Napa, CA 94559 MI Resellers Can Profit From Unique, High

ArtistWorks, Inc. 68 Coombs, Suite C1 Napa, CA 94559 1.800.326.5596 ArtistWorks.com Our World-class Instructors: Paul Gilbert | rock guitar Martin Taylor | fingerstyle guitar Jason Vieaux | classical guitar John Patitucci* | jazz bass Nathan East* | electric bass Andreas Oberg* | jazz guitar Jeannie Deva | vocal Nathan Cole | violin Jeffrey Khaner | flute William Caballero | French horn David Bilger | trumpet Ricardo Morales | clarinet Howard Levy* | harmonica DJ Qbert | skratching Tony Trischka* | banjo Billy Cobham* jazz & fusion drums Luis Conte* | percussion Christie Peery | piano Missy Raines | double bass Bryan Sutton* | flatpick guitar Andy Hall | Dobro Mike Marshall | mandolin Darol Anger | fiddle Justin Bua | art We’re Social! Facebook Twitter YouTube LinkedIn Google Plus Instagram

“World-class virtuosos listen and respond to practice videos

submitted by student members, personally.”

Last updated 1/17/2014

FOR IMMEDIATE RELEASE

MI Resellers Can Profit From Unique, High-Margin Music Lessons with New ArtistWorks Online

Music Lesson Access Cards

Innovative Retail Cards Allow Resellers to Tap Into Online Lesson Market with 23 Different Online Music Schools,

from Rock Guitar to Violin January 17, 2014 – NAPA, CA – ArtistWorks, the leading interactive lifestyle social learning platform, today announced the availability of a new retail program for credit card-sized cards, which grant access to their 23 online interactive Video Exchange™ music schools. With the new tangible cards, musical instrument and supply resellers can now conveniently offer every advantage of a superior online subscription-based instruction with a physical card at the checkout counter. Currently, tens of thousands of members in nearly 100 countries have improved their playing within ArtistWorks’ unique online learning communities. ArtistWorks has long been known for its innovative Video Exchange Feedback Platform, where an average music lover can submit practice videos and receive video feedback from world-renowned teaching artists such as Paul Gilbert, Nathan East, Mike Marshall, Tony Trischka, John Patitucci, Howard Levy, DJ Qbert and more. Many ArtistWorks instructors are already valued endorsers for name-brand manufacturers sold in many stores and online, like Ibanez, Marshall, Yamaha, Dunlop, Hohner and more. Now music retailers can add incremental revenue to their average sale by offering physical access cards for these high caliber music lessons to their product mix. They’re perfect for a POS up sell opportunity. Just like traditional gift cards, resellers can merchandise ArtistWorks Access Cards online and/or in store. Top Benefits of Selling Access Cards for ArtistWorks Music Lessons:

● INCREASE PROFITS: Resellers earn a 20% to 40% margin on every average sale of $90-$99.

● ADD VALUE FOR CUSTOMERS: Personalized online music lessons from a world-class artist for about a dollar a day!

● P.O.S. UP SELL: An ideal add-on sale for low-margin accessories and supplies, as well as major purchases like instruments, etc. for brick & mortar and online.

● EFFORTLESS INVENTORY: Access cards are the size of a credit card. They have a minimal footprint and can be positioned on counters or at checkout for easy add-on sales.

● EMPLOYEE PERK: Store staff can receive complimentary access to lessons and ArtistWorks training.





How ArtistWorks Online Music Access Cards Work for Your Customers:

1. Customers redeem the code on their Access Card for three months of online lessons at the ArtistWorks instructor/instrument website of their choice.

2. The enrolled member has unlimited, 24/7 access to a comprehensive library of hundreds of pre-recorded video lessons, from beginner to advanced.

3. For personal guidance, they can submit practice videos to their teacher through the ArtistWorks Video Exchange Feedback Platform using their webcam, Smartphone, iPad or traditional video camera.

4. Their world-class instructor views their video and responds with a feedback video prescribing additional exercises, techniques or songs to help them improve.

5. Each student submission and teacher response Video Exchange is paired together to form a new lesson from which all the members of the school learn.

6. Whether customers submit practice videos or not, they get invaluable education from the interactions their master teacher has with other members

ArtistWorks will be showing the online schools

and the access cards at the NAMM show at booth #1054 in Hall E.

Qualified resellers who visit the booth to check out the new offering may receive VIP membership access cards while supplies last.

