Nancy S.Juetten · David Meerman Scott is a marketing strategist, author of eight books (including...

You’re a speaker, an author, perhaps a consultant. You already know how to choose and use words to deliver your message with authority, entertainment and style.

This kit will help you apply that same expertise to promoting yourself through a One-Sheet, a powerful marketing tool to position yourself in front of more clients and expand your earning potential. Your One- Sheet is a portrait of you and needs to convey your individuality and style.

When you have completed this kit, I’ll take the information and create your own Sizzling One-Sheet. Let’s get started …

graphic communications

Victoria Vinton 619.698.5960

www.CoyotePressGraphicCommunications.com

Nancy S.JuettenGet Known to Get Paid Mentor

and Business Bio Expert

&

Nancy Juetten425.641.5214

www.getknowngetpaid.com

© Coyote Press Graphic Communications & Nancy S. Juetten Marketing, Inc. 2

DID YOU KNOW? |“One-sheets”were

originally used in

the music industry

to promote new

artists and albums.

They’re now

used by many

professionals

to promote

themselves and

their services.

ContentSection 1: SPEAKING TOPICS, BOOKS, AREAS OF EXPERTISE

List your topics and a concise description of content. Include at least two if possible. If you have only one topic, describe it well to make it irresistible.

EXAMPLE:Talk Less, Say More | 3 Habits to Influence Others & Make Things HappenAre distracted, impatient people tuning you out before you can make your point? In this program, you’ll learn to bring your A-game to interpersonal communication. Your audience will walk away with three powerful habits to help you connect with anyone, convey information clearly, and convince anyone to take action.


Section 2: BIO

This is a snapshot of your experience, education and expertise. If you already have an “elevator pitch” use that as a basis. Include any awards you have received or special recog-nition which supports your goals.

1. Who are you? What are you known for? What problems do you solve? What makes you different? What gets you excited about your work?

EXAMPLE: Nancy Juetten is a word wizard, engaging workshop leader, and Bye-Bye Boring Bio author on a quest to guide mission-driven experts to spell out their greatness and broadcast their brilliance through the power of storytelling and publicity. Whether clients seek to attract clients, speaking gigs, or media attention, they learn to welcome those results by acting on Nancy’s road-tested and proven advice to tell stories all their own. Best of all, they broadcast their brilliance with confidence, readiness, and ease so the right people can celebrate, invest, and benefit. She has addressed worldwide audiences by teleseminar, webinar, and live to rave reviews and looks for-ward to having the opportunity to deliver her brand of WOW for your audience.


2. What makes you an expert? Describe your background to lend credibility. Event plan-ners want to know whether your name will attract an audience.

EXAMPLE: David Meerman Scott is a marketing strategist, author of eight books (including three interna-tional bestsellers), advisor to emerging companies, and professional speaker on topics including marketing, leadership, and social media. He is the #1 international bestselling author of The New Rules of Marketing and PR, now in its fourth edition with more than 300,000 copies sold in more than 25 languages from Bulgarian to Vietnamese.

3. List one or two things about yourself that might surprise your audience. These can be humorous if that’s appropriate to your message. This gives a bit of personality to your One-Sheet content and helps you stand out from the competition.

EXAMPLE:Cathy climbed Mt. Everest after a year of conditioning and says the view from the top of the world is indescribable.

TIP |This idea for this

section comes

from Nancy

Juetten’s Bye-Bye

Boring Bio, www.

AuthenticVisibility.

com. The results

gleaned from

this one section

can delight and

captivate potential

clients, and

make you seem

approachable and

entertaining.


Section 3: TESTIMONIALS

Audience: List testimonials from audience members and/or clients. If you don’t already do so, use an Evaluation Form so your audience/clients can easily provide you with feedback. Use this to develop a good list of testimonials. If you don’t have an evaluation system in place already, ask past participants to supply you with comments about their experience and how you filled a need. What did they feel as a result of your presentation or counsel?Event Organizers/Clients: These testimonials can be more powerful than audience com-ments, since they illuminate your ability to satisfy your clients.

EXAMPLES: “The highest rated presenter at our Fortune Small Business magazine ‘Sales and Marketing Sum-mit’ – in front of hundreds of our nation’s top mid-market CEOs and executives …”

“After all these years of being in the National Speakers Association, seldom am I taken with a speaker. But tonight, I became a huge fan of Nancy Juetten from Seattle. This woman is amazing. Smart, funny, real. I learned a lot.”

“I got more from Morgana’s 45 minutes speech than three days at T Harv Eker’s Millionaire Mind Intensive.”

TIP |Always include a

large space where

testimonials can

be written on your

evaluation form.

Don’t forget to ASK

that the forms be

completed, and

include a disclaimer

that content on the

form may be used

in your marketing

plan.


