Nano mba 3_การสื่อสารการตลาดค้าปลีก วรกร...
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Transcript of Nano mba 3_การสื่อสารการตลาดค้าปลีก วรกร...
- 1. " Marketing Communication in RetailStores" . " 1
2. 3 Marketing Communication in Retail Stores 3. 33-2544 25 ( ) 2544-2547 4. 7- 7- ELEVENELEVEN 2537-8 2537-8 2542-4 (( )) 2542-4 5. 6. 1 610 / 2 / 9 3 684 657 6 7. Promotion Product 4PsPlace Price 8. Communication Consumer Need 4 CsConvenienceCustomer Benefits 9. Infinity Innovation InternetInformation 10. ADVERTISION PUBLIC RELATION SALES PROMOTIO PERSONAL SELLING DIRECT MARKETING 11. ( In Store Media)IM Integrated MCarketing Communication (M ass Media) 12. 13. 1. 2. 3. 4. 5. 6. 7. 14. 15. 16. 17. 18. 19. 20. 21. 22. Lots 23. 24. 25. 26. 27. 28. 29. P.O.P 30. 31. 32. CategoryManagement 33. Starbucks 34. 35. , ( ) 36. 1 500 37. 38. 1 1 39. 40. 600 41. 10 7-ELEVEN 1,000 42. AIS 43. IMC IMC 44. www.chamnan.com