Nantucket Catering Company Social Media Marketing Plan

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Social Media Strategy

description

This presentation was created as an assignment for class. Nantucket Catering Company and Digital Cooperative are both fictitious companies. This B2B presentation is aimed toward highlighting the benefits of a proposed social media plan for a non tech-savvy client.

Transcript of Nantucket Catering Company Social Media Marketing Plan

Page 1: Nantucket Catering Company Social Media Marketing Plan

Social Media Strategy

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Three Part Plan

1. Show your product

2. Engage your audience

3. Track your success

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SHOW YOUR PRODUCTHow to make your brand known

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Flickr.com

• Account is Free

• Easy upload to share pictures

• Link Flickr pictures to your website

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5th Street Cafe

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ENGAGE YOUR AUDIENCEBuilding a community

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Constant Contact

• Email Marketing

• Surveys and Polls

• Inexpensive

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Sample Constant Contact Email

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TRACK YOUR AUDIENCELearn client behavior, track competitors and build relationships

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Nimble

• Track customer activity

• One-stop contact integration

• Prospecting

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Nimble Homepage

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IMPLEMENTATIONTying it all together

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Digital Collaborative

• Free Flickr Account

• Constant Contact design

• Nimble training and implementation

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References

5th Street Cafe (n.d.). Flickr: 5th Street Patio Cafe's Photostream. Welcome to Flickr - Photo Sharing. Retrieved February 9, 2013, from

http://www.flickr.com/photos/5thstreetpatiocafe/

Constant Contact (n.d.). Constant Contact Pricing. Constant Contact Support. Retrieved February 9, 2013, from

http://support2.constantcontact.com/articles/FAQ/1935?q=price&l=en_US&fs=Search&pnx=1

Flickr (n.d.). Welcome to Flickr - Photo Sharing. Flickr.com. Retrieved February 6, 2013, from http://www.flickr.com/

Inc. (n.d.). 6 Services to Help You With Mobile Marketing | Inc.com. Small Business Ideas and Resources for Entrepreneurs. Retrieved February 9, 2013, from

http://www.inc.com/ss/mobile-marketing#5

Inc. (2010, January 25). How to Use Multimedia for Business Marketing | Inc.com. Small Business Ideas and Resources for Entrepreneurs. Retrieved February 9,

2013, from http://www.inc.com/guides/multimedia-for-business-marketing.html

Inc. (2010, January 25). How to Use Social Networking Sites to Drive Business | Inc.com. Small Business Ideas and Resources for Entrepreneurs. Retrieved

February 7, 2013, from http://www.inc.com/guides/using-social-networking-sites.html

McGee, M. (2006, January 15). How to Market on Flickr. Small Business Search Marketing by Matt McGee | SEO Tips & Help for Small Businesses. Retrieved

February 9, 2013, from http://www.smallbusinesssem.com/how-to-market-on-flickr/6031/