Section 4: CLIENTS

List clients you have spoken for or worked with. Recognizable names are best—if you don’t have any yet, you might choose to leave this section blank. Include their company website and name/title of your client if you have permission. Be a name-dropper if you can! Po-tential clients love to see who you’ve worked with in the past. There’s comfort in knowing they’re part of a proven group. You can use a list of names, or logos if they’re recognizable. You must provide the logos if you plan on using them.

EXAMPLE:


Section 5: MARKETING MESSAGE

Message: This is a short, powerful message that draws attention and makes you a compelling choice. Talk about the benefits of your presentation or consulting session, both immediate and long-term. In a few words tell me what I will get. List 3-5 benefits your audience or client will enjoy.

EXAMPLE:Why Connie Is the Real Deal for Your GroupSmart, warm, and insightful, Connie delivers high-content programs for your audiences with a low-maintenance experience for you. A true professional, she will personally ensure that your group is fully engaged and empowered to implement what they learn during their program.

Headline: A compelling headline is important to the success of your One-Sheet. Your headline should be eye-catching and interesting enough to draw readers in.

EXAMPLES:Inspiring Your Audience to Get Known to Get Paid!Rally Your Resilience; Reach Your Summits in Business and Life

TIP |There are many

“headline

generators”

online to help

with headline

construction.

Experiment with

them if a headline

isn’t coming to you.

Google for a list to

choose from.


Section 6: CALL TO ACTION

ASK for the job. Do so in a concise way and be direct.

EXAMPLES:

TO LEARN MORE OR TO BOOK DAVID FOR YOUR NEXT EVENT, CALL

Don’t Wait Another Minute – Book Claudia for Your Keynote Today!

Section 7: CONTACT INFORMATION

Make it easy for potential clients to reach you. Include your name and your “tagline” if you use one (e.g., “The Marketing Diva”). Include phone, email, website, social media links, mailing address. Feature your website prominently to “hook” readers and expose them to your videos or whatever else is on your site that isn’t in your One-Sheet.

TIP |You can purchase a

street address from

the UPS Store. This

is not a PO Box, but

a real address.


Section 8: BRANDING

LOGO: Your logo is an important visual for your One-Sheet. You will need to provide a high resolution file of your logo. This can be a PDF, JPG, EPS or AI file, and it MUST be 300 dpi. We can’t use a logo file that has been downloaded from the Internet, as these files are typically only 72 dpi and are not acceptable for printing; they will be blurry or pixilat-ed and give you an unprofessional result.

What logo files do you have available?

☐ PDF ☐ JPG ☐ EPS ☐ AI ☐ Other: ___________

STYLE: Your One-Sheet should be in a similar style family as other materials you use, including your website. How would you define your style?

EXAMPLES: Here are some words to choose from, or choose your own. (These words might also help with your bio and marketing message.)• Absorbing• Accomplished• Action-Oriented • Authoritative• Award-Winning• Beneficial• Benefit-Based• Capable• Catapults• Charming• Compelling• Confident• Dramatic• Dynamic• Edgy• Effective • Energetic• Energizes• Engaging

• Enticing• Exacting• Explosive• Gifted• High-Energy• Imaginative • Incisive• Influential• Information-Packed • Informative • Ingenious• Innovative• Inspirational • Inspiring• Interactive• Intriguing• Jam-Packed• Juiced• Knowledgeable

• Know-How• Knowledge-Packed• Lessons/Teachings• Life-Changing • Lively• Memorable• Motivating• Motivational• Must-Know Facts • No-Nonsense• Original• Passionate• Powerful• Practical• Professional• Proficient• Provocative• Qualified• Recognized

• Relevant• Riveting• Rousing• Sassy• Savvy• Science-Based • Seasoned• Skilled• Spellbinding• Spontaneous• Successful• Thoughtful • Thought-provoking• Titillating• Trained• Veteran• Vibrant


Section 9: PHOTOS

Photos of you are essential for a One-Sheet. Studio shots are good, action shots are best. If you haven’t yet done a professional photo shoot, please consider it. And always, always plan to have professional photos taken at speaking engagements, events or workshops. This collection of posed and candid images will be invaluable in all your marketing efforts. Also consider having video taken at your next engagement, and post an edited clip on your website.Include photos of your books or products.

List the number photos you have available that are high resolution (300 dpi):

________ Action shots __________ Studio Shots ____________Books/Products

Section 10: SOCIAL & OTHER MEDIASocial Media is a powerful way to get your One-Sheet out there. List your links to all the Social Media sites you use. Also include links to your best media coverage.

TIP |A Speaker Sheet

without photos is

like … well …

don’t let it happen!


