Nandini Milk-final
Transcript of Nandini Milk-final
KARNATAKA COOPERATIVE
MILK PRODUCERS’ FEDERATION
LIMITED
K M F
KARNATAKA COOPERATIVE MILK PRODUCER’S FEDERATION LIMITED
Started in 1974
Second largest dairy cooperatives in the country
First ever to be funded by World Bank
13 milk unions throughout the state
The KMF had commenced export of about 20,000 liters of milk to Singapore a month. There was also a demand for milk from Saudi Arabia.
GROWTH OF KMF1976-77 2009-10 (up
to July 2009)
Dairy Co-operatives
Nos. 416 11,542
Membership Nos. 37,000 20,18,788
Milk Procurement
Kgs/Day 50,000 36,68,314
Milk Sales Liters/day 95,050 23,77,364
Cattle Feed Consumed
Kgs/DCS 220 3,046
Daily Payment to Farmers
Rs.(Lakhs) .90 449
Turnover Rs.(Crores) - 3,135
KMF UNITS Mother Dairy, Bangalore
Nandini Milk Products
4 Cattle Feed plants
Nandini Breeding station
Pouch Film Plant
Central Training Institutes
Quality control lab
Dempo dairy
KMF MILK UNIONS Bangaloru Milk Union Belgaum Milk Union Bellary Milk Union Bijapur Milk Union Dakshin kannada Milk
Union Dharwad Milk Union Gulbarga Milk Union Hassana Milk Union Kolar Milk Union Mandya Milk Union Mysore Milk Union Shimoga Milk Union Tumkur Milk Union
OBJECTIVE
To build primary dairy cooperative societies
To supply quality milk and milk products to urban consumers
To ensure provision of milk production & processing facilities
To facilitate rural development
BUSINESS STRATEGY The federation is striving to excel on
three critical factors of business to give remunerative price to producers and to give value for money to customers –
QUALITY COST
DELIVERY
STRUCTURE OF THE COOPERATIVE SOCIETY
DISTRICT DIARIES
VILLAGE COOPERATIVE SOCIETIES
MILK PRODUCERS
BANGALORE MILK UNION One of the first 4 milk
unions to be covered under the first world bank project
Milk chilling facility with a capacity of 5.5 lakh lts/day
Procurement of 8.59 lakh lts/day on avg
Selling 6.69 lakh lts/day through retailers, franchisee outlets & Day counters
OBJECTIVES OF BMU Providing hygienic and good quality of milk
to the consumers. To build the economic strength of the milk
products in villages. To eliminate middlemen’s in the business so
that the milk products receive their appropriate share of bread.
To educate the villages about the adulteration of milk and its harmful effect on the body.
To see that every citizen becomes healthy by consuming good quality of milk.
To make villagers self-viable and build self image.
NANDINI MILK PRODUCTS
MILK PROCUREMENT METHOD
MILK PRODUCER
PROCESSING AND PACKAGING PLANT
TRANSPORTATION
COLLECTION, WEIGHING AND
COOLING
DISTRICT MILK COOPERATIVE
UNION/ CHILLING CENTERS
VILLAGE DIARIES COOPERATIVE
SOCIETY
MILK COLLECTION AND WEIGHING
TRANSPORTATION
MARKETING AND DISTRIBUTION
CONSUMERS
DISTRIBUTION STRUCTURE
Milk Distribution Network - DairyProduct
Distribution network-dairy
Depots-4
Wholesalers-150
Retailers-16000
transport cum
distributor
Agents(Retailers
)
Parlors
Agents
CONSUMERSHOTELS/CATERE
RS
DISTRIBUTION STRUCTURE
There are 646 Agents who cover all the 4 districts
The Agents will have to give indents to the marketing department as per the requirement
The Agents can also put their products in the retail shops such as provisional stores and share the retail margin with them
There are around 254 Day Counters in 4 districts. These are the shop owners who sell milk along with the other products they sell in their shops
Milk Parlors are located in all the major educational institutes, Government hospitals, etc in all the 4 districts
The Milk union takes the required permission from these institutes to set up the milk parlors and set up the shops
STEPSUPPORT TO TRAINING & EMPLOYMENT
PROGRAM FOR WOMEN
Launched in 1997
Overall development of women from rural areas
Implementing agencies -The Ministry of Human Resource Development
-Department of Women & Child Development
-Government of India
PROJECT COVERAGE
Project area covers all 27 districts of Karnataka coming under the 13 DMU’s.
Targets marginalized asset-less rural women & urban poor.
TRAINING & EDUCATION PROGRAM
Women secretary training Milk testers trainingWomen management committee members
trainingFirst aid worker trainingAnimal husbandry & dairy management
training programChair persons orientation
FINDINGS & SUGGESTIONS
KMF should focus on marketing other products like flavored milk, gulab jamun mix and others which are not easily available in the stores
The retailers and dealers should be satisfied with commission and schemes so that they can improve the sales in the market
Thank You