that there can be a positive atmosphere amongst the growing group

of photographers that are up and coming. Understanding between one an-

other and a desire to help one another grow without being competitive in a

negative way!

To see more of Lindsay’s work, please visit her site here, and her blog

here!

TIPS OF THE MONTH TIPS OF THE MONTHBY LINDSAY SILSBY


1) Don’t spend too much time looking at a billion different photographers blogs.

It leads to too much comparison and can’t stunt your own creativity

2) Be your own kind of creative. It is great to admire and be inspired by other

photographers but SO important that you remain YOURSELF.

3) CRUNCH the numbers and don’t undervalue yourself (and the rest of us if you

don’t!)

4) Have fun! Sometimes you get so in the routine of doing a session that you for-

get WHY you do it! I think about my own photos on my walls at home...the mem-

ories of my family that surround me and remember that is WHY I do what I do!


With this book you’ll learn how to use backgrounds that complement your

subjects, set up and shoot in-studio, light your images anywhere with

straightforward lighting setups and diagrams, pose your subjects in a

beautiful but natural way, nail your exposure, and create meaningful

family portraits that leave everyone feeling and looking their honest best.


FEATURED VENDORSTICKY ALBUMS

StickyAlbums.com lets you create branded photo-album apps for

your clients’ mobile devices. The albums are a great marketing

tool: they’re like rep cards or brag books, but they’re always at

hand and your clients won’t run out of them.

Word-of-mouth referrals are our most valuable currency as pro-

photographers. Smart Phones and Tablets are the fastest growing

consumer products we’ve ever seen, and they’re changing how we

live and how we do business. StickyAlbums gives you a way to le-

verage this mobile revolution into wow-factor referrals.

Want to win a $100 gift card?


1) Like both Sticky Album’s and NAPCP’s Facebook pages

2) Leave a comment on the NAPCP Facebook page to let us know

you have entered the contest!

Contest ends Thursday, July 19, @ 11:59 pm EST

GIVEAWAY


IMAGE COMPETION

NAPCP’s July 2012 International Image Com-

petition opened on Monday! The purpose of

NAPCP’s Image Competitions is to recognize the

accomplishments and creative excellence of our

members, rewarding their talent with medal-

lions, priority listing on our directory, vendor

endorsements, member points, titles and pro-

fessional recognition. Members each receive

a total of 2 Competition Credits per Competi-

tion with their Membership. Details are online!

They say a picture is worth a thousand words

… and yours may be featured in our next press

release. For the past two International Im-

age Competitions, the winners announcement

highlighted the names of the competition win-

ners and received great exposure – collecting

thousands of views, postings to other websites,

and search index hits. Wouldn’t you like to see

your name and photo sent over the wire too?

Members, you can start submitting your best

images here!

Start Submitting Now!

TINA WILSON

DEB SCHWEDHELM

JOY VERTZ

JUDGES

please visit napcp.com or email us at [email protected] with questions or inquiries.

MembershipInterested in applying for

membership? Learn more

about the benefits of a NAPCP

membership on our site!

Directory

Looking for a photographer in

your area? Visit our exclusive

NAPCP Member Directory on

the site today!

DIRECTORYAPPLY NOW

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NAPCP July Newsletter: 2012!

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Transcript of NAPCP July Newsletter: 2012!