For more information, or to schedule an interview with one of ArtistWorks all-star teachers attending NAMM, visit ArtistWorks.com, and contact Tanya Weliky at tanya (at) ArtistWorks.com. About ArtistWorks, Inc. In 2008, former AOL executive David Butler set out to finally master jazz guitar. With no acceptable teachers in his area, he and co-Founder Patricia Butler built a revolutionary online system to enable anyone to get direct feedback from a master teacher anywhere in the world. Today, ArtistWorks, Inc. is the leader in a new generation of online learning platforms. This “next generation” Video Exchange™ Feedback Platform enables world renowned artists and musicians to "teach the world" by presenting their artistic legacy in the form of HD video lessons and direct feedback to subscribing students. Utilizing simple web cams, Smartphones, tablets or video cameras, students are able to submit practice videos and get individualized video feedback and guidance from their teaching artists - creating a constantly evolving two-way, online learning experience. ArtistWorks currently offers schools from such world-class artists as: Paul Gilbert (rock guitar lessons), Martin Taylor (fingerstyle guitar lessons), Jason Vieaux (classical guitar lessons), Andreas Oberg (jazz guitar lessons), Jeannie Deva (singing lessons), Nathan Cole (violin lessons), Jeffrey Khaner (flute lessons), William Caballero (French horn lessons), David Bilger (trumpet lessons), Ricardo Morales (clarinet lessons), Nathan East (electric bass lessons), John Patitucci (jazz bass lessons), Howard Levy (harmonica lessons), DJ Qbert (DJ lessons), Christie Peery (piano lessons), Billy Cobham (jazz and fusion drum lessons), Luis Conte (percussion lessons), as well as the ArtistWorks Academy of Bluegrass with Tony Trischka (banjo lessons), Missy Raines (double bass lessons), Bryan Sutton (flatpick guitar lessons), Andy Hall (Dobro lessons), Mike Marshall (mandolin lessons), Darol Anger (fiddle lessons), and Justin BUA (art lessons). For more information, visit ArtistWorks.com





About ArtistWorks, Inc. ArtistWorks offers a one-of-a-kind twist on online music lessons that combines high-end personal instruction with the convenience of online video lessons. We are an innovative subscription-based online music school where world-class virtuosos watch, and personally respond to, practice videos submitted by student members. Once the teacher’s response is posted, it is paired with the corresponding student submission (this is called a Video Exchange™) and both sides of the interaction are available to all members. This learning model creates a constantly growing and evolving library of invaluable knowledge, an enthusiastic and interactive global community and an unrivaled, online learning experience. ArtistWorks is designed to show progress for first timers as well as for seasoned vets who desire an inspiring place and a convenient and effective method to pursue their passion toward becoming a better musician. ArtistWorks Founding Story After retiring as an early stage AOL executive, David Butler rediscovered his beloved jazz guitar and was determined to become the best player he could be. However, even with all available resources at his disposal, he was still unable to find a convenient way to learn from an expert effectively. In 2008, he collaborated with his wife, former Merrill Lynch financial executive Patricia Butler to form ArtistWorks, Inc., the only way to receive personal, constructive feedback from a world-renowned teaching artist online. Today, this next generation online learning platform hosts a constantly growing library of over 35,000 video lessons and student/teacher Video Exchanges™ used by an enthusiastic community of many thousands of students worldwide. ArtistWorks Demographic Our members are typically adults who want to improve their playing conveniently and affordably while not sacrificing quality instruction. We cater to all levels from complete novice to professional musicians and music teachers. Often students are the fans of our celebrity teachers who are excited about receiving personalized feedback from an artist they already admire.





ArtistWorks’ Patent-Pending Video Exchange™ Model ArtistWorks is one of the most comprehensive educational websites in the world. We start by recording hundreds of music lessons in HD video with multiple angles from each artist - beginner to advanced. Each teaching artist is then outfitted with a portable video studio for his or her home, studio or tour location. As subscribing students submit videos of themselves practicing, the teacher uses the Video Exchange platform to easily work through their queueof videos and respond to each submission. Whether students submit videos, or not, all students benefit from watching the interactions between teacher and other students. In this way, Video Exchange mimics an actual classroom or master class.

ArtistWorks Subscribing Members • CHOOSE from hundreds of pre-recorded streaming lessons • VIEW the Video Exchanges that other students have already

submitted and learn from their interactions • SUBMIT a practice video to ask questions or get feedback on

their progress directly from their master teacher • LEARN from their teaching artist’s video response and

incorporate their feedback into practice





ArtistWorks Product Three membership plans are available as recurring subscriptions: $90 for 3 months ($30 per month), $150 for 6 months ($25 per month) or $240 for 12 months ($20 per month). Gift certificates and physical gift cards are also available online from Amazon.com and at a growing number of music retailers nationwide.

The ArtistWorks’ Offer and Guarantee: This is the most effective way to become the artist or musician you always wanted to be. You can watch free sample lessons to any school before becoming a member and we will refund your money within the first 14 days if you do not believe it is the most effective way to learn online.

The ArtistWorks’ Difference: ArtistWorks is the most convenient, efficient, effective and enjoyable approach toward becoming a better musician available today. Our classes cost less than local lessons and provide one-of-a-kind access to some of the most talented teachers in the world:

• PATENT-PENDING TECHNOLOGY o A next generation, patent-pending Video

Exchange™ learning platform enables anyone to build their music and/or art skills online leveraging interactions between master teacher and all members of the community.