VisualHow your One-Sheet looks can make or break its success. Since you have chosen to work with this kit, you don’t need to worry about that. Simply indicate your preferences/choices in the following sections as best you can, keeping in mind your responses in the Style section. The rest is up to us.

Section 11: StyleThe samples below show typical fonts and shapes associated with each style. These are not meant to be actual choices, simply indicators.

☐ Traditional/Formal: Straight or diagonal lines, stan-dard alignment left, right or center, serif fonts such as the one in this document (Minion Pro), solid colors and accent patterns of formal design (e.g., damask, plaid)

☐ Flowing/Organic: Curves, patterns for backgrounds (e.g. florals, swirls), in general soft and graceful.

☐ Contemporary: Straight or angled lines, bold colors, unusual alignment and/or placement of objects, sans serif fonts such as Arial or Humanist, illustrations vs. photos.

☐ Casual/Fun/Friendly: Any combination of the above qualities with a lighthearted and casual layout.


Section 12: Palette

1. First choose a palette of warm or cool colors.

☐ Cool ☐ Warm

2. Next choose the tone of your colors, regardless whether they’re warm or cool:

☐ Clear bright “jewel” tones ☐ Muted/softened


3. And finally, an overall preference for darks or lights.

☐ Dark tints: outer 3 circles of ☐ Light hues: inner 4 swatches on color wheel page 12 circles of swatches

MiscellaneousPlease list here any other thoughts you have about your Sizzling One-Sheet that might add interest AND value.


That’s It! You’re finished.

Submit the completed form to

[email protected]

You can find examples of sizzling speaker sheets in the Gallery at http://coyotepressgraphics.com/?page_id=195

Just imagine what YOURS will look like when we start our work together to your expert advantage.

Let’s start today!

And don’t stop here!

To work with Nancy Juetten, see the next page ...

Victoria Vinton, DesignerCoyote Press Graphic Communications

[email protected]

www.CoyotePressGraphicCommunications.com

Watch this Video

If you’ve been waiting to prepare your message until everything in life and business is done or perfect, you may miss your golden mo-ment when it lands at in your inbox, answering machine, or at the next networking event. Don’t let this happen to you.

During these 20 inspiring and memorable minutes, Get Known to Get Paid Mentor and Business Bio Expert Nancy Juetten shares three powerful REAL LIFE stories from the Get Known to Get Paid trenches. She demonstrates with a wink and a grin why it matters to get ready for BIG opportunities before opportunity knocks.

The big payoff you may be dreaming of can become your REAL LIFE scenario — starting now — if you lean into the big dream and be-have as it were true already.

Are you inspired to do business with Nancy or book her to speak for your group or organization?

Get in touch at [email protected] or call 425-641-5214.

It’s your story. Tell it well.

Nancy JuettenGet Known to Get Paid Mentor and Business Bio Expert

Raves About this Talk

You were brilliant Nancy!! My audience fell in love with you. If anyone else has a live event com-ing up and you want an amazing guest speaker, book Nancy NOW!!!

–Tiamo De Vettori Your stage performance was flaw-less, inspiring and valuable. You were my favorite guest-speaker because of your brilliant ability to intertwine valuable modeling of what you are teaching WHILE sharing relate-able humble stories from your life. I was with you on your lounge-chair wearing just a bathing-suit with ice-tea in one hand, Oprah’s magazine on your lap, and Brene Brown’s book on a table on the side while taking THE phone call. Hope to see you more often on stages in SoCAL!

— Sylvia Becker-Hill

Your presentation was a highlight of the speaker’s conference. You get my ‘Stand Out Speaker’ award. Articulate, clear, brief, helpful!

— Marilyn Miller

Nancy Juetten is a master of mes-saging and a humble, loving spirit whose personality shines through on stage. I was wow’ed by her wis-dom and loved how she seamlessly brought in fun stories to illuminate her message. So often you get speakers who talk about their low points (e.g. “I woke up in a pool of my own blood . . .) But Nancy is refreshing, creative and chock full of advice. She’s a poet who doesn’t know it — and I loved, loved, loved it. — Michele Moreno | Business

Coach & Entertainer

https://www.youtube.com/watch?v=AqgGLyUr1DM&feature=youtu.be

mailto:nancy%40getknowngetpaid.com?subject=

https://www.youtube.com/watch?v=AqgGLyUr1DM&feature=youtu.be

SIZZLING SPEAKER SHEET PACKAGES!

