Nanoleaf Bloom Feasibility Analysis
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Transcript of Nanoleaf Bloom Feasibility Analysis
Feasibility Analysis DM 663 Group Project | September 6, 2014
Lauren Foisy, Ann Marie Puente, Hansel Noriega, Rodrigo Jardim, Ali Akbar Sahiwala, Lia Wang
WHATThe world’s most
energy efficient light bulb?
Convenient● Easy to install
● Customizable light levels
Reduces Energy ● 1200 lumens, 10 watts = 120L/W
Unique Design● High Upfront Cost
WHYMarket Drivers● Government mandates and regulatory standards
● Increasing energy costs
● Increased environmental awareness
WHOWill people buy it?● High unit cost, difficult to penetrate market
Who will buy it?● Willing to spend upfront, for long-term energy savings
● Environmentally conscious, and early adopters
Competitive Advantage● First to market ● Research and innovation● Recognition and publicity through crowdfunding
HOW
Barriers● Limited access to capital ● Economies of scale● Relatively low barriers to entry● Highly competitive landscape
VERDICT
VENTURE IDEA 31/40
BUSINESS MODEL 13/20
ANALYSIS 12/20
OPERATIONS 6/10
MANAGEMENT 6/10
FINAL SCORE 68%
Successfully funded but future prospects remain
questionable