• SUPERIOR FACULTY o The only place you can get individualized attention

from legendary, world-renowned teaching artists who are the best at what they do.

• PERSONALIZATION o ArtistWorks is the ONLY video instruction where

the teacher responds directly to your individual questions, and provides personalized feedback on progress, unlike other video lessons or DVDs.

• MASTER CLASS o ArtistWorks has a constantly growing and evolving

library of exclusive knowledge that emerges not only from original lessons from our legendary teaching artists, but also from their Video Exchanges with students.

• COMMUNITY o Our vibrant community is full of supportive, like-

minded music enthusiasts who truly support each other in their progress. Social tools like shouts, chat rooms and forums encourage positive interaction.





Quick Facts • Founded: 2008 • Website: ArtistWorks.com • Headquarters: Napa, CA 94559 • Type: Privately Held • Key Executives: David Butler, Founder

Patricia Butler, President & CEO Ian Alexander, VP Marketing

• Lessons: Over 35,00 • Students: Thousands of students from nearly

100 countries at every level, from beginner to professional musician

• Teaching Artists: 24 teachers, 7 are Grammy™ winners, all are world-class

• Required technology: Any video capable device, Internet • Costs: All memberships are $1/day or less • Key differentiator: Personalized answers and feedback

from world-renowned teaching artists

The ArtistWorks Member Experience: Banjo School with Tony Trischka

"I can't say enough good things about the School of Banjo. The banjo lessons already up on the site take you from raw beginner up through some advanced concepts. Then there are the special guest interviews/lessons with people like Noam Pikelny and Steve Martin teaching you. But the icing on the cake is the video exchanges. If you're a student you submit whatever you're working on - whether it is one of the banjo lessons from the site or just a tune you like. Tony checks out your version, makes technique suggestions, and generally offers a couple of variations for you to try.Oh, and Tony can direct you towards individual player's styles if that's what you're looking for. Want to do it like Earl? He'll go totally Scruggs on you. Or Don Reno? Or Bill Keith? It's all there."

Chris Ragaisis Rock Guitar School with Paul Gilbert

“This is hands-down my favorite website and the best educational experience I've ever had. Paul is, as far as I'm concerned, the best guitar teacher in the world and you guys have an awesome design and implementation. I've never felt so satisfied and learned so much from being subscribed to ANY other paid website. I'd seriously lose my Costco membership before I'd lose this one. As long as Paul's here, I'm here. Paul Gilbert through ArtistWorks has transformed both my playing and my enhanced my overall enjoyment and love of music.”

Todd Cullum





ArtistWorks features world-class teaching artists: • Paul Gilbert (rock guitar – Mr. Big, Racer X) • Martin Taylor (fingerstyle guitar – Stephane Grappelli, Bill

Wyman) • Jason Vieaux (classical guitar – Solo performer, Chair of

the Guitar Department at the Curtis Institute) • Andreas Oberg (jazz guitar – Les Paul, John Patitucci) • Jeannie Deva (singing lessons – Vocal coach, J. Geils Band,

Foghat, The Voice/American Idol contestants) • Nathan Cole (violin – First Associate Concert Master, LA

Philharmonic) • Jeffrey Khaner (flute – Principal Flute Philadelphia

Orchestra, Professor at Juilliard and The Curtis Institute) • William Caballero (French horn – Principal Horn Pittsburgh

Orchestra, Professor Carnegie Mellon) • David Bilger (trumpet - Principal Trumpet Philadelphia

Orchestra, Professor at The Curtis Institute) • Ricardo Morales (clarinet - Principal Clarinet Philadelphia

Orchestra, Professor at The Curtis Institute) • Nathan East (electric bass– Michael Jackson, Daft Punk,

Eric Clapton, Phil Collins) • John Patitucci (jazz bass – Sting, Carol King, Chick Corea,

Herbie Hancock, Wayne Shorter) • Howard Levy (harmonica – Bela Fleck and the Flecktones,

Steely Dan) • DJ Qbert (DJ ¬– Skratch Pioneer, Multiple DMC World

Champion Winner) • Christie Peery (piano – Carnegie Mellon) • Billy Cobham (jazz and fusion drums – Mahavishnu

Orchestra) • Luis Conte (percussion – Jackson Browne, Madonna) • Justin BUA (art – Best Selling Poster Artist, Author,

Former USC Art Instructor)

ArtistWorks Academy of Bluegrass • Tony Trischka (banjo – Steve Martin, Bela Fleck) • Missy Raines (double bass – Peter Rowan, Missy Raines

and the New Hip) • Bryan Sutton (flatpick guitar – Doc Watson, Keith Urban,

Ricky Skaggs, Taylor Swift) • Andy Hall (Dobro – Infamous Stringdusters, Zack Brown,

Charlie Daniels) • Mike Marshall (mandolin – David Grisman Quintet,

Stephane Grappelli) • Darol Anger (fiddle – Montreaux, David Grisman Quintet,

Stephane Grappelli).

Napa, CA 94559 MI Resellers Can Profit From Unique, High

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