2 0 1 6SIZZLING SPEAKER SHEETSgr

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Victoria VintonDesigner

619.698.5960 T619.698.6670 F

[email protected]

www.CoyotePressGraphics.comSPECIAL PRICING for Nancy Juetten

Referrals

� eWomenNetwork International Conference & Business Expo

� National Speakers Association

� Ladies Who Launch Global Conference

� Seattle Design Center � Marketing with a Book Summit Hosted by Henry DeVries

� Know-Like-Trust Event Hosted by Bill Baren Coaching

� SpeakerMatch � ThinkBizNW � Constant Contact � Practice Pay Solutions

425-641-5214 | [email protected] | www.AuthenticVisibility.com

Her essential advice: “It’s your story. Tell it well.”

Audience Members Rave“After all these years of being in the National Speakers Association,

seldom am I taken with a speaker. But tonight, I became a huge fan of

Nancy Juetten from Seattle. This woman is amazing. Smart, funny, real. I

learned a lot.” — Mark LeBlanc, Author of “Growing Your Business”

“Nancy’s presentation style is much like the brilliant bios she writes…

enthusiastic, insightful and full of well presented information. You’ll walk

away with great tips and strategies to quickly implement in Kicking your

Boring Bio to the Curb!” — Linda Snyder, Ladies Who Launch

Nancy travels from Seattle to bring her “Get Known to Get Paid™” message to appreciative audiences

worldwide. She welcomes invitations to share her content via teleseminar and webinar to solopreneurs, coaches,

and independent business professionals who are serious about stepping up, standing out and shining now.

Prepare Your Story. Share Your Story. Prosper Now.NaNcy JuetteN

Business Bio Expert & Get-Known-to-get-paid Mentor

N ancy Juetten is a word wizard, engaging workshop leader,

and Bye-Bye Boring Bio author on a quest to guide mission-

driven experts to spell out their greatness and broadcast

their brilliance through the power of storytelling and publicity.

Whether clients seek to attract clients, speaking gigs, or media

attention, they learn to welcome those results by acting on Nancy’s

road-tested and proven advice to tell stories all their own. Best of

all, they broadcast their brilliance with confidence, readiness, and

ease so the right people can celebrate, invest, and benefit.

She has addressed worldwide audiences by teleseminar, webinar,

and live to rave reviews and looks forward to having the opportunity

to deliver her brand of WOW for your audience.

NANCY’S POWERFUL PRESENTATIONS:

Transform Your Boring Story From Wallpaper to Wow to Attract Clients Now

Get Seen, Heard, Celebrated and Compensated As the Expert You Are Today. Do It In Your Own Best Way.

To see Nancy’s videos and listen to recent audio presentations, visit this link.

NaNcy JuetteNBusiness Bio Expert & Get-Known-to-get-paid Mentor

Messaging Magic for

Your Growing Business

THE BIO “DOC” IS IN


Nancy Juetten leads the popular Worldwide VIRTUAL Get Your Client Attracting

Story Done Workshop for appreciative audiences and offers

“Bio Doc is In” calls to bring in the relief from story struggle and message muddle live and in the moment

for those serious about getting real expert help.

Book Nancy for your next event. 425.641.5214

[email protected]

See Nancy’s Expertise Showcased on Bloomberg BusinessWeek HERE

NANCY’S POWERFUL PRESENTATIONS:

Transform Your Boring Story From Wallpaper to Wow to Attract Clients Now

Get Seen, Heard, Celebrated and Compensated As the Expert You Are Today. Do It In Your Own Best Way.

To see Nancy’s videos and listen to recent audio presentations, visit this link.

NaNcy JuetteNBusiness Bio Expert & Get-Known-to-get-paid Mentor

Messaging Magic for

Your Growing Business



Nancy Juetten leads the popular Worldwide VIRTUAL Get Your Client Attracting

Story Done Workshop for appreciative audiences and offers

“Bio Doc is In” calls to bring in the relief from story struggle and message muddle live and in the moment

for those serious about getting real expert help.

Book Nancy for your next event. 425.641.5214

[email protected]

See Nancy’s Expertise Showcased on Bloomberg BusinessWeek HERE

Option 1Speaker Sheet Design and Layout

Client-Provided Copy z Includes 20 Minutes of Consultation z Includes a basic editing review of submitted text for

grammatical and typographical accuracy z Includes three rounds of edits z Uses text and photos provided by client

$475 | One Page

$575 | Two Pages (Front & Back)

Speaker Sheet Design and Layout Copywriting Provided

z Includes 20 Minutes of Consultation z Includes three rounds of edits z Text is prepared by Coyote Press based on this

Easy Kit to Create Your Sizzling Speaker Sheet z Uses photos provided by client

$775 | One Page

$975 | Two Pages (Front & Back)

$397

$497

$697

$897

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mailto:victoria%40coyotepressgraphics.com?subject=

mailto:victoria%40coyotepressgraphics.com?subject=

http://www.CoyotePressGraphics.com

Nancy S.Juetten · David Meerman Scott is a marketing strategist, author of eight books (